URGE: Unite for Reproductive & Gender Equity

What URGE: Unite for Reproductive & Gender Equity does

URGE: Unite for Reproductive & Gender Equity is a Washington, DC-based 501(c)(3) nonprofit founded in 1992 that organizes young people aged 18-30 around reproductive justice, gender equity, and LGBTQ+ rights. Its primary constituency is young people, with particular focus on BIPOC and LGBTQIA+ youth, and it conducts deep field organizing in six investment states: Alabama, California, Georgia, Kansas, Ohio, and Texas.

The organization's core "products" are programmatic rather than software: four integrated program lines (Power Building, Issue Advocacy, Voter Engagement, Shifting Culture) plus fellowship and content platforms including the Our Folks LGBTQ+ Youth of Color Fellowship, the Emerging Voices content platform, the Cultural Catalysts micro-influencer program, and annual content festivals (SMA Fest, SexEd4All Fest, Free the Pill Fest). It distributes resources and calls-to-action across its website, email, Facebook, Instagram, YouTube, and TikTok, supplemented by state-level field directors. Its technology stack is standard digital infrastructure (website, CMS, social platforms); there is no proprietary software, API, or AI capability.

URGE is funded primarily through individual donations and institutional grants (the only explicitly disclosed funding datapoint in the source material is a $350,000 grant from The Katz Amsterdam Foundation in July 2023, with additional named grants from Pop Culture Collaborative and Advocates for Youth). It does not charge for participation in its programs and has no commercial pricing model; revenue is grant- and donor-driven, with no publicly disclosed annual financial figures.

Name

URGE: Unite for Reproductive & Gender Equity

Legal name

Unite for Reproductive & Gender Equity

Website

https://urge.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

URGE is a Washington, DC-based 501(c)(3) nonprofit that organizes young people aged 18-30 around reproductive justice and gender equity through advocacy, voter engagement, fellowships, and content festivals across six U.S. states.

Ownership category

akta.pro rank

Product category

Reproductive Justice Advocacy

NAICS

Social Advocacy Organizations (8133), Social Advocacy Organizations (81331), Human Rights Organizations (813311), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Political & Advocacy Advertising (MPADAEAK)

Keywords

• Reproductive justice advocacy
• Youth civic engagement
• Gender equity organizing
• Policy advocacy training
• Voter engagement programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: URGE operates as a 501(c)(3) nonprofit organization funded primarily through individual donations and institutional grants. The organization solicits contributions through their website and events to support their reproductive justice programming, youth organizing, and advocacy work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

URGE is a youth-driven Reproductive Justice nonprofit that mobilizes young people (ages 18-30) through integrated advocacy programs spanning power building, issue advocacy, voter engagement, and culture shift work. It delivers fellowship and content programs (Our Folks fellowship, Emerging Voices platform, Cultural Catalysts micro-influencer program) and signature content festivals, while providing state-specific policy toolkits and field organizing concentrated in six investment states.

Product overview

URGE: Unite for Reproductive & Gender Equity is a Reproductive Justice nonprofit organization driven by young people (18-30 years old) that operates across six investment states: Alabama, California, Georgia, Kansas, Ohio, and Texas. The organization offers an integrated portfolio of advocacy programs including Power Building, Issue Advocacy, Voter Engagement, and Shifting Culture. Its content and fellowship offerings include the Our Folks LGBTQ+ Youth of Color fellowship, the Emerging Voices content platform, and content festivals (SexEd4All Fest, SMA Fest, Free the Pill Fest). The Cultural Catalysts micro influencer program engages young digital activists, while action toolkits and state-specific policy resources support grassroots organizing. The organization does not offer a technology product or software platform but rather programs and content focused on reproductive justice advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Building Program
• Issue Advocacy Program
• Voter Engagement Program
• Shifting Culture Program
• Our Folks: Voices of LGBTQ+ Youth of Color Fellowship
• SexEd4All Fest
• SMA Fest (Self-Managed Abortion Fest)
• Free the Pill Fest
• Reproductive Justice Cultural Catalysts Program
• Emerging Voices Platform

Quantifiable outcome

• Young people trained and empowered as reproductive justice advocates and leaders
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ibis Reproductive Health (Free the Pill Coalition)coreStrategic or Co-development PartnerURGE is a member of the Free the Pill coalition housed at Ibis Reproductive Health, working to advocate for over-the-counter oral contraceptives. URGE's #FreeThePillFest is part of this coalition's efforts, creating content to promote OTC birth control pill access among young people in URGE's investment states.
• Pop Culture CollaborativecoreGTM or Marketing PartnerPop Culture Collaborative provided funding and support for URGE's Reproductive Justice Cultural Catalysts program, a micro-influencer engagement campaign featuring young digital activists creating reproductive justice content. The partnership enables URGE to reach broader audiences through emerging content creators.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Women's Law Center: Federal and state policy advocacy organization for gender equity, including reproductive rights. Comparable to URGE in policy toolkits, state-level work, and emphasis on gender equity broadly rather than single-issue advocacy.
• If/When/How: Reproductive justice legal organization supporting young people. Comparable to URGE in centering youth and a reproductive justice framework rather than a narrower 'choice' frame, with overlap in advocacy and movement-building work.
• National LGBTQ Task Force: National LGBTQ+ rights advocacy organization. Comparable to URGE on LGBTQ+ policy advocacy, with broader scope across all LGBTQ+ issues; URGE intersects specifically through LGBTQ+ reproductive justice and youth work.
• Planned Parenthood Federation of America: The largest U.S. reproductive health and advocacy organization. Comparable to URGE in mission (reproductive rights advocacy), though it operates at vastly larger scale with direct clinical service delivery that URGE does not provide.
• NARAL Pro-Choice America: Federal and state reproductive rights advocacy organization. Directly comparable to URGE in policy advocacy focus on abortion access, with overlap on voter engagement and electoral work that URGE executes at the youth level.
• Center for Reproductive Rights: Global reproductive rights legal advocacy organization. Comparable to URGE in advancing reproductive justice through legal and policy channels, though with a litigation-heavy model versus URGE's youth-organizing model.
• SisterSong: Reproductive justice coalition for women of color. Closely comparable to URGE in centering BIPOC communities, reproductive justice framing, and intersectional advocacy on abortion, LGBTQ+ rights, and gender equity.
• Advocates for Youth: Youth-focused sexual and reproductive health advocacy organization. Directly comparable to URGE in serving young people on sex education, abortion access, and LGBTQ+ rights; URGE has an active grant-funder relationship with Advocates for Youth.

Broad incumbents

• Guttmacher Institute: Reproductive health research and policy organization. Comparable to URGE in reproductive rights policy work, but operates primarily as a research/policy think tank rather than as a youth organizing or direct-advocacy group.
• Human Rights Campaign: Largest U.S. LGBTQ+ civil rights advocacy organization. Comparable to URGE on LGBTQ+ advocacy and policy, but operates nationally with a much broader portfolio and substantially larger staff and budget than URGE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/URGEorg/videos
• Facebookfacebook.com/URGEorg
• Instagraminstagram.com/urge_org
• TikToktiktok.com/@urge_org
• Xx.com/URGE_org
• LinkedInlinkedin.com/company/choice-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URGE: Unite for Reproductive & Gender Equity