TeachPitch
TeachPitch, operating as The Bright Star Bazaar imprint under AsWeGrow Ltd in London, publishes illustrated hardcover children's books aged 5–10 that personify historical inventions as storytellers, selling direct-to-consumer via its own e-commerce site and pre-sales.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TeachPitch does
TeachPitch is a London-based private company (legal entity AsWeGrow Ltd) that, since its 2012 founding by Aldo de Pape, has repositioned itself from its original education-technology identity to operate The Bright Star Bazaar, an independent children's book imprint publishing illustrated hardcover books for young readers aged 5–10. The imprint's core concept is personifying everyday historical inventions as storytellers — beginning with The Magical Manacles (Book I, ISBN 978-1-0667245-0-5), which tells the story of manacles belonging to Erik Weisz (later Harry Houdini), and continuing with The Tiny Typewriter (Book II, about Agatha Christie's typewriter) and The Golden Apple (Book III, about Isaac Newton). All three titles are illustrated by Bianca Tulea, with The Magical Manacles opening pre-sales September 5, 2026 and general availability scheduled for October 2026, and Books II and III staging pre-sales in October and November 2026 respectively. The product format is a 30-page hardcover with no companion app or digital component, positioning the imprint as a screen-free alternative in the children's media market.
The business model is direct-to-consumer book sales through thebrightstarbazaar.com with a pre-sale campaign to capture early demand, supported by an email mailing list, Instagram (@brightstarbazaarco), a Medium blog (@teachpitch), and an Amazon Author Page for the founder. The primary customer segment is families with children aged 5–10 seeking screen-free educational content about historical inventions, with a secondary segment of gift buyers and educators. Revenue is structured as one-time book sales with no subscription, licensing, or recurring component disclosed. The founder carries reputational capital from a prior book, 'I Am…!', which received endorsements from Dr. Jane Goodall, Dr. Patch Adams, and Dr. Edith Eger, and from media coverage in Forbes, Financial Times, TechCrunch, and The Guardian; the company additionally received the MIT Entrepreneurial Development Prize 2026 for work helping families raise children beyond screens. No revenue figures, institutional investors, or external funding rounds are disclosed in the source data, and the company operates with a 1–10 employee footprint consistent with an early-stage independent imprint.
TeachPitch firmographics
Firmographics- Name
- TeachPitch
- Legal name
- AsWeGrow Ltd
- Website
- https://teachpitch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TeachPitch, operating as The Bright Star Bazaar imprint under AsWeGrow Ltd in London, publishes illustrated hardcover children's books aged 5–10 that personify historical inventions as storytellers, selling direct-to-consumer via its own e-commerce site and pre-sales.
- Ownership category
- akta.pro rank
TeachPitch industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Early Readers & Chapter Books Publishing (MPAJAFAB)
- akta.pro secondary industry
- Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
Keywords
Where TeachPitch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
TeachPitch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Book Sales: One-time purchase revenue from illustrated children's books sold as physical hardcover editions. Books available via pre-sale and general availability through direct online ordering.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
TeachPitch product offering
Product offeringCore offering
TeachPitch operates The Bright Star Bazaar, an independent children's book imprint under AsWeGrow Ltd that publishes illustrated hardcover books for readers aged 5–10. Each book personifies a historical invention (manacles, a typewriter, an apple) and tells its magical story in connection with a famous figure such as Erik Weisz/Harry Houdini, Agatha Christie, or Isaac Newton. Books are sold direct-to-consumer through the company's own e-commerce storefront, with pre-sales opening in late 2026.
Product overview
TeachPitch operates as the parent entity for The Bright Star Bazaar, an independent children's book imprint under AsWeGrow Ltd. The core product is a series of illustrated children's books that tell magical stories about everyday inventions history left behind. The product portfolio includes: (1) The Bright Star Bazaar imprint branding and mission, (2) The Magical Manacles (Book I, releasing October 2026) about Erik Weisz/Harry Houdini, (3) The Tiny Typewriter (Book II, October 2026) about Agatha Christie, and (4) The Golden Apple (Book III, November 2026) about Isaac Newton. Aldo de Pape's earlier book 'I Am…!' is also referenced as prior work that received endorsements from notable figures.
Differentiator
Problem solved
Functional benefit
Brands
- The Bright Star Bazaar: An independent children's book imprint publishing illustrated adventures about everyday things history left behind, focusing on inventions that once changed the world retold as magical stories for young readers
Products and services
- The Magical Manacles Book I of the Bright Star Bazaar series. A 30-page illustrated hardcover that tells the story of manacles from their perspective, leading to Erik Weisz becoming Harry Houdini. Targeted at young readers aged 5–10 and families seeking screen-free educational entertainment.
- The Tiny Typewriter Book II of the Bright Star Bazaar series (in development). An illustrated children's book featuring a typewriter that belonged to Agatha Christie, told from the typewriter's perspective. Aimed at young readers aged 5–10.
- The Golden Apple Book III of the Bright Star Bazaar series (in development). An illustrated children's book about an apple belonging to Isaac Newton and how it relates to the discovery of gravity. Aimed at young readers aged 5–10.
- I Am…! An earlier book by founder Aldo de Pape addressing young people facing difficult and sometimes terrifying situations around the world. Praised by Dr. Jane Goodall, Dr. Patch Adams, and Dr. Edith Eger; distributed through Amazon.
Companies that use TeachPitch
Customer profileSegments2 records
Ideal customer profiles2 records
TeachPitch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TeachPitch partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
TeachPitch competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TeachPitch social profiles
Digital presenceTeachPitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeachPitch leadership team
Management profileNumber of profiles
Profiles1 record
TeachPitch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeachPitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeachPitch
What does TeachPitch do?
TeachPitch operates The Bright Star Bazaar, an independent children's book imprint under AsWeGrow Ltd that publishes illustrated hardcover books for readers aged 5–10. Each book personifies a historical invention (manacles, a typewriter, an apple) and tells its magical story in connection with a famous figure such as Erik Weisz/Harry Houdini, Agatha Christie, or Isaac Newton. Books are sold direct-to-consumer through the company's own e-commerce storefront, with pre-sales opening in late 2026.
Is TeachPitch a public or private company?
TeachPitch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TeachPitch founded?
TeachPitch was founded in 2012. It employs 1 to 10 people.
Where is TeachPitch based?
TeachPitch is headquartered in London, United Kingdom, in the Europe region.
How does TeachPitch make money?
One revenue line is on record: book Sales.
Does TeachPitch have an API?
No public API is recorded for TeachPitch.
What industry is TeachPitch in?
TeachPitch's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAB, Early Readers & Chapter Books Publishing, with a secondary code of EDAGAIAC, Children’s Nonfiction Educational (Science, History, Nature). Its NAICS code is 513130 and its SIC code is 2731.