FirstCash
FirstCash Holdings (NASDAQ: FCFS) is the leading international pawn store operator, running over 3,300 retail locations across the U.S., Latin America, and the UK serving cash- and credit-constrained consumers with collateralized pawn loans, pre-owned retail merchandise, and, through its AFF subsidiary, lease-to-own payment solutions at 15,000+ merchant partner locations.
- Company typePublic
- Founded1988
- HeadquartersFort Worth, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What FirstCash does
FirstCash Holdings, Inc. (NASDAQ: FCFS) is the leading international operator of pawn stores, founded in 1988 and headquartered in Fort Worth, Texas. The company operates over 3,300 retail pawn and consumer lending locations across 29 U.S. states and the District of Columbia, all states of Mexico, Guatemala, Colombia, El Salvador, and the United Kingdom, with approximately 22,000 employees. FirstCash generates revenue through three integrated business lines: small non-recourse pawn loans secured by pledged personal property (jewelry, electronics, tools, and other valuables); retail sales of pre-owned merchandise acquired through loan forfeitures and direct purchases; and, through its AFF subsidiary acquired in December 2021 for $1.17 billion, lease-to-own and point-of-sale payment solutions distributed via more than 15,000 active retail merchant partner locations in the United States.
The company's core product is the pawn loan, typically structured with a 30-day term and extended through interest payments, with the underlying collateral providing structural credit protection and a built-in retail recovery channel when loans default. Ancillary services include gold and precious metals buying, layaway plans with a 10% down payment, and branded regional storefronts under the Cash America, FirstCash Pawn, Mister Money Pawn, H&T, and (pending) Ramsdens brands. The technology layer is intentionally light: a PawnMarketplace account system for customer relationship management, a Cash America mobile application, and AFF's merchant-facing POS integrations. There is no disclosed proprietary AI/ML platform; underwriting remains human-mediated by store staff who assess collateral value.
FirstCash's go-to-market is omnichannel in a traditional sense: physical retail storefronts for pawn lending and resale, a mobile and website channel for store locator and inventory search, and a B2B2C channel through AFF merchant partners. Revenue mechanics combine transaction fees and interest (pawn loans, AFF payment plans) with merchandise margin (retail sales), yielding FY2025 revenue of $3.66 billion. The customer base is highly diversified across cash- and credit-constrained consumers and value-oriented general retail shoppers, with no enterprise concentration. The company's public status as an S&P MidCap 400 and Russell 2000 component, $9.92 billion market capitalization, and two recent senior notes issuances (totaling $1.25 billion) underscore broad institutional ownership and investment-grade-style capital access.
FirstCash firmographics
Firmographics- Name
- FirstCash
- Legal name
- FirstCash Holdings, Inc.
- Website
- https://firstcash.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- FirstCash Holdings (NASDAQ: FCFS) is the leading international pawn store operator, running over 3,300 retail locations across the U.S., Latin America, and the UK serving cash- and credit-constrained consumers with collateralized pawn loans, pre-owned retail merchandise, and, through its AFF subsidiary, lease-to-own payment solutions at 15,000+ merchant partner locations.
- Ownership category
- akta.pro rank
FirstCash industry classification
Industry- Product category
- Pawn Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Traditional Pawn Loans (Pawnbrokers) (FSAKALAA)
- akta.pro secondary industries
- Online/Digital Pawn & Remote Collateral Lending (FSAKALAG), Luxury Pawn & Collateral Lending (Watches/Jewelry) (CRAKAKAG), Direct Lending — Senior Secured (First Lien) (FSAHAJAA)
Keywords
Where FirstCash is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FirstCash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Pawn Loan Operations: FirstCash generates revenue primarily through pawn loans - small non-recourse loans secured by pledged personal property. Revenue comes from interest charges and fees on these loans. Loans typically have a 30-day term and can be extended by paying interest.
- Retail Merchandise Sales: Pawn stores sell a wide variety of pre-owned merchandise including jewelry, electronics, tools, appliances, sporting goods, and musical instruments that have been forfeited or purchased directly. Revenue from selling merchandise to customers at competitive prices.
- Lease-to-Own and POS Payment Solutions: Through AFF subsidiary, FirstCash provides lease-to-own and retail finance payment solutions for consumer goods and services through merchant partner locations, generating revenue from payment plans and associated fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Layaway plan requiring 10% down payment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
FirstCash product offering
Product offeringCore offering
FirstCash is the leading international operator of pawn stores with more than 3,300 retail pawn and consumer lending locations across 29 U.S. states and the District of Columbia, the United Kingdom, and Latin America (Mexico, Guatemala, Colombia, and El Salvador). The company focuses on serving cash and credit-constrained consumers through its retail pawn locations, which buy and sell a wide variety of jewelry, electronics, tools, appliances, sporting goods, musical instruments and other merchandise, and make small non-recourse pawn loans secured by pledged personal property. Through its AFF subsidiary, FirstCash also provides lease-to-own and retail finance payment solutions through a network of over 15,000 merchant partner locations.
Product overview
FirstCash operates a multi-brand pawn and consumer lending platform with three integrated business lines: core pawn store operations (pawn loans, retail merchandise sales, gold buying), installment layaway services, and point-of-sale payment solutions through its American First Finance (AFF) subsidiary. The company operates over 3,300 locations under various regional brands including Cash America, FirstCash Pawn, Mister Money Pawn, and others across the U.S., Latin America, and the UK, with AFF providing lease-to-own and retail finance solutions through 15,000+ merchant partner locations.
Differentiator
Problem solved
Functional benefit
Brands
- Cash America: Primary pawn store brand operating across multiple U.S. states
- FirstCashPawn
- AFF (American First Finance)
- Cash America Mobile App
Products and services
- Pawn Loans Small non-recourse pawn loans secured by pledged personal property such as jewelry, electronics, tools, and other valuables. Loans are based on item value rather than credit history and typically have a 30-day term that can be extended by paying interest. Designed for cash and credit-constrained consumers needing quick liquidity without credit checks.
- Retail Sales Sale of pre-owned merchandise including jewelry, electronics, musical instruments, tools, sporting goods, and collectibles at prices below retail. Customers can purchase items directly in stores or browse online inventory. Targets value-seeking consumers looking for affordable used goods.
- Gold and Precious Metals Buying Purchase of gold, silver, platinum items and diamonds from customers for cash, including damaged or broken gold jewelry, coins, and watches. Designed for consumers seeking immediate cash for unwanted precious metal items.
- Layaway Installment payment plan allowing customers to reserve merchandise with an affordable 10% down payment, with items held until fully paid. Most items in stores are eligible for layaway throughout the year. Cancellation and service fees may vary by state and are non-refundable.
- American First Finance (AFF) - Lease-to-Own and Retail Finance Payment Solutions Lease-to-own and retail finance payment solutions for consumer goods and services, operating through a nationwide network of over 15,000 active retail merchant partner locations. Provides consumers with access to point-of-sale payment options at partner retailers, generating revenue from payment plans and associated fees.
Quantifiable outcome
- 26% year-over-year revenue growth in Q1 2026
- +2 more outcomes
Companies that use FirstCash
Customer profileSegments2 records
Ideal customer profiles3 records
FirstCash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FirstCash partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American First Finance (AFF)coreFirstCash completed its acquisition of American First Finance (AFF) in December 2021, establishing presence in the lease-to-own and point-of-sale payment space. The acquisition involved corporate reorganization creating FirstCash Holdings, Inc. and was valued at approximately $1.17 billion in stock and cash.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
FirstCash competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FirstCash social profiles
Digital presenceFirstCash financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstCash leadership team
Management profileNumber of profiles
Profiles9 records
FirstCash subsidiaries and ownership
Company hierarchySubsidiaries5 records
FirstCash funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstCash M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstCash
What does FirstCash do?
FirstCash is the leading international operator of pawn stores with more than 3,300 retail pawn and consumer lending locations across 29 U.S. states and the District of Columbia, the United Kingdom, and Latin America (Mexico, Guatemala, Colombia, and El Salvador). The company focuses on serving cash and credit-constrained consumers through its retail pawn locations, which buy and sell a wide variety of jewelry, electronics, tools, appliances, sporting goods, musical instruments and other merchandise, and make small non-recourse pawn loans secured by pledged personal property. Through its AFF subsidiary, FirstCash also provides lease-to-own and retail finance payment solutions through a network of over 15,000 merchant partner locations.
Is FirstCash a public or private company?
FirstCash is a public company. It is classified as public and is currently operating.
When was FirstCash founded?
FirstCash was founded in 1988. It employs 5,001 to 10,000 people.
Where is FirstCash based?
FirstCash is headquartered in Fort Worth, United States, in the North America region.
How does FirstCash make money?
Three revenue lines are on record. Pawn Loan Operations are the primary driver. The others are retail Merchandise Sales and lease-to-Own and POS Payment Solutions.
Does FirstCash have an API?
No public API is recorded for FirstCash.
What industry is FirstCash in?
FirstCash's product category is Pawn Services. Its primary akta.pro industry code is FSAKALAA, Traditional Pawn Loans (Pawnbrokers), with a secondary code of FSAKALAG, Online/Digital Pawn & Remote Collateral Lending. Its NAICS code is 4251 and its SIC code is 6163.