What HUBBLE does

Hubble (legal entity Vision Path, Inc., founded 2016) is a direct-to-consumer subscription retailer of FDA-approved contact lenses and prescription eyewear, headquartered in New York and operating hubblecontacts.com across the US. The company's core product is a recurring monthly contact lens subscription — private-label daily and monthly lenses under the Hubble Classic, Hydro by Hubble, and SkyHy by Hubble brands, supplemented by third-party brands (Acuvue, Biotrue, Bausch + Lomb) at 35% off retail — augmented in 2023 by prescription and non-prescription eyeglasses and sunglasses under the Frames by Hubble line (designed in NYC, hand-assembled in Wisconsin, starting at $49.99). Manufacturing is fully outsourced to a tiered supplier base: Visco Technologies in Malaysia produces SkyHy and Hubble Classic 2.0 lenses, Menicon in Singapore produces the Hydro line, and St. Shine Optical serves legacy Classic 1.0 subscribers; eye care accessories are sourced from brand partners (Lumify, Avenova, Biotrue, Ocuvite, OptiPlus).

The commercial model is product-led: customers enter through a $1 starter pack, are onboarded via online prescription verification (with a telehealth fallback for renewals), and convert to recurring subscribers billed $27.99–$49.99 per eye per month, with self-serve cadence control, home delivery ($3.99 shipping per contact lens order; free for glasses and accessories), and customer-friendly cancellation. Hubble has cumulatively served 1M+ customers and sold 600M+ prescription lenses per its own FAQ, and ranked #3 in Newsweek/Statista's 2026 America's Best Customer Service list for online contact lens providers. The company is private, has 11-50 employees, has raised ~$78.7M across five disclosed rounds through July 2018 (led by FirstMark and Wildcat Capital Management), and operates a sister e-commerce property (contactscart.com) under the same corporate entity.

Name

HUBBLE

Legal name

Vision Path, Inc.

Website

https://hubblecontacts.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubble (Vision Path, Inc.) is a direct-to-consumer subscription retailer of FDA-approved contact lenses and prescription eyewear, serving over 1 million US consumers through hubblecontacts.com with home-delivered monthly subscriptions and a $1 starter trial offer.

Ownership category

akta.pro rank

Product category

Contact Lens Subscription E-commerce

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG)

Keywords

• Contact lens subscription
• Online eyewear retail
• Prescription contact lenses
• Eyeglasses e-commerce
• Direct-to-consumer vision care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Contact Lens Subscription Revenue: Hubble's primary revenue stream comes from recurring contact lens subscription payments. New customers receive a heavily discounted starter pack (30 lenses for $1), followed by recurring monthly shipments (every 28 days) billed at tiered per-eye subscription prices ($27.99–$49.99/eye/month depending on lens type). Customers can adjust cadence, delay, or cancel shipments at any time through the online portal.
2. Third-Party Contact Lens Sales: Hubble resells third-party contact lens brands (Acuvue Oasys, 1-Day Acuvue Moist, Biotrue ONEday, Bausch + Lomb ULTRA, toric variants) at 35% off retail pricing, including both starter packs and subscription refills. Revenue is generated through per-unit transaction fees.
3. Frames by Hubble Eyeglasses & Sunglasses: Hubble sells prescription eyeglasses, sunglasses, and non-prescription glasses directly to consumers. Glasses start at $49.99, with additional lens options (high-index, blue light filtering). Revenue is one-time per transaction with free shipping included.
4. Eye Care Accessories: Hubble sells supplementary eye care products including lens care kits, eye drops, eye compresses, and glasses accessories from brand partners (Lumify, Avenova, Biotrue, Ocuvite, OptiPlus), all with free shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hubble operates a direct-to-consumer e-commerce subscription service selling FDA-approved daily and monthly contact lenses, prescription eyeglasses, sunglasses, and eye care accessories. The company sells its own private-label lens brands (Hubble Classic, Hydro by Hubble, SkyHy) alongside resold third-party brands (Acuvue, Biotrue, Bausch + Lomb) with home delivery, automated prescription verification, and flexible subscription management.

Product overview

HUBBLE (Vision Path, Inc.) is an online contact lens and eyeglass retailer operating a subscription-based e-commerce platform. The product portfolio centers on private-label daily and monthly contact lenses (Hubble Classic Daily, Hydro by Hubble, SkyHy Daily, SkyHy Monthly) sold through a subscription model with home delivery, supplemented by third-party contact lens brands (Acuvue, Biotrue, Bausch + Lomb), prescription and non-prescription eyeglasses and sunglasses under the Frames by Hubble brand, and eye care accessories. All Hubble contact lenses are FDA-approved and manufactured by partners including Visco Technologies in Malaysia and Menicon in Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• SkyHy by Hubble: Premium silicone hydrogel contact lenses available in daily and monthly variants
• Hydro by Hubble
• Hubble Classic Daily
• Frames by Hubble

Products and services

• Hubble Classic Daily Contact Lenses Daily disposable contact lenses sold through Hubble's subscription model. Hubble Classic 2.0 uses hioxifilcon A material with 57% water content, UV protection, and thin edge design. Available across a wide power range (-12.00 to +6.00) for individual contact lens wearers seeking affordable daily lenses.
• Hydro by Hubble Daily Contact Lenses Daily disposable contact lenses made of hioxifilcon A material with 57% water content, featuring an innovative hygienic touch design and smooth edges for comfortable fit. Manufactured by Menicon. Sold via subscription for individual contact lens wearers.
• SkyHy by Hubble Daily Contact Lenses Daily silicone hydrogel contact lenses made of olifilcon B material providing high oxygen permeability (Dk/t 150) with 47% water content for breathable, comfortable all-day wear. Manufactured by Visco Technologies. Marketed as an affordable premium silicone hydrogel option for individual contact lens wearers.
• SkyHy by Hubble Monthly Contact Lenses Monthly silicone hydrogel contact lenses made of olifilcon A material with Dk/t of 175 and 47% water content, designed for maximum breathability at an affordable price point. Sold in 6-month supplies via subscription for individual monthly contact lens wearers.
• Frames by Hubble Eyeglasses Prescription eyeglasses available in over 20 hand-assembled, made-to-order styles, designed in-house in NYC and assembled in Wisconsin. Includes anti-reflective, anti-scratch, hydrophobic, and oleophobic coatings at base price, with options for blue light filtering, 1.67 high-index, and polycarbonate lenses. Starting at $49.99 per pair.
• Frames by Hubble Sunglasses Sunglasses with polarized polycarbonate lenses offering 100% UVA and UVB protection, available in prescription and non-prescription options.
• Third-Party Contact Lenses (Acuvue, Biotrue, Bausch + Lomb) Selection of contact lenses from major brands including 1-Day Acuvue Moist, Acuvue Oasys, Acuvue Vita, Biotrue ONEday, and Bausch + Lomb ULTRA, sold through Hubble's subscription model at discounted prices. Available as starter packs and subscription refills.
• Contacts for Astigmatism (Toric Lenses) Contact lenses designed for people with astigmatism, including Hubble's private-label toric options and third-party brands like 1-Day Acuvue Moist for Astigmatism.
• Eye Care Accessories Eye care products including lens care kits, eye wipes, eye drops, eye compresses, and glasses accessories from brand partners including Lumify, Avenova, Biotrue, Ocuvite, and OptiPlus. Sold direct-to-consumer with free shipping.

Quantifiable outcome

• Over 600 million prescription lenses sold, indicating significant scale and customer trust in product quality.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Military ConnectminorGTM or Marketing Partner · 11 November 2025Military Connect partners with brands committed to supporting the military community. Hubble participates in Military Connect's network to serve military veterans and their families with vision care products.
• Visco TechnologiescoreStrategic or Co-development PartnerVisco Technologies is Hubble's primary manufacturing partner for contact lenses. Based in Malaysia, Visco manufactures SkyHy by Hubble Daily, SkyHy by Hubble Monthly, and Hubble Classic Daily (version 2.0) lenses. This is a core manufacturing partnership essential to Hubble's product supply.
• MeniconcoreStrategic or Co-development PartnerMenicon is a Singapore-based contact lens manufacturer and Hubble's partner for Hydro by Hubble Daily lenses. The partnership provides Hubble with an innovative hygienic touch design and moisture-retention technology for its daily lens line.
• St. Shine Optical Co.minorStrategic or Co-development PartnerSt. Shine Optical Co. manufactures Hubble Classic (1.0) lenses (methafilcon A material) for customers who started their Hubble Classic Daily subscription prior to July 2025 and maintain a valid prescription.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lens.com: Online retailer selling contact lenses from major brands at discount, with subscription options. Competes with Hubble on price-driven online contact lens sales and third-party brand assortment.
• ContactsDirect: Online contact lens retailer (sister brand to 1-800 Contacts) selling branded lenses through subscription and one-off orders. Directly comparable subscription/online retail model to Hubble.
• Coastal.com: Online retailer offering contact lenses and eyeglasses at discounted prices with subscription options. Overlaps with Hubble in both contact lens subscription mechanics and DTC eyewear.
• Warby Parker: DTC eyewear company that expanded into contact lenses in 2019, offering daily disposables and monthly lenses under its own brand. Comparable to Hubble in DTC vision-care positioning, omnichannel subscription offering, and target millennial/Gen-Z consumer.
• 1-800 Contacts: Largest online retailer of contact lenses in the US, offering both private-label and major-brand lenses through a direct-to-consumer subscription model. Closest direct competitor to Hubble, with similar product breadth, subscription mechanics, and customer base.

Broad incumbents

• EyeBuyDirect: Online retailer of affordable prescription eyewear with strong DTC and omnichannel presence. Comparable to Hubble's Frames by Hubble on value-positioned eyeglasses and sunglasses distribution.
• Zenni Optical: Leading DTC affordable eyewear retailer, primarily eyeglasses and sunglasses. Comparable to Hubble's Frames by Hubble business on price-disruption positioning and direct-to-consumer model, though without the contact lens subscription core.

Others

• Johnson & Johnson Vision (Acuvue): Manufacturer of Acuvue contact lenses, the dominant branded lens family in the US. Both a supplier (Hubble resells Acuvue) and a competitive reference point whose products set the premium benchmark Hubble's SkyHy line targets.
• Bausch + Lomb: Major global contact lens manufacturer whose branded lenses (Biotrue, Bausch + Lomb ULTRA) are resold by Hubble as third-party brands. Strategic supplier and competitive reference point for Hubble's private-label positioning.

Emerging players

• Liingo Eyewear: DTC eyewear brand (related to 1-800 Contacts) offering prescription glasses online. Adjacent competitor to Hubble's Frames by Hubble line, focused specifically on eyewear rather than contact lens subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hubblecontacts
• LinkedInlinkedin.com/company/hubble-contacts

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUBBLE