Tricolor

What Tricolor does

Tricolor is a privately-held creative design agency headquartered in Hasselt, Belgium, in continuous operation since 2003. The firm operates as a single integrated studio offering twelve service lines that span the full creative-services value chain: strategy/campaign concepting, corporate identity (huisstijl/identiteit), logo design, infographic and data-visualization design, print collateral, advertising (for press, online and outdoor), product packaging, magazine and editorial layout, street marketing, and illustration. It is classified in the 1-10 employee band and serves predominantly Flemish public-sector, broadcasting, healthcare, tourism and regional commercial clients, with publicly visible work for Provincie Limburg, Visit Hasselt, Toerisme Limburg, VTM, Qmusic, Mediahuis, IMEC, Jessa, Deusjevoo, Stad Genk, Bilzen and others listed on its website.

The commercial model is the traditional Belgian creative-agency model: project-based retainers and one-off design engagements scoped per brief, with no disclosed pricing, no SaaS or productized offering, no API, no proprietary software, and no funding history. Distribution is local-Flemish — the firm explicitly notes "Non-EU countries" as geographic restrictions in its market data — and its online presence is anchored on tricolor.be plus Facebook and Instagram profiles @tricolorhasselt, where it publishes ongoing portfolio updates under the hashtag #tricolorvormgevers. There is no public LinkedIn presence, no careers page, no app distribution, no certifications or compliance disclosures, and no parent-company, M&A or subsidiary structure on record; ownership is founder/management-owned per available information.

Tricolor's competitive posture is that of a long-tenured regional boutique: deep repeat-client integration with publicly-owned Flemish institutions, high brand recognizability inside its sub-region ("vormdenkerbeeldgever" identity), but limited geographic reach, no external capital, and no technology or AI differentiation in a category (commodity graphic design and infographics) that is being actively disrupted by generative-AI tooling. The firm is operating and active as of 2026, with refreshed website assets timestamped October 2025, but the absence of disclosed financials, headcount trends, and pricing means its growth profile is best characterized as stable/locally embedded rather than scaling.

Name

Tricolor

Legal name

Tricolor

Website

https://tricolor.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Tricolor is a privately-held, 1-10-person creative design agency founded in 2003 and based in Hasselt, Belgium, offering graphic-design services across strategy, branding, advertising, infographics, print, packaging, magazines, illustration, and corporate identity to Flemish public-sector and regional commercial clients.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cultural Consulting & Market Suitability Review (MPAAANAF)

Keywords

• Graphic design services
• Brand identity design
• Corporate branding
• Packaging design
• Visual communication

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Tricolor is a Belgian design agency that provides creative visual communication services to businesses and organizations. Its core work spans strategy, campaign creation, corporate identity design (huisstijl and identiteit), infographics, print design, advertising, packaging, magazine layout, street/outdoor marketing, illustration, and logo design. Clients are primarily regional Belgian companies, provincial/municipal institutions, tourism boards, and consumer brands that contract the studio for branding, marketing, editorial, and packaging design projects.

Product overview

Tricolor is a Belgian creative design agency based in Hasselt, offering a comprehensive portfolio of graphic design and visual communication services. The agency operates as a single integrated design studio providing strategy, campaigns, branding (huisstijl), infographics, print, advertising, packaging, magazines, street marketing, illustration, logo design, and corporate identity services. The company works primarily with regional clients including Provincie Limburg, Toerisme Hasselt, and various local businesses across Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie Strategic campaign development for clients, including target-group analysis, concept creation, and marketing strategy planning.
• Campagne
• Huisstijl
• Infographic
• Print
• Advertentie
• Verpakking
• Magazine
• Street
• Illustratie
• Logo
• Identiteit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pentagram: Independent global design firm offering graphic design, identity, packaging, and editorial work for similar brand clients. Closely comparable service model — senior-led, founder-style partner studios selling integrated design — though at a much larger scale than Tricolor.
• Selmore: Belgium-based independent creative agency offering branding, advertising, and design services. Direct in-country comparable to Tricolor, sharing the Belgian market and similar client types (regional corporates, public sector, tourism).

Broad incumbents

• Landor & Fitch: Large global branding and design consultancy covering identity, packaging, and campaign design. Overlaps with Tricolor's huisstijl/identiteit and verpakking services but operates at significantly greater scale via WPP parentage.
• MetaDesign: International brand and design consultancy with a strong German/European footprint offering branding, print, and editorial design. Overlaps with Tricolor's brand identity, print, and magazine capabilities.
• Interbrand: Global brand consultancy with deep experience in brand strategy, identity, and packaging. Overlaps with Tricolor's identiteit and verpakking work at a far larger scale and with broader geographic reach.
• Brand Union / Superunion: Global brand and design network operating across identity, packaging, and campaign design. Comparable service offering to Tricolor across identiteit, verpakking, and campagne services, but as part of a much larger WPP-owned portfolio.

Regional players

• Studio Dumbar: Rotterdam-based design studio known for visual identity, illustration, and editorial work. Strong regional peer in the Benelux creative market with directly overlapping identity, illustration, and publication services.
• KesselsKramer: Amsterdam-based independent creative agency working in advertising, branding, and publishing. Comparable independent-shop model serving Benelux clients with integrated campaign and design services.
• Karakter: Dutch branding and design agency offering identity, editorial, and campaign work for Benelux institutions and consumer brands. Direct regional comparable to Tricolor across huisstijl and print categories.
• Total Design: Dutch design agency with a long Benelux heritage offering branding, editorial, and corporate identity services. Historically one of the most comparable regional design houses to a Hasselt-based identity studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tricolorhasselt
• Instagraminstagram.com/tricolorhasselt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tricolor