Plain Concepts
Plain Concepts is a privately held European IT professional services firm delivering AI transformation, software engineering, data, cybersecurity, and cloud services to enterprise clients. It operates across 10+ countries with 700+ employees, anchored by a Microsoft ecosystem stack and proprietary assets including the Evergine 3D engine and Aileen AI orchestration platform.
- Company typePrivate
- Founded2006
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Plain Concepts does
Plain Concepts is a privately held IT professional services firm headquartered in Bilbao, Spain (with origins in Madrid, founded 2006), operating as a wholly owned subsidiary of Plain Global Solutions S.L. The company delivers AI-centric technology consulting and engineering services to enterprise clients across six practice areas: AI Transformation and Adoption, Software Engineering and SDLC, Data and Analytics, Cybersecurity and AI Security, Infrastructure and Cloud, and AI Product Evolution Navigator. Service delivery is structured around maturity-matrix frameworks that move clients from foundational to advanced stages, with stated outcomes including 50%+ lead time reductions, 99%+ deployment success rates, 70%+ reduction in production vulnerabilities, and 98%+ data quality scores across engagements. Marquee clients include Zara (Inditex), MANGO, Volvo, Nestlé, Heijmans, PremFina, Bitpanda, ManoMano, and Ribera Healthcare Group, spanning retail, automotive, manufacturing, financial services, healthcare, and food and beverage.
The technology stack is multi-cloud and Microsoft-anchored, with partnerships across Microsoft Azure, AWS, Google Cloud, Snowflake (Partner Select status), Databricks, and GitHub, supplemented by proprietary assets including the Evergine 3D engine (used for digital twins, digital humans, and industrial simulation), the Aileen AI orchestration platform for process automation, and the DevSecAIOps framework for AI-era security. The firm holds ISO 9001, 27001, 27701, and 14001 certifications and is GDPR compliant, and it operates a dedicated AI Security Studios division launched in 2025 alongside a workforce training program branded Impact Academy. The company maintains 26+ delivery centers across 10+ countries (Spain, Germany, UK, USA, UAE, Netherlands, Romania, Ireland, Portugal) with 700+ employees, having grown from 500+ and completed two acquisitions in 2025 (Apiumhub and Ardanis, the latter adding 50+ professionals and offices in Dublin, London, and Porto).
Revenue is generated through professional services engagements sold on a quote-based, project-specific model, complemented by productized sub-brands and accelerators (Evergine licensing, Aileen platform deployments, Impact Academy workshops). The go-to-market is direct enterprise sales with a relationship-based motion, supported by partner co-sell through hyperscaler ecosystems and thought-leadership content marketing. Cumulative scale markers cited by the company include 2,400+ projects delivered over 19+ years, 100+ AI projects, $320M+ in client business impact, and 90%+ annual client retention with 10% employee turnover, positioning the firm as a mid-sized, founder-controlled European IT services platform executing a focused AI transformation thesis.
Plain Concepts firmographics
Firmographics- Name
- Plain Concepts
- Legal name
- PLAIN CONCEPTS, S.L.U.
- Website
- https://plainconcepts.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Plain Concepts is a privately held European IT professional services firm delivering AI transformation, software engineering, data, cybersecurity, and cloud services to enterprise clients. It operates across 10+ countries with 700+ employees, anchored by a Microsoft ecosystem stack and proprietary assets including the Evergine 3D engine and Aileen AI orchestration platform.
- Ownership category
- akta.pro rank
Plain Concepts industry classification
Industry- Product category
- IT Professional Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519), Computer Training (611420), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Educational Services (8200)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
Keywords
Where Plain Concepts is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices14 records
Markets served
Plain Concepts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - AI Transformation: AI consulting and transformation services helping organizations move from isolated AI experiments to enterprise-wide adoption with governance, operating models, and measurable value
- Software Engineering & SDLC Services: AI-powered software delivery and lifecycle excellence services including CI/CD implementation, test automation, and engineering governance
- Data and Analytics Services: Data strategy, modern data platform implementation, governance, advanced analytics, and MLOps managed services
- Cybersecurity & AI Security Services: AI-powered security services including DevSecAIOps, security baseline development, compliance foundations, and offensive AI/red teaming
- Infrastructure & Cloud Services: Cloud migration, landing zone setup, cloud-native platform development, FinOps, and AIOps managed services
- Impact Academy Training: Hands-on AI training and enablement workshops including AI for Executives, Copilot at Scale, Responsible AI, and functional AI accelerators
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Plain Concepts product offering
Product offeringCore offering
Plain Concepts is a global IT professional services firm that delivers AI-driven consulting and engineering services across six core practice areas: AI Transformation & Adoption, Software Engineering & SDLC, Data and Analytics, Cybersecurity & AI Security, Infrastructure & Cloud, and AI Product Evolution Navigator. The firm supplements its consulting engagements with proprietary technology assets including the Evergine 3D engine and the Aileen AI orchestration platform, and delivers enablement through its Impact Academy training program.
Product overview
Plain Concepts is a global IT professional services company offering a portfolio of AI-powered technology services organized around six core practice areas: AI Transformation & Adoption, Software Engineering & SDLC, Data and Analytics, Cybersecurity & AI Security, Infrastructure & Cloud, and AI Product Evolution Navigator. These services are delivered through structured maturity matrices that guide clients from foundational to advanced stages. The portfolio includes proprietary products such as Evergine (3D engine), Aileen (AI orchestration platform), and specialized divisions like AI Security Studios and Impact Academy. The company also develops specialized solutions including MouthX assistive technology, Brain AI therapist, and Digital Humans. The offering is structured as a consulting-led services model with productized accelerators, where core services provide the foundation while specialized products and research areas (Digital Twins, GenAI, Edge AI) address specific technology domains.
Differentiator
Problem solved
Functional benefit
Brands
- Impact Academy: AI adoption and workforce training program offering workshops on AI strategy, Copilot adoption, prompt engineering, and change management to help organizations maximize AI impact.
- Evergine
- AI Security Studios
Products and services
- AI Transformation & Adoption Consulting and delivery services that help organizations move from isolated AI experiments to enterprise-wide AI adoption, establishing governance, operating models, and measurable business value.
- Software Engineering & SDLC AI-augmented software delivery and lifecycle services, evolving development from manual practices to fully AI-augmented engineering lifecycles with CI/CD, automated testing, and engineering governance.
- Data and Analytics Data strategy, modern data platform implementation, governance, advanced analytics, and MLOps managed services that move organizations from siloed data to governed, AI-ready data foundations.
- Cybersecurity & AI Security AI-powered security services that evolve from reactive perimeter-focused security to DevSecAIOps, covering AI-aware SSDLC, agentic security, offensive AI/red teaming, and continuous automated protection.
- Infrastructure & Cloud Cloud migration, landing zone setup, IaC, FinOps, observability, and AIOps managed services for self-optimizing intelligent cloud infrastructure.
- AI Product Evolution Navigator A five-phase framework service (Analyze, Objectives, Prioritize, Validate, Implement) for modernizing digital products with AI, turning AI modernization from an IT project into a product discipline.
- Impact Academy AI adoption and workforce training program offering workshops including AI for Executives, Enterprise GenAI Foundations (Copilot, ChatGPT, Gemini), Copilot at Scale, Responsible AI, and functional AI accelerators.
- Aileen Managed AI orchestration platform for process automation combining NLP, intent classification, sentiment detection, intelligent routing, and workflow automation; processes over 50% of customer enquiries autonomously and resolves tickets in under 30 seconds.
- Evergine Proprietary 3D engine for creating immersive, real-time visual experiences across industries, including industrial simulation, digital twins, digital humans, and real-time 3D applications.
- AI Security Studios Specialist services division to secure AI systems including governance, architecture, AI-aware SSDLC, runtime defense, agentic security, and offensive AI/red teaming.
Quantifiable outcome
- 50%+ reduction in lead time, commit to production
- +18 more outcomes
Companies that use Plain Concepts
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Plain Concepts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability17 records
Feature10 records
Plain Concepts partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- MicrosoftcoreGlobal cloud partner with deep collaboration on Azure, AI, and Microsoft ecosystem solutions. Plain Concepts operates as a certified Microsoft partner delivering AI transformation, cloud migration, and software engineering services leveraging Microsoft technologies.
- AWS (Amazon Web Services)coreAWS partner providing cloud infrastructure and platform services for enterprise digital transformation projects.
- Google CloudcoreGoogle Cloud partner offering cloud platform services and integration capabilities for enterprise clients.
- SnowflakecoreSnowflake Partner Select status recognizing technical expertise in designing, integrating, and operating advanced data platforms in enterprise environments.
- DatabrickscoreTechnology partner for data analytics, machine learning, and AI platform implementations using Databricks lakehouse architecture.
- Multiverse ComputingstrategicStrategic alliance to accelerate AI adoption in enterprise environments, enabling more efficient, scalable, and sustainable AI solutions to reach production.
- TD SynnexminorDistribution partner for technology products and services through TD Synnex channel network.
- STC SolutionsminorIndustry partner for technology distribution and solutions resale through STC Solutions channel.
- EverginecoreRelated project and proprietary 3D engine for creating immersive, real-time visual experiences including digital twins, digital humans, and industrial simulation applications.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Plain Concepts competitors and assessment
Company assessmentDirect peers
- Avanade: Avanade is the Microsoft-focused IT consultancy joint venture between Accenture and Microsoft, delivering AI, cloud, and digital transformation services on the Microsoft stack. Directly comparable to Plain Concepts given both firms' deep Microsoft alignment, Azure-led delivery, and enterprise AI transformation focus.
- Globant: Globant is a global IT and digital transformation consultancy offering AI, data engineering, cloud, and software engineering services to enterprise clients. Comparable in service portfolio, vertical breadth, and mid-size delivery model; both firms emphasize AI transformation and product engineering for Fortune-grade accounts.
- Thoughtworks: Thoughtworks is a global technology consultancy focused on software engineering, AI/data platforms, and digital transformation for enterprises. Comparable to Plain Concepts in engineering-led culture, AI transformation offerings, and mid-market enterprise client base.
- Slalom: Slalom is a US-headquartered technology and business consultancy delivering cloud, data, AI, and software engineering services to enterprise clients. Comparable in service portfolio, AI transformation focus, and middle-market positioning between boutiques and Big 4.
- EPAM Systems: EPAM is a global digital engineering and IT services firm with strong practices in AI, data analytics, cloud, and software product development. Comparable to Plain Concepts in core service mix (AI, data, cloud, software engineering) and enterprise customer profile.
Broad incumbents
- Accenture: Accenture is the world's largest IT services and consulting firm with a major AI/data/cloud practice serving enterprise clients globally. Overlaps Plain Concepts across AI transformation, cloud migration, data analytics, and cybersecurity but operates at vastly greater scale with broader portfolio and offshore delivery.
- Capgemini: Capgemini is a global IT services and consulting firm with significant European footprint and AI/data/cloud transformation practices. Comparable on service portfolio and target enterprise clients, though substantially larger and broader in scope.
- Deloitte (Digital):
- NTT Data:
Emerging players
- Multiverse Computing: Multiverse Computing is a quantum/AI optimization software firm that Plain Concepts has a strategic alliance with for accelerating AI adoption. While not a direct competitor, it is a comparable emerging AI ecosystem player in the Spanish/European market with overlapping enterprise AI focus.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Plain Concepts social profiles
Digital presencePlain Concepts compliance and trust
Trust signalCompliance5 records
Plain Concepts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plain Concepts leadership team
Management profileNumber of profiles
Profiles1 record
Plain Concepts subsidiaries and ownership
Company hierarchySubsidiaries9 records
Plain Concepts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plain Concepts M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plain Concepts
What does Plain Concepts do?
Plain Concepts is a global IT professional services firm that delivers AI-driven consulting and engineering services across six core practice areas: AI Transformation & Adoption, Software Engineering & SDLC, Data and Analytics, Cybersecurity & AI Security, Infrastructure & Cloud, and AI Product Evolution Navigator. The firm supplements its consulting engagements with proprietary technology assets including the Evergine 3D engine and the Aileen AI orchestration platform, and delivers enablement through its Impact Academy training program.
Is Plain Concepts a public or private company?
Plain Concepts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plain Concepts founded?
Plain Concepts was founded in 2006. It employs 251 to 500 people.
Where is Plain Concepts based?
Plain Concepts is headquartered in Madrid, Spain, in the Europe region.
How does Plain Concepts make money?
Six revenue lines are on record. Professional Services - AI Transformation is the primary driver. The others are software Engineering & SDLC Services, data and Analytics Services, cybersecurity & AI Security Services, infrastructure & Cloud Services and impact Academy Training.
Who are Plain Concepts's main competitors?
Direct peers on record are Avanade, Globant, Thoughtworks, Slalom and EPAM Systems. Broad incumbents are Accenture, Capgemini, Deloitte (Digital) and NTT Data. Multiverse Computing is listed as an emerging player.
Does Plain Concepts have an API?
No public API is recorded for Plain Concepts.
What industry is Plain Concepts in?
Plain Concepts's product category is IT Professional Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541511 and its SIC code is 7371.