Clues
CLUES is Minnesota's largest Latino-led 501(c)(3) nonprofit, founded in 1981, delivering bilingual behavioral health, economic empowerment, early childhood, youth, elder, and arts programs to 30,000+ Latino individuals and families annually across six sites in Saint Paul, Minneapolis, Willmar, and Austin.
- Company typePrivate
- Founded1981
- HeadquartersMinneapolis, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Clues does
CLUES (Comunidades Latinas Unidas En Servicio) is a 501(c)(3) nonprofit founded in 1981 and headquartered in Saint Paul, Minnesota, operating as the state's largest Latino-led social services organization. It delivers a comprehensive portfolio of culturally and linguistically relevant programs to Minnesota's Latino community, including behavioral health (via the CCBHC-certified Abriendo Caminos Clinic), economic empowerment (career training, financial coaching, microbusiness support), early childhood services (a Parents as Teachers Blue Ribbon Affiliate program and a 2025-launched Family Wellness & Childcare Business Incubator), youth development (Youth in Action, Best Buy Teen Tech Center), elder day services, survivor advocacy, and arts/culture programming (the Latino Art Gallery and the annual Fiesta Latina festival). In 2025, CLUES reported serving more than 30,000 individuals and families across sites in Saint Paul, Minneapolis, Willmar, and Austin, with flagship facilities co-located with the Mexican Consulate on Saint Paul's East Side.
The organization's underlying delivery model is community-embedded and bilingual/bicultural, with nearly 40 Latinx clinical staff in the behavioral health division and paid staff deployed across six physical locations. Service lines are tightly bundled to address interrelated social determinants of health (housing, food, language, immigration, workforce), and digital channels (a Digital Literacy Program, online newsletter, and social media in English and Spanish) are used primarily for awareness, intake, and donor engagement rather than as the primary delivery mechanism. CLUES has no proprietary technology platform, app, or API surface documented.
CLUES is funded through a diversified mix of foundation and corporate grants (Cargill, Best Buy, 3M, Target, Weinberg, Otto Bremer, F.R. Bigelow, Bank of America), state and local government grants (notably a $1.5M DEED award in 2022 as part of an $18M state community development package), individual and corporate donations, and event sponsorships (Gala Latina, Fiesta Latina). All services are provided free of charge to participants. Leadership is transitioning in 2025-2026: founding-era CEO Ruby Azurdia-Lee (2012-2025) is being succeeded by Liliana Letran-Garcia effective February 2, 2026.
Clues firmographics
Firmographics- Name
- Clues
- Legal name
- Comunidades Latinas Unidas En Servicio
- Website
- https://clues.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CLUES is Minnesota's largest Latino-led 501(c)(3) nonprofit, founded in 1981, delivering bilingual behavioral health, economic empowerment, early childhood, youth, elder, and arts programs to 30,000+ Latino individuals and families annually across six sites in Saint Paul, Minneapolis, Willmar, and Austin.
- Ownership category
- akta.pro rank
Clues industry classification
Industry- Product category
- Hispanic Community Social Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (624110), Child Care Services (6244), Educational Services (611), Community Food Services (624210)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Cultural, Multilingual & Immigrant Family Engagement Programs (EDACALAL)
- akta.pro secondary industries
- Family & School System Navigation (Parent Engagement, Youth Services) (EDAAADAH), Family Resource Centers & Wraparound Support Services (EDACALAH), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Bilingual/Multilingual Caregiver Placement (HSAAALAI)
Keywords
Where Clues is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Clues business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Foundation and Corporate Grants: CLUES receives funding from corporate foundations (e.g., Best Buy Foundation, Cargill Foundation, 3M Foundation, Ecolab Foundation, Target Foundation) and private family foundations (e.g., The Harry and Jeanette Weinberg Foundation, Otto Bremer Trust, F.R. Bigelow Foundation) to support specific programs and general operations.
- Government Grants: CLUES receives state and local government grants, including a $1.5 million grant from the Minnesota Department of Employment and Economic Development (DEED) for campus expansion and services, and was part of an $18 million grant cohort funding 16 community development projects.
- Individual and Corporate Donations: CLUES raises funds through individual donations, monthly giving, corporate sponsorships, vehicle donations, and event sponsorships (e.g., Gala Latina, Fiesta Latina).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Clues product offering
Product offeringCore offering
CLUES is Minnesota's largest Latino-led 501(c)(3) nonprofit providing free, bilingual social services to Latino individuals and families statewide. Service lines include behavioral health (CCBHC-certified Abriendo Caminos Clinic), economic empowerment (career training, financial coaching, microbusiness support), early childhood and family childcare business incubation (Parents as Teachers Blue Ribbon Affiliate), youth development, elder programs, survivor advocacy, food security (Canasta Familiar food shelf serving ~500 families weekly), and arts & cultural programming (Latino Art Gallery, Fiesta Latina festival with 4,500+ attendees).
Product overview
CLUES (Comunidades Latinas Unidas En Servicio) is Minnesota's largest Latino-led nonprofit organization, founded in 1981, offering a comprehensive portfolio of culturally and linguistically relevant social services. The organization operates multiple service domains including Behavioral Health (Abriendo Caminos Clinic - CCBHC certified), Economic Empowerment (career training, financial programs, Digital Literacy), Youth Development (Youth in Action, Best Buy Teen Tech Center), Early Childhood Initiatives (Family Childcare Business Incubator, Parents as Teachers - Blue Ribbon Affiliate), Elder Programs, Survivor Advocacy, and Arts & Culture (Latino Art Gallery, Fiesta Latina festival). Services are delivered across five locations in Minnesota (St. Paul, Minneapolis, Willmar, Austin) with programs designed to advance social and economic equity for the Latino community. The organization served over 30,000 individuals and families in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Abriendo Caminos Behavioral Health Clinic Culturally affirming bilingual mental health and substance use disorder treatment services delivered by nearly 40 Latinx staff to over 1,000 individuals annually. CCBHC-certified to provide a comprehensive range of behavioral health services to Latino adults, youth, and families.
- Career Training & Employment Services Job training, career pathways, certification programs, and employment services for Latino individuals and families, delivered in partnership with CareerForce Centers and other workforce partners.
- Digital Literacy Program Basic computer skills training covering Internet browsing, email, Google Drive, and Microsoft Word. Participants earn the Northstar Digital Literacy Certification.
- Family Wellness & Childcare Business Incubator Hub First-of-its-kind space in Saint Paul designed to strengthen families and support childcare entrepreneurs, particularly Spanish-speaking providers, with family childcare rooms, parenting classes, food shelf, and business development support.
- Youth in Action (YA!) Program Latine-focused youth program for 9th-12th grade students providing mentorship, leadership development, college preparation, and career pathway support.
- Early Childhood Initiatives (Parents as Teachers) Logros Tempranos for family, friends, and neighbor (FFN) childcare providers, Parents as Teachers home visiting model (Blue Ribbon Affiliate), and early childhood development services for Latino families.
- Economic Prosperity Programs Financial capability education, homeownership counseling, savings circles, and microbusiness support services for Latino individuals and aspiring entrepreneurs.
- Latino Elder Day Center Program Day center services for Latino seniors, caregiver support programs, and connections to aging-related community services.
- Survivor Advocacy and Support Domestic and sexual violence services including the Clothesline Project (El Tendedero), advocacy, and support for Latino survivors.
- Latino Arts & Cultural Engagement Programs Arts programming including the CLUES Latino Art Gallery, D\u00eda de los Muertos celebrations, mural apprenticeship program, and ongoing cultural engagement activities for the Minnesota Latino community.
- Canasta Familiar (Food Shelf) Food distribution program providing fresh meats, produce, and culturally specific foods to Latino families, serving ~500 families weekly across multiple sites.
- Citizenship Classes Citizenship preparation classes helping Latino immigrants prepare for naturalization, including interview practice and application guidance.
- Adult ESL Program English as a Second Language classes for adult Latino immigrants to improve language skills.
- Best Buy Teen Tech Center Technology center for youth providing music recording, film production, coding, and design activities with skilled mentors, located within the Best Buy Teen Tech Center at CLUES St. Paul headquarters.
- Community Resources & Emergency Relief Resource navigation, referrals, community support, and emergency relief assistance for Latino families and individuals, including the CLUES Relief Fund.
- Fiesta Latina Annual Festival Annual free community festival celebrating Latino culture through arts, food, entertainment, health and community resources, and sports activities. 150+ vendors and 4,500+ attendees annually.
- Gala Latina Annual Fundraising Event Annual fundraising gala celebrating Latino leadership and Hispanic Heritage Month, bringing together business and community leaders. 450-500+ attendees annually.
Quantifiable outcome
- Served over 30,000 individuals and families in 2025 across St. Paul, Minneapolis, Willmar, Austin, and statewide programs.
- +5 more outcomes
Companies that use Clues
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Clues technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clues partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting and minor.
- Mexican Consulate (Consulado de México)coreThe Mexican Consulate is co-located at CLUES' St. Paul headquarters campus, creating a one-stop hub for immigration services, notarizations, passport applications, and community services. Together, the buildings attract more than 35,000 people to the neighborhood each year.
- National Museum of Mexican ArtsupportingCarlos Tortolero, President of the National Museum of Mexican Art, attended CLUES' 2019 ribbon cutting. The organizations share cultural programming alignment and mutual mission around Latino arts and heritage.
- Former First Lutheran ChurchminorCLUES purchased the former First Lutheran Church educational building in St. Paul and repurposed it for community uses including parenting classes, food shelf, and family childcare rooms. This acquisition expanded CLUES' physical footprint for community services.
- Midtown Global MarketsupportingCLUES partners with Midtown Global Market in Minneapolis to host Día de los Muertos events and other community programming, leveraging the venue's cultural community space.
- General MillssupportingPresenting sponsor of Fiesta Latina festival events, providing financial and marketing support for CLUES' largest annual community celebration.
- Sunrise BankssupportingCo-presenting sponsor of Fiesta Latina 2025, supporting CLUES' signature community festival.
- M Health FairviewsupportingSponsor of Fiesta Latina events and previously recipient of 2,000 surgical masks produced by CLUES participants during COVID-19. Co-sponsored Fiesta Latina 2023.
- Parents as TeacherscoreCLUES operates as a Parents as Teachers affiliate and was awarded Blue Ribbon Affiliate status, the highest recognition in the evidence-based early childhood home visiting model. This national partnership drives CLUES' early childhood programming standards.
- Hispanic FederationsupportingCLUES co-hosted The People's Hearing on Immigration Enforcement in Minnesota with the Hispanic Federation and Miranda's Family, demonstrating joint advocacy and policy collaboration.
- CareerForce Center (Minneapolis)supportingCLUES Minneapolis is co-located at the CareerForce Center (777 East Lake Street), integrating CLUES employment and career services with broader workforce development services.
- Telemundo MinnesotasupportingMedia partner for Día de los Muertos and other CLUES events, providing Spanish-language media coverage to amplify CLUES' community reach.
- Global HumanitariasupportingPartner in hosting A Table of Hope (Sabor que Sana) fundraiser, a solidarity event for Latino families navigating economic challenges.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Clues competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clues social profiles
Digital presenceClues compliance and trust
Trust signalCompliance6 records
Clues financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clues leadership team
Management profileNumber of profiles
Profiles6 records
Clues funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
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Clues M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Clues
What does Clues do?
CLUES is Minnesota's largest Latino-led 501(c)(3) nonprofit providing free, bilingual social services to Latino individuals and families statewide. Service lines include behavioral health (CCBHC-certified Abriendo Caminos Clinic), economic empowerment (career training, financial coaching, microbusiness support), early childhood and family childcare business incubation (Parents as Teachers Blue Ribbon Affiliate), youth development, elder programs, survivor advocacy, food security (Canasta Familiar food shelf serving ~500 families weekly), and arts & cultural programming (Latino Art Gallery, Fiesta Latina festival with 4,500+ attendees).
Is Clues a public or private company?
Clues is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Clues founded?
Clues was founded in 1981. It employs 251 to 500 people.
Where is Clues based?
Clues is headquartered in Minneapolis, United States, in the North America region.
How does Clues make money?
Three revenue lines are on record. Foundation and Corporate Grants are the primary driver. The others are government Grants and individual and Corporate Donations.
Does Clues have an API?
No public API is recorded for Clues.
What industry is Clues in?
Clues's product category is Hispanic Community Social Services. Its primary akta.pro industry code is EDACALAL, Cultural, Multilingual & Immigrant Family Engagement Programs, with a secondary code of EDAAADAH, Family & School System Navigation (Parent Engagement, Youth Services). Its NAICS code is 624190 and its SIC code is 8300.