Guild Row
Guild Row is a privately held Chicago coworking and social club offering memberships, event-space rentals, and after-hours programming to freelancers, small businesses, nonprofits, and community organizers at a single Avondale campus.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Guild Row does
Guild Row is a privately held, single-location coworking and social club operating at 3130 N. Rockwell St in Chicago's Avondale neighborhood. Founded in 2016 and opened in August 2020, it is owned by three co-founders—urban planner Mike Healy, former Redmoon Theater director Jim Lasko, and architect Elyse Agnello (founder of DAAM, which designed the building). The company positions itself as a "third space" that combines daytime coworking, a café and bar (Guild Hall), private zoom booths, an outdoor courtyard with grills and fire pit (Rockwell Garden), a flexible workshop/event space (Belmont Room), and a commercial-kitchen-equipped event space (Avondale Room), along with a lending library of tools and books.
The core technology is non-proprietary: Guild Row uses third-party Coworksapp for membership and day-pass booking, Squarespace for its website, Calendly for tour scheduling, and Google Forms for the Gracey's waitlist. There is no in-house software platform, no mobile app beyond the booking portal, and no AI/ML components disclosed.
The business model is primarily subscription-based membership ($135/month or $1,485/year with a one-time $99 initiation fee) supplemented by hourly table reservations ($50/hr member, $35/hr nonprofit member, $150/hr non-member), free day passes used as a top-of-funnel conversion mechanism, $18 guest fees, and after-hours programming revenue through the Gracey's sub-brand (intimate concerts, DJ sets, bingo). GTM is direct-to-consumer via the website and tour bookings, supported by community partnerships with 50+ Chicago nonprofits and creative organizations. Pricing is publicly disclosed on the membership page. The company has won Chicago Reader's Best Coworking award for four consecutive years.
Guild Row firmographics
Firmographics- Name
- Guild Row
- Legal name
- Guild Row
- Website
- https://guildrow.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guild Row is a privately held Chicago coworking and social club offering memberships, event-space rentals, and after-hours programming to freelancers, small businesses, nonprofits, and community organizers at a single Avondale campus.
- Ownership category
- akta.pro rank
Guild Row industry classification
Industry- Product category
- Coworking & Social Club
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Civic and Social Organizations (8134)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
- akta.pro secondary industry
- Adult Nightlife Venues (Strip Clubs) (THAFAEAK)
Keywords
Where Guild Row is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guild Row business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Membership Subscriptions: Primary revenue stream from monthly and annual membership fees providing access to coworking space, amenities, and member events. Monthly memberships at $135/month or annual at $1,485/year with $99 initiation fee.
- Table Reservations: Revenue from renting event spaces. Member rate $50/hour, Member Nonprofit rate $35/hour, Non-member rate $150/hour. All-Access members get free Saturday table reservations.
- Day Passes: Revenue from non-members visiting the space for a day, typically offered free with tour bookings as a conversion mechanism.
- Guest Fees: $18 per person charged to member accounts for guest visits after all guest passes are utilized.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Membership - Full access coworking |
| Unit Pricing | Pay-as-you-go | Table Reservation - Event space rental |
| Freemium | Pay-as-you-go | Day Pass - Trial access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Guild Row product offering
Product offeringCore offering
Guild Row operates a single physical coworking and social club campus in Chicago's Avondale neighborhood, selling monthly ($135) and annual ($1,485) memberships that grant access to a coworking space, café/bar lounge, private zoom booths, lending library, outdoor garden, and community programming. The venue also rents event spaces by the hour (table reservations) to members, nonprofits, and non-members, and operates Gracey's, an after-hours artist-led music program.
Product overview
Guild Row is a single unified coworking space and social club that combines physical workspace amenities with social and event programming. The core offering is the membership program ($135/month or $1,485/year) which provides access to co-working spaces, member lounges (Guild Hall), private zoom booths, and the outdoor Rockwell Garden. Additional facilities include the Belmont Room for workshops and events, and the Avondale Room for culinary programming. The Gracey's sub-brand extends the offering into after-hours music and entertainment. Table reservations and the Give a Damn discounted program provide supplementary access options.
Differentiator
Problem solved
Functional benefit
Brands
- Gracey's: After hours programming at Guild Row featuring intimate concerts, DJ sets, bingo, bar, drink specials and special events. It is described as a new artist-led membership community.
Products and services
- Guild Row Membership Monthly or annual coworking and social club membership providing members access to Guild Row's coworking space, café, bar, library, lending library, private zoom booths, outdoor garden, and member events. Priced at $135/month or $1,485/year with a one-time $99 initiation fee. Access available Monday-Friday 8 AM to 8 PM.
- Day Pass Single-day access pass allowing non-members to visit and experience Guild Row's coworking space and amenities, offered free with a scheduled tour.
- Table Reservation
Quantifiable outcome
- 4 consecutive years voted Best Coworking Space by Chicago Reader
- +1 more outcomes
Companies that use Guild Row
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Guild Row technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guild Row partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DAAM (Architecture and Design)coreDAAM is an architecture and design firm founded by Guild Row co-founder Elyse Agnello. DAAM designed the Guild Row building, which serves as the physical foundation of the venue. This is a founder-originated strategic partnership that is integral to the space's design and identity.
- Little Lark ChicagominorLittle Lark Chicago provides pizza and cocktails as an on-site food and beverage partner at Guild Row, offering dining options for members and visitors.
- Gracey's (Artist-Led Music Program)minorGracey's is an artist-led membership community within Guild Row for nights and weekends, featuring intimate concerts, DJ sets, and music programming. This internal program represents a strategic community-building initiative for after-hours entertainment.
- The Giving KitchenminorNonprofit partner supported by Guild Row that provides emergency assistance to food service workers in crisis. Guild Row displays their logo and supports their efforts.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Guild Row competitors and assessment
Company assessmentDirect peers
- Soho House: Global private members' club combining hospitality, food and beverage, workspaces, and curated cultural programming. Comparable to Guild Row in its 'third space' positioning, members-only access, and blending of coworking with social/nightlife amenities.
- NeueHouse: Members-only creative work club offering workspaces, studios, event spaces, and cultural programming for creative professionals. Highly comparable to Guild Row in target customer (creators, entrepreneurs) and the merger of work, events, and community.
- Industrious: Premium flexible-office and coworking operator serving enterprise and SMB customers. Comparable to Guild Row as a premium-tier coworking provider, though with a broader, less hospitality-led offering and much larger scale.
- The Wing: Members-only social club and coworking space originally targeted at women, combining workspaces, meeting rooms, and curated programming. Directly comparable in its third-space members' club concept blending work and community.
- The Assemblage: Members-only co-working and wellness club combining workspaces, event programming, and holistic wellbeing offerings. Comparable to Guild Row in the hybrid work/community/wellness membership positioning and curated programming model.
Broad incumbents
- WeWork: Global flexible-office and coworking incumbent with significant Chicago presence. Comparable as a coworking competitor, but operates at much larger scale and with a less hospitality- or community-curated brand.
- Spaces (IWG): IWG's creative, design-led coworking and flexible-office brand. Comparable as a coworking competitor in the Chicago market, but with a much broader portfolio of locations and global scale.
- Convene: Premium meeting, event, and flexible-office operator with hospitality-grade service. Comparable in the premium event-rental and workspace overlap with Guild Row, though weighted more toward corporate meetings and less toward community membership.
Emerging players
- Common House: Members-only social club with coworking, dining, and event spaces in select U.S. cities. Comparable to Guild Row in its hybrid social/work club model and curated community positioning, though at an earlier, smaller scale.
- Make Office: Independent coworking and event-space operator focused on design-forward, community-driven spaces. Comparable to Guild Row in the curated, hospitality-inflected coworking niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Guild Row social profiles
Digital presenceGuild Row financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guild Row leadership team
Management profileNumber of profiles
Profiles7 records
Guild Row funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guild Row M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guild Row
What does Guild Row do?
Guild Row operates a single physical coworking and social club campus in Chicago's Avondale neighborhood, selling monthly ($135) and annual ($1,485) memberships that grant access to a coworking space, café/bar lounge, private zoom booths, lending library, outdoor garden, and community programming. The venue also rents event spaces by the hour (table reservations) to members, nonprofits, and non-members, and operates Gracey's, an after-hours artist-led music program.
Is Guild Row a public or private company?
Guild Row is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guild Row founded?
Guild Row was founded in 2016. It employs 11 to 50 people.
Where is Guild Row based?
Guild Row is headquartered in Chicago, United States, in the North America region.
How does Guild Row make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are table Reservations, day Passes and guest Fees.
Who are Guild Row's main competitors?
Direct peers on record are Soho House, NeueHouse, Industrious, The Wing and The Assemblage. Broad incumbents are WeWork, Spaces (IWG) and Convene. Emerging players are Common House and Make Office.
Does Guild Row have an API?
No public API is recorded for Guild Row.
What industry is Guild Row in?
Guild Row's product category is Coworking & Social Club. Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused), with a secondary code of THAFAEAK, Adult Nightlife Venues (Strip Clubs). Its NAICS code is 7224 and its SIC code is 7997.