2morrow Sports

What 2morrow Sports does

2morrow Sports is a Brazilian vertical SaaS company that operates the Cashgol platform — a fan membership management system purpose-built for professional football (soccer) clubs. Founded circa 2014-2015 (the input data conflicts between 2014 in firmographics and 2015 in the company history record) and headquartered in Ribeirão Preto, São Paulo, the company sells a subscription-based software suite that combines member lifecycle management, receivables and payment processing (including payment split, checkout, gateway, and anti-fraud controls), business intelligence/reporting, and an integration API for connectivity to club back-office systems. The platform is sold via an enterprise B2B field sales motion targeting club decision-makers across marketing, finance, accounting, IT, and game operations, with named customers including Santos FC, Bahia SAF, Ceará Sporting Club, Red Bull Bragantino, Fortaleza EC, and Atlético Nacional (Colombia) among others.

The company's business model is recurring SaaS subscription revenue priced per club, though specific tiers and price points are not publicly disclosed. 2morrow Sports claims to manage over 1 million fan members, have facilitated more than 500,000 plan sales, and be the second-largest provider in active members among sports club fan programs in Brazil. Geographic reach spans Brazil, Colombia, and Peru, with international expansion appearing to be the primary growth vector. The company claims 30+ employees on its website, runs an active careers page, and reports a funding history that includes a $300K round from OutField Capital in October 2020, though the website also references unspecified Series A and B rounds — a discrepancy that represents a diligence item for prospective investors.

No AI/ML capabilities are explicitly disclosed in the platform; the "Business Intelligence" and "User Experience Analysis" modules are described as analytics and reporting tools rather than machine learning systems. The company's competitive positioning rests on 10+ years of category-specific experience, deep multi-department integration within client clubs (which drives switching costs), and a proprietary dataset of over one million member records across Brazilian and Latin American football.

Name

2morrow Sports

Legal name

2morrow Sports

Website

https://2morrowsports.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

2morrow Sports is a Brazilian vertical SaaS company that provides fan membership management software, led by its Cashgol platform, to professional football clubs in Brazil, Colombia, and Peru.

Ownership category

akta.pro rank

Headquarters

HQ city

Ribeirão

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Cashgol fan membership management platform and associated modules including member management, business intelligence, and operational tools

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

2morrow Sports sells the Cashgol SaaS platform and the Strategy & Intelligence consulting line that help professional sports clubs run their fan membership programs end-to-end. The offering spans member onboarding and tracking, payment collection with split and anti-fraud protection, integration into club systems via API, and a Business Intelligence layer for data-driven fan engagement decisions. It is sold on a recurring subscription basis to football/soccer clubs in Brazil, Colombia and Peru.

Product overview

2morrow Sports offers a unified fan engagement platform centered around the Cashgol product, complemented by Strategy & Intelligence consulting services, Receivables Management modules, and Integration API capabilities. The platform enables sports clubs to maximize fan engagement and drive sustainable revenue growth through member management, payment processing, and business intelligence tools.

Differentiator

Problem solved

Functional benefit

Brands

• Cashgol: Exclusive software for member management with multiple interactive modules and advanced Business Intelligence capabilities.

Products and services

• Cashgol Cashgol is 2morrow Sports' flagship SaaS platform for sports club fan membership management, providing member tracking and onboarding, multiple interactive modules, advanced Business Intelligence analytics, and the underlying infrastructure for engagement programs. It is built for professional football/soccer clubs and is sold as a recurring subscription, with implementation and ongoing support from the 2morrow Sports team.
• Strategy & Intelligence Strategy & Intelligence is 2morrow Sports' consulting and advisory line, providing user-experience analysis, a dedicated specialised team for strategic guidance, and tracking of daily membership operations. It is sold to professional sports clubs as a structured service to optimise their fan membership programs alongside or on top of the Cashgol platform.

Quantifiable outcome

• 100% of clients achieved record-breaking sales, revenue, and membership growth
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2morrow Sports