Great Eastern Holdings

What Great Eastern Holdings does

Great Eastern Holdings Limited is a Singapore-headquartered insurance and wealth management group founded in 1908 and listed on the Singapore Exchange (SGX: G07). It underwrites life, health, and general insurance and offers wealth accumulation and retirement income products across Singapore, Malaysia, Indonesia, and Brunei. The group operates through wholly-owned subsidiaries The Great Eastern Life Assurance Company Limited, Great Eastern General Insurance Ltd, Great Eastern Financial Advisers Private Limited, and Lion Global Investors (which launched Singapore's first home-grown physical gold ETF on SGX in March 2026).

The core technology stack is a conventional insurance platform supporting tied-agency distribution, digital self-service via the Great Eastern App, the eConnect web portal, and the Digital Buy Online storefront. Investment-linked plans route customer savings into GreatLink Funds managed in partnership with J.P. Morgan Asset Management, including Dynamic Portfolios and over 30 selectable sub-funds. Recent product engineering has emphasized long-term care (GREAT CareShield), HNW wealth and legacy solutions (Prestige Series, Great Eastern Private launched March 2026), and MOH-compliant Integrated Shield Plan riders relaunched April 2026.

Revenue is generated through insurance premiums (regular and single premium across life, health, accident, travel, car, home, maid lines), investment-linked fund management fees (GreatLink Funds and Lion Global Investors AUM), and investment returns on the shareholders' fund (FY2025 shareholders' fund profit S$390.9 million, up 48% year-on-year). Distribution is multi-channel: tied financial representatives, OCBC bancassurance including Bank of Singapore private-wealth referrals under shared targets ('whole-of-wealth' model), digital self-service, and event marketing such as the OCBC-Great Eastern Pickleball Open (October 2026). OCBC holds a 93.7% ownership stake, providing both captive distribution and capital backing, and publicly ruled out further privatization attempts in April 2026.

Name

Great Eastern Holdings

Legal name

Great Eastern Holdings Limited

Website

https://greateasternlife.com

Company type

Public

Founded year

1908

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Great Eastern Holdings is a Singapore-headquartered life and general insurance group founded in 1908, majority-owned (93.7%) by OCBC, offering life, health, accident, wealth and retirement products to individual and corporate customers across Singapore, Malaysia, Indonesia and Brunei.

Ownership category

akta.pro rank

Product category

Life and Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524), Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (524210)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Investment Advice (6282)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Personal Excess Liability (High-Net-Worth) (FSAJANAF)

Keywords

• Life insurance products
• Health insurance coverage
• Wealth management solutions
• General insurance services
• Investment-linked plans

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: Core revenue from underwriting life, health, and general insurance policies. Premiums are collected from individual and corporate policyholders for coverage including death, total permanent disability, terminal illness, hospitalization, critical illness, personal accident, travel, car, home, and maid insurance. The company offers both regular premium (monthly/annual) and single premium payment options.
2. Investment Returns on Shareholders' Fund: Profit generated from investment of the shareholders' fund portfolio, including equity and fixed income mark-to-market performance. FY2025 shareholders' fund profit was S$390.9 million, up 48% year-on-year. Q1 2026 investment profit declined to S$17.3 million due to equity and fixed income mark-to-market losses in challenging investment environment.
3. Asset Management - GreatLink Funds: Management fees and fund-related charges from investment-linked insurance plan sub-funds (GreatLink Funds), including Dynamic Portfolios managed with J.P. Morgan Asset Management.
4. LionGlobal Singapore Physical Gold Fund: Lion Global Investors (a wholly-owned subsidiary of Great Eastern Holdings) launched Singapore's first home-grown physical gold ETF, the LionGlobal Singapore Physical Gold ETF, listing on SGX. This represents a new revenue stream from fund management fees for physical gold investment products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Great Eastern Holdings operates a composite insurance and wealth management franchise selling life insurance, health insurance (including MediSave-approved Integrated Shield Plans and long-term care), personal accident, critical illness, retirement income, and wealth accumulation/investment-linked products. It also offers general insurance (travel, car, home, maid) and is expanding into a dedicated high-net-worth proposition (Great Eastern Private), with asset management services delivered through its wholly-owned subsidiary Lion Global Investors. Distribution is led by a tied agency force of financial representatives supported by digital self-service channels and OCBC bancassurance.

Product overview

Great Eastern Holdings operates as a comprehensive insurance and wealth management group offering a unified platform of insurance products and financial services. The core offerings include life insurance, health insurance (including Integrated Shield Plans and MediSave-approved products), personal accident insurance, critical illness coverage, retirement income, and wealth accumulation products. The product portfolio spans multiple sub-brands: the Prestige Series for high-net-worth clients offering legacy planning and 3-generation benefits; GREAT-branded products (GREAT SupremeHealth, GREAT CareShield, GREAT Life Advantage 4, GREAT Wealth Advantage 4, GREAT Lifetime Payout 3, GREAT TravelCare, GREAT Home Protect, GREAT Maid Protect); standalone products (Cancer Guard, Pay Assure, Drive and Save Plus); and subsidiary offerings (LionGlobal Singapore Physical Gold Fund via Lion Global Investors). The company also provides digital services through the Great Eastern App and Great Eastern Rewards App. Recent strategic initiatives include Great Eastern Private targeting high-net-worth individuals as part of OCBC's whole-of-wealth strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Prestige Series: Premium insurance offerings including Prestige Legacy Advantage, Prestige Life Rewards Series, and Prestige PACare for high-net-worth clients
• GREAT CareShield
• GREAT Life Advantage
• GREAT SupremeHealth
• Great Eastern Private
• Great Eastern Rewards
• GREAT Protector Active
• Drive and Save Plus

Products and services

• Life Insurance Life insurance covering death, total permanent disability, and terminal illness with whole life and term options and add-on critical illness coverage, sold to individual consumers across life stages.
• Health Insurance Health insurance covering hospitalisation, critical illness, disability, and maternity, including Integrated Shield Plans and hospital cash plans for individuals and families in Singapore and regional markets.
• GREAT SupremeHealth MediSave-approved Integrated Shield plan that enhances MediShield Life coverage with private hospital coverage, worldwide treatment, and a 24/7 Great Medical Care Concierge service, sold to individual policyholders in Singapore.
• GREAT CareShield Long-term care plan providing disability financial support starting from inability to perform any ADL, with up to 90% more in monthly benefits for caregiver's and children's expenses, targeting individuals and families concerned about severe disability costs.
• Maternity Protect Series Pregnancy and newborn insurance providing care for the mother from delivery to recovery, protection for the child's early years, guaranteed lifelong protection for the child, and income disruption support, for expectant and new parents.
• Personal Accident Insurance Personal accident insurance covering fractures, burns, dengue, infectious diseases, medical reimbursement and accidents, with plans targeted at children, seniors, and active individuals.
• Critical Illness Insurance Critical illness insurance covering early, intermediate and critical stage conditions across term and whole life plans, for individuals seeking protection against major illnesses.
• Pay Assure Disability income insurance providing monthly benefits of up to 75% of pre-disability income when unable to work due to sickness or injury, with benefit payment periods available till age 55, 60, or 65.
• Retirement Income Retirement income products including monthly cash payouts and guaranteed income streams supporting retirement planning for individuals approaching or in retirement.
• Wealth Accumulation Wealth accumulation products including SRS investment, capital guaranteed, endowment, investment-linked, and lifetime payout options for individual savers and investors.
• Prestige Series Premium product line offering legacy planning, investment portfolio management, benefits for three generations, inheritance, wealth preservation, and keyman coverage targeted at high-net-worth clients.
• Travel Insurance (GREAT TravelCare) Travel insurance covering flight cancellations, delays, loss of items, hospitalisation, pre-existing conditions, leisure adventure activities and sports equipment, for individual travellers.
• Car Insurance (Drive and Save Plus) Car insurance covering repair services, accident assistance, and medical reimbursement with workshop choice, waiver of excess, 24/7 accident assistance, personal accident protection up to S$120,000, and additional savings for safe drivers.
• Home Insurance (GREAT Home Protect) Home insurance covering renovation claims and accidental loss of home contents, with first loss protection, up to S$25,000 additional green home coverage, and 24/7 Emergency Home Assistance.
• Maid Insurance (GREAT Maid Protect) Maid insurance covering death, disability, hospitalisation, and repatriation for foreign domestic workers, with up to S$90,000 worldwide medical reimbursement, 24/7 financial accident protection, up to S$10,000 repatriation support, and unexpected liability safeguarding.
• Dependants' Protection Scheme Basic term life insurance scheme administered by Great Eastern Life through CPF, covering death, terminal illness, and total permanent disability for CPF members.
• Great Eastern Private Dedicated client segment proposition launched in March 2026 for high-net-worth individuals across Asia, combining tailored HNW insurance solutions with curated expertise across seven domains, including investment, legacy, and health protection, integrated with Bank of Singapore's wealth management.
• LionGlobal Singapore Physical Gold Fund (ETF) Singapore's first home-grown physical gold ETF, listed on the Singapore Exchange, traded in SGD and USD, backed by physical gold vaulted and insured in Singapore, managed by wholly-owned subsidiary Lion Global Investors.
• Home Caregiving Concierge Service Concierge service launching July 2026 in partnership with Care@Homes for GREAT CareShield policyholders, providing on-demand home caregiving coordination in Singapore in response to consumer preference for home-based long-term care.
• GREAT Life Advantage 4 Whole life investment-linked insurance plan providing lifetime protection against death, TPD and terminal illness with add-on critical illness coverage, customizable investment portfolios, and flexible coverage options starting from S$100 per month.
• GoGreat Term Life Entry-level term life insurance offering all-round protection until age 65 from just S$0.21 per day, with hassle-free digital application and targeting mass-market consumers and Dependants' Protection Scheme (DPS) policyholders.
• Prestige Life Rewards Series Single premium participating whole life wealth accumulation plans providing lifetime monthly payouts (up to 3.35% per annum from the 3rd policy year for the SGD variant), with lifetime death and terminal illness coverage and 80% guaranteed surrender value from day one, targeted at high-net-worth wealth accumulation.
• GreatLink Funds (Investment-Linked Sub-Funds) Investment-linked plan sub-funds managed in partnership with J.P. Morgan Asset Management, offering Dynamic Portfolios and over 30 selectable funds for policyholders to customize their investment-linked insurance portfolios.

Quantifiable outcome

• Record FY2025 full-year profit of S$1.2 billion, up 21% year-on-year
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• The Kallang GroupminorGTM or Marketing Partner · 23 October 2026Joint initiative partner organizing the inaugural OCBC-Great Eastern Pickleball Open (October 23-25, 2026 at OCBC Arena). The Kallang Group organizes 24 introductory workshops for beginners leading up to the tournament, expected to draw nearly 1,600 players - one of Southeast Asia's largest pickleball tournaments.
• Care@HomescoreStrategic or Co-development Partner · 1 July 2026Partnership to launch home caregiving concierge service in July 2026 for GREAT CareShield policyholders. The service responds to findings that Singaporeans prefer home-based care but underestimate actual costs (S$3,500 vs estimated S$2,400 per month). Care@Homes provides on-demand caregiving coordination for policyholders requiring long-term care.
• Lion Global InvestorscoreOthers · 26 March 2026Wholly-owned subsidiary of Great Eastern Holdings launching LionGlobal Singapore Physical Gold ETF on SGX (March 26, 2026). The fund is Singapore's first home-grown physical gold ETF, vaulted and insured in Singapore, trading in SGD and USD. A similar fund launched in December 2025 grew to S$502.2 million AUM by February 27, 2026.
• Raffles Medical GroupcoreStrategic or Co-development Partner · 3 March 2026On-site medical facility partnership within Hewton Fair Suite at Great Eastern Centre, an exclusive space within Great Eastern Private's HNW proposition. Provides convenient healthcare access for high-net-worth clients, integrating medical services with wealth and protection planning.
• OCBC (Gold Fund Partnership)minorStrategic or Co-development Partner · 25 November 2025Key financial partner in LionGlobal Singapore Physical Gold Fund launch, positioning Singapore as a leading gold hub and leveraging OCBC's banking infrastructure and distribution network.
• MariBankminorStrategic or Co-development Partner · 25 November 2025Digital bank partner in LionGlobal Singapore Physical Gold Fund launch, contributing to Singapore's physical gold ecosystem.
• SinglifeminorStrategic or Co-development Partner · 25 November 2025Insurance partner in LionGlobal Singapore Physical Gold Fund launch, contributing to Singapore's physical gold ecosystem.
• Standard CharteredminorStrategic or Co-development Partner · 25 November 2025Banking partner in LionGlobal Singapore Physical Gold Fund launch, contributing to Singapore's physical gold ecosystem.
• Bank of SingaporecoreStrategic or Co-development PartnerOCBC's private banking arm integrated with Great Eastern for HNW client proposition. Great Eastern Private launched in March 2026 combines tailored HNW insurance solutions with Bank of Singapore's wealth management capabilities. Bank of Singapore CEO Jason Moo aims to grow UHNW-contributed AUM by 30% by 2028, with Great Eastern as key partner in the integrated offering.
• Partner Hospitals NetworkcoreOthersGreat Eastern implements partner hospital networks for Integrated Shield Plans as a cost-management strategy, offering lower-priced plans tied to selected facilities including Mount Alvernia Hospital, Thomson Medical Centre, Raffles Hospital, and Farrer Park Hospital. This addresses medical inflation forecasts of 16.9% and industry razor-thin profit margins of 0.5% between 2015-2024.

Scale indicators18 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• AIA Singapore: AIA Singapore is the local arm of AIA Group, one of Asia's largest pan-regional life insurers. It directly competes with Great Eastern across life, health, and wealth products for both mass-market and HNW customers in Singapore, with comparable multi-channel agency and bancassurance distribution.
• Prudential Singapore: Prudential Singapore (part of Prudential plc) offers life, health, and investment-linked plans targeting similar mass-market and emerging-affluent segments as Great Eastern. Both companies compete head-to-head in Singapore via tied agency forces, bancassurance partnerships, and PRUshield/Integrated Shield Plans.
• Income Insurance (NTUC Income): Income Insurance is a Singapore-established composite insurer offering life, health, general insurance, and travel products with a comparable agency-driven model. It competes directly with Great Eastern in mass-market personal lines and Integrated Shield Plans, with strong cooperative/union-linked distribution.
• Manulife Singapore: Manulife Singapore provides life insurance, health coverage, and wealth solutions via agents and bancassurance, directly competing with Great Eastern's life and investment-linked product offerings. Both companies emphasize HNW wealth solutions and legacy planning in Singapore.
• Tokio Marine Life Singapore: Tokio Marine Life Singapore offers life insurance and wealth accumulation products via financial advisory and bancassurance channels. It competes with Great Eastern in Singapore's life and investment-linked insurance segments, particularly among Japanese corporate clients and middle-income consumers.

Emerging players

• Singlife: Singlife is a Singapore-based digital-first life insurer that combines mobile-native UX with traditional life and health products, competing with Great Eastern across both direct-to-consumer digital channels and traditional agency. Recently partnered with Great Eastern's Lion Global Investors on the physical gold fund launch.
• FWD Singapore: FWD Singapore is a digitally-led life and health insurer backed by Pacific Century Group, focusing on direct-to-consumer distribution and simplified digital product experiences. It competes with Great Eastern's digital buy-online platform and mass-market segments, particularly among younger consumers.

Broad incumbents

• HSBC Life Singapore: HSBC Life Singapore leverages HSBC's banking network to distribute life and wealth-linked insurance products to affluent and HNW customers. As a broad incumbent, it competes with Great Eastern Private in the HNW segment through bancassurance and provides an alternative integrated wealth-insurance proposition.
• DBS Insurance: DBS Insurance, part of DBS Group, distributes life and general insurance through DBS/POSB's retail banking network. As a broad incumbent with a large captive banking customer base, it competes with Great Eastern's OCBC-linked bancassurance model in Singapore's mass-market and emerging-affluent segments.

Regional players

• Etiqa Insurance (Maybank): Etiqa is the insurance arm of Maybank and a major composite insurer in Malaysia offering life, general, and takaful products. It directly competes with Great Eastern in the Malaysian market where both companies have significant conventional and takaful operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/greateasternsg
• YouTubeyoutube.com/user/GreatEasternSG
• Facebookfacebook.com/greateasternsingapore
• LinkedInlinkedin.com/company/great-eastern-group
• Instagraminstagram.com/greateasternsg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Eastern Holdings