farillio
Farillio is a London-based online legal solutions platform delivering 24/7 guidance, templates and document tools through Personal, Business and Landlord hubs. It serves SMEs, individuals and landlords primarily via B2B2C distribution embedded in UK enterprise partners, predominantly insurers.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What farillio does
Farillio Limited is a London-headquartered, UK-focused digital legal services platform founded in 2017. The company delivers practical legal, business and life-related guidance, templates and documentation through three consumer-facing product hubs: Farillio Personal (for individuals and families), the Farillio Legal and Business Hub (for SMEs), and the Farillio Residential Landlord Hub (for residential landlords). The cloud-based platform provides 24/7 access to guides, contracts, dynamic templates, eIDAS-compliant electronic signatures, a secure document vault branded "Life Vault," and on-demand pay-as-you-go advisory sessions with a regulated partner law firm network.
The product stack integrates Stripe for payments, Intercom for live chat, Onfido for KYC/AML on advisory transactions, and Google Analytics and HotJar for behavioural analytics, with API and single sign-on available at the Enterprise tier. AI capabilities are limited to "Ask Fara," a text-based conversational guidance feature providing knowledge retrieval and process automation; no proprietary models, training pipelines or senior AI hires are disclosed, and the feature is positioned as a usability layer over the content library.
Farillio's business model is predominantly B2B2C subscription, selling embedded platform access to enterprise channel partners — principally UK insurers (Admiral, Aviva, Zurich, ARAG, Direct Line Group and others) — under Lite, Pro or Enterprise tiers, with Enterprise contracts carrying minimum contract values and 24-month commitments. The company reports over 3 million licenses in use, a 100% partner retention rate, user retention 69% above industry average, and 9,800 sign-ups from a single partner email campaign. Secondary revenue derives from a 10% referral fee on Pay As You Go advisory transactions with partner law firms. Farillio is privately held with no institutional funding beyond an early September 2018 raise of approximately $849,950.
farillio firmographics
Firmographics- Name
- farillio
- Legal name
- Farillio Limited
- Website
- https://farill.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Farillio is a London-based online legal solutions platform delivering 24/7 guidance, templates and document tools through Personal, Business and Landlord hubs. It serves SMEs, individuals and landlords primarily via B2B2C distribution embedded in UK enterprise partners, predominantly insurers.
- Ownership category
- akta.pro rank
Where farillio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
farillio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Access (B2B): Enterprise partners (insurers, associations, brands) pay for subscriptions to provide Farillio access to their customers as a value-added benefit. Partners gain customer acquisition, retention, and loyalty benefits while Farillio generates recurring subscription revenue. Three tiers (Lite, Pro, Enterprise) with different content access levels and support.
- Pay As You Go Advisory Services: Customers can purchase one-time advisory sessions with partner law firms through the platform. Fees are shared between partner (90%) and Farillio (10%). Farillio also receives 10% referral fees for any services purchased from partners outside the Pay As You Go sessions.
- Enterprise Customization and Co-branding: Higher-tier packages (Pro, Enterprise) include co-branding options, bespoke content upload, and custom functionality development for enterprise partners requiring tailored solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Farillio Lite - Basic content and support with limited topics |
| Subscription | Annual | Farillio Pro - Full content access with dedicated support and co-branding |
| Subscription | Multi-year contract | Farillio Enterprise - Bespoke content and custom functionality with full integration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
farillio product offering
Product offeringCore offering
Farillio operates a cloud-based digital platform that delivers practical legal, business and life-related guidance, contracts, templates and documentation tools to SMEs, individuals, and landlords across three product hubs (Personal, Legal and Business Hub, Residential Landlord Hub). It packages these tools as a subscription service licensed primarily through enterprise channel partners such as insurers, membership associations and household brands, complemented by pay-as-you-go advisory sessions routed to regulated partner law firms.
Product overview
Farillio operates as a multi-hub platform providing legal, business, and life-related digital support services. The platform consists of three primary consumer-facing hubs: Farillio Personal (for individuals and families), Farillio Legal and Business Hub (for SMEs), and Farillio Residential Landlord Hub (for property landlords). These are complemented by three subscription tiers (Lite, Pro, Enterprise) offering escalating levels of content access, support, and customization. The platform integrates an AI assistant called Ask Fara for automated guidance, a Life Vault for document storage, and Pay As You Go Services connecting users to partner law firms for legal advice. Farillio serves both direct consumers and enterprise partners (insurance companies, associations, employers) who embed Farillio subscriptions in their own products.
Differentiator
Problem solved
Functional benefit
Brands
- Farillio Personal: Personal hub providing 24/7 access to solutions for individuals and families including legal support, life admin management, future planning (wills, pensions), career support, and wellbeing assistance.
- Farillio Legal and Business Hub
- Farillio Residential Landlord Hub
Products and services
- Farillio Personal 24/7 digital hub for individuals and families providing legal support, life admin tools, future planning resources (wills, pensions, finances), workplace assistance, wellness guidance, and support for unexpected life events, delivered through guides, templates, document storage and on-demand legal advice.
- Farillio Legal and Business Hub 24/7 digital hub for SMEs providing legal, HR, business compliance, finance, tax, sales, marketing, contracts and cyber security resources, including videos, guides, templates and workflow tools to manage risk, cashflow and shifting market conditions without the high cost of professional advisory.
- Farillio Residential Landlord Hub 24/7 digital hub for residential and commercial landlords providing tenancy agreements, legal templates, compliance guidance, practical tools and up-to-date information on changing landlord/renter legislation to manage properties, tenant relationships and disputes.
- Pay As You Go Advisory Services On-demand advisory service routing customers to regulated UK law firm partners (e.g., The Wilkes Partnership, Stobbs IP, EIP Europe, 3D Regulatory, Wright Johnston & Mackenzie, Alma On Demand) for legal advice sessions, with 90% of advisory fees paid to the partner law firm and 10% retained by Farillio; a 10% referral fee also applies to any further services purchased from partners.
- Farillio Enterprise Subscription Tier Enterprise-tier subscription for large partner organisations including bespoke content creation, custom-built functionalities, personalised reports, advanced business intelligence, SSO and API integration, event/webinar support, and full co-branding with design and marketing consultancy, subject to minimum contract value and a 24-month commitment.
Quantifiable outcome
- User retention rate is 69% higher than industry average
- +3 more outcomes
Companies that use farillio
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
farillio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
farillio partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- The Wilkes Partnership LLPcorePartner law firm regulated by the Solicitors Regulation Authority providing Pay As You Go advisory services including 'Speak to an Adviser'. Located at 41 Church Street, Birmingham B3 2RT. Fees from advisory sessions are shared 90% to partner / 10% to Farillio.
- Stobbs IP LtdcorePartner law firm providing IP-related advisory services. Located at Endurance House, Vision Park, Chivers Way, Cambridge, CB24 9ZR. Part of the Pay As You Go advisory service network.
- EIP Europe LLPcorePartner law firm providing European IP advisory services. Located at Fairfax House, 15 Fulwood Place, London, WC1V 6HU. Contributes to Farillio's Pay As You Go service offerings.
- 3D RegulatorycorePartner law firm providing regulatory advisory services. Located at Queens Chambers, 5 John Dalton Street, Manchester, M2 6ET. Part of Farillio's advisory partner network.
- Wright, Johnston & Mackenzie LLPcorePartner law firm based in Scotland providing advisory services. Located at 302 St Vincent Street, Glasgow, G2 5RZ. Extends Farillio's geographic coverage to Scotland.
- Alma On Demand LimitedcorePartner firm providing on-demand advisory services. Located at Oak Cottage Park Drive, Hale, Altrincham, England, WA15 9DW. Part of the Pay As You Go services network.
- Onfido LtdcoreThird-party KYC/AML identity confirmation service provider used by Farillio for Know Your Customer and anti-money laundering checks when customers request Pay As You Go advisory services from law firm partners.
- StripecorePayment processing provider enabling subscription payments and transaction processing for Farillio. Stripe handles payment security and fraud prevention for users paying for services or subscribing to the platform.
- IntercomcoreCustomer communication platform providing live chat functionality on the Farillio platform. Enables real-time support and assistance for users accessing the platform.
- AdmiralflagshipMajor UK insurance provider embedding Farillio in customer propositions. Insurance policyholders gain access to Farillio Personal as a value-added benefit. Admiral logo displayed prominently on Farillio homepage as a key enterprise partner.
- AvivaflagshipUK's largest insurance provider partnering with Farillio to offer legal and life guidance services to policyholders. Aviva logo featured on Farillio's partner showcase.
- ARAGflagshipLegal expenses insurance specialist partnering with Farillio. ARAG provides access to Farillio through insurance products, extending legal guidance services to policyholders.
- Direct Line GroupflagshipInsurance group providing Farillio access to customers through insurance policies. Direct Line logo displayed as key partner on Farillio homepage.
- ZurichflagshipGlobal insurance provider partnering with Farillio for UK market. Zurich embeds Farillio in customer propositions to enhance policyholder value.
- The Fostering NetworkcoreUK fostering charity partnering with Farillio to provide legal and life guidance resources to members. Farillio-powered branding visible on The Fostering Network's digital platforms.
- John Lewis & PartnerscoreMajor UK retailer and employer offering Farillio Personal as an employee benefits programme. Partners include Farillio in their staff benefit packages.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
farillio competitors and assessment
Company assessmentDirect peers
- LegalZoom: Major online provider of legal documents, business formation, and attorney services to consumers and small businesses. Direct competitor to Farillio in legal templates and guided advice, with broader geographic reach.
- LawDepot: Online legal document template platform serving individuals and small businesses. Comparable product (legal template library), target market, and self-serve SaaS delivery model to Farillio's Personal and Business hubs.
- Rocket Lawyer: Online legal document and attorney-services platform serving SMBs and individuals with templates, guidance, and on-demand advice. Closely comparable to Farillio on customer base (SMEs/individuals), product category (legal templates + guidance), and SaaS delivery model.
Broad incumbents
- DocuSign: Global e-signature and agreement-cloud platform. Comparable in document workflow and electronic-signature functionality (Farillio offers eIDAS-compliant e-signature), but operates as a broad incumbent across many verticals rather than a specialist legal-guidance platform.
- Peninsula Group: Established UK provider of HR, employment law, and health & safety services to SMEs. Comparable on SME-targeted legal/compliance content and UK market focus, but delivered as a managed advisory service rather than a self-serve SaaS platform.
Emerging players
- Breathe HR: UK SME-focused HR software platform. Comparable in serving UK small businesses with operational and compliance tooling, though narrower in scope (HR-only) compared with Farillio's broader legal/business content.
- BrightHR: UK HR software with built-in employment law and compliance support for SMEs. Comparable SME-targeting and UK compliance focus, with overlap in HR-related templates and guidance that compete with Farillio's Business hub.
Regional players
- Citation: UK-based workplace compliance, HR, and health & safety provider for SMEs. Comparable in serving UK SMEs with compliance and legal templates, primarily operating in the UK rather than competing globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
farillio social profiles
Digital presencefarillio financial estimates
Financial estimateRevenue estimate
Valuation estimate
farillio leadership team
Management profileNumber of profiles
Profiles6 records
farillio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
farillio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about farillio
What does farillio do?
Farillio operates a cloud-based digital platform that delivers practical legal, business and life-related guidance, contracts, templates and documentation tools to SMEs, individuals, and landlords across three product hubs (Personal, Legal and Business Hub, Residential Landlord Hub). It packages these tools as a subscription service licensed primarily through enterprise channel partners such as insurers, membership associations and household brands, complemented by pay-as-you-go advisory sessions routed to regulated partner law firms.
Is farillio a public or private company?
farillio is a private company. It is classified as venture growth investor backed and is currently operating.
When was farillio founded?
farillio was founded in 2017. It employs 1 to 10 people.
Where is farillio based?
farillio is headquartered in London, United Kingdom, in the Europe region.
How does farillio make money?
Three revenue lines are on record. Subscription Access (B2B) is the primary driver. The others are pay As You Go Advisory Services and enterprise Customization and Co-branding.
Who are farillio's main competitors?
Direct peers on record are LegalZoom, LawDepot and Rocket Lawyer. Broad incumbents are DocuSign and Peninsula Group. Emerging players are Breathe HR and BrightHR. Citation is listed as a regional player.
Does farillio have an API?
Yes. Farillio Enterprise package includes API/SSO Integration as part of its feature set. No public API documentation or developer portal is available on the main website. The API appears to be offered exclusively as part of the Enterprise tier for partner integration purposes. Developer documentation is at No Information.