What Dada Group does

Dada Group (达达集团) is a Shanghai-headquartered instant retail and local delivery platform founded in 2014 that operates a two-sided network connecting 500,000+ offline merchants with a hybrid rider base of more than one million crowd-sourced and in-store delivery workers across 2,600+ Chinese counties and cities. Following full integration into JD.com's ecosystem in May 2024, the company's consumer-facing brand (JD Xiaosongsong, 京东秒送) is embedded inside the JD App to serve JD's hundreds of millions of users, while its merchant-facing brand (Dada Miaosong, 达达秒送) provides full-scenario instant delivery (immediate delivery, last-mile delivery, and in-store order picking) to chain retailers in supermarkets, fresh food, pharmacy, F&B, beauty, and other verticals. Supporting products include the Haibo System (海博系统) for omni-channel retail operations, Dada Youjian (达达优拣) for in-store picking optimization, and an Autonomous Delivery (无人配送) line covering unmanned last-mile solutions.

The company monetizes through per-delivery transaction/take-rate fees from merchants and consumers, platform/service fees from merchants accessing the JD Xiaosongsong channel, B2B SaaS subscriptions for the Haibo operations system, and revenue-share arrangements with regional delivery partner agents. Go-to-market combines JD-driven top-of-funnel consumer demand (JD App entry points), enterprise direct sales to chain brands, self-serve merchant onboarding via partner portals, and a multi-tier distribution network of regional delivery agents and freight service providers covering East, North, Central, and South China. The group was taken private by JD.com in 2025 following the May 2024 integration, ending its previous NASDAQ listing under ticker DADA.

Name

Dada Group

Legal name

达达集团

Website

https://about.imdada.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dada Group is a Shanghai-based instant retail and delivery platform operating a 1M+ rider network across 2,600+ Chinese cities, serving 500,000+ offline merchants and JD.com's consumers via the integrated JD Xiaosongsong and Dada Miaosong brands.

Ownership category

akta.pro rank

Product category

Instant Delivery & Local Retail Platform

NAICS

Couriers and Messengers (492), Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (49221), Grocery and Convenience Retailers (4451)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Instant / Ultrafast Delivery (10–60 min, dark-store enabled) (TLAAAGAL)

akta.pro secondary industries

On-demand Grocery Delivery Platforms (CRAFAFAA), Crowdsourced Grocery & Convenience Delivery (TLAAAGAD), Grocery & Convenience Delivery Platforms (BPAMAHAC), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Instant delivery services
• Local retail platform
• Last-mile logistics
• Delivery marketplace
• Merchant fulfillment

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 即时配送服务费: Commission and service fees charged to merchants and consumers for instant delivery services through the Dada Kuaisong platform. Merchants access the platform's rider network; fees are typically per delivery or based on order volume.
2. 京东秒送平台服务: Platform services provided through JD Xiaosongsong (formerly JD Daojia/JD Hours Delivery), integrated into JD App, serving JD's hundreds of millions of users. Merchants pay platform fees for visibility and access to JD customer base.
3. B2B SaaS - 海博系统: Subscription fees from merchants using the Haibo system for digital operations management including inventory, order, and store management tools
4. 配送代理商合作: Revenue share or partnership fees from regional delivery partners who operate Dada's delivery services in specific geographic territories

Pricing tiers

Distribution channels8 records

Marketing channels5 records

Core offering

Dada Group operates an open local instant delivery and retail platform that connects merchants with a crowd-sourced rider network for same-day/same-hour fulfillment. Through its two main brands—Dada Instant Delivery (达达秒送) for merchant-facing delivery services and JD Instant Delivery (京东秒送) integrated into JD.com's consumer app—the company delivers goods from supermarkets, pharmacies, fresh food retailers, and restaurants across 2,600+ Chinese cities, with fastest 9-minute delivery via 1M+ riders and 500,000+ partner offline stores.

Product overview

Dada Group operates as a unified instant retail and delivery platform comprising multiple integrated products. The core offerings include Dada Instant Delivery (达达秒送) as the open delivery platform serving chain brands and merchants, and JD Instant Delivery (京东秒送) integrated into JD.com's ecosystem since May 2024. Supporting modules include Haibo System (海博系统) for merchant operations, Dada Youjian (达达优拣) for order picking, and Autonomous Delivery (无人配送) for drone-based last-mile solutions. Together they enable 'goods arrive instantly' delivery in as fast as 9 minutes, covering supermarkets, pharmacies, fresh food, restaurants, beauty, and other retail categories across 2,600+ Chinese cities with 1 million+ riders and 500,000+ offline merchant stores.

Differentiator

Problem solved

Functional benefit

Brands

• 达达秒送: Open local instant delivery platform under Dada Group, providing mixed delivery force models (in-store + crowdsourced + regional) for chain brands, supermarkets, pharmacies, fresh food, and restaurants.
• 京东秒送
• 海博系统
• 达达优拣
• 无人配送

Products and services

• Dada Instant Delivery (达达秒送) Open local instant delivery platform providing full-scenario delivery services including immediate delivery, last-mile delivery, and order picking. Offers customized hybrid delivery force models (store-based + crowd-sourced, regional store-based, merchant district store-based) for chain brands across supermarkets, pharmacies, fresh food, and restaurants.
• JD Instant Delivery (京东秒送) Consumer-facing instant retail service integrated into the JD.com app, offering fastest 9-minute delivery of goods from local merchants. Accessed via JD App's instant delivery section, serving JD's hundreds of millions of users across supermarkets, fresh food, pharmacy, and other retail categories.
• Haibo System (海博系统)

Quantifiable outcome

• Fastest delivery times of 9 minutes for nearby orders

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• JD.com (京东)flagshipStrategic or Co-development Partner · 1 May 2024In May 2024, Dada Group fully integrated into JD.com's ecosystem. JD Hours Delivery (京东小时达) and JD Daojia (京东到家) were rebranded as JD Xiaosongsong (京东秒送) under Dada's operation. This integrated platform serves JD.com's hundreds of millions of users, providing instant delivery of goods within hours using Dada's rider network and merchant partners. Dada renamed its quick delivery product from Dada Kuaisong (达达快送) to Dada Xiaosongsong (达达秒送) in August 2024 to align branding.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dada Group