What Matter Communications does

Matter Communications is an independently held, integrated public relations, marketing, and creative services agency headquartered in Boston, Massachusetts, with additional offices in Newburyport, Providence, Rochester, Dallas, and Denver. Founded in 2006 as a B2B technology PR firm, the agency has evolved into a full-service communications partner serving enterprise and mid-market clients across five verticals: B2B Technology, Consumer, Cybersecurity, Healthcare, and Professional Services. Its service portfolio spans three core areas—Public Relations (media relations, crisis communications, influencer marketing, media training), Marketing (brand strategy, content, social, paid media, SEO/SEM, marketing automation, and Generative Engine Optimization), and Creative (brand identity, campaign creative, web design, video production, motion graphics).

Revenue is generated through professional services fees on retainer and project engagements under an agency-of-record model, with the firm pitching and winning enterprise accounts via direct sales and inside-sales motions. Documented client work includes CVS Health, Clear Channel Outdoor, Welch's, Wonder, Segway, Blue Yonder, Veritas, JBL, Modernizing Medicine, Monotype, Sensormatic Solutions, and Salesloft, supported by a case-study portfolio spanning enterprise, mid-market, and startup engagements. Two acquisitions—Skyscope (2016) and Calypso (2020)—have supplemented organic capability expansion, and the firm continues to invest in new geographies, leadership (first VP Growth and first VP People appointments in 2026), and emerging AI-related services including GEO and an AI Brand Discovery offering.

Name

Matter Communications

Legal name

Matter Communications, Inc.

Website

https://www.matternow.com/

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Matter Communications is an independently held, integrated PR, marketing, and creative agency serving B2B technology, consumer, cybersecurity, healthcare, and professional services clients across six U.S. offices via an agency-of-record model with retainer and project engagements.

Ownership category

akta.pro rank

Product category

Public Relations & Marketing Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Public relations services
• Marketing communications
• Creative services
• Media relations
• Integrated marketing

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Revenue: Matter Communications generates revenue through professional services fees, offering integrated PR, marketing, and creative programs to B2B tech and consumer brands. As a full-service agency, they likely generate revenue through retainer fees, project-based engagements, and possibly media buying commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Matter Communications is an integrated public relations, marketing, and creative services agency that designs and executes integrated communications programs for B2B technology and consumer brands. The agency's three core service areas—Public Relations, Marketing, and Creative—are delivered across five industry verticals (B2B Technology, Consumer, Cybersecurity, Healthcare, and Professional Services) on an agency-of-record or project basis. Revenue is earned through professional services fees including retainers, project-based engagements, and campaign execution.

Product overview

Matter Communications is an award-winning PR, marketing, and creative agency offering integrated communications services organized into three core service areas: Public Relations (including crisis communications, media relations, influencer marketing, and media training), Marketing (including brand strategy, content strategy, social media, paid media, SEO & SEM, marketing automation, and Generative Engine Optimization), and Creative (including brand identity, campaign creative development, web design & development, content & collateral design, live video production, and motion graphics & animation). The company serves five industry verticals: B2B Technology, Consumer, Cybersecurity, Healthcare, and Professional Services, with office locations in Boston, Newburyport, Providence, Rochester, Dallas, and Denver.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations

Quantifiable outcome

• Clear Channel Outdoor: expanded visibility and positioning as leader in out-of-home advertising
• +5 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Clear Channel OutdoorcoreGTM or Marketing Partner · 31 March 2026Matter Communications was selected as strategic communications agency of record for Clear Channel Outdoor, providing public relations and social media services. Clear Channel Outdoor chose Matter for its expertise supporting B2B brands and proven track record in securing high-impact coverage in tier one tech and business media. The partnership aims to expand Clear Channel Outdoor's visibility, amplify its executive voices, and position the company as a leader in the out-of-home advertising industry.
• AMA BostonminorStrategic or Co-development Partner · 27 January 2026Matter partnered with AMA Boston and Go-To-Market Pros to advance modern B2B buyer engagement strategies. Collaboration focused on educational content and thought leadership around B2B marketing and buyer engagement.
• Welch'scoreGTM or Marketing Partner · 29 October 2025Matter partnered with Welch's on their largest-ever marketing campaign for Sparkling Juice line called 'Break Out the Fancy Juice.' The integrated campaign spans TV, digital, social, retail media, and live activations. This follows earlier successful work including the Zero Sugar NYC bodega pop-up that generated 3,000 attendees and 8.2M impressions.
• Welch'scoreGTM or Marketing Partner · 28 October 2025Welch's launched their largest-ever marketing campaign for Sparkling Juices with new child mascot Charlie Cheersman. Multi-agency integrated team after brand shifted away from single agency of record model. Campaign includes holiday campaign called 'Break Out the Fancy Juice' across TV, digital, social, retail media, and experiential activations in six U.S. cities.
• WondercoreGTM or Marketing Partner · 1 January 2024Matter supported Wonder's Massachusetts market expansion with strategic PR campaign combining clear storytelling, authentic local partnerships, and community-driven activations. Secured 62 earned media and social placements generating 314.5M impressions. Phase 2 expansion with 9 additional openings was subsequently engaged.

Scale indicators1 record

Recent moves8 records

Expansion highlights6 records

Direct peers

• Inkhouse: Boston-area integrated PR and content agency focused on B2B technology and consumer brands. Closest comparable in scale, geography, and vertical mix to Matter.
• PAN Communications: Boston-headquartered integrated PR, marketing and content agency serving B2B technology and consumer brands. Directly overlaps Matter's vertical specialization and regional base.
• Walker Sands: Mid-sized integrated B2B marketing agency offering PR, content and creative services to technology brands. Comparable in offering mix to Matter's B2B Technology vertical.
• SHIFT Communications: Boston-based PR and social media agency with strong B2B technology focus. Direct competitor for the same enterprise tech accounts Matter targets.
• Finn Partners: Larger, multi-office integrated PR firm with deep technology, healthcare and consumer verticals. Operates a similar integrated model to Matter but at greater scale and geography.
• Hotwire (Hotwire Global): Global tech-sector PR and communications agency with deep B2B SaaS and enterprise technology positioning. Closely comparable offering to Matter's B2B tech and cybersecurity verticals.
• RH Strategic: Boutique B2B tech-focused PR firm with practice overlap in cybersecurity, enterprise software and health IT — overlapping Matter's vertical specialty clients.

Broad incumbents

• WE Communications: Large, global integrated communications agency with deep technology and consumer portfolios. A broader incumbent that competes for the same enterprise clients as Matter but at much larger scale.
• Edelman: World's largest independent PR firm with global integrated marketing, PR and creative capabilities. Sets the competitive ceiling for agencies like Matter seeking enterprise retainers.

Emerging players

• Carmichael Lynch Relate: Public relations arm of the Carmichael Lynch creative agency, focusing on consumer and B2B brands with an integrated earned-plus-paid model similar to Matter's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mattercomm
• YouTubeyoutube.com/user/MatterNow
• LinkedInlinkedin.com/company/matter-communications
• Instagraminstagram.com/mattercomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matter Communications