What Zipari does

Zipari operates a customer experience (CX) platform built exclusively for the US health insurance industry, providing payer organizations with API-first infrastructure and a suite of self-service portals (Member, Provider, Employer, and Broker) that consolidate member engagement, benefits navigation, claims, authorizations, and provider scorecards into a single digital ecosystem. The platform is powered by a proprietary CX Engine and CX Engagement Hub that deliver next-best-action recommendations, goal-driven workflows, and member-level personalization across omnichannel touchpoints.

The company monetizes through an enterprise SaaS subscription model with three-year initial terms and annual billing in advance, supplemented by professional services for implementation (time-and-materials or fixed-fee SOWs) and SLA-bound support services. Pricing is quote-based with annual escalation clauses tied to Order Form scope, targeting large health plans and Third-Party Administrators (TPAs) across commercial, Medicare Advantage, and Medicaid segments. Notable customers include Humana, UPMC Health Plan, Horizon Healthcare Services, L.A. Care, Providence Health Plan, and McKesson.

Zipari was founded in 2014 and headquartered in Brooklyn, NY. In September 2024, Zipari was acquired by mPulse, a strategic acquirer pursuing a roll-up of healthcare engagement technology (mPulse's fourth acquisition since December 2021). Following the acquisition, the combined entity operates from mPulse's Los Angeles headquarters and serves over 400 healthcare customers, including 29 of the 30 largest health plans and more than 50% of Medicare Advantage plans carrying an overall 5-star rating. Zipari now operates as a product brand within mPulse's Health Experience and Insights (HXI) suite, with Tabatha Erck continuing as CEO of Zipari and Bob Farrell serving as CEO of mPulse.

Name

Zipari

Legal name

Zipari, Inc.

Website

https://zipari.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

51–100 employees

Short description

Zipari, now part of mPulse, operates an enterprise SaaS CX platform built exclusively for US health insurance payers, delivering Member, Provider, Employer, and Broker portals powered by a proprietary CX Engine with next-best-action personalization across 150-200 health plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: SaaS subscription model for CX platform access during Order Form Term (typically 3-year initial term with annual renewal). Subscription Fees are paid annually in advance with annual price escalation allowed on anniversary dates.
2. Professional Services: Implementation and consulting services including time-and-materials or fixed-price/flat-fee arrangements. Invoiced monthly in arrears for time-and-materials, or upon SOW execution for fixed-price engagements. Includes travel and out-of-pocket expense reimbursement.
3. Support Services: Technical support and issue management services governed by Service Level Agreement, included as part of overall service delivery alongside subscription services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Zipari provides an API-first customer experience (CX) platform built exclusively for health insurance, powered by the Zipari CX Engine and CX Engagement Hub. The platform delivers a suite of self-service portals (Member, Provider, Employee, and Broker Portals) with next-best-action recommendations, goal packaging, and omnichannel engagement capabilities for health plans, TPAs, and healthcare payers.

Product overview

Zipari, now part of mPulse following a September 2024 acquisition, offers a CX platform built exclusively for health insurance. The platform is API-first and delivers end-to-end consumer experience solutions. The core CX Platform is powered by the CX Engine and CX Engagement Hub, providing next-best-action recommendations and engagement insights. The Health Portals suite encompasses four self-service portal products: Member Portal for plan members, Provider Portal for healthcare providers, Employee Portal for employers, and Broker Portal for insurance brokers. These portals deliver personalized, modern experiences with pre-built industry-specific workflows and secure, compliant interfaces that healthcare organizations have trusted for over 25 years. The combined mPulse ecosystem also extends into health experience and insights, predictive analytics, omnichannel engagement, content management, and acquisition and payments solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Zipari CX Platform API-first customer experience platform built exclusively for health insurance, powered by the Zipari CX Engine and CX Engagement Hub. Provides end-to-end CX solutions with next-best-action recommendations, goal packaging, and insights at every engagement touchpoint for health plans, TPAs, and healthcare payers.
• Health Portals Suite Unified portals suite for health insurance stakeholders, encompassing Member, Provider, Employee, and Broker Portals, enabling self-service experiences and stakeholder engagement across the health insurance ecosystem.
• Member Portal Self-service portal enabling health plan members to personalize experiences at the member level, access ID cards, find care, and navigate benefits with a modern, easy-to-use interface.
• Provider Portal Portal providing tools for provider networks, streamlining claims submission, authorizations, and referrals, with comprehensive member profile views and provider scorecards to drive improvements in care quality, cost, and value-based payments.
• Employee Portal

Quantifiable outcome

• Transforming consumer experiences in months, not years
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• mPulsecoreStrategic or Co-development Partner · 12 September 2024mPulse acquired Zipari in September 2024, combining two healthcare CX technology leaders. The acquisition reinforces mPulse's commitment to advancing Health Experience and Insights (HXI) technology. Zipari's CX platform enhances mPulse's HXI product suite which focuses on integrating predictive analytics, omnichannel engagement, and health portal technologies. This is mPulse's fourth acquisition since December 2021, aimed at consolidating foundational health engagement capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ziparico
• LinkedInlinkedin.com/company/zipari
• Facebookfacebook.com/ziparico

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zipari