Gannett

What Gannett does

USA TODAY Co., Inc. (formerly Gannett, NYSE: TDAY, effective November 18, 2025) is a publicly traded, audience-led and digitally-focused media and marketing solutions company headquartered in McLean, Virginia, with operating roots dating to 1924. The company is organized into three segments: Domestic Gannett Media (the USA TODAY flagship national publication plus a network of hundreds of local news brands), Newsquest (UK-based regional news operations), and Digital Marketing Solutions (the LocaliQ platform serving SMB advertisers). Beyond its core news portfolio, the company operates sub-brands including USA TODAY Sports, USA TODAY PLAY (digital comics, expanded via a Marvel Comics partnership), and USA TODAY Pets.

The business model combines four revenue streams: print advertising and subscriptions, digital subscriptions, digital marketing solutions/advertising, and AI content licensing royalties. The go-to-market is sales-led across both consumer and B2B channels, distributing content through the national USA TODAY publication, hundreds of regional/local outlets across the U.S., Newsquest UK properties, and the LocaliQ digital marketing platform. Customer segments are horizontal: general audiences/readers consuming news content across digital and print formats, and advertisers/marketers (with a strong SMB tilt via LocaliQ) seeking audience reach and marketing services. Pricing is not publicly disclosed, but revenue mechanics appear to be a blend of consumer recurring subscriptions, display/programmatic advertising, and SMB marketing service contracts.

Technologically, the platform is a digital news and content publishing stack with AI capabilities layered on top via the October 2025 Microsoft AI licensing deal — covering text and image modalities — rather than any disclosed in-house proprietary AI/ML infrastructure. The company's core differentiator is its content library built through Pulitzer Prize-winning journalism across hundreds of acquired and built local brands. However, Q3 2025 results revealed an 8.4% YoY revenue decline and a $39.2 million net loss, and management is responding through corporate rebranding, AI content monetization, vertical expansion into sports/pets/comics, and live event franchises.

Name

Gannett

Legal name

USA TODAY Co., Inc.

Website

https://gannett.com

Company type

Public

Founded year

1924

Operating status

Ipo

Headcount range

501–1,000 employees

Short description

USA TODAY Co. (formerly Gannett, NYSE: TDAY) operates three media segments: Domestic Gannett Media, Newsquest UK, and LocaliQ digital marketing. It delivers Pulitzer Prize-winning journalism through hundreds of brands and provides marketing solutions to SMB advertisers and general news audiences.

Ownership category

akta.pro rank

Product category

News Media

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Periodical Publishers (51312), Media Buying Agencies (541830)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Newspaper publishing
• Digital media
• Local journalism
• Marketing solutions
• News subscriptions

Headquarters

HQ city

Lake Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Solutions: Digital marketing business solutions serving local businesses with advertising and marketing services.
2. Subscription/Digital Subscriptions: Digital revenue from online content subscriptions and paid digital access.
3. Print Advertising and Subscriptions: Traditional print newspaper advertising and subscription revenue.
4. AI Licensing Revenue: Revenue from AI licensing agreements allowing third parties to use company content for AI training and related purposes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Gannett (legally USA TODAY Co., Inc.) is a subscription-led and digitally focused media and marketing solutions company that publishes Pulitzer Prize-winning journalism through the USA TODAY flagship national newspaper, the USA TODAY Network of hundreds of local news brands across the U.S., and Newsquest's portfolio of UK regional newspapers. The company also operates the LocaliQ digital marketing solutions platform, providing marketing technology, advertising, and content services to local businesses.

Product overview

USA Today Co. (formerly Gannett) operates as a digitally-focused media company organized into three segments: Domestic Gannett Media, Newsquest (UK operations), and Digital Marketing Solutions. The company's product portfolio centers on Pulitzer Prize-winning journalism delivered through its flagship USA TODAY national brand and hundreds of local news brands within the USA TODAY Network. The portfolio includes Newsquest's UK media properties and the LocaliQ digital marketing solutions platform. The company also operates sports properties (USA TODAY Sports), entertainment platforms (USA TODAY PLAY with Marvel Comics), and pet-focused content (USA TODAY Pets). The architecture combines core media brands with digital marketing services, delivering content and advertising solutions across multiple consumer and business segments.

Differentiator

Problem solved

Functional benefit

Brands

• USA TODAY: Flagship national newspaper brand delivering Pulitzer Prize-winning journalism
• Local news | USA TODAY Network
• Newsquest
• LocaliQ

Products and services

• USA TODAY Flagship national newspaper and digital news platform delivering Pulitzer Prize-winning journalism, breaking news, investigative reporting, and multimedia content across digital and print formats for general consumer readers.
• USA TODAY Network (Local News) Network of hundreds of local news brands delivering community-focused journalism, local news coverage, and regional content through digital and print platforms across the United States for local community readers.
• Newsquest UK-based wholly-owned media segment providing local and regional journalism, digital news content, and advertising services through a portfolio of newspapers and digital platforms in the United Kingdom.
• LocaliQ Digital marketing solutions platform providing marketing technology, advertising services, and content solutions to help local businesses reach customers through digital channels.
• USA TODAY Sports Sports journalism and events brand covering professional and collegiate sports, featuring award programs and sporting event coverage for sports fans and readers.
• USA TODAY PLAY Digital entertainment platform offering a digital comics and entertainment content library, expanded with a Marvel Comics partnership.
• USA TODAY Pets Pet-focused editorial content and awards platform featuring The Pet Lovers' Choice Awards and companion animal coverage for pet owners and enthusiasts.

Quantifiable outcome

• Serving communities since 1924

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• MicrosoftcoreOEM/ Whitelabel/ Licensing Partner · 30 October 2025Gannett announced a new AI licensing deal with Microsoft to participate in Microsoft's AI content marketplace. This partnership allows Microsoft to license Gannett's content for use in Microsoft's AI products and services, generating licensing revenue for Gannett while expanding content distribution through AI channels.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• News Corp: News Corp owns a portfolio of US, UK, and Australian newspapers (Wall Street Journal, New York Post, The Times, The Sun, The Australian) and digital real-estate platforms. Direct comparable to Gannett's mix of national flagship, local news brands, and adjacent digital advertising businesses.
• The New York Times Company: The New York Times Company operates a flagship national newspaper (NYT), subscription-led digital business, and adjacent verticals (Cooking, Wirecutter, Games, The Athletic). Highly comparable to Gannett's subscription-led national + digital strategy.
• Lee Enterprises: Lee Enterprises operates a large network of local daily newspapers across the US, focused on community journalism and digital subscriptions. Closely comparable to Gannett's USA TODAY Network local-news footprint.
• Tribune Publishing: Tribune Publishing operates regional daily newspapers and digital platforms across major US metros. Comparable to Gannett in operating local/metro newspaper brands with associated digital subscription and advertising revenue.
• McClatchy: McClatchy operates regional newspapers and digital media in US mid-sized markets. Comparable to Gannett's USA TODAY Network in audience and business-model mix (local news + digital subscriptions + advertising).
• Reach plc: Reach plc is the largest UK and Ireland national and regional news publisher (Daily Mirror, Daily Express, Daily Star, hundreds of regional titles). Direct comparable to Gannett's Newsquest UK segment in scale and operating model.

Broad incumbents

• Daily Mail and General Trust (DMGT): DMGT owns the Daily Mail, MailOnline, and a portfolio of B2B information companies. Comparable as a UK-headquartered news and information conglomerate with both consumer news and business information verticals.
• Hearst: Hearst operates newspapers (San Francisco Chronicle, Houston Chronicle), magazines, television stations, and digital media. Comparable as a diversified US media conglomerate with national/local news, magazines, and digital advertising assets.
• Advance Publications: Advance Publications owns Condé Nast, Reddit, and a portfolio of local newspapers. Comparable to Gannett in operating both national media brands and local newspaper businesses across multiple categories.
• Axel Springer: Axel Springer is a major European digital media publisher (Bild, Die Welt, Politico, Business Insider) and classifieds business. Comparable as a national/local news plus digital classifieds/marketing solutions operator with global reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gannett
• Facebookfacebook.com/GannettCompany
• LinkedInlinkedin.com/company/gannett

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gannett