Sandhills Global
- Company typePrivate
- Founded1976
- HeadquartersLincoln, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
Sandhills Global firmographics
Firmographics- Name
- Sandhills Global
- Legal name
- Sandhills Global, Inc.
- Website
- https://sandhills.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Sandhills Global industry classification
Industry- Product category
- Online Equipment Marketplaces
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Industrial Supplies Merchant Wholesalers (423840), Machinery, Equipment, and Supplies Merchant Wholesalers (4238)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where Sandhills Global is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Sandhills Global business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Listing and Advertising Fees: Sandhills Global generates revenue by charging sellers to list equipment on their marketplace platforms. The company provides platforms that allow users to list items for sale, connecting buyers and sellers across multiple industry verticals.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels2 records
Sandhills Global product offering
Product offeringCore offering
Sandhills Global operates a portfolio of interconnected online marketplaces and auction platforms that connect buyers and sellers of used equipment across the agriculture, construction, transportation, and aviation industries. The company runs branded listing marketplaces (MachineryTrader, TractorHouse, TruckPaper, Controller) alongside dedicated online auction platforms (AuctionTime, HiBid) and valuation tools (Aircraft Cost Calculator, FleetEvaluator, Sandhills Equipment Value Index).
Product overview
Sandhills Global operates a portfolio of interconnected marketplace and data platforms that connect buyers and sellers across the agriculture, construction, transportation, and aviation industries. The core offering consists of listing and auction platforms (MachineryTrader, TractorHouse, TruckPaper, Controller, AuctionTime, CraneTrader, ForestryTrader, HiBid) that gather and distribute equipment inventory data. These are complemented by valuation and analytical tools including Aircraft Cost Calculator for aviation cost analysis, FleetEvaluator for fleet valuation, and the Sandhills Equipment Value Index (EVI) for tracking market pricing trends across platforms. The platforms serve as information intermediaries, facilitating equipment transactions while collecting and processing market data.
Differentiator
Problem solved
Functional benefit
Products and services
- MachineryTrader An online marketplace for listing and searching construction, agricultural, and heavy equipment for sale, providing inventory tracking and market data. Serves equipment dealers and buyers globally.
- TractorHouse An online marketplace connecting buyers and sellers of farm and agricultural equipment, featuring listings, valuations, and market reports on used sprayers, planters, and related implements.
- TruckPaper A marketplace platform for commercial trucks, trailers, and related equipment, offering inventory listings and market trend data to commercial buyers and sellers.
- Controller An aviation marketplace platform for pre-owned aircraft, including jets, piston-single aircraft, turboprop aircraft, and helicopters, serving aircraft dealers and buyers.
- AuctionTime A digital auction platform for heavy equipment and machinery, enabling online bidding and asset remarketing services across multiple equipment categories.
- CraneTrader A specialized marketplace for buying and selling cranes and lifting equipment, serving construction industry buyers and sellers.
- ForestryTrader A marketplace platform for forestry and logging equipment, serving buyers and sellers in the forestry sector.
- HiBid An online auction platform enabling real-time bidding on equipment and vehicles across multiple industries, serving auctioneers and bidders.
- Aircraft Cost Calculator A tool for calculating and analyzing aircraft operating costs, ownership expenses, and comparative valuations, serving aircraft owners, operators, and aviation businesses.
- FleetEvaluator A valuation and evaluation tool for assessing truck and equipment fleet values and market positioning, serving commercial fleet operators and dealers.
- Sandhills Equipment Value Index (EVI) A proprietary market data metric that tracks equipment values across auction and retail markets, measuring spreads between asking and auction values to monitor pricing trends across categories.
Companies that use Sandhills Global
Customer profileSegments2 records
Ideal customer profiles3 records
Sandhills Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sandhills Global partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AuctionTimecoreIrontrax launched a new online equipment auction service in partnership with AuctionTime, expanding its asset remarketing capabilities. The partnership utilizes AuctionTime's digital auction platform to reach a global buyer base and provide a streamlined sales process for heavy equipment and machinery.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sandhills Global competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sandhills Global social profiles
Digital presenceSandhills Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandhills Global leadership team
Management profileNumber of profiles
Sandhills Global subsidiaries and ownership
Company hierarchySubsidiaries4 records
Sandhills Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandhills Global M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandhills Global
What does Sandhills Global do?
Sandhills Global operates a portfolio of interconnected online marketplaces and auction platforms that connect buyers and sellers of used equipment across the agriculture, construction, transportation, and aviation industries. The company runs branded listing marketplaces (MachineryTrader, TractorHouse, TruckPaper, Controller) alongside dedicated online auction platforms (AuctionTime, HiBid) and valuation tools (Aircraft Cost Calculator, FleetEvaluator, Sandhills Equipment Value Index).
Is Sandhills Global a public or private company?
Sandhills Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sandhills Global founded?
Sandhills Global was founded in 1976. It employs 1,001 to 5,000 people.
Where is Sandhills Global based?
Sandhills Global is headquartered in Lincoln, United States, in the North America region.
How does Sandhills Global make money?
One revenue line is on record: listing and Advertising Fees.
Does Sandhills Global have an API?
No public API is recorded for Sandhills Global.
What industry is Sandhills Global in?
Sandhills Global's product category is Online Equipment Marketplaces. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 423810 and its SIC code is 5080.