Viber

What Viber does

Viber is a consumer messaging and VoIP calling platform operated by Viber Media S.à r.l., a Luxembourg-incorporated, Rakuten Group-owned entity headquartered in Limassol, Cyprus, with approximately 200 million monthly active users worldwide. The core product is a free, end-to-end encrypted messaging and calling application available across Android, iOS, Windows PC, Mac, Linux, and Huawei AppGallery, offering one-on-one and group voice/video calls, messaging, stickers/GIFs, Viber Communities for topic-based social engagement, Viber Channels for broadcast updates, and 100% chat synchronization across linked devices. The technical foundation combines VoIP with on-device encryption keys (since Viber 6.0 in 2016), multi-device sync, AR Lenses via Snap's TrueDepth API, biometric facial verification for dating profiles, and AI-powered features including message summaries, polish/instant answers, and chatbot assistants.

The company monetizes through a diversified freemium model: (1) advertising via Google Ad Manager, Meta Audience Network, Criteo, Amazon Publisher Services, and the UID2 framework; (2) recurring subscriptions including Viber Plus (ad-free/privacy tier), Viber Out (international calling credits), and Viber eSIM (digital mobile data); (3) business accounts and a B2B API powering chatbots, Google Business Profile integration, carousel/list messages, and Dexatel-distributed bank communication solutions in markets like Armenia; and (4) transaction fees on Chatbot Payments (Apple Pay/Google Pay), wallet/IBAN/SWIFT transfers, and utility bill payments through licensed partners. The go-to-market is product-led and consumer-first, with community-led growth via Viber Communities and channel partners extending B2B reach. As a Rakuten subsidiary, Viber is integrated into a broader ecosystem spanning Rakuten Viki, Kobo, Travel, Marketing, Insight, and TV, and operates under Rakuten Group Binding Corporate Rules for international data transfers.

Name

Viber

Legal name

Viber Media S.à r.l.

Website

https://viber.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Viber is a Rakuten-owned consumer messaging and VoIP calling app with ~200 million monthly active users, offering free end-to-end encrypted messaging, voice/video calls, Communities, and premium subscriptions (Viber Plus, Viber Out, eSIM) plus B2B APIs for business messaging and payments.

Ownership category

akta.pro rank

Product category

Consumer Messaging and VoIP Communications Software

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

Voice Security, Fraud Prevention & Authentication (STIR/SHAKEN, anti-spam) (HDAIAHAL)

Keywords

• Messaging app
• Voice calling service
• Video calling platform
• Instant messaging software
• Group chat application

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising: Viber displays ads and offers within its services using personalized advertising powered by data collected through cookies, tracking technologies, and user activity. The company participates in Unified ID 2.0 (UID2) framework and uses various third-party advertising partners for targeting and measurement.
2. Premium Subscriptions (Viber Plus, Viber Out, Viber eSIM): Paid premium services including Viber Out for calling non-Viber users, Viber Plus for enhanced privacy features (no ads, invisible mode, deleting messages without trace), and Viber eSIM for mobile data plans.
3. Business Accounts: Business accounts and chat extensions allow businesses to communicate with customers, including features like business profiles with Google Business Profile integration, carousel messages, and list messages.
4. Payment Services: Viber payment services enable money transfers, utility bill payments, and chatbot payments with transaction and wallet-related information processing. Fees may apply for transactions and transfers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Viber is a free, cross-platform messaging and calling application offering voice and video calls, group chats, stickers/GIFs, and Communities with end-to-end encryption across Android, iOS, Windows PC, Mac, and Linux. The platform is supplemented by premium add-ons including Viber Out (paid international calling to non-Viber numbers), Viber Plus (ad-free subscription with privacy features), Viber Business (verified business accounts and APIs for enterprise customer engagement), Viber Dating (AI-matched dating with biometric verification), and Viber eSIM (digital cellular plans). Revenue is generated primarily through advertising on the free tier and subscription fees from premium services.

Product overview

Viber is a unified communications platform offering a free core messaging and calling application with end-to-end encryption, supplemented by premium add-ons including Viber Out (international calling credits), Viber Plus (ad-free/privacy subscription), Viber Business (business accounts with Google integration), Viber Dating (AI-powered matching service with biometric verification), Viber Chatbot Payments (in-app payment processing via Apple Pay/Google Pay), Viber eSIM (digital SIM provisioning), Viber Lenses (Snap-powered AR filters), and Viber Caller ID (caller identification). The platform also includes community features like Viber Communities and Channels for group and broadcast communications. Available across Android, iOS, Windows PC, Mac, and Linux.

Differentiator

Problem solved

Functional benefit

Brands

• Viber Out: Viber's calling service that allows users to make calls to non-Viber phone numbers worldwide.
• Viber Communities
• Viber Dating
• Viber Business

Products and services

• Viber Messaging App Free, cross-platform messaging and calling application offering voice and video calls, group chats, group video/voice calls, stickers, GIFs, and Communities with end-to-end encryption across Android, iOS, Windows PC, Mac, and Linux. Targets individual consumers for personal communication.
• Viber Out International calling service allowing Viber users to call any phone number (mobile or landline) worldwide, including non-Viber users, via purchased credits or subscription plans.
• Viber Business Enterprise communication solution enabling verified business accounts, automated customer messaging, chat extensions, carousel/list messages, and integration with Google Business Profile for brands and financial institutions.
• Viber Communities Public, topic-based social groups within Viber where users join conversations, share content, and discover communities aligned with shared interests.
• Viber Plus Premium subscription offering an ad-free experience plus enhanced privacy features including invisible mode and the ability to delete sent messages without leaving a trace.
• Viber Dating In-app dating service with profile creation, AI-based automatic matching, location-based matching, biometric (facial recognition) profile verification, and in-chat interactions with potential matches.
• Viber Chatbot Payments Payment capability within Viber chatbots enabling users to make purchases and complete transactions using Apple Pay or Google Pay during conversational commerce flows.
• Viber eSIM Digital eSIM service allowing users to activate cellular data plans in-app through partnered mobile network providers for connectivity in supported regions.
• Viber Lenses Augmented reality photo and video filters (face lenses) powered by Snap technology, with TrueDepth API support on iOS for enhanced AR effects during video calls and camera capture.
• Viber Channels Broadcast channels that allow creators and brands to push updates, media, and announcements to a subscriber audience.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• DexatelcoreTechnology or Integration · 12 March 2026Viber and Dexatel partnered to provide enhanced communication solutions for banks in Armenia. The partnership offers a unified API platform integrating Viber alongside WhatsApp, SMS, and Telegram channels. Banks can use carousel messages, list messages, and secure OTP/transaction notifications to improve customer engagement and operational efficiency. Dexatel positions this as a strategic step toward full digitalization of customer communications in Armenia's banking sector, with a 30-day free trial available for businesses.
• Rakuten Group Inc.coreOthersViber is a subsidiary of Rakuten Group Inc., a major Japanese e-commerce and internet company. Viber shares data with Rakuten corporate family for joint content, services, registration, analytics, customer support, and fraud detection purposes. Viber operates under Rakuten Group Binding Corporate Rules for international data transfers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WhatsApp: Meta-owned encrypted messaging app with ~3B MAU. Direct, category-defining competitor in free messaging/calling with end-to-end encryption and the same network-effect business model.
• Telegram: Cloud-based messaging app with 800M+ users, strong presence in Eastern Europe/CIS and broadcast channels. Direct competitor on cross-border messaging, Communities vs Viber Communities, and premium subscriptions.
• Signal: Privacy-first messaging app (40-100M users) competing in the same end-to-end encrypted consumer messaging category where Viber advertises its privacy credentials.
• Messenger (Meta): Meta's standalone messaging app tightly integrated with Facebook/Instagram — competes for the same messaging ad inventory and consumer attention.
• LINE: Japan/Asia-headquartered messaging app owned by LY Corporation (SoftBank-affiliated), dominant in Japan, Taiwan, Thailand — comparable freemium messaging + payments + sticker monetization model.

Broad incumbents

• WeChat: Tencent's super-app combining messaging, payments, and mini-programs. Comparable embedded-finance-in-messaging roadmap and global user base, though largely regional.
• Skype: Microsoft-owned VoIP/messaging app — same core VoIP+calls+chat functionality as Viber, with longer history in international calling comparable to Viber Out.
• Vonage: Communications Platform-as-a-Service provider (now part of Ericsson) competing in unified communications APIs, messaging APIs, and business communications — adjacent to Viber for Business.

Regional players

• KakaoTalk: Korea-dominant messaging platform with payments and taxi/mobility integrations; same OTT messaging-plus-fintech pattern in a different geography.

Emerging players

• Discord: Community-first messaging app with channels/servers and voice chat — comparable to Viber Communities and Channels in product concept; competes for community-engaged user time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Viber
• Facebookfacebook.com/viber
• LinkedInlinkedin.com/company/1710293

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viber