idfive
idfive is a Baltimore-based, full-service digital marketing and advertising agency serving mission-based organizations across higher education, nonprofit, government, healthcare, arts and culture, and hometown brand verticals through branding, marketing, UX, web, video, fundraising, and consulting services.
- Company typePrivate
- Founded2005
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What idfive does
idfive is a Baltimore-based, privately held marketing and advertising agency founded in 2005 and operating as a full-service professional services firm. The agency offers an integrated portfolio of seven service lines: Branding, Marketing + Advertising, UX Design, Website Design + Dev, Video + Storytelling, Advancement + Fundraising, and Consulting, Training + Staff Augmentation. Its work is anchored in an "informed design" methodology in which research underpins creative and strategic output, and it positions itself as serving "mission-based" organizations.
The agency's customer base is segmented by vertical rather than company size, targeting Higher Education institutions (e.g., University of Maryland, Clark Atlanta University), Nonprofit organizations, Government agencies, Healthcare organizations, Arts + Culture institutions, and "Hometown Brands" with community-focused missions. Revenue is generated through project-based engagements, retainer arrangements, and consulting work, with pricing custom to scope. Go-to-market is sales-led and relies on direct client engagement, supported by case studies and thought leadership content published via an Insights blog and active social channels (LinkedIn, Facebook, Instagram, YouTube).
The firm employs between 11 and 50 people and operates from a single headquarters location at 800 North Charles Street in Baltimore, with no disclosed secondary offices or international footprint. The business model is purely service-based with no proprietary technology product, no app, and no platform architecture; its assets are people, methodology, and client relationships. A single funding event of $415,000 was recorded in February 2023, with no disclosed investors; ownership structure and revenue figures are not publicly available.
idfive firmographics
Firmographics- Name
- idfive
- Legal name
- idfive
- Website
- https://idfive.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- idfive is a Baltimore-based, full-service digital marketing and advertising agency serving mission-based organizations across higher education, nonprofit, government, healthcare, arts and culture, and hometown brand verticals through branding, marketing, UX, web, video, fundraising, and consulting services.
- Ownership category
- akta.pro rank
idfive industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where idfive is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
idfive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and Advertising Services: Full-service agency providing strategic marketing, branding, advertising, UX design, video production, website development, fundraising, and consulting services to mission-based organizations. Revenue is generated through project-based engagements, retainer arrangements, and professional service consulting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
idfive product offering
Product offeringCore offering
idfive is a full-service digital marketing and advertising agency that provides strategic marketing, branding, advertising, UX design, video production, website design and development, fundraising, and consulting services. The agency serves mission-based organizations including nonprofits, government agencies, higher education institutions, healthcare organizations, arts and cultural institutions, and hometown brands through project-based and retainer engagements, guided by a research-driven "informed design" methodology.
Product overview
idfive is a full-service digital marketing and advertising agency offering a unified portfolio of seven service offerings rather than a software product platform. The core services span Branding, Marketing + Advertising, and UX Design as primary creative disciplines, complemented by Website Design + Dev for technical execution, Video + Storytelling for content production, and Advancement + Fundraising plus Consulting/Training/Staff Augmentation for strategic and capacity-building support. The agency is guided by 'informed design' principles where research informs all creative and strategic work, positioning these services as an integrated suite rather than discrete products.
Differentiator
Problem solved
Functional benefit
Products and services
- Advancement + Fundraising Fundraising and donor development services to help mission-based organizations build sustainable revenue streams and deepen supporter engagement.
- Branding Brand strategy and identity development services including visual identity, messaging, and positioning for mission-based organizations.
- Consulting, Training, Staff Augmentation Strategic consulting, organizational training, and staff augmentation services to strengthen internal capabilities of client organizations.
- Marketing + Advertising Full-service marketing and advertising capabilities including campaign strategy, media planning, and execution across channels.
- UX Design User experience design services focused on research-informed design decisions to create intuitive digital and physical touchpoints.
- Video + Storytelling Video production and narrative storytelling services to help brands connect emotionally with their audiences through compelling visual content.
- Website Design + Dev Website design and development services creating custom digital experiences built on informed design principles for mission-based organizations.
Companies that use idfive
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
idfive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
idfive partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
idfive competitors and assessment
Company assessmentDirect peers
- Lipman Hearne: Chicago-based marketing and brand agency serving higher education and nonprofit institutions with full-service branding, digital, fundraising, and advertising - directly comparable vertical mix and integrated service portfolio.
- Walz Tetrick: Kansas City-based full-service advertising and digital agency serving clients across nonprofit, government, and healthcare verticals - similar mid-size profile to idfive with overlapping service offerings.
- Big Duck: Brooklyn-based branding and marketing agency that specializes exclusively in nonprofit organizations, providing brand strategy, identity, fundraising, and communications services - a near-direct peer for idfive's mission-based vertical and service mix.
- Powers Creative: Kalamazoo, MI-based full-service creative agency offering branding, marketing, video, and digital services to mission-driven, education, and nonprofit clients - similar size and service mix to idfive.
- OHO: Higher education marketing agency providing branding, enrollment marketing, website, and UX services to colleges and universities - a directly comparable higher ed specialist with overlapping service offerings.
- Forum One: Digital agency serving mission-driven organizations including nonprofits, associations, and government agencies with web, UX, branding, and research services - direct overlap with idfive's verticals and 'informed design' methodology.
Broad incumbents
- Blue State: Mission-driven digital marketing and fundraising agency serving nonprofits, advocacy groups, and purpose-led brands - comparable mission focus but with broader geographic footprint and larger team than idfive.
- Merkle: Global data-driven marketing services firm with nonprofit, education, and healthcare practice areas - a much larger incumbent operating broadly in marketing/advertising with vertical overlaps relevant to idfive's clients.
- VSA Partners: Chicago-based brand strategy and design firm serving purpose-driven organizations alongside corporate clients - an incumbent in brand/UX work with comparable methodology overlap but larger scale.
- Crosby Marketing Communications: Maryland-area integrated marketing agency with healthcare, public health, and government focus - a regional incumbent with comparable verticals but broader service scope and larger scale than idfive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
idfive social profiles
Digital presenceidfive financial estimates
Financial estimateRevenue estimate
Valuation estimate
idfive leadership team
Management profileNumber of profiles
idfive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
idfive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about idfive
What does idfive do?
idfive is a full-service digital marketing and advertising agency that provides strategic marketing, branding, advertising, UX design, video production, website design and development, fundraising, and consulting services. The agency serves mission-based organizations including nonprofits, government agencies, higher education institutions, healthcare organizations, arts and cultural institutions, and hometown brands through project-based and retainer engagements, guided by a research-driven "informed design" methodology.
Is idfive a public or private company?
idfive is a private company. It is classified as unknown and is currently operating.
When was idfive founded?
idfive was founded in 2005. It employs 11 to 50 people.
Where is idfive based?
idfive is headquartered in Baltimore, United States, in the North America region.
How does idfive make money?
One revenue line is on record: marketing and Advertising Services.
Who are idfive's main competitors?
Direct peers on record are Lipman Hearne, Walz Tetrick, Big Duck, Powers Creative, OHO and Forum One. Broad incumbents are Blue State, Merkle, VSA Partners and Crosby Marketing Communications.
Does idfive have an API?
No public API is recorded for idfive.
What industry is idfive in?
idfive's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 54182 and its SIC code is 7330.