My DeFi Pet
My DeFi Pet is a blockchain-based free-to-play virtual pet game where players collect, breed, evolve, and trade NFT pets on BNB Chain and KardiaChain, serving crypto-native play-to-earn gamers and casual pet-collecting players across PC, iOS, and Android.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
What My DeFi Pet does
My DeFi Pet is a blockchain-based NFT gaming platform founded in 2021 that operates a free-to-play virtual pet game where players collect, breed, evolve, and trade monster pets as on-chain assets. The platform is deployed on two blockchain networks, BEP20 (BNB Chain) and KRC20 (KardiaChain), and is powered by a native utility and governance token called DPET. Game mechanics span pet breeding (with inherited body and color traits), multi-stage evolution, six elemental attributes (Fire, Water, Wind, Light, Dark, Earth), a Spirit equipping system across five tiers, cage-based resource accumulation, cooperative World Boss hunts, seasonal Arena PvP, expedition gameplay, and a player governance vote.
The platform serves two interrelated customer bases: crypto-native play-to-earn gamers seeking NFT ownership and monetization, and casual pet-collecting gamers reached through conventional app-store channels. Distribution is fully self-serve across PC, iOS, and Android, with discovery reliant on community channels (Discord, Telegram, Twitter, Facebook) and a newsletter subscriber base. As of the latest available metrics, the platform reports 1,036,322 registered users, 3,332,755 NFTs minted, and 181,952 unique NFT holders, with a peak single-NFT sale of 5 BNB.
My DeFi Pet monetizes through three transactional streams: commissions on NFT sales and auctions in its in-game marketplace, on-chain DPET token purchases used for breeding, evolution, and marketplace settlement, and resource/token consumption required to access features such as breeding, Spirit equipping, and World Boss participation. With only a single $1M seed financing disclosed in April 2021 (backed by Animoca Brands, OKX Ventures, DFG Capital, Kardia Ventures, and other crypto funds) and no subsequent funding events, partnerships, or revenue disclosure in the available material, the company operates as a lean, community-led private venture in the early-stage play-to-earn segment of Web3 gaming.
My DeFi Pet firmographics
Firmographics- Name
- My DeFi Pet
- Website
- https://mydefipet.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- My DeFi Pet is a blockchain-based free-to-play virtual pet game where players collect, breed, evolve, and trade NFT pets on BNB Chain and KardiaChain, serving crypto-native play-to-earn gamers and casual pet-collecting players across PC, iOS, and Android.
- Ownership category
- akta.pro rank
My DeFi Pet industry classification
Industry- Product category
- Blockchain Gaming
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
- akta.pro secondary industries
- Web3/Blockchain Game Studios (MPAFAAAO), DAO Treasury, Governance & On-Chain Finance Tools (FSADAMAL)
Keywords
Where My DeFi Pet is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
My DeFi Pet business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- NFT Marketplace Trading: Players trade, auction, and sell rare pets and in-game assets on the My DeFi Pet marketplace. The platform generates revenue from transaction fees on NFT sales and auctions.
- In-Game Token Sales (DPET): The native DPET token is purchasable through an on-chain buy function (BEP20/KRC20). Token is used for breeding, evolution, marketplace transactions, and governance voting rewards.
- Game Feature Usage Fees: Revenue generated from breeding mechanics, spirit equipping, expedition ventures, and world boss participation which require DPET or in-game resource consumption.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
My DeFi Pet product offering
Product offeringCore offering
My DeFi Pet is a free-to-play blockchain-based virtual pet game where players collect, breed, evolve, and trade NFT pets. It combines DeFi mechanics, NFT collectibles, and casual gameplay on the BNB Chain (BEP20) and KardiaChain (KRC20) networks, with a native DPET token used for in-game transactions and trading.
Product overview
My DeFi Pet is a unified lifestyle-based NFT gaming platform built on blockchain (BEP20/KRC20) offering a comprehensive pet-raising experience. The core product centers on the Pet NFT System where players collect, breed, and evolve unique monster pets with elemental attributes. Key modules include the Marketplace for trading, World Boss for cooperative PvE combat, Arena for competitive PvP, and Governance for community-driven development. Additional features encompass Spirits (equipment system), Cages (housing/resource generation), and Expedition (adventure mechanics). The platform serves casual gamers and crypto enthusiasts through PC, iOS, and Android applications, with the native DPET token powering the in-game economy.
Differentiator
Problem solved
Functional benefit
Products and services
- My DeFi Pet A free-to-play blockchain virtual pet game where players collect, breed, evolve, and battle NFT pets ('Monsters'). Targeted at casual gamers and crypto/NFT enthusiasts, it integrates DeFi staking and play-to-earn mechanics on the BNB Chain and KardiaChain.
- DPET Token Native utility token of the My DeFi Pet ecosystem used for in-game purchases, breeding, evolving pets, staking, and trading within the marketplace.
- NFT Marketplace An in-game marketplace where players can list, buy, sell, and trade their NFT pets and items peer-to-peer using the DPET token and supported cryptocurrencies.
Quantifiable outcome
- Over 1 million registered users
- +3 more outcomes
Companies that use My DeFi Pet
Customer profileSegments1 record
Ideal customer profiles1 record
My DeFi Pet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
My DeFi Pet partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
My DeFi Pet competitors and assessment
Company assessmentDirect peers
- Axie Infinity (Sky Mavis): The most direct comparable: a play-to-earn blockchain game where players collect, breed, battle, and trade NFT creatures (Axies) using a native token (AXS/SLP). Same NFT + DeFi + pet/monster mechanics and target user base of crypto-native gamers.
- CryptoKitties (Dapper Labs): The original NFT pet breeding game on Ethereum — players collect, breed, and trade unique digital cats. Direct overlap with My DeFi Pet's core 'pet NFT + breeding + marketplace' mechanic, though on an older, more established chain.
- Illuvium: An open-world RPG built on Immutable where players capture and battle NFT creatures (Illuvials) with elemental affinities. Highly comparable creature-collection/elemental battle mechanics and crypto-native monetization.
- Big Time Studios: A multiplayer action RPG featuring NFT-based cosmetic items and a player-driven economy, targeting the same Web3 gamer demographic and using a native token for marketplace activity.
- STEPN (Find Satoshi Lab): A move-to-earn lifestyle game combining fitness tracking with NFT sneakers and a native token economy. Targets the same 'lifestyle gaming + crypto earnings' audience and uses NFT-based progression.
- DeFi Kingdoms: Combines a pixel-art RPG with DeFi mechanics (liquidity pools, quests, NFT heroes) on Harmony/Klaytn. Closely mirrors the GameFi + DeFi + NFT hero pet mechanics My DeFi Pet uses.
Broad incumbents
- Animoca Brands (parent ecosystem): A Web3 gaming conglomerate that is itself an investor in My DeFi Pet. Operates and invests across a broad portfolio of NFT games and metaverse platforms, making it both a strategic backer and a comparable ecosystem player.
- The Sandbox: A decentralized metaverse where users create, own, and monetize NFT-based gaming experiences. Operates broadly in the same Web3 gaming/metaverse space with a tokenized economy and user-generated content.
Emerging players
- Star Atlas: A space-themed MMO with NFT ships, crews, and land on Solana, using a dual-token economy. Comparable in using NFT-based assets, breeding-style mechanics, and blockchain-native play-to-earn reward loops.
Others
- BNB Chain (BNB): The base-layer blockchain on which My DeFi Pet's primary smart contract is deployed. Critical infrastructure provider whose growth, fees, and ecosystem incentives directly shape the platform's user acquisition and unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
My DeFi Pet social profiles
Digital presenceMy DeFi Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
My DeFi Pet leadership team
Management profileNumber of profiles
My DeFi Pet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My DeFi Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My DeFi Pet
What does My DeFi Pet do?
My DeFi Pet is a free-to-play blockchain-based virtual pet game where players collect, breed, evolve, and trade NFT pets. It combines DeFi mechanics, NFT collectibles, and casual gameplay on the BNB Chain (BEP20) and KardiaChain (KRC20) networks, with a native DPET token used for in-game transactions and trading.
Is My DeFi Pet a public or private company?
My DeFi Pet is a private company. It is classified as venture growth investor backed and is currently operating.
When was My DeFi Pet founded?
My DeFi Pet was founded in 2021.
Where is My DeFi Pet based?
My DeFi Pet is headquartered in London, United Kingdom, in the Europe region.
How does My DeFi Pet make money?
Three revenue lines are on record. NFT Marketplace Trading is the primary driver. The others are in-Game Token Sales (DPET) and game Feature Usage Fees.
Who are My DeFi Pet's main competitors?
Direct peers on record are Axie Infinity (Sky Mavis), CryptoKitties (Dapper Labs), Illuvium, Big Time Studios, STEPN (Find Satoshi Lab) and DeFi Kingdoms. Broad incumbents are Animoca Brands (parent ecosystem) and The Sandbox. Star Atlas is listed as an emerging player. BNB Chain (BNB) is listed as an others.
Does My DeFi Pet have an API?
No public API is recorded for My DeFi Pet.
What industry is My DeFi Pet in?
My DeFi Pet's product category is Blockchain Gaming. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development, with a secondary code of MPAFAAAO, Web3/Blockchain Game Studios.