Honeyfi
Honeyfi was a Charlotte, US-based personal finance app founded in 2016 that helped couples jointly manage everyday expenses, budgets, and shared savings goals; the underlying HoneyFi.com domain is presently listed for resale on Atom.com, indicating the business is no longer operating.
- Company typePrivate
- Founded2016
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Honeyfi does
Honeyfi was a US-based financial technology startup founded in 2016 in Charlotte, NC, that operated an application enabling couples to jointly manage everyday finances, track shared expenses, and save together for shared life goals. The company was structured as a small private for-profit entity with 1–10 employees, indicating it remained at a micro-cap stage through its operational life.
The venture was co-founded by Sam Schultz and Joe Stanish (COO) and attracted modest early-stage capital across three small funding events between 2018 and 2020. Reported rounds include participation in the Techstars accelerator ($120,000, September 2018), a $100,000 raise in January 2020 from an undisclosed investor, and an undisclosed investment tied to the LAUNCH accelerator in February 2020. Aggregate disclosed funding is approximately $220,000, and no later rounds, products, partnerships, customer logos, revenue figures, or technology stack details are surfaced in the available inputs.
The HoneyFi.com web domain is presently listed for resale on the Atom.com (formerly Squadhelp) premium domain marketplace at a one-time purchase price of $32,888, with a lease-to-own option of $1,013 per month over 36 months. This listing, combined with the absence of any disclosed operating, product, or revenue activity since 2020, strongly indicates that Honeyfi is no longer an operating business; the domain asset itself is the only commercially active artifact associated with the name, and it is being offered to domain investors rather than end-user customers.
Honeyfi firmographics
Firmographics- Name
- Honeyfi
- Website
- https://honeyfi.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- Honeyfi was a Charlotte, US-based personal finance app founded in 2016 that helped couples jointly manage everyday expenses, budgets, and shared savings goals; the underlying HoneyFi.com domain is presently listed for resale on Atom.com, indicating the business is no longer operating.
- Ownership category
- akta.pro rank
Where Honeyfi is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Markets served
Honeyfi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time domain purchase |
| Other | Monthly | Lease to Own domain purchase |
Distribution channels1 record
Honeyfi product offering
Product offeringCore offering
Honeyfi operates a mobile application that helps couples and partners manage their shared everyday finances in one place. The app supports joint expense tracking, shared household budgeting, and collaborative saving toward major life goals such as a home, wedding, or family.
Product overview
Honeyfi is not an active company or product described in the source data. The source content is from Atom.com (formerly Squadhelp), a premium domain marketplace, listing the domain name HoneyFi.com for sale. The domain is suggested for potential use in finance, fintech, couples budgeting apps, joint savings account services, expense tracking tools for partners, shared financial goals planners, or relationship finance coaching applications. No actual product, service, or company operations are described.
Differentiator
Problem solved
Functional benefit
Products and services
- Honeyfi App
Companies that use Honeyfi
Customer profileSegments3 records
Ideal customer profiles1 record
Honeyfi technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Honeyfi partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights1 record
Honeyfi competitors and assessment
Company assessmentDirect peers
- Honeydue: Honeydue is a personal finance app purpose-built for couples to manage joint expenses, bills, and budgets together. It is the most direct functional peer to Honeyfi's described offering.
- Zeta: Zeta offers a couples' banking and money management super-app with joint accounts, bill pay, and shared goals — a direct comparable in the couples-finance category Honeyfi targeted.
- Twine: Twine enables couples and partners to save and invest toward shared financial goals (e.g., wedding, home) through joint accounts, directly overlapping Honeyfi's shared-goals use case.
- Monarch Money: Monarch Money is a collaborative personal finance platform with explicit household/couples budgeting, shared dashboards, and goal planning — directly comparable functionality to Honeyfi.
Emerging players
- Qube Money: Qube Money is a digital envelope-budgeting app supporting shared household budgets. It overlaps with Honeyfi on joint budgeting workflows, though its envelope-based approach is its core differentiator.
- Copilot Money: Copilot is a modern personal finance and budgeting iOS app with categorization, spending insights, and household-friendly features. It overlaps Honeyfi's expense tracking use case for partners.
- Splitwise: Splitwise is a leading expense-splitting app widely used by couples, roommates, and groups. It overlaps Honeyfi's shared-expense tracking functionality, though it does not provide full budgeting or savings tooling.
Broad incumbents
- YNAB (You Need a Budget): YNAB is an established zero-based budgeting platform used by individuals and households including couples. It competes in the broader shared-budgeting space Honeyfi addressed but is not couples-specific.
- Mint (Intuit): Mint is a mainstream personal financial management platform with budgeting and shared-account features. It serves a much broader audience than Honeyfi's couples focus but addresses overlapping personal finance needs.
- Empower (Personal Capital): Empower (formerly Personal Capital) offers household-level financial dashboards, budgeting, and wealth tracking. It overlaps with Honeyfi on the couples-and-shared-goals financial planning use case at a higher-end segment.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Honeyfi social profiles
Digital presenceHoneyfi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honeyfi leadership team
Management profileNumber of profiles
Profiles2 records
Honeyfi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honeyfi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honeyfi
What does Honeyfi do?
Honeyfi operates a mobile application that helps couples and partners manage their shared everyday finances in one place. The app supports joint expense tracking, shared household budgeting, and collaborative saving toward major life goals such as a home, wedding, or family.
When was Honeyfi founded?
Honeyfi was founded in 2016. It employs 1 to 10 people.
Where is Honeyfi based?
Honeyfi is headquartered in Charlotte, United States, in the North America region.
Who are Honeyfi's main competitors?
Direct peers on record are Honeydue, Zeta, Twine and Monarch Money. Emerging players are Qube Money, Copilot Money and Splitwise. Broad incumbents are YNAB (You Need a Budget), Mint (Intuit) and Empower (Personal Capital).
Does Honeyfi have an API?
No public API is recorded for Honeyfi.