DirectLink

What DirectLink does

DirectLink, operating legally as Canby Telephone Association, is a member-owned telecommunications cooperative founded in 1904 and headquartered in Canby, Oregon. It provides broadband internet, digital video, and voice services to residents and businesses exclusively in the communities of Canby and Mt. Angel, Oregon, via a 100% fiber optic direct-to-home network. The product portfolio centers on OMNI Internet — a tiered residential fiber service (100/50 to 1000/500 Mbps, plus a symmetric 1000/1000 tier) priced all-inclusively from $70 to $150 per month with no contracts, no data caps, and included whole-home WiFi equipment — alongside the OMNI Pro business tier, VoiceConnect, EZVideo, and a suite of network management and security features (OMNI IQ app, ExperienceIQ parental controls, ProtectIQ, Cisco Umbrella Defense, and OMNI Outdoor WiFi).

The underlying technology stack is a Calix-based fiber access platform (Gigaspire router, OMNI IQ app) with bundled security from Cisco and a self-service layer via the SmartHub portal. Revenue is generated entirely through recurring monthly subscriptions across residential internet, business internet, voice, equipment rental, and federal Lifeline assistance discounts. Distribution is direct-to-consumer through physical offices in both communities, phone-based sales and support, and the SmartHub online portal; growth is community-led via local events, scholarships, and referral programs. The cooperative is governed by a member-elected board, with profits retained as patronage rather than distributed to external shareholders, and has received federal rural broadband funding (USDA, August 2023) to support ongoing infrastructure investment.

Name

DirectLink

Legal name

Canby Telephone Association

Website

https://directlink.coop

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

DirectLink is a member-owned telecommunications cooperative founded in 1904 that delivers 100% fiber broadband internet, voice, and video services to residential and business customers in Canby and Mt. Angel, Oregon, via its tiered OMNI Internet platform.

Ownership category

akta.pro rank

Product category

Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Fiber-to-the-Home (FTTH) Operators (HDAIACAB), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

Keywords

• Fiber internet services
• Telecommunications cooperative
• Residential broadband
• Voice telephone services
• Business internet solutions

Headquarters

HQ city

Canby

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Internet Services: Monthly subscription fees for OMNI residential internet packages ranging from 100 Mbps to 1000 Mbps download speeds. All plans include unlimited data, no contracts, and whole-home WiFi equipment.
2. Business Internet Services: Monthly subscription fees for OMNI PRO business internet packages with dedicated speeds and business-grade support.
3. Voice Services: Voice services including local phone, long distance, and calling features for residential and business customers.
4. Outdoor WiFi Equipment: Monthly rental fees for OMNI Outdoor WiFi equipment units (Standard, Pro, and Long Range options).
5. Lifeline Assistance Program: Federal assistance program providing monthly discounts on phone and broadband service for qualifying low-income households, with credits up to $20.25 for phone or $24.25 for broadband.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

DirectLink provides residential and business fiber-optic internet service (OMNI Internet and OMNI Pro Internet) with multiple speed tiers up to symmetric 1 Gbps, plus voice telephone services and supporting add-ons (OMNI IQ network management app, ExperienceIQ parental controls, ProtectIQ security, OMNI Outdoor WiFi equipment, and EZVideo television). The cooperative also administers the federal Lifeline Assistance discount program and the Smart Home Incentive Program (SHIP) for new construction builders within its Oregon service territory.

Product overview

DirectLink is a member-owned telecommunications cooperative offering a unified portfolio of internet, voice, and smart home services primarily to residents and businesses in Canby and Mt. Angel, Oregon. The core product is OMNI Internet—a residential fiber internet service offered in four speed tiers (100/50, 250/125, 500/250, and 1000/500 Mbps) with all-inclusive pricing, whole-home WiFi, unlimited data, and no contracts. OMNI Pro Internet serves business customers with similar tiered options including symmetric 1000/1000 Mbps. The OMNI platform includes companion features and apps: OMNI IQ (network management mobile app), ExperienceIQ (parental/device controls), ProtectIQ (network security), and OMNI Outdoor WiFi (outdoor coverage equipment). Voice Services encompass residential and business phone offerings including VoiceConnect for businesses and MyVoice portal for voicemail management. Account management is handled through SmartHub. DirectLink also offers a Lifeline Assistance Program for low-income households and a Smart Home Incentive Program (SHIP) for builders.

Differentiator

Problem solved

Functional benefit

Brands

• OMNI Internet: All-in-one internet service with included whole-home WiFi solution using 100% fiber optic connection.
• OMNI IQ
• OMNI Outdoor WiFi
• OMNI PRO Internet
• VoiceConnect
• MyVoice
• SmartHub
• Umbrella Defense
• ExperienceIQ
• ProtectIQ
• EZVideo
• Pay N' Win

Products and services

• OMNI Internet Residential fiber-to-the-home internet service offered in four speed tiers (100/50, 250/125, 500/250, and 1000/500 Mbps), with a symmetric 1000/1000 option. Plans include unlimited data, no contracts, no hidden fees, included whole-home WiFi equipment, the OMNI IQ app, parental controls, and network security. Pricing ranges from $70 to $150 per month all-inclusive.
• OMNI Pro Internet Business-grade fiber internet service with dedicated speed tiers ranging from 100/50 Mbps up to symmetric 1000/1000 Mbps, business-grade support, no contracts, and unlimited data. Pricing ranges from $80 to $160 per month all-inclusive.
• Voice Services Residential and business voice telephone service including local phone, long distance, calling features, and voicemail, managed through the MyVoice portal. Available alongside OMNI Internet plans.
• VoiceConnect Business voice service solution offering complete communications for businesses of all sizes, including voice lines and unified communications features.
• OMNI Outdoor WiFi Outdoor WiFi coverage equipment available in Standard ($7/month per unit), High Power/Pro ($14/month per unit), and Long Range ($14/month per unit) variants. Requires an existing DirectLink internet plan; the first two units are included free with a 1000 Mbps Gig internet subscription.
• EZVideo App-based television service delivering major live local broadcast channels, sports, and national networks to subscribers via an application interface.
• Lifeline Assistance Program Federal Lifeline assistance program providing qualifying low-income households with a monthly credit of up to $20.25 on phone service or up to $24.25 on broadband service.
• Smart Home Incentive Program (SHIP) Builder incentive program for new construction projects in DirectLink service areas offering up to $300 in low-voltage wiring subsidies plus free CAT6 cable and a structured wiring panel.

Quantifiable outcome

• 92% of members recommend DirectLink
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cascade Divide Data CentercoreStrategic or Co-development Partner · 5 January 2023DirectLink and Scio Mutual Telephone Association partnered with Cascade Divide Data Center in Bend, Oregon in January 2023. This partnership secured data center infrastructure for the cooperative's telecommunications operations.
• NTCA - The Rural Broadband AssociationcoreStrategic or Co-development PartnerDirectLink is part of the Smart Rural Community initiative, a program of NTCA that promotes rural broadband and its role in supporting innovative economic development, effective education, efficient energy distribution, and state-of-the-art health care for rural America.
• Foundation for Rural Service (FRS)minorStrategic or Co-development PartnerPartnership with FRS for Youth Tour program bringing high school students from rural communities to Washington, D.C. to learn about legislative processes and rural broadband service.
• City of CanbyminorStrategic or Co-development PartnerCollaboration with City of Canby to provide free WiFi access in three city parks, supported by a $5,000 Smart Rural Community Grant.
• Oregon 811minorOthersOregon 811 is the communication network that notifies utility companies to respond to locate requests for underground lines before excavation projects.
• Mountain West UtilitiesminorImplementation/ SI/ Consulting PartnerContractor for fiber network construction and conversion projects in DirectLink service areas.
• Kuenzi ElectricminorImplementation/ SI/ Consulting PartnerContractor for fiber network construction and conversion projects in DirectLink service areas.
• North Sky CommunicationsminorImplementation/ SI/ Consulting PartnerContractor for fiber network construction and conversion projects in DirectLink service areas.
• Mid-State ConsultantsminorImplementation/ SI/ Consulting PartnerContractor for fiber network construction and conversion projects in DirectLink service areas.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cal-Ore Communications: Rural Oregon-California cooperative providing fiber internet, voice, and business services to small communities; nearly identical service profile and member-cooperative governance to DirectLink.
• Reliance Connects (formerly Stayton Cooperative Telephone): Oregon cooperative fiber ISP serving parts of the Willamette Valley (close to DirectLink's territory) with FTTH, voice, and business services; a strong geographic and operational peer in the regional cooperative fiber market.
• Citizens Telephone Cooperative: Rural Virginia member-owned fiber cooperative offering residential and business broadband, voice, and SmartHub-style account management; structurally a close analog to DirectLink in service scope and stakeholder model.
• Ponderosa Telephone Co. Member-owned rural California cooperative offering fiber broadband, voice, and managed services to small communities — directly comparable in scale, cooperative structure, and product mix to DirectLink.
• Scio Mutual Telephone Association: Oregon-based member-owned telephone cooperative explicitly named as DirectLink's partner in the Cascade Divide Data Center agreement; operates an overlapping rural Oregon fiber footprint with very similar cooperative economics and member base.

Broad incumbents

• Allo Communications: Community-focused fiber ISP operating across rural and mid-sized cities in the Midwest/Mountain West with FTTH, voice, and business services; broader footprint than DirectLink but similar customer profile and all-inclusive pricing model.
• TDS Telecom: Multi-state incumbent rural telecom actively deploying fiber-to-the-home across small-town America; overlaps DirectLink in customer profile and product set (broadband+voice) with substantially more resources.
• Ziply Fiber: Pacific Northwest fiber provider with deep rural Oregon fiber buildouts; the most relevant regional overbuild competitor to DirectLink given overlapping geography.
• Frontier Communications: Large incumbent fiber broadband provider actively extending FTTH across rural markets including Oregon; competes with rural cooperatives like DirectLink on price and product breadth.

Others

• Cascade Divide Data Center: Bend, Oregon data-center and infrastructure partner of DirectLink (Jan 2023); adjacent ecosystem player enabling DirectLink's wholesale and backhaul capabilities rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwIVFSzWTSgC2jwEuuJ0P0A
• Facebookfacebook.com/DirectLinkCoop
• Xx.com/directlinkcoop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DirectLink