The Economic Times

What The Economic Times does

The Economic Times is India's leading business news publication, founded in the early 1960s and operated as a publication under Bennett, Coleman & Co. Ltd. (BCCL), commonly known as the Times Group. It distributes business, financial, markets, economy, and technology journalism through a digital platform (economictimes.indiatimes.com), mobile applications, ePaper editions, and curated newsletters, reaching approximately 35 million monthly readers, of whom two-thirds hold senior decision-making positions. Its core product is ET Digital, supported by an expanding portfolio of award programs, summits, hackathons, certification frameworks, and policy forums targeting enterprise leaders, startups, investors, educators, and policymakers across India.

The business operates a hybrid B2B/B2C media model with three principal revenue streams: advertising and brand partnerships (including branded content platforms such as 'Partner With Us'), event and summit sponsorships (with marquee partners including Cisco, Google Cloud, Workday, Rockwell Automation, and Deloitte), and premium digital subscriptions and ePaper access. AI is a strategic organizing theme manifested through ET AI-Ready (a star-rated certification for universities), ET AI Hackathon 2.0 (national competition with ₹10 lakh prize pool), ET Most Innovative AI Product Awards 2026 (validated by Grant Thornton Bharat), and ET AI Impact Forum held at Bharat Mandapam. Proprietary features are primarily editorial, certification, and event-platform in nature rather than AI technology products.

Customer segmentation is horizontal across India's economic ecosystem: senior business decision-makers (primary persona), ultra-high-net-worth individuals and family offices, the education sector, the startup ecosystem (with a dedicated pre-Series-A awards vertical addressing the gap where 85% of Indian tech startups fail to reach Series A), and the manufacturing sector. Distribution combines self-serve digital platforms with direct enterprise sales for advertising, branded content, and event sponsorships. The firm is privately held, headquartered in Noida, India, and operates without public revenue disclosure.

Name

The Economic Times

Legal name

Bennett, Coleman & Co. Ltd.

Website

https://economictimes.indiatimes.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Economic Times is India's leading business news publication, part of Bennett, Coleman & Co. Ltd. (Times Group), reaching 35 million monthly readers, two-thirds of whom are senior decision-makers, across digital, mobile, ePaper, summits, and awards platforms.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Industry Trade Shows & Expos (MPAGAGAA), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)

Keywords

• Business news media
• Digital publishing
• Financial journalism
• News aggregation
• Event management

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising & Brand Partnerships: Revenue generated through advertising partnerships, branded content platforms like 'Partner With Us', and sponsored content formats targeting senior business decision-makers and C-suite executives.
2. Event & Summit Sponsorships: Revenue from hosting and organizing premium business events, summits, awards ceremonies, and hackathons that attract enterprise sponsors and partners seeking visibility among India's business leadership.
3. Premium Subscriptions & ePaper: Digital subscriptions and ePaper editions providing premium business journalism content to individual and corporate subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

The Economic Times operates a digital-first business news and information platform (economictimes.indiatimes.com), delivering business, markets, economy, and technology journalism to 35 million monthly readers in India. Its commercial offering extends well beyond editorial content to encompass premium advertising and branded-content partnerships, industry-focused summits and conferences, corporate awards programs, certification services (ET AI-Ready), and national AI hackathons that monetize the publication's senior decision-maker audience reach.

Product overview

The Economic Times operates as a comprehensive business media platform offering a unified digital product (ET Digital) alongside an extensive portfolio of event-based products and services. The portfolio includes award programs (ET Most Innovative AI Product Awards, One Of A Kind Startup Awards, ET Startup Awards), competitive platforms (ET AI Hackathon 2.0, ET GenAI Hackathon), certification services (ET AI-Ready), thought-leadership forums (ET AI Impact Forum, ET Future of Knowledge Work Summit), industry summits (ETEducation Annual Education Summit, ET Alpha Wealth Summit, NexTech Human Capital Summit, IIOTM), and regional engagement programs (ET Make in India SME Regional Summit). These products serve enterprise leaders, startups, investors, policymakers, educators, and business professionals across India's economic ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• ET Digital The Economic Times' primary digital news and content platform providing business news, market data, financial analysis, and economic commentary to readers across India. Reaches 35 million monthly readers with two-thirds holding senior decision-making positions.
• ET AI-Ready AI Readiness Certification framework for educational institutions assessing preparedness across curriculum integration, faculty readiness, infrastructure capability, industry engagement, and research innovation using a transparent star-rated scorecard.
• ET AI Hackathon 2.0 National-level AI innovation competition for students, developers, and product thinkers featuring ₹10 lakh prize pool, mentorship, certifications, and industry visibility through a multi-phase format.
• ET Most Innovative AI Product Awards 2026 Independent benchmarking initiative supported by Grant Thornton Bharat LLP to distinguish credible AI innovation from inflated market claims, evaluating products on problem-solving ability, user impact, outcomes, and scale.
• One Of A Kind Startup Awards 2026 Early-stage startup recognition platform in association with Cashfree Payments featuring five categories: AI Innovator, Category Creator, GTM Excellence, Customer Experience Delight, and Bootstrapped Growth. Targets startups with annual revenue up to ₹10 crore.
• NexTech Human Capital India Summit 2026 Sixth edition HR summit with Workday as Presenting Partner, convening 2,000+ CHROs, CXOs, and HR leaders with 80+ speakers exploring AI, GenAI, and workplace transformation.
• ETEducation Annual Education Summit 2026 Third edition education summit themed 'India's Education Revolution: For the World, With the World' featuring 200+ speakers, 6,000+ attendees, and 300+ education partners, powered by Google Cloud.
• ET Alpha Wealth Summit Investment-focused summit in Mumbai gathering investors, fund managers, and market strategists to discuss AI and India's growth trajectory with sessions on portfolio construction and finding alpha.
• India Inc On The Move (IIOTM) 2026 Seventh edition manufacturing conference presented by Rockwell Automation focusing on AI-driven manufacturing with 1,200+ delegates, 80+ speakers, and 30+ sessions.
• ET Future of Knowledge Work Summit 2026 Thought-leadership platform in Bengaluru examining how AI is reshaping knowledge work, organizational models, and leadership in an AI-first world, targeting enterprise leaders, technology decision-makers, and innovators.
• ET AI Impact Forum Closed-door national forum bringing together technology leaders, policymakers, and investors to shape India's AI strategy across five pillars: semiconductor fabrication, data ecosystems, AI compute, deep-tech capital, and privacy-first governance.
• ET Startup Awards 2025 Eleventh edition celebrating advancements in deeptech including quantum computing, space tech, and genetic engineering, highlighting the evolving Indian startup ecosystem.
• Payoneer India Cross-Border Excellence Awards 2026 Partnership award program recognizing Indian businesses excelling in service exports across IT & Development, AI/ML, Digital Marketing Services, SaaS/B2B Solutions, Managed Services, and EdTech categories.
• ET Family Business Awards 2026 Recognition initiative celebrating Indian family-owned businesses balancing tradition with forward-looking vision across manufacturing, retail, technology services, exports, and emerging consumer markets.
• ET Make in India SME Regional Summit Pan-India series of regional summits covering 20 cities aimed at accelerating MSME growth through knowledge-sharing and industry collaboration across India's small and medium enterprise ecosystem.
• ET Manufacturing CXO Survey Joint Cisco-Economic Times research survey on AI adoption drivers among manufacturing CXOs in India, co-developed and published in association with Cisco.
• The Indian Family Offices Report '26 Joint industry research report by The Economic Times and 1Lattice mapping India's family office ecosystem, tracking over 300 entities managing more than $30 billion in assets.

Quantifiable outcome

• 35 million monthly readers with two-thirds in senior decision-making positions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• 1LatticecoreStrategic or Co-development Partner · 21 June 2026The Economic Times and 1Lattice released joint report 'The Indian Family Offices Report '26' showing India's family office ecosystem has grown to over 300 entities managing more than $30 billion in assets.
• PayoneercoreStrategic or Co-development Partner · 19 June 2026Payoneer partnered with The Economic Times to launch the Payoneer India Cross-Border Excellence Awards 2026 recognizing Indian businesses excelling in service exports across six categories.
• Grant Thornton Bharat LLPmajorStrategic or Co-development Partner · 17 June 2026Grant Thornton Bharat LLP serves as Knowledge Partner for ET Most Innovative AI Product Awards 2026, an independent benchmarking initiative to distinguish credible AI innovation.
• Cashfree PaymentscoreGTM or Marketing Partner · 6 June 2026Cashfree Payments partnered with The Economic Times for One Of A Kind Startup Awards 2026, a platform to recognize early-stage digital-first startups across five categories.
• DeloittemajorStrategic or Co-development Partner · 29 May 2026ET-Deloitte co-hosted a closed-door roundtable in Mumbai bringing together supply chain leaders from multiple sectors to discuss AI adoption and business resilience.
• CiscomajorStrategic or Co-development Partner · 25 May 2026Cisco and Economic Times conducted a joint survey of 70 manufacturing CXOs on AI adoption drivers, finding customer expectations and operational efficiency as top drivers.
• Google CloudcoreGTM or Marketing Partner · 18 May 2026Google Cloud is the powering partner for ETEducation Annual Education Summit 2026, focusing on AI in education, NEP 2020 implementation, and workforce skilling.
• Rabindranath Tagore UniversityminorGTM or Marketing Partner · 18 May 2026Rabindranath Tagore University is co-powered the ETEducation Annual Education Summit 2026.
• Maharashtra GovernmentmajorStrategic or Co-development Partner · 24 April 2026The Economic Times hosted Maharashtra Business Summit 2026 where CM Devendra Fadnavis announced state aims to attract Rs 30 lakh crore in investments.
• Dalcore Projects Pvt. Ltd.minorGTM or Marketing Partner · 22 April 2026Dalcore Projects Pvt. Ltd. presented ET Women Conclave 2026 featuring leadership discussions and recognition awards.
• Rockwell AutomationcoreGTM or Marketing Partner · 2 April 2026Rockwell Automation presented India Inc On The Move 2026 in association with The Economic Times, bringing together over 1,200 industry leaders for discussions on AI-driven manufacturing.
• Rockwell Automation and CiscomajorStrategic or Co-development Partner · 2 April 2026Strategic collaboration between Rockwell Automation and Cisco announced at IIOTM 2026 to advance industrial-grade connectivity and AI integration in Indian manufacturing.
• AU Small Finance BankminorGTM or Marketing Partner · 26 February 2026AU Small Finance Bank partnered with The Economic Times for CXO Leadership Forum in Mumbai, discussing technology reshaping finance and HR functions.
• WorkdaycoreGTM or Marketing Partner · 16 February 2026Workday joined as Presenting Partner for NexTech Human Capital India Summit 2026, convening over 2,000 CHROs and HR leaders on AI and workplace transformation.
• IndiaAI Mission (Government of India)majorGTM or Marketing Partner · 11 February 2026The Economic Times joined India AI Impact Summit 2026 as official media partner, providing comprehensive editorial coverage of the first global AI summit in the Global South.
• CiscominorChannel Partner/ Reseller/ Distributor · 3 February 2026The Economic Times served as official live streaming partner for Cisco AI Summit 2026 in India, streaming content featuring global AI leaders including Jensen Huang, Sam Altman, and others.
• Bharat MandapamminorOthers · 2 February 2026ET AI Impact Forum held at Bharat Mandapam in New Delhi as national-level forum to shape India's AI strategy.
• IDBI Bank and Tata AIG General InsuranceminorGTM or Marketing Partner · 13 January 2026IDBI Bank and Tata AIG General Insurance co-sponsored ET Make in India SME Regional Summit in Hyderabad.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Business Standard: Business Standard is a leading Indian daily business newspaper covering economy, markets, and policy. Directly competes with ET for Indian business readership, advertising, and digital subscriptions, with overlapping coverage of corporate news and similar B2B audience targeting.
• Mint (Livemint): Mint is a major Indian business news publication from HT Media, offering digital-first business journalism with strong premium subscriber positioning. Directly competes with ET for paid digital subscribers and B2B advertising among Indian professionals and senior decision-makers.
• Moneycontrol: Moneycontrol is India's largest financial markets and business news platform owned by Network18. Directly competes with ET Digital for market data, real-time stock coverage, and retail/professional investor advertising in India's financial media market.
• Reuters India: Reuters provides global business and financial news with dedicated Indian coverage and strong wire-service credibility. Directly competes with ET for breaking financial news, corporate coverage, and international advertiser interest in Indian market reporting.
• Forbes India: Forbes India is the Indian edition of Forbes covering business, entrepreneurship, and wealth. Competes with ET for premium advertising, awards programs (Forbes lists vs ET awards), and event sponsorships among Indian enterprises and high-net-worth individuals.
• CNBC TV18 / CNBC Awaaz: CNBC TV18 is a leading Indian business news television channel from Network18. Competes with ET for business news audience, advertising revenue, and event sponsorships across TV, digital, and live event platforms targeting Indian business decision-makers.

Others

• Bloomberg Quint / Bloomberg India:

Broad incumbents

• Financial Times: FT is a global premium business newspaper with strong Indian executive readership and a successful subscription model. Competes with ET for the same Indian C-suite audience on global business coverage and represents the international benchmark ET aspires to for premium subscription economics.
• The Wall Street Journal: WSJ is the largest US business newspaper owned by News Corp, providing global business news with strong Indian executive readership. Competes with ET for premium B2B advertising among Indian subsidiaries of multinationals and high-net-worth decision-makers.

Emerging players

• Inc42: Inc42 is a digital-first Indian media platform focused on startups, technology, and the Indian internet economy. Competes with ET Startup Awards / Soonicorns Summit in the Indian startup ecosystem coverage space, attracting similar but more digital-native audience segments and advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/economictimes
• Facebookfacebook.com/EconomicTimes
• Instagraminstagram.com/economictimes
• YouTubeyoutube.com/economictimes
• LinkedInlinkedin.com/company/economictimes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Economic Times