Wangdiantong

What Wangdiantong does

Wangdiantong (旺店通) is a Beijing-headquartered e-commerce ERP and warehouse management SaaS provider, operating under parent company Huice (慧策) and legally registered as Beijing Palm Xianji Network Technology Co., Ltd. (北京掌上先机网络科技有限公司). Founded in 2011, the company serves e-commerce merchants across China with a tiered product line — Wangdiantong Speed (SMB), Wangdiantong Enterprise (mid/large merchants), Wangdiantong Flagship (large/group enterprises), and a Cross-Border E-commerce ERP edition — complemented by a WMS (warehouse management system), Huijingying (慧经营) financial/operations analytics, and Dian+ (店+) mini program. The platform integrates with 500+ e-commerce channels including Taobao, JD, Pinduoduo, Douyin, Kuaishou, and WeChat, with customer-service coverage in 500+ Chinese cities and a workforce of nearly 4,000.

The technology stack is built around a C++ core with Erlang-based high-concurrency servers, RSA1024 encryption, and AI-driven modules including AI wave picking, 3D warehouse modeling, intelligent order review, and inventory forecasting. Disclosed performance benchmarks include a peak throughput of 1.6455 million orders per second, 161 million orders processed on Double 11 2021, a 93.32% shipping completion rate, 40% picking-time reduction, and 35% shipping efficiency improvement. Certifications include ISO27001, ISO9001, ISO27701, SOC2, and CAICT industry recognition in 2023 and 2024. Named customers include COFCO, Johnson & Johnson, Unilever, Budweiser, MSD, 3M, Midea, and L'Oréal, alongside hundreds of thousands of SMB merchants.

The business model is a tiered SaaS subscription with edition-based pricing — Speed targeted at SMBs at "thousands of yuan annually," Enterprise for mid/large merchants, and Flagship for group/enterprise customers requiring custom workflows — generating revenue through per-merchant subscriptions, enterprise contracts, and adjacent add-ons (Huijingying, Dian+). An Open Platform API and third-party developer ecosystem extend the commercial surface. The company is privately held and last raised a $312 million Series D led by SoftBank Vision Fund 2 in October 2021, the largest single SaaS financing in China that year, with prior investors including GIC, GL Ventures, Legend Capital, and CPE.

Name

Wangdiantong

Legal name

北京掌上先机网络科技有限公司

Website

https://wangdian.cn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wangdiantong (旺店通) is a Beijing-based e-commerce ERP and warehouse management SaaS platform serving hundreds of thousands of merchants in China across SMB, mid-market, enterprise, and cross-border segments, with integrations to 500+ commerce channels.

Ownership category

akta.pro rank

Product category

E-commerce ERP Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

ERP Managed Services & AMS (Application Management) (BPAEAGAB)

akta.pro secondary industries

Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB), Returns, Reverse Logistics & Refund/Exchange Automation (RMA) (TLAEACAH)

Keywords

• E-commerce ERP software
• Warehouse management system
• Order management software
• Cross-border commerce platform
• Supply chain SaaS

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS ERP Subscription: Annual subscription-based SaaS model for ERP and WMS products. Different editions (Speed, Enterprise, Flagship, Cross-border) are priced at different levels based on business scale and feature requirements. Pricing is quote-based with annual fees in the thousands of yuan range, varying by edition and customer size.
2. Software Implementation and Professional Services: Charges for on-site implementation, configuration, and consulting services bundled with or separate from the SaaS subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wangdiantong is a cloud-based SaaS e-commerce ERP and WMS platform that aggregates orders from 500+ Chinese e-commerce platforms into a unified system for order management, inventory synchronization, warehouse operations, procurement, and financial reconciliation. The platform is offered in multiple editions (Speed, Enterprise, Flagship, Cross-Border) and serves merchants ranging from small shop owners to Fortune 500 brands, with AI-powered warehouse optimization, real-time multi-warehouse inventory, and automated order processing. It is operated under the parent company Huice (慧策) and is recognized as one of the largest e-commerce SaaS providers in China.

Product overview

Wangdiantong (旺店通) is a product portfolio of the Beijing Huice (掌上先机) group, providing a cloud-based SaaS e-commerce management platform with a multi-tier product suite anchored by the Wangdiantong ERP system. The core offering spans four ERP editions — ERP极速版 (Speed Edition for small merchants), ERP企业版 (Enterprise Edition for mid-to-large retailers), ERP旗舰版 (Flagship Edition integrating ERP+WMS for large enterprises), and ERP跨境版 (Cross-Border Edition for international e-commerce) — supplemented by a dedicated WMS warehouse management module, the 慧策·慧经营 financial intelligence add-on, the 店+小程序 omni-channel mini-program, and mobile apps. The portfolio covers the full e-commerce management lifecycle from multi-platform order aggregation and inventory control through warehouse operations, procurement, financial reconciliation, and business analytics, with a documented 500+ platform integration ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 旺店通ERP: Core e-commerce ERP system for order management, warehouse management, procurement, and financial reconciliation.
• 旺店通ERP极速版
• 旺店通ERP企业版
• 旺店通ERP旗舰版
• 旺店通ERP跨境版
• 旺店通WMS
• 慧策·慧经营
• 店+小程序

Products and services

• Wangdiantong ERP Speed Edition (旺店通ERP极速版) Lightweight, cost-effective cloud ERP for small and micro e-commerce merchants, providing multi-platform order management, basic inventory synchronization, profit tracking, and mobile access for small-scale operations across Chinese e-commerce platforms.
• Wangdiantong ERP Enterprise Edition (旺店通ERP企业版) Full-featured cloud ERP for mid-to-large e-commerce retailers featuring open API interfaces, third-party ERP integration, real-time warehouse data exchange, 1000+ order execution strategies, high-performance dedicated servers, master-slave database read-write separation, and bilingual order processing.
• Wangdiantong ERP Flagship Edition (旺店通ERP旗舰版) Integrated ERP+WMS cloud solution for large enterprises featuring AI-driven intelligent wave picking analysis, 3D warehouse modeling, freely configurable order workflows, intelligent exception handling, real-time warehouse management via PDA devices, and comprehensive large-scale order execution capabilities.
• Wangdiantong ERP Cross-Border Edition (旺店通ERP跨境版) One-stop cloud ERP platform for cross-border e-commerce sellers covering full-trusteeship, semi-trusteeship, and self-shipping business models, integrating multi-platform multi-store management, order management, supply chain, overseas warehousing, customs and logistics, and multi-currency financial management.
• Wangdiantong WMS (旺店通WMS) Standalone intelligent cloud warehouse management system providing professional warehouse planning, fine-grained workflow management, multi-industry support, paperless warehouse operations using PDA/RF Android devices, intelligent batch and expiry management, and AI-powered storage optimization recommendations.
• Huice Huijingying (慧策·慧经营) E-commerce financial and business intelligence management tool under the Huice brand that integrates online and offline data from ERP, automates fee categorization and reconciliation across Alipay, logistics providers, and platform billing, provides multi-dimensional profit analysis, and serves as a business operations dashboard for management decision-making.
• Dian+ Mini Program (店+小程序) All-in-one omni-channel retail mini-program solution providing PC, mobile, WeChat mini-program, app, and POS integration, supporting customer acquisition, marketing automation, and conversion optimization for online and offline retail under a unified store management framework.
• Wangdiantong Open Platform (旺店通开放平台) Open API platform providing standardized interfaces enabling third-party systems, offline ERP systems, and warehouse partners to connect and exchange data in real time with Wangdiantong ERP, supporting partner ecosystem development and custom integrations.
• Third-Party Warehouse Matching Service (委托找仓服务) Free warehouse matching service connecting merchants with hundreds of third-party logistics warehouses across China that operate on Wangdiantong WMS, covering footwear, electronics, general merchandise, cosmetics, and cold chain industries, with dedicated support staff.

Quantifiable outcome

• Peak order processing capacity of 1.6455 million orders per second during Double 11 (Singles Day)
• +6 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability16 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kingdee (金蝶)coreTechnology or IntegrationWangdiantong ERP integrates with Kingdee financial software, enabling seamless financial data flow between warehouse/order management and accounting systems.
• Yonyou (用友)coreTechnology or IntegrationWangdiantong ERP provides standard API interfaces for integration with Yonyou ERP and other enterprise financial management systems.
• SAPcoreTechnology or IntegrationEnterprise customer cases (e.g., Johnson & Johnson) involve Wangdiantong WMS integrating with the customer's SAP internal management system.
• 500+ E-commerce PlatformscoreTechnology or IntegrationWangdiantong has integrated with 500+ e-commerce platforms including Tmall, Taobao, JD.com, Pinduoduo, Douyin, Kuaishou, Suning, Weipinhui,唯品会JIT, and many more. These integrations enable unified multi-platform order and inventory management.
• Third-party Warehouse Network (Third-party Warehousing Ecosystem)minorChannel Partner/ Reseller/ DistributorWangdiantong operates a third-party warehouse recommendation service (委托找仓) connecting ERP users with hundreds of third-party warehouses across China that run Wangdiantong WMS, covering footwear, electronics, department stores, and other consumer categories.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Maishi ERP (麦店): Emerging Chinese e-commerce SaaS ERP focused on multi-channel order management for SMB merchants. Narrower product scope than Wangdiantong but competes on order management and inventory sync for smaller merchants, particularly those on Tmall and JD.com.
• Shopify: Global e-commerce SaaS platform offering storefront, order management, payments, and basic inventory. While not a direct China competitor, Shopify serves a similar merchant segment (DTC and multi-channel online retailers) and represents the global benchmark for e-commerce SaaS unit economics and merchant growth.

Regional players

• Youzan (有赞): Chinese SaaS platform providing e-commerce storefront, CRM, and marketing tools focused on social commerce and WeChat mini-program merchants. Wangdiantong holds "Youzan Tyrannosaurus Certified Developer" status as integration partner; both companies address Chinese merchants but Youzan is stronger on storefront/marketing while Wangdiantong is stronger on back-end ERP/WMS.

Broad incumbents

• Kingdee (金蝶): One of China's largest enterprise software companies providing cloud ERP, financial management, and HR solutions. Kingdee is both a Wangdiantong integration partner (financial system integration) and a competitor at the upper enterprise tier where full-stack ERP competes with Wangdiantong's Flagship Edition.
• Yonyou (用友): China's largest enterprise application software provider with cloud ERP, financial, and HR products serving large and mid-market enterprises. Both a technology integration partner (Wangdiantong provides standard API integration with Yonyou) and a broader-enterprise competitor at the upper enterprise segment.
• SAP: Global ERP leader; Wangdiantong explicitly integrates with SAP at enterprise customers like Johnson & Johnson. SAP competes at the upper enterprise segment where Wangdiantong's Flagship Edition is positioned, and SAP's S/4HANA Cloud and RISE initiative are pushing deeper into mid-market Chinese e-commerce retailers.
• Oracle NetSuite: Global cloud ERP suite with order management, financial, and inventory modules used by mid-market and enterprise retailers worldwide. Competes with Wangdiantong's Flagship Edition for multi-channel retailers with cross-border operations needing strong financial controls.

Direct peers

• Lengpai ERP (领派ERP): Chinese e-commerce ERP vendor focused on order management, inventory, and warehouse functions for online retailers. Comparable product positioning to Wangdiantong's Speed and Enterprise editions, often competing head-to-head on multi-platform order management in the Chinese SMB and mid-market segment.
• Jushuitan (聚水潭): Leading Chinese e-commerce SaaS ERP provider, founded 2014, serving SMB to mid-market online retailers with multi-platform order, inventory, and warehouse management. Closest direct competitor to Wangdiantong in the Chinese e-commerce SaaS ERP space, with similar product breadth across order management, WMS, and financial reconciliation.
• Dianxiaomi (店小秘): Chinese cross-border e-commerce ERP SaaS serving merchants on Amazon, eBay, Shopify, and other global marketplaces. Stronger cross-border focus than Wangdiantong but comparable in e-commerce merchant SaaS positioning, serving as a cross-border edition substitute for some merchant segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wangdiantong