Alert Labs

What Alert Labs does

Alert Labs Inc. is a Canadian IoT company founded in 2015 in Waterloo, Ontario, and operating as a wholly owned subsidiary of Watsco Inc. (NYSE: WSO), the largest HVAC/R distributor in North America, since 2017. The company builds cellular-connected, battery-powered sensors — Floodie (flood detection), Flowie O (water flow at 99% accuracy), Shuttie (automatic shut-off for pipes up to 6 inches), Humie (humidity and temperature), Sensor Relay (cellular communication hub), and Float Switch (HVAC condensate) — and aggregates their data in the AlertAQ water and A/C intelligence platform, which uses machine learning to build per-building water consumption profiles and detect anomalies and leaks. The company discontinued new sales of its residential Sentree A/C monitoring system in April 2025 to refocus on the commercial water business.

The company sells to enterprise and mid-market commercial building owners, property managers, facility management firms, and sustainability directors across North America, with named customers including BGIS, CNA, Cushman and Wakefield, Minto, Sky Las Vegas, Stoneweg, and USI spanning insurance, commercial real estate, hospitality, healthcare, government, and industrial laundry verticals. Revenue is generated through a combination of hardware sales, recurring AlertAQ subscriptions on annual billing, and professional installation services, priced via a quote-based enterprise model rather than published tiers; the company cites average customer ROI of 147% and payback periods of 1–2 months, with case-study savings ranging from $20,000 to over $1,000,000 per site. Alert Labs is deployed across more than 15,000 buildings in North America, holds B Corp certification (score 98.9, October 2024), and is a Deloitte Technology Fast 50 Clean Technology (2026) and Digi Green Tech Award (2026) recipient.

Name

Alert Labs

Legal name

Alert Labs Inc.

Website

https://alertlabs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alert Labs builds cellular-connected IoT sensors and the AlertAQ AI platform for water leak detection and smart building monitoring, serving commercial real estate, property managers, and facility management companies across 15,000+ North American buildings as a Watsco subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. IoT Hardware Sales: Sale of cellular-connected sensors including Floodie, Flowie O, Shuttie, Humie, Sensor Relay, and Float Switch Alert System. Hardware is battery-powered and requires no wiring installation.
2. AlertAQ™ Platform Subscription: Ongoing subscription to the AlertAQ™ water and A/C intelligence platform providing real-time monitoring, analytics, automated alerts, and centralized data management across property portfolios.
3. Professional Services: Installation services and support provided by in-house team of experts to deploy sensors across commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Alert Labs designs, manufactures, and sells cellular-connected IoT water leak detection sensors (Floodie, Flowie O, Shuttie, Humie, Sensor Relay, Float Switch Alert System) and the AI-powered AlertAQ™ platform for real-time water and A/C monitoring across commercial building portfolios. The company delivers hardware-plus-software solutions that detect leaks, automatically shut off water, monitor humidity and temperature, and provide centralized analytics and alerts to building owners, property managers, and facility operators across North America.

Product overview

Alert Labs provides a comprehensive water leak detection and smart building monitoring ecosystem centered on the AlertAQ™ platform. The system consists of cellular-connected sensors (Floodie for flood detection, Flowie O for water flow monitoring, Humie for temperature/humidity, Float Switch for condensate monitoring) that communicate through the Sensor Relay cellular hub. The Shuttie automatic shut-off valve provides damage control by automatically closing pipes up to 6 inches. The AI-powered AlertAQ™ platform aggregates data from all sensors, uses machine learning to establish water consumption profiles, and delivers real-time alerts via phone calls and push notifications. A discontinued product line includes Sentree for HVAC remote monitoring, which tracked A/C performance metrics including superheat, subcooling, and amperage draw.

Differentiator

Problem solved

Functional benefit

Brands

• AlertAQ™: AI-powered water and A/C intelligence platform for commercial buildings. Provides real-time monitoring, leak detection alerts, water usage analytics, and comprehensive building protection across portfolios.

Products and services

• Floodie Flood Sensor Cellular flood sensor that detects water presence on floors in high-risk areas of commercial buildings and triggers immediate alerts to prevent water damage. For commercial building owners, property managers, and facility engineers.
• Flowie O Water Flow Sensor Cellular water flow sensor that measures real-time water usage with 99% accuracy, creates unique water consumption profiles, and identifies anomalies and leaks. For commercial property owners, facility managers, and sustainability directors.
• Shuttie Automatic Water Shut-off Valve Automatic water shut-off valve for pipes up to 6 inches that closes automatically when leaks are detected to minimize water damage. For commercial buildings and property protection.
• Humie Humidity & Temperature Sensor Humidity and temperature sensor that monitors environmental conditions to detect freezing conditions that could cause pipe bursts and other humidity-related issues. For commercial building protection and freeze prevention.
• Sensor Relay Communication Hub Cellular communication hub that connects flood, flow, temperature, and humidity sensors to the AlertAQ™ platform using Particle by Digi technology, enabling deployment without building WiFi or wired infrastructure. For commercial property monitoring at scale.
• Float Switch Alert System Smart condensate switch for HVAC systems that alerts when float switches are activated, helping prevent water damage from condensate overflow. For HVAC systems in commercial buildings.
• AlertAQ™ Water and A/C Intelligence Platform AI-powered centralized water and A/C intelligence platform that provides real-time monitoring, automated alerts, and analytics across property portfolios. Uses machine learning to create unique water consumption profiles, detect anomalies, and deliver push notifications. For commercial building owners, property managers, and facility operators managing multiple properties.

Quantifiable outcome

• Customers save $150 million in water damage costs across 15,000+ buildings
• +7 more outcomes

Named customers17 records

Segments15 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core, key and research.

• Digi InternationalcoreTechnology or Integration · 16 April 2026Digi International partnership enables Alert Labs Sensor Relay to use Particle by Digi cellular technology for communication. This partnership allows deployment across large portfolios without depending on building WiFi or wired networks, critical for mechanical rooms, basements, and pre-occupancy construction sites.
• BGISkeyChannel Partner/ Reseller/ DistributorBGIS, a world-leading provider of integrated facility management services overseeing 25,000+ facilities worldwide, deploys Alert Labs water intelligence solutions across their commercial building portfolio. BGIS won the 2025 Supplier Innovation Award for their partnership.
• HVAC Manufacturers (OEMs)coreStrategic or Co-development PartnerAlert Labs partners with leading HVAC manufacturers to develop smart HVAC analytics solutions. Partners benefit from Alert Labs' nearly decade of IoT sensor analytics and software development expertise to enable remote monitoring capabilities in their products.
• University of NebraskaresearchStrategic or Co-development PartnerAcademic research partner using Alert Labs remote A/C monitoring data to develop and validate time-series analysis methodology for detecting and diagnosing refrigerant leakage and inadequate condenser airflow in residential air conditioning units.
• Universitat Politècnica de València (UPV)researchStrategic or Co-development PartnerAcademic research partner collaborating with University of Nebraska on study using Alert Labs monitoring data for fault detection and degradation assessment in residential A/C systems. Published research in 2024.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Phyn: Phyn (a Belkin brand) sells smart water management/leak detection sensors and shut-off valves for residential and light commercial use under its 'Phyn Plus' line. Directly comparable to Alert Labs in product category (AI-driven leak detection, automatic shutoff), though with stronger residential SKU focus.
• LeakSmart (by RWC): LeakSmart, owned by Reliance Worldwide Corporation, offers whole-home/leak detection sensors with automatic shutoff valves and a connected hub. A direct competitor in the cellular/Wi-Fi leak detection and shutoff category, primarily focused on residential and insurance partners.
• Flologic: Flologic manufactures automatic water shutoff valves and leak-detection kits for residential and light commercial buildings, including a cellular-connected monitor for vacant properties. Closely aligned with Alert Labs' shutoff + cellular monitoring positioning.
• Hydropoint: Hydropoint offers smart water management, leak detection, and irrigation analytics for commercial buildings, schools, and municipalities under its WaterCompass/WeatherTRAK platforms. Direct commercial peer focused on water-use analytics and leak prevention.

Broad incumbents

• Resideo (Honeywell Home): Resideo, the home comfort and security spinoff of Honeywell, markets Wi-Fi leak detectors and shutoff valves (Lyric/Water Leak + Freeze Detector, Braukmann valves) and broader building-security systems. A broad incumbent with overlapping leak-detection capabilities sold across pro channels.
• Suez Water Technologies (Veolia): Veolia/Suez offers LeakSafe and related acoustic / smart sensor solutions for non-revenue water reduction in utilities and large commercial portfolios. Broad water-industry incumbent whose digital water suite overlaps Alert Labs' building-level monitoring category at the upper end of the market.
• GROHE Sense Guard: GROHE (LIXIL) offers Sense Guard smart water security/leak detection products installed inline on the main water line for European and increasingly global markets. A broad incumbent from the plumbing-fixtures industry entering the connected water intelligence category.

Emerging players

• Wint (formerly WatchTower): Wint provides AI-driven water monitoring and leak detection solutions for commercial real estate, hotels, and multi-family properties with a focus on water cost reduction and ESG reporting. Comparable emerging competitor focused on commercial segment where Alert Labs operates.
• Banyan Water: Banyan Water provides smart water management with sub-metering, leak detection and irrigation control for commercial real estate and hospitality portfolios. Comparable scale-up in commercial building water intelligence with similar ESG/bill reduction value proposition.

Others

• Aqua-Metrics: Aqua-Metrics provides data services and analytics platforms for water utilities and municipalities, including leak detection and demand management analytics. Adjacent ecosystem participant in the water intelligence / non-revenue water data layer that monetizes similar sensor data at utility scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alertlabsinfo
• YouTubeyoutube.com/channel/UCFs9bsoW0CC7Xy_3HPijnJQ/videos?view=0
• Facebookfacebook.com/alertlabsinfo
• LinkedInlinkedin.com/company/alert-labs-inc-
• Instagraminstagram.com/alertlabs/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alert Labs