The Economic Times
The Economic Times is India's leading business news publication, part of Bennett, Coleman & Co. Ltd. (Times Group), reaching 35 million monthly readers, two-thirds of whom are senior decision-makers, across digital, mobile, ePaper, summits, and awards platforms.
- Company typePrivate
- Founded1963
- HeadquartersNoida, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Economic Times does
The Economic Times is India's leading business news publication, founded in the early 1960s and operated as a publication under Bennett, Coleman & Co. Ltd. (BCCL), commonly known as the Times Group. It distributes business, financial, markets, economy, and technology journalism through a digital platform (economictimes.indiatimes.com), mobile applications, ePaper editions, and curated newsletters, reaching approximately 35 million monthly readers, of whom two-thirds hold senior decision-making positions. Its core product is ET Digital, supported by an expanding portfolio of award programs, summits, hackathons, certification frameworks, and policy forums targeting enterprise leaders, startups, investors, educators, and policymakers across India.
The business operates a hybrid B2B/B2C media model with three principal revenue streams: advertising and brand partnerships (including branded content platforms such as 'Partner With Us'), event and summit sponsorships (with marquee partners including Cisco, Google Cloud, Workday, Rockwell Automation, and Deloitte), and premium digital subscriptions and ePaper access. AI is a strategic organizing theme manifested through ET AI-Ready (a star-rated certification for universities), ET AI Hackathon 2.0 (national competition with ₹10 lakh prize pool), ET Most Innovative AI Product Awards 2026 (validated by Grant Thornton Bharat), and ET AI Impact Forum held at Bharat Mandapam. Proprietary features are primarily editorial, certification, and event-platform in nature rather than AI technology products.
Customer segmentation is horizontal across India's economic ecosystem: senior business decision-makers (primary persona), ultra-high-net-worth individuals and family offices, the education sector, the startup ecosystem (with a dedicated pre-Series-A awards vertical addressing the gap where 85% of Indian tech startups fail to reach Series A), and the manufacturing sector. Distribution combines self-serve digital platforms with direct enterprise sales for advertising, branded content, and event sponsorships. The firm is privately held, headquartered in Noida, India, and operates without public revenue disclosure.
The Economic Times firmographics
Firmographics- Name
- The Economic Times
- Legal name
- Bennett, Coleman & Co. Ltd.
- Website
- https://economictimes.indiatimes.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Economic Times is India's leading business news publication, part of Bennett, Coleman & Co. Ltd. (Times Group), reaching 35 million monthly readers, two-thirds of whom are senior decision-makers, across digital, mobile, ePaper, summits, and awards platforms.
- Ownership category
- akta.pro rank
The Economic Times industry classification
Industry- Product category
- Business News Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industries
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Industry Trade Shows & Expos (MPAGAGAA), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where The Economic Times is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Markets served
The Economic Times business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising & Brand Partnerships: Revenue generated through advertising partnerships, branded content platforms like 'Partner With Us', and sponsored content formats targeting senior business decision-makers and C-suite executives.
- Event & Summit Sponsorships: Revenue from hosting and organizing premium business events, summits, awards ceremonies, and hackathons that attract enterprise sponsors and partners seeking visibility among India's business leadership.
- Premium Subscriptions & ePaper: Digital subscriptions and ePaper editions providing premium business journalism content to individual and corporate subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription and advertising partnership pricing varies based on reach, audience targeting, and content format requirements. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
The Economic Times product offering
Product offeringCore offering
The Economic Times operates a digital-first business news and information platform (economictimes.indiatimes.com), delivering business, markets, economy, and technology journalism to 35 million monthly readers in India. Its commercial offering extends well beyond editorial content to encompass premium advertising and branded-content partnerships, industry-focused summits and conferences, corporate awards programs, certification services (ET AI-Ready), and national AI hackathons that monetize the publication's senior decision-maker audience reach.
Product overview
The Economic Times operates as a comprehensive business media platform offering a unified digital product (ET Digital) alongside an extensive portfolio of event-based products and services. The portfolio includes award programs (ET Most Innovative AI Product Awards, One Of A Kind Startup Awards, ET Startup Awards), competitive platforms (ET AI Hackathon 2.0, ET GenAI Hackathon), certification services (ET AI-Ready), thought-leadership forums (ET AI Impact Forum, ET Future of Knowledge Work Summit), industry summits (ETEducation Annual Education Summit, ET Alpha Wealth Summit, NexTech Human Capital Summit, IIOTM), and regional engagement programs (ET Make in India SME Regional Summit). These products serve enterprise leaders, startups, investors, policymakers, educators, and business professionals across India's economic ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- ET Digital The Economic Times' primary digital news and content platform providing business news, market data, financial analysis, and economic commentary to readers across India. Reaches 35 million monthly readers with two-thirds holding senior decision-making positions.
- ET AI-Ready AI Readiness Certification framework for educational institutions assessing preparedness across curriculum integration, faculty readiness, infrastructure capability, industry engagement, and research innovation using a transparent star-rated scorecard.
- ET AI Hackathon 2.0 National-level AI innovation competition for students, developers, and product thinkers featuring ₹10 lakh prize pool, mentorship, certifications, and industry visibility through a multi-phase format.
- ET Most Innovative AI Product Awards 2026 Independent benchmarking initiative supported by Grant Thornton Bharat LLP to distinguish credible AI innovation from inflated market claims, evaluating products on problem-solving ability, user impact, outcomes, and scale.
- One Of A Kind Startup Awards 2026 Early-stage startup recognition platform in association with Cashfree Payments featuring five categories: AI Innovator, Category Creator, GTM Excellence, Customer Experience Delight, and Bootstrapped Growth. Targets startups with annual revenue up to ₹10 crore.
- NexTech Human Capital India Summit 2026 Sixth edition HR summit with Workday as Presenting Partner, convening 2,000+ CHROs, CXOs, and HR leaders with 80+ speakers exploring AI, GenAI, and workplace transformation.
- ETEducation Annual Education Summit 2026 Third edition education summit themed 'India's Education Revolution: For the World, With the World' featuring 200+ speakers, 6,000+ attendees, and 300+ education partners, powered by Google Cloud.
- ET Alpha Wealth Summit Investment-focused summit in Mumbai gathering investors, fund managers, and market strategists to discuss AI and India's growth trajectory with sessions on portfolio construction and finding alpha.
- India Inc On The Move (IIOTM) 2026 Seventh edition manufacturing conference presented by Rockwell Automation focusing on AI-driven manufacturing with 1,200+ delegates, 80+ speakers, and 30+ sessions.
- ET Future of Knowledge Work Summit 2026 Thought-leadership platform in Bengaluru examining how AI is reshaping knowledge work, organizational models, and leadership in an AI-first world, targeting enterprise leaders, technology decision-makers, and innovators.
- ET AI Impact Forum Closed-door national forum bringing together technology leaders, policymakers, and investors to shape India's AI strategy across five pillars: semiconductor fabrication, data ecosystems, AI compute, deep-tech capital, and privacy-first governance.
- ET Startup Awards 2025 Eleventh edition celebrating advancements in deeptech including quantum computing, space tech, and genetic engineering, highlighting the evolving Indian startup ecosystem.
- Payoneer India Cross-Border Excellence Awards 2026 Partnership award program recognizing Indian businesses excelling in service exports across IT & Development, AI/ML, Digital Marketing Services, SaaS/B2B Solutions, Managed Services, and EdTech categories.
- ET Family Business Awards 2026 Recognition initiative celebrating Indian family-owned businesses balancing tradition with forward-looking vision across manufacturing, retail, technology services, exports, and emerging consumer markets.
- ET Make in India SME Regional Summit Pan-India series of regional summits covering 20 cities aimed at accelerating MSME growth through knowledge-sharing and industry collaboration across India's small and medium enterprise ecosystem.
- ET Manufacturing CXO Survey Joint Cisco-Economic Times research survey on AI adoption drivers among manufacturing CXOs in India, co-developed and published in association with Cisco.
- The Indian Family Offices Report '26 Joint industry research report by The Economic Times and 1Lattice mapping India's family office ecosystem, tracking over 300 entities managing more than $30 billion in assets.
Quantifiable outcome
- 35 million monthly readers with two-thirds in senior decision-making positions
- +2 more outcomes
Companies that use The Economic Times
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
The Economic Times technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature3 records
The Economic Times partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- 1LatticecoreThe Economic Times and 1Lattice released joint report 'The Indian Family Offices Report '26' showing India's family office ecosystem has grown to over 300 entities managing more than $30 billion in assets.
- PayoneercorePayoneer partnered with The Economic Times to launch the Payoneer India Cross-Border Excellence Awards 2026 recognizing Indian businesses excelling in service exports across six categories.
- Grant Thornton Bharat LLPmajorGrant Thornton Bharat LLP serves as Knowledge Partner for ET Most Innovative AI Product Awards 2026, an independent benchmarking initiative to distinguish credible AI innovation.
- Cashfree PaymentscoreCashfree Payments partnered with The Economic Times for One Of A Kind Startup Awards 2026, a platform to recognize early-stage digital-first startups across five categories.
- DeloittemajorET-Deloitte co-hosted a closed-door roundtable in Mumbai bringing together supply chain leaders from multiple sectors to discuss AI adoption and business resilience.
- CiscomajorCisco and Economic Times conducted a joint survey of 70 manufacturing CXOs on AI adoption drivers, finding customer expectations and operational efficiency as top drivers.
- Google CloudcoreGoogle Cloud is the powering partner for ETEducation Annual Education Summit 2026, focusing on AI in education, NEP 2020 implementation, and workforce skilling.
- Rabindranath Tagore UniversityminorRabindranath Tagore University is co-powered the ETEducation Annual Education Summit 2026.
- Maharashtra GovernmentmajorThe Economic Times hosted Maharashtra Business Summit 2026 where CM Devendra Fadnavis announced state aims to attract Rs 30 lakh crore in investments.
- Dalcore Projects Pvt. Ltd.minorDalcore Projects Pvt. Ltd. presented ET Women Conclave 2026 featuring leadership discussions and recognition awards.
- Rockwell AutomationcoreRockwell Automation presented India Inc On The Move 2026 in association with The Economic Times, bringing together over 1,200 industry leaders for discussions on AI-driven manufacturing.
- Rockwell Automation and CiscomajorStrategic collaboration between Rockwell Automation and Cisco announced at IIOTM 2026 to advance industrial-grade connectivity and AI integration in Indian manufacturing.
- AU Small Finance BankminorAU Small Finance Bank partnered with The Economic Times for CXO Leadership Forum in Mumbai, discussing technology reshaping finance and HR functions.
- WorkdaycoreWorkday joined as Presenting Partner for NexTech Human Capital India Summit 2026, convening over 2,000 CHROs and HR leaders on AI and workplace transformation.
- IndiaAI Mission (Government of India)majorThe Economic Times joined India AI Impact Summit 2026 as official media partner, providing comprehensive editorial coverage of the first global AI summit in the Global South.
- CiscominorThe Economic Times served as official live streaming partner for Cisco AI Summit 2026 in India, streaming content featuring global AI leaders including Jensen Huang, Sam Altman, and others.
- Bharat MandapamminorET AI Impact Forum held at Bharat Mandapam in New Delhi as national-level forum to shape India's AI strategy.
- IDBI Bank and Tata AIG General InsuranceminorIDBI Bank and Tata AIG General Insurance co-sponsored ET Make in India SME Regional Summit in Hyderabad.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Economic Times competitors and assessment
Company assessmentDirect peers
- Business Standard: Business Standard is a leading Indian daily business newspaper covering economy, markets, and policy. Directly competes with ET for Indian business readership, advertising, and digital subscriptions, with overlapping coverage of corporate news and similar B2B audience targeting.
- Mint (Livemint): Mint is a major Indian business news publication from HT Media, offering digital-first business journalism with strong premium subscriber positioning. Directly competes with ET for paid digital subscribers and B2B advertising among Indian professionals and senior decision-makers.
- Moneycontrol: Moneycontrol is India's largest financial markets and business news platform owned by Network18. Directly competes with ET Digital for market data, real-time stock coverage, and retail/professional investor advertising in India's financial media market.
- Reuters India: Reuters provides global business and financial news with dedicated Indian coverage and strong wire-service credibility. Directly competes with ET for breaking financial news, corporate coverage, and international advertiser interest in Indian market reporting.
- Forbes India: Forbes India is the Indian edition of Forbes covering business, entrepreneurship, and wealth. Competes with ET for premium advertising, awards programs (Forbes lists vs ET awards), and event sponsorships among Indian enterprises and high-net-worth individuals.
- CNBC TV18 / CNBC Awaaz: CNBC TV18 is a leading Indian business news television channel from Network18. Competes with ET for business news audience, advertising revenue, and event sponsorships across TV, digital, and live event platforms targeting Indian business decision-makers.
Others
Broad incumbents
- Financial Times: FT is a global premium business newspaper with strong Indian executive readership and a successful subscription model. Competes with ET for the same Indian C-suite audience on global business coverage and represents the international benchmark ET aspires to for premium subscription economics.
- The Wall Street Journal: WSJ is the largest US business newspaper owned by News Corp, providing global business news with strong Indian executive readership. Competes with ET for premium B2B advertising among Indian subsidiaries of multinationals and high-net-worth decision-makers.
Emerging players
- Inc42: Inc42 is a digital-first Indian media platform focused on startups, technology, and the Indian internet economy. Competes with ET Startup Awards / Soonicorns Summit in the Indian startup ecosystem coverage space, attracting similar but more digital-native audience segments and advertising budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Economic Times social profiles
Digital presenceThe Economic Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Economic Times leadership team
Management profileNumber of profiles
Profiles1 record
The Economic Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Economic Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Economic Times
What does The Economic Times do?
The Economic Times operates a digital-first business news and information platform (economictimes.indiatimes.com), delivering business, markets, economy, and technology journalism to 35 million monthly readers in India. Its commercial offering extends well beyond editorial content to encompass premium advertising and branded-content partnerships, industry-focused summits and conferences, corporate awards programs, certification services (ET AI-Ready), and national AI hackathons that monetize the publication's senior decision-maker audience reach.
Is The Economic Times a public or private company?
The Economic Times is a private company. It is classified as family owned and is currently operating.
When was The Economic Times founded?
The Economic Times was founded in 1963. It employs 1,001 to 5,000 people.
Where is The Economic Times based?
The Economic Times is headquartered in Noida, India, in the Asia region.
How does The Economic Times make money?
Three revenue lines are on record. Advertising & Brand Partnerships are the primary driver. The others are event & Summit Sponsorships and premium Subscriptions & ePaper.
Who are The Economic Times's main competitors?
Direct peers on record are Business Standard, Mint (Livemint), Moneycontrol, Reuters India, Forbes India and CNBC TV18 / CNBC Awaaz. Bloomberg Quint / Bloomberg India is listed as an others. Broad incumbents are Financial Times and The Wall Street Journal. Inc42 is listed as an emerging player.
Does The Economic Times have an API?
No public API is recorded for The Economic Times.
What industry is The Economic Times in?
The Economic Times's product category is Business News Media. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 51311 and its SIC code is 2711.