Marie Claire
Marie Claire is a women's lifestyle digital media publication under Future US Inc, delivering editorial content across fashion, beauty, celebrity news, and culture to millions of monthly readers through its website, newsletters, awards programs, and brand partnerships.
- Company typePrivate
- Founded1937
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Marie Claire does
Marie Claire is a women's lifestyle digital media publication operating under Future US Inc, a privately held unit of the international media group Future plc. Founded in France in 1937, Marie Claire transitioned to a digital-first model centered on marieclaire.com, reaching millions of women monthly across fashion, beauty, celebrity news, culture, politics, career, and lifestyle verticals. The publication's editorial core consists of long-form features, op-eds, celebrity and royal coverage, trend reports, and investigative journalism, supported by named leadership including Editor-in-Chief Nikki Ogunnaike, Digital Director Jenny Hollander, and Beauty Director Hannah Baxter.
The company's product surface spans its core website (marieclaire.com), three owned newsletters (Marie Claire Daily delivered daily; Marie Claire Self Checkout weekly, anchored by the editor-in-chief; and Marie Claire Face Forward, a weekly beauty product from the beauty director), the Nice Talk podcast, and a growing proprietary awards franchise comprising the annual Fragrance Awards, Skin & Hair Awards, UK Hair Awards, and Readers' Choice Awards. Technology is described as a standard digital publishing platform and content management system with no disclosed proprietary AI, APIs, or SDKs.
Marie Claire's revenue model is advertising- and commerce-led: digital display advertising, sponsored/branded editorial content, affiliate commerce through product recommendation links, and newsletter subscriptions are the primary streams, supplemented by event sponsorship tied to its awards and Power Moms programming (co-hosted with Moms First). Customers are split between a long-tail consumer reader base (millions of women monthly) and a concentrated advertiser base in fashion, beauty, lifestyle, travel, and retail (named partners include Nordstrom, Macy's, Abercrombie, Adidas, MERIT Beauty, Wild, Pevonia, and Booking.com). Geographic operations span the United States (headquarters at 130 West 42nd Street, New York), the United Kingdom, and France, with a small employee base of 11-50.
Marie Claire firmographics
Firmographics- Name
- Marie Claire
- Legal name
- Future US Inc
- Website
- https://marieclaire.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marie Claire is a women's lifestyle digital media publication under Future US Inc, delivering editorial content across fashion, beauty, celebrity news, and culture to millions of monthly readers through its website, newsletters, awards programs, and brand partnerships.
- Ownership category
- akta.pro rank
Marie Claire industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where Marie Claire is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marie Claire business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Advertising: Marie Claire sells display advertising, sponsored content, and branded editorial content on its website and across its digital platforms. The publication reaches millions of women monthly, making it attractive to beauty, fashion, and lifestyle advertisers.
- Affiliate Commerce: The publication earns commissions through affiliate links embedded in product recommendations and shopping content. Readers purchasing products through the site's links generate revenue via affiliate partnerships with retailers.
- Newsletter Subscriptions: Marie Claire offers multiple newsletter products including Marie Claire Daily, Marie Claire Self Checkout, and Marie Claire Face Forward, generating revenue through reader subscriptions and potentially premium subscription tiers.
- Sponsored Content and Promotions: The publication creates sponsored articles, promotional content, and branded experiences for partners. The promo codes section features sponsored brand partnerships including Nordstrom, Wild, Pevonia, Booking.com, MERIT Beauty, Macy's, Abercrombie, and Adidas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Newsletter subscription products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Marie Claire product offering
Product offeringCore offering
Marie Claire operates a digital-first women's lifestyle media platform at marieclaire.com, publishing editorial content across fashion, beauty, celebrity and royal news, culture, politics, career, health, and travel. The publication distributes content via website, three email newsletters, social media, podcast (Nice Talk), and proprietary award programs, monetizing through advertising, sponsored content, affiliate commerce, and newsletter subscriptions.
Product overview
Marie Claire is a women's lifestyle magazine and digital media platform operated by Future US Inc, reaching millions of women monthly with editorial content spanning fashion, beauty, celebrity news, culture, politics, and career advice. The company's primary offerings include the Marie Claire website (marieclaire.com) delivering continuous editorial content, three newsletter products (Marie Claire Daily, Self Checkout, and Face Forward), and annual award programs including the Fragrance Awards, Skin & Hair Awards, and UK Hair Awards. The platform also features sponsored content collaborations with partner brands and promotional coupon codes for readers.
Differentiator
Problem solved
Functional benefit
Products and services
- Marie Claire Website Marie Claire's digital publishing platform at marieclaire.com delivering editorial content including fashion trends, beauty product recommendations, celebrity and royal news, culture, politics, career advice, and lifestyle content to millions of women monthly.
- Marie Claire Daily Newsletter Daily email newsletter delivering exclusive access to fashion and beauty trends, celebrity news, and lifestyle content to subscribers.
- Marie Claire Self Checkout Newsletter Weekly email newsletter featuring expert shopping and styling advice from Editor-in-Chief Nikki Ogunnaike, with curated product recommendations.
- Marie Claire Face Forward Newsletter Weekly email newsletter providing insider tips and recommendations for skin, hair, makeup, and nails from Beauty Director Hannah Baxter.
- Marie Claire Fragrance Awards Annual fragrance awards program where Marie Claire's beauty team evaluates hundreds of fragrance products and selects winners across multiple categories including best overall scents, scent families, gift sets, and home fragrances.
- Marie Claire Skin & Hair Awards Annual awards program recognizing the best beauty products across skincare, hair care, and sun protection categories, emphasizing technological advances and eco-friendly innovations.
- Marie Claire UK Hair Awards Annual UK-based hair care awards program recognizing leading hairstylists, trichologists, beauty editors, and industry experts in haircare product evaluation.
- Power Moms Initiative Annual recognition program co-hosted with Moms First, honoring women who are redefining modern motherhood through the Power Moms List and dedicated editorial coverage.
Companies that use Marie Claire
Customer profileSegments2 records
Ideal customer profiles3 records
Marie Claire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marie Claire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moms FirstcoreMarie Claire and Moms First co-hosted the second annual Power Moms ceremony in New York City on April 30, 2026, celebrating the 2026 Power Moms List honoring women who are redefining modern motherhood. The event was led by model and entrepreneur Ashley Graham as anchor of the Motherhood Issue and honored 10 women across various fields.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Marie Claire competitors and assessment
Company assessmentDirect peers
- Harper's Bazaar: Harper's Bazaar is Hearst's flagship women's fashion and beauty publication with overlapping editorial categories (celebrity, fashion, beauty, culture) and a similar advertiser base of luxury, beauty, and fashion brands. Direct competitor for both audience share and brand partnerships.
- Elle: Elle is Hearst's mainstream women's lifestyle magazine covering fashion, beauty, and culture with a comparable digital footprint and target demographic. Competes with Marie Claire for both editorial reach and advertising share in the women's lifestyle category.
- Refinery29: Refinery29 is a digital-first women's lifestyle publication owned by Vice Media with focus on fashion, beauty, and culture. Comparable in digital-only orientation to Marie Claire, competing for the same millennial and Gen Z female audience and brand partnership dollars.
- Byrdie: Byrdie is Dotdash Meredith's beauty-focused digital publication with a similar newsletter-driven, audience-engagement model. Competes directly with Marie Claire's Face Forward newsletter and beauty editorial franchise.
- Cosmopolitan: Cosmopolitan is Hearst's women's lifestyle publication focused on pop culture, celebrity, beauty, and relationships. While slightly more youth-skewed than Marie Claire, it competes directly for the same digital audience and advertising verticals.
- Vogue: Vogue is the dominant American fashion and lifestyle publication, targeting the same affluent women audience as Marie Claire across fashion, beauty, culture, and celebrity coverage. It is the closest direct competitor for both editorial attention and luxury/fashion advertising dollars.
- Who What Wear: Who What Wear is a fashion-focused digital publication known for its shopping and styling content, owned by Clique Brands. It is one of the strongest direct competitors to Marie Claire's affiliate commerce and trend-reporting business model.
- InStyle: InStyle is Dotdash Meredith's celebrity and fashion publication, with overlapping coverage of celebrity style, beauty, and lifestyle content. Competes directly with Marie Claire for both readers and advertiser attention in the women's lifestyle category.
- Glamour: Glamour is Condé Nast's women's lifestyle publication covering beauty, fashion, and culture. Shares target demographic, advertising categories, and editorial scope with Marie Claire, making it a direct peer in the women's media space.
Emerging players
- The Cut: The Cut is New York Magazine's women's culture vertical covering fashion, politics, and culture with a digital-first sensibility. While operating within a broader publication, its editorial scope overlaps directly with Marie Claire's culture, politics, and career content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Marie Claire social profiles
Digital presenceMarie Claire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marie Claire leadership team
Management profileNumber of profiles
Profiles5 records
Marie Claire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marie Claire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marie Claire
What does Marie Claire do?
Marie Claire operates a digital-first women's lifestyle media platform at marieclaire.com, publishing editorial content across fashion, beauty, celebrity and royal news, culture, politics, career, health, and travel. The publication distributes content via website, three email newsletters, social media, podcast (Nice Talk), and proprietary award programs, monetizing through advertising, sponsored content, affiliate commerce, and newsletter subscriptions.
Is Marie Claire a public or private company?
Marie Claire is a private company. It is classified as corporate owned and is currently operating.
When was Marie Claire founded?
Marie Claire was founded in 1937. It employs 11 to 50 people.
Where is Marie Claire based?
Marie Claire is headquartered in New York, United States, in the North America region.
How does Marie Claire make money?
Four revenue lines are on record. Digital Advertising is the primary driver. The others are affiliate Commerce, newsletter Subscriptions and sponsored Content and Promotions.
Who are Marie Claire's main competitors?
Direct peers on record are Harper's Bazaar, Elle, Refinery29, Byrdie, Cosmopolitan, Vogue, Who What Wear, InStyle and Glamour. The Cut is listed as an emerging player.
Does Marie Claire have an API?
No public API is recorded for Marie Claire.
What industry is Marie Claire in?
Marie Claire's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 513120 and its SIC code is 2721.