Nooklyn
Nooklyn is a web-based, no-fee NYC apartment rental marketplace founded in 2010, serving renters in Brooklyn, Manhattan, Queens, and the Bronx. It monetizes by charging landlords and property managers to list apartments, offering neighborhood guides, rent calculators, and online applications to consumers.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nooklyn does
Nooklyn is a privately held, web-based residential rental marketplace founded in 2010 and headquartered in Brooklyn, New York. The platform is purpose-built for the New York City rental market, offering no-fee apartment listings across Brooklyn, Manhattan, Queens, and the Bronx, along with a buildings directory, curated neighborhood guides, a NYC Rent Calculator, a Net Effective Rent Calculator, and a local discovery feature called Nooklyn Places that surfaces restaurants, bars, and transit proximity. The core product is a self-serve direct-to-consumer website where renters browse listings by neighborhood and bedroom count, save apartments, schedule tours, and submit applications online.
The underlying technology is a standard web application with neighborhood-indexed listing search, content management for guides, and interactive calculator tools; the company does not operate a mobile app and has no disclosed API or third-party integrations. Distribution is exclusively through the nooklyn.com website, supported by content marketing, organic SEO for long-tail neighborhood and bedroom queries, and email updates on rental laws and listings. Revenue is generated on the supply side: landlords and property managers pay to list apartments, while tenants use the platform at no cost, distinguishing Nooklyn from traditional broker-fee models in NYC. The firm operates with a 1–10 employee team and has disclosed a single funding round of $825,000 in February 2018, with no subsequent capital raises on record.
Nooklyn firmographics
Firmographics- Name
- Nooklyn
- Website
- https://nooklyn.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nooklyn is a web-based, no-fee NYC apartment rental marketplace founded in 2010, serving renters in Brooklyn, Manhattan, Queens, and the Bronx. It monetizes by charging landlords and property managers to list apartments, offering neighborhood guides, rent calculators, and online applications to consumers.
- Ownership category
- akta.pro rank
Nooklyn industry classification
Industry- Product category
- Online Apartment Rental Marketplace
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
Keywords
Where Nooklyn is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Nooklyn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Landlord/Property Manager Listings: Nooklyn generates revenue by charging landlords and property managers to list their apartments on the platform, rather than charging tenants broker fees (no-fee model)
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Nooklyn product offering
Product offeringCore offering
Nooklyn operates a no-fee apartment rental listing platform serving New York City. The platform aggregates rental listings from landlords and property managers across Brooklyn, Manhattan, Queens, and the Bronx, allowing apartment seekers to browse, schedule tours, and apply for rentals online without paying broker fees.
Product overview
Nooklyn is a single unified residential rental marketplace focused exclusively on the New York City market, operating as a no-fee apartment listing platform. The core offering consists of the apartment listings search, buildings directory, and neighborhood guides, supplemented by complementary rent calculation tools (NYC Rent Calculator and Net Effective Rent Calculator) and a local spots discovery feature (Places) to help renters explore amenities in potential neighborhoods. The platform covers rentals across Brooklyn, Manhattan, Queens, and the Bronx.
Differentiator
Problem solved
Functional benefit
Products and services
- Nooklyn Apartment Listings Platform NYC apartment rental marketplace providing no-fee listings across Brooklyn, Manhattan, Queens, and the Bronx, with search by neighborhood, bedroom count, and price range, along with online application submission for tenants and listing placement for landlords and property managers.
Companies that use Nooklyn
Customer profileSegments1 record
Ideal customer profiles2 records
Nooklyn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nooklyn partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Nooklyn competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nooklyn social profiles
Digital presenceNooklyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nooklyn leadership team
Management profileNumber of profiles
Profiles2 records
Nooklyn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nooklyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nooklyn
What does Nooklyn do?
Nooklyn operates a no-fee apartment rental listing platform serving New York City. The platform aggregates rental listings from landlords and property managers across Brooklyn, Manhattan, Queens, and the Bronx, allowing apartment seekers to browse, schedule tours, and apply for rentals online without paying broker fees.
Is Nooklyn a public or private company?
Nooklyn is a private company. It is classified as unknown and is currently operating.
When was Nooklyn founded?
Nooklyn was founded in 2010. It employs 1 to 10 people.
Where is Nooklyn based?
Nooklyn is headquartered in Brooklyn, United States, in the North America region.
How does Nooklyn make money?
One revenue line is on record: landlord/Property Manager Listings.
Does Nooklyn have an API?
No public API is recorded for Nooklyn.
What industry is Nooklyn in?
Nooklyn's product category is Online Apartment Rental Marketplace. Its primary akta.pro industry code is BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 532 and its SIC code is 6531.