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Sandhills Global

Full company profile

uuid0004iah

Namestring
Sandhills Global
Legal namestring
Sandhills Global, Inc.
Websiteurl
sandhills.com
Company typeenum
Private
Founded yearint
1976
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersLincoln, United States
HQ citystring
Lincoln
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online equipment marketplaces, used heavy machinery, agricultural equipment listings, commercial truck auctions, aviation marketplace platforms
Industry2 codes
1Auction-based Generalist Marketplaces
CodeCRAFAAACPrimaryYes
2Wholesale Vehicle Auctions (Physical & Online)
CodeTLABAKAAPrimaryNo
NAICS code4 codes
  • Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers423810
  • Farm and Garden Machinery and Equipment Merchant Wholesalers42382
  • Industrial Supplies Merchant Wholesalers423840
  • Machinery, Equipment, and Supplies Merchant Wholesalers4238
SIC code2 codes
  • Wholesale-Machinery, Equipment & Supplies5080
  • Wholesale-Industrial Machinery & Equipment5084
Product category
Online Equipment Marketplaces
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Listing and Advertising Fees
TypeMarketplace Commission
Description

Sandhills Global generates revenue by charging sellers to list equipment on their marketplace platforms. The company provides platforms that allow users to list items for sale, connecting buyers and sellers across multiple industry verticals.

sandhills.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels9 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Sandhills Global operates a portfolio of interconnected online marketplaces and auction platforms that connect buyers and sellers of used equipment across the agriculture, construction, transportation, and aviation industries. The company runs branded listing marketplaces (MachineryTrader, TractorHouse, TruckPaper, Controller) alongside dedicated online auction platforms (AuctionTime, HiBid) and valuation tools (Aircraft Cost Calculator, FleetEvaluator, Sandhills Equipment Value Index).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Sandhills Global operates a portfolio of interconnected marketplace and data platforms that connect buyers and sellers across the agriculture, construction, transportation, and aviation industries. The core offering consists of listing and auction platforms (MachineryTrader, TractorHouse, TruckPaper, Controller, AuctionTime, CraneTrader, ForestryTrader, HiBid) that gather and distribute equipment inventory data. These are complemented by valuation and analytical tools including Aircraft Cost Calculator for aviation cost analysis, FleetEvaluator for fleet valuation, and the Sandhills Equipment Value Index (EVI) for tracking market pricing trends across platforms. The platforms serve as information intermediaries, facilitating equipment transactions while collecting and processing market data.

Product and service11 records
1MachineryTrader
CategoryEquipment Marketplace
Description

An online marketplace for listing and searching construction, agricultural, and heavy equipment for sale, providing inventory tracking and market data. Serves equipment dealers and buyers globally.

2TractorHouse
CategoryEquipment Marketplace
Description

An online marketplace connecting buyers and sellers of farm and agricultural equipment, featuring listings, valuations, and market reports on used sprayers, planters, and related implements.

3TruckPaper
CategoryEquipment Marketplace
Description

A marketplace platform for commercial trucks, trailers, and related equipment, offering inventory listings and market trend data to commercial buyers and sellers.

4Controller
CategoryEquipment Marketplace
Description

An aviation marketplace platform for pre-owned aircraft, including jets, piston-single aircraft, turboprop aircraft, and helicopters, serving aircraft dealers and buyers.

5AuctionTime
CategoryOnline Auction Platform
Description

A digital auction platform for heavy equipment and machinery, enabling online bidding and asset remarketing services across multiple equipment categories.

6CraneTrader
CategoryEquipment Marketplace
Description

A specialized marketplace for buying and selling cranes and lifting equipment, serving construction industry buyers and sellers.

7ForestryTrader
CategoryEquipment Marketplace
Description

A marketplace platform for forestry and logging equipment, serving buyers and sellers in the forestry sector.

8HiBid
CategoryOnline Auction Platform
Description

An online auction platform enabling real-time bidding on equipment and vehicles across multiple industries, serving auctioneers and bidders.

9Aircraft Cost Calculator
CategoryValuation and Analytics Tool
Description

A tool for calculating and analyzing aircraft operating costs, ownership expenses, and comparative valuations, serving aircraft owners, operators, and aviation businesses.

10FleetEvaluator
CategoryValuation and Analytics Tool
Description

A valuation and evaluation tool for assessing truck and equipment fleet values and market positioning, serving commercial fleet operators and dealers.

11Sandhills Equipment Value Index (EVI)
CategoryMarket Data and Analytics
Description

A proprietary market data metric that tracks equipment values across auction and retail markets, measuring spreads between asking and auction values to monitor pricing trends across categories.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1AuctionTime
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-11-06
Description

Irontrax launched a new online equipment auction service in partnership with AuctionTime, expanding its asset remarketing capabilities. The partnership utilizes AuctionTime's digital auction platform to reach a global buyer base and provide a streamlined sales process for heavy equipment and machinery.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sandhills Global

Online Equipment Marketplacessandhills.com

Sandhills Global firmographics

Firmographics
Name
Sandhills Global
Legal name
Sandhills Global, Inc.
Website
https://sandhills.com
Company type
Private
Founded year
1976
Operating status
Operating
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Sandhills Global industry classification

Industry
Product category
Online Equipment Marketplaces
NAICS
Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Industrial Supplies Merchant Wholesalers (423840), Machinery, Equipment, and Supplies Merchant Wholesalers (4238)
SIC
Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
akta.pro primary industry
Auction-based Generalist Marketplaces (CRAFAAAC)
akta.pro secondary industry
Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

  • Online equipment marketplaces
  • Used heavy machinery
  • Agricultural equipment listings
  • Commercial truck auctions
  • Aviation marketplace platforms

Where Sandhills Global is headquartered

Location

Headquarters

HQ city
Lincoln
HQ country
United States
HQ region
North America

Offices6 records

Markets served

Sandhills Global business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Listing and Advertising Fees: Sandhills Global generates revenue by charging sellers to list equipment on their marketplace platforms. The company provides platforms that allow users to list items for sale, connecting buyers and sellers across multiple industry verticals.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels2 records

Sandhills Global product offering

Product offering

Core offering

Sandhills Global operates a portfolio of interconnected online marketplaces and auction platforms that connect buyers and sellers of used equipment across the agriculture, construction, transportation, and aviation industries. The company runs branded listing marketplaces (MachineryTrader, TractorHouse, TruckPaper, Controller) alongside dedicated online auction platforms (AuctionTime, HiBid) and valuation tools (Aircraft Cost Calculator, FleetEvaluator, Sandhills Equipment Value Index).

Product overview

Sandhills Global operates a portfolio of interconnected marketplace and data platforms that connect buyers and sellers across the agriculture, construction, transportation, and aviation industries. The core offering consists of listing and auction platforms (MachineryTrader, TractorHouse, TruckPaper, Controller, AuctionTime, CraneTrader, ForestryTrader, HiBid) that gather and distribute equipment inventory data. These are complemented by valuation and analytical tools including Aircraft Cost Calculator for aviation cost analysis, FleetEvaluator for fleet valuation, and the Sandhills Equipment Value Index (EVI) for tracking market pricing trends across platforms. The platforms serve as information intermediaries, facilitating equipment transactions while collecting and processing market data.

Differentiator

Problem solved

Functional benefit

Products and services

  • MachineryTrader An online marketplace for listing and searching construction, agricultural, and heavy equipment for sale, providing inventory tracking and market data. Serves equipment dealers and buyers globally.
  • TractorHouse An online marketplace connecting buyers and sellers of farm and agricultural equipment, featuring listings, valuations, and market reports on used sprayers, planters, and related implements.
  • TruckPaper A marketplace platform for commercial trucks, trailers, and related equipment, offering inventory listings and market trend data to commercial buyers and sellers.
  • Controller An aviation marketplace platform for pre-owned aircraft, including jets, piston-single aircraft, turboprop aircraft, and helicopters, serving aircraft dealers and buyers.
  • AuctionTime A digital auction platform for heavy equipment and machinery, enabling online bidding and asset remarketing services across multiple equipment categories.
  • CraneTrader A specialized marketplace for buying and selling cranes and lifting equipment, serving construction industry buyers and sellers.
  • ForestryTrader A marketplace platform for forestry and logging equipment, serving buyers and sellers in the forestry sector.
  • HiBid An online auction platform enabling real-time bidding on equipment and vehicles across multiple industries, serving auctioneers and bidders.
  • Aircraft Cost Calculator A tool for calculating and analyzing aircraft operating costs, ownership expenses, and comparative valuations, serving aircraft owners, operators, and aviation businesses.
  • FleetEvaluator A valuation and evaluation tool for assessing truck and equipment fleet values and market positioning, serving commercial fleet operators and dealers.
  • Sandhills Equipment Value Index (EVI) A proprietary market data metric that tracks equipment values across auction and retail markets, measuring spreads between asking and auction values to monitor pricing trends across categories.

Companies that use Sandhills Global

Customer profile

Segments2 records

Ideal customer profiles3 records

Sandhills Global technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Sandhills Global partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • AuctionTimecoreTechnology or Integration · 6 November 2025Irontrax launched a new online equipment auction service in partnership with AuctionTime, expanding its asset remarketing capabilities. The partnership utilizes AuctionTime's digital auction platform to reach a global buyer base and provide a streamlined sales process for heavy equipment and machinery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Sandhills Global competitors and assessment

Company assessment

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Sandhills Global social profiles

Digital presence

Sandhills Global financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sandhills Global leadership team

Management profile

Number of profiles

Sandhills Global subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Sandhills Global funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sandhills Global M&A and investment

M&A and investment

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandhills Global

What does Sandhills Global do?

Sandhills Global operates a portfolio of interconnected online marketplaces and auction platforms that connect buyers and sellers of used equipment across the agriculture, construction, transportation, and aviation industries. The company runs branded listing marketplaces (MachineryTrader, TractorHouse, TruckPaper, Controller) alongside dedicated online auction platforms (AuctionTime, HiBid) and valuation tools (Aircraft Cost Calculator, FleetEvaluator, Sandhills Equipment Value Index).

Is Sandhills Global a public or private company?

Sandhills Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Sandhills Global founded?

Sandhills Global was founded in 1976. It employs 1,001 to 5,000 people.

Where is Sandhills Global based?

Sandhills Global is headquartered in Lincoln, United States, in the North America region.

How does Sandhills Global make money?

One revenue line is on record: listing and Advertising Fees.

Does Sandhills Global have an API?

No public API is recorded for Sandhills Global.

What industry is Sandhills Global in?

Sandhills Global's product category is Online Equipment Marketplaces. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 423810 and its SIC code is 5080.

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Live signals
Third NewsSandhills Global Reports Positive Outlook for Farm Equipment Market Amid Rising Corn PricesSandhills Global reported optimism in the farm equipment market, driven by rising corn prices, with used tractor auction values up nearly 5% year-over-year. Inventory of tractors over 100 horsepower fell 14.82% year-over-year, while combines and sprayers saw mixed trends. Dealers remain cautiously optimistic about 2027 prospects.PR NewswireSandhills Sees Optimism in the Farm Equipment Market as Corn Prices Rise During Harvest SeasonSandhills Global reported September market data for used equipment, showing inventory declines in most categories and value increases in heavy-duty trucks and semi-trailers. Used forklift inventory rose 2.69% month over month, while used semi-trailers fell 8.05% M/M but asking values rose 1.06% M/M.PR NewswirePre-Owned Jet and Turboprop Aircraft Inventory Levels Show Monthly Increases in SeptemberSandhills Global's September market reports show pre-owned jet and turboprop inventory rising month over month but remaining below year-ago levels. Jet inventory increased 5.07% M/M and 23.58% Y/Y, while asking prices rose 2.02% M/M and 0.71% Y/Y.AijournEconomic Uncertainty Extending Sales Cycles in Used Heavy Equipment MarketSandhills Global reported that used heavy-duty construction equipment inventories fell significantly in August 2026, with crawler dozers and wheel loaders seeing the largest declines. While asking and auction values generally trended downward for construction machinery, rental demand remained strong despite slower sales activity and cautious buyers. The company also noted decreasing inventories and rising values in several agricultural and trucking segments, highlighting the utility of its Equipment Value Index for monitoring these shifts.PR NewswireEconomic Uncertainty Extending Sales Cycles in Used Heavy Equipment MarketSandhills Global market reports show used heavy-duty construction equipment inventory fell 2.56% month-over-month and 10.45% year-over-year in August, with crawler dozers and wheel loaders leading declines. Asking values edged up 0.52% M/M but down 1.55% Y/Y, while rental demand remains strong despite slower dealer sales.Third NewsOngoing Demand for Large Jets Amidst Declining Inventory TrendsSandhills Global reports a 37.73% year-over-year drop in large jet inventory as of August 2026, with asking prices down 1.85% annually. Mid jets saw a 16.67% monthly increase, while other segments also declined. Demand for large jets remains strong despite shrinking supply.PR NewswireDemand for Large, Late-Model Jets Continues as Inventory Levels Remain Lower Than Last YearSandhills Global reports lower year-over-year inventory across pre-owned aircraft markets in August, with used large jets down 37.73% Y/Y. Used jet asking prices fell 1.85% Y/Y, while piston-single and helicopter prices declined and turboprop prices rose slightly.AijournUsed Aircraft Inventory Remains Low Compared to Year-Ago Levels While Asking Values See Mixed TrendsSandhills Global released its July 2026 aviation market reports showing double-digit year-over-year decreases in pre-owned aircraft inventory across all segments, with jets down 22.97%, turboprops down 17.74%, and piston-single aircraft down 17.01%. Asking values trended differently by segment, rising for turboprops (up 4.64% Y/Y) and Robinson piston helicopters (up 7.83% Y/Y), while declining for jets (down 1.06% Y/Y) and piston-single aircraft (down 0.37% Y/Y). The monthly inventory declines ranged from 1.23% for jets to 3.45% for Robinson helicopters, indicating continued supply constraints in the used aircraft market.PR NewswireUsed Aircraft Inventory Remains Low Compared to Year-Ago Levels While Asking Values See Mixed TrendsSandhills Global released aviation market reports for July showing double-digit year-over-year inventory decreases across pre-owned jets, single-engine piston aircraft, and turboprop aircraft on Controller.com and its other aircraft platforms worldwide. Used jet inventory saw the steepest decline at 22.97% Y/Y, while asking values trended differently by segment—up for turboprops and Robinson piston helicopters, but down for jets and piston-single aircraft. The mixed asking value trends across segments suggest uneven pricing pressure in the pre-owned aviation market.Third NewsUsed Heavy-Duty Truck Inventory Continues to Decline as Mileage RisesSandhills Global released market insights in July 2026 showing used heavy-duty truck inventory down 36% year-over-year, with declines spanning eight consecutive months for heavy-duty trucks and 12 consecutive months for semi-trailers. Used sleeper trucks experienced the steepest drop at 40.32% Y/Y, while asking values for heavy-duty trucks fell 5.14% Y/Y, though semi-trailer prices edged up 0.47% M/M. Scott Lubischer of Truck Paper expressed optimism that full OEM order books and tightening used vehicle supplies will support stronger retail values through late 2026 and into 2027.