What Denver Broncos does

The Denver Broncos are a privately held professional American football franchise and one of 32 teams in the National Football League (NFL), headquartered in Englewood, Colorado at 13655 Broncos Parkway (Broncos Park Powered by CommonSpirit), and playing home games at Empower Field at Mile High, a 76,125-seat stadium in Denver. Founded in 1960 as a charter member of the American Football League (AFL), the team joined the NFL in the 1970 AFL-NFL merger and has won three Super Bowls (1997, 1998, 2015). Since 2022, the franchise has been owned by the Walton-Penner family (Rob Walton, Greg Penner, Carrie Walton Penner), who acquired the team for approximately $4.65 billion. The legal entity Denver Broncos Team, LLC operates alongside a wholly-owned subsidiary, Stadium Management Company, LLC.

The franchise generates revenue across five primary streams: ticket sales (season packages, individual game tickets, premium suites at Empower Field), shared NFL national media rights (CBS, FOX, NBC, ESPN/ABC, Amazon Prime, NFL+), merchandise and apparel through the Broncos Pro Shop, corporate sponsorships (CommonSpirit Health naming rights to the training facility, Empower Solar naming rights to the stadium, plus partners including Gatorade, Ent Credit Union, United Airlines, Xcel Energy, Children's Hospital Colorado, and Riddell), and licensing/naming rights. Distribution spans the stadium box office, online Pro Shop, NFL Ticket Exchange, official mobile app, and national broadcast partnerships. A digital ecosystem comprises the official website, mobile app, and three podcasts (Altitude Advantage, plus Spanish-language Broncast and Entre Amigos).

The Broncos are currently rebuilding competitive momentum under head coach Sean Payton (hired 2023, extended through 2030) and GM George Paton (extended through 2030), with QB Bo Nix leading the offense. Following a 2025 season that produced 14 wins, the AFC's No. 1 seed, and an AFC Championship Game appearance, the franchise is investing heavily in infrastructure: a $175 million new Broncos Park training facility is under construction in Aurora, and ownership has announced plans for a potential new retractable-roof stadium at Burnham Yard by 2031. Off-field, the Denver Broncos Foundation runs the ALL IN. ALL COVERED. statewide initiative (2026-2030) targeting more than 17,000 youth across Colorado with helmet safety equipment, registration fee funding, and flag/tackle football programming in partnership with Riddell, Every Kid Sports, Good Sports, and others.

Name

Denver Broncos

Legal name

Denver Broncos Team, LLC

Website

https://denverbroncos.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

The Denver Broncos are a privately held NFL franchise owned by the Walton-Penner family that serves Colorado fans and a national audience through live games at Empower Field at Mile High, league media rights, merchandise, corporate sponsorships, and the ALL IN. ALL COVERED. youth football initiative.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment (NFL Football Franchise)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), League/Team-Owned Digital Broadcast Networks (MPAKAOAC), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional football franchise
• Live sports entertainment
• Ticketing and premium seating
• Licensed sports merchandise
• Corporate sponsorship and naming rights

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling tickets to regular season games, playoffs, and special events at Empower Field at Mile High. Includes season ticket packages, individual game tickets, and premium seating (suites, club seats).
2. NFL Media/Broadcasting Rights: Share of NFL national broadcasting contracts with major networks (CBS, FOX, NBC, ESPN/ABC) for televising games, including Sunday Ticket and streaming rights through Amazon Prime and NFL+.
3. Merchandise and Apparel Sales: Sales of team merchandise including jerseys, apparel, hats, collectibles through the Broncos Pro Shop and retail partnerships.
4. Corporate Sponsorships: Partnerships with corporate sponsors including healthcare providers, financial institutions, energy companies, and equipment manufacturers.
5. Naming Rights: Empower Field at Mile High naming rights agreement with Empower Solar, part of ongoing stadium revenue streams.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Denver Broncos operate a professional NFL football franchise that delivers live game-day entertainment at Empower Field at Mile High, markets season and single-game ticketing plus premium suites, sells licensed team merchandise through the Broncos Pro Shop, and monetizes national broadcasting rights and corporate sponsorships. The franchise supplements its on-field product with digital content platforms (website, mobile app, podcasts) and community-facing programs such as the ALL IN. ALL COVERED. statewide youth football initiative.

Product overview

The Denver Broncos are an NFL franchise with a digital ecosystem centered on their official website and mobile application. The product portfolio includes team news and media content platforms (Altitude Advantage, Broncast, and Entre Amigos podcasts), the community-focused ALL IN. ALL COVERED. youth football initiative, and Empower Field at Mile High stadium operations. The organization operates primarily as a sports entertainment and community engagement entity rather than a traditional software product company.

Differentiator

Problem solved

Functional benefit

Brands

• Denver Broncos Foundation: The charitable arm of the Denver Broncos that runs community programs including the ALL IN. ALL COVERED. youth football initiative.

Products and services

• Empower Field at Mile High (game-day live entertainment and stadium venue) Live professional NFL game-day entertainment venue hosting Broncos home regular-season and playoff games, premium hospitality, and major events for fans, families, and corporate clients.
• Season Ticket Packages Full-season ticket packages with tiered pricing by seat location (club, midfield, end zone), sold annually with priority access to playoff tickets for individual fans, families, and corporate clients.
• Individual Game Tickets Single-game ticket sales priced dynamically by seat location and opponent (premium pricing for Chiefs, Raiders, and primetime games), available to individual fans and small groups through the team box office and online.
• Premium Seating and Suites Luxury suites and club seats with included amenities, catering, and VIP parking sold on annual subscriptions to corporate suite holders and premium individual buyers.
• Broncos Pro Shop (Licensed Merchandise and Apparel) Official retail of Broncos-branded licensed merchandise including jerseys, apparel, hats, and collectibles, sold online (shop.denverbroncos.com) and at the stadium Pro Shop to fans nationwide.
• Corporate Sponsorships and Naming Rights Multi-year corporate sponsorship agreements (naming rights, stadium signage, suite rentals, and partnership activations) sold directly to enterprise clients across healthcare, financial services, energy, and equipment categories.
• Denver Broncos Mobile App Official Denver Broncos mobile application for iOS and Android providing mobile ticketing, exclusive content, push notifications, and fan engagement features for supporters.
• Denver Broncos Official Website Official website at denverbroncos.com providing news, video content, schedule, ticket purchasing, merchandise, podcasting, photo galleries, and team information to fans.
• Altitude Advantage Podcast Official team podcast featuring analysis of Broncos games, player interviews, and coverage of team news and events.
• Broncast Podcast Spanish-language podcast covering Denver Broncos news and updates for Hispanic fans.
• Entre Amigos Podcast Spanish-language podcast featuring fan discussions and Denver Broncos team coverage.
• ALL IN. ALL COVERED. Youth Football Participation Program Statewide youth football participation program delivering Riddell Axiom smart helmets, registration-fee funding, and equipment to underserved Colorado youth aged tackle and flag football, with a five-year (2026-2030) target of serving more than 17,000 young people.

Quantifiable outcome

• 14 wins and AFC's No. 1 seed in 2025 season
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• St. Louis Battlehawks (UFL)minorStrategic or Co-development Partner · 1 June 2026The Broncos signed two players (Hakeem Butler and Sean Fresch) from the St. Louis Battlehawks of the UFL, demonstrating talent pipeline from the spring football league.
• Every Kid SportscoreStrategic or Co-development Partner · 1 January 2026Partnership with Every Kid Sports as part of the ALL IN. ALL COVERED. initiative to reduce financial barriers to youth football participation by funding registration fees for underserved Colorado youth.
• Good SportscoreStrategic or Co-development Partner · 1 January 2026Partnership with Good Sports as part of the ALL IN. ALL COVERED. initiative to provide essential equipment to youth football participants across Colorado.
• RiddellcoreStrategic or Co-development Partner · 1 January 2025Riddell is the helmet provider for the ALL IN. ALL COVERED. initiative, supplying Riddell Axiom smart helmets to high schools across Colorado. The program distributed over 15,000 helmets statewide.
• Children's Hospital ColoradocoreStrategic or Co-development Partner · 1 January 2025Healthcare partnership hosting 7-on-7 and Linemen Challenge tournaments for Colorado high schools, combining sports with health and safety education.
• GatoradecoreGTM or Marketing Partner · 1 January 2025Gatorade co-sponsors high school tournaments and youth football events, providing hydration and nutrition support for participants.
• Empower SolarflagshipGTM or Marketing Partner · 1 January 2025Naming rights partner for Empower Field at Mile High stadium, providing significant annual revenue and brand visibility for the energy company.
• Ent Credit UnioncoreGTM or Marketing Partner · 1 January 2025Financial partnership including youth football clinics and financial literacy programs at Colorado schools, combining financial education with sports engagement.
• United AirlinescoreGTM or Marketing Partner · 1 January 2025Travel partner for the ALL IN. ALL COVERED. initiative, supporting program logistics and youth football participation across Colorado.
• Xcel EnergycoreGTM or Marketing Partner · 1 January 2025Energy partner supporting youth football clinics and community programs, combining STEM education (Science of Football field day) with energy awareness.
• KABOOM!coreStrategic or Co-development Partner · 1 January 2025Playground building partnership that helped construct new playground at Iowa Elementary School in Aurora, demonstrating community investment beyond football.
• Turner Construction CompanycoreImplementation/ SI/ Consulting Partner · 1 November 2023General contractor building the new $175 million Broncos Park training facility at 13409 E. Broncos Parkway in Aurora. Work was suspended following a construction fatality in June 2026.
• Denver Broncos Boys & Girls ClubcoreStrategic or Co-development Partner · 1 January 2019Ongoing partnership with local Boys & Girls Club chapters including Thunder's Holiday Party, youth visits, and '88 Day' events honoring Demaryius Thomas.
• CommonSpirit HealthflagshipStrategic or Co-development Partner · 1 January 2018CommonSpirit Health is the naming partner for Broncos Park Powered by CommonSpirit and partners on health initiatives including hospital visits, Fight Like A Bronco campaign, and community health programs.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/broncos
• YouTubeyoutube.com/broncos
• Facebookfacebook.com/denverbroncos
• Instagraminstagram.com/broncos
• TikToktiktok.com/@broncos
• LinkedInlinkedin.com/company/denver-broncos-football-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denver Broncos