HogangNono
HogangNono (호갱노노) operates a South Korean mobile app providing apartment actual transaction prices, investment analytics, and AI agent matching for 2 million consumer members, monetising via freemium and real estate lead generation.
- Company typePrivate
- Founded2015
- HeadquartersSeongnam, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What HogangNono does
HogangNono (호갱노노) is a South Korean real estate information platform that operates a mobile-first application providing apartment actual transaction prices (실거래가) and related market analytics to Korean consumers. Founded in 2015 and headquartered in Seongnam, the company positions its app as the "#1 app for apartment actual transaction prices" and reports an active user base of 2 million members, with recommendations from real estate professionals cited as a key adoption driver. The product centres on a search and filtering experience with extensive parameters (transaction type, size, price, household count, years since move-in, floor area ratio, building coverage ratio, jeonse ratio, gap price, lease business rate, monthly rent yield, parking, entrance structure, heating method) and additional modules covering reconstruction, auctions, news, and daily rankings.
Underlying the app is an aggregated dataset of apartment actual transaction prices — distinct from listed/advertised prices — which addresses a core information asymmetry in the Korean apartment market. The technology stack is described as an AI-powered real estate matching and transaction price analysis platform, with a domain-specialised "AI 중개사 (AI Agent)" feature that matches users to real estate agents for consultation. The platform also surfaces derived analytics such as academy district pricing, price changes, development news, business district analysis, trading volume, record highs, salary-based affordability, population data, supply information, commute analysis, and non-resident ratios.
The business model is freemium and consumer-led: the core apartment transaction data is available free of charge, and monetisation is implied to come from premium services, advertising, and lead generation to real estate agents. Go-to-market is product-led growth through direct app-store distribution and SMS-based install links, with no named enterprise customers, B2B contracts, or disclosed revenue figures. The company has raised approximately $2.26M across two disclosed rounds in 2016 and 2017 from a syndicate of Korean venture and strategic investors including KAIST Venture, Primer, Sazze Partners, CKD Venture Capital, IBK Capital, and KT Investment.
HogangNono firmographics
Firmographics- Name
- HogangNono
- Legal name
- 호갱노노
- Website
- https://hogangnono.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HogangNono (호갱노노) operates a South Korean mobile app providing apartment actual transaction prices, investment analytics, and AI agent matching for 2 million consumer members, monetising via freemium and real estate lead generation.
- Ownership category
- akta.pro rank
HogangNono industry classification
Industry- Product category
- Real Estate Data & Analytics
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where HogangNono is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Markets served
HogangNono business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App-based platform monetization: Free mobile app with core apartment transaction data available at no cost. Revenue generation likely from premium services, advertising, or lead generation to real estate agents.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
HogangNono product offering
Product offeringCore offering
HogangNono operates a mobile-first real estate information platform that aggregates and surfaces actual (not listed) apartment transaction prices for the South Korean market. The app enables consumers to search, filter, and analyze apartment complexes across dozens of criteria — including price, size, gap price, jeonse ratio, monthly rent yield, lease business rate, and various market intelligence indicators — and pairs the data with an AI-powered real estate agent matching service (AI 중개사). The platform is positioned as the #1 apartment transaction price app in Korea, used by 2 million members.
Product overview
호갱노노 (HogangNono) is a single mobile application focused on apartment real estate transaction prices. The app provides search functionality with extensive filtering options including transaction type, size, price, number of households, years since move-in, floor area ratio, building coverage ratio, jeonse ratio, gap price, lease business rate, monthly rent yield, parking space, entrance structure, and heating method. Additional features include reconstruction information, auction listings, news, daily rankings, and various market analysis indicators such as academy district pricing, price changes, development news, business district analysis, slope/altitude data, trading volume, record highs, salary-based affordability, population data, supply information, commute analysis, atmosphere ratings, and non-resident ratios.
Differentiator
Problem solved
Functional benefit
Products and services
- HogangNono App (호갱노노 앱) Mobile application providing comprehensive apartment real estate transaction price data and analysis for South Korean consumers. Includes multi-criteria search (price, size, yield metrics, gap price, jeonse ratio, lease business rate, etc.), market intelligence indicators (academy district pricing, price changes, trade volume, record highs, population, supply, commute, non-resident ratios), reconstruction information, auction listings, news, daily rankings, and an AI-powered real estate agent matching service (AI 중개사). Targeted at individual apartment buyers, renters, and real estate investors in South Korea.
Companies that use HogangNono
Customer profileSegments2 records
Ideal customer profiles2 records
HogangNono technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HogangNono partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
HogangNono competitors and assessment
Company assessmentDirect peers
- Zigbang (직방): Zigbang is Korea's leading apartment-focused real estate app with the deepest overlap to HogangNono. Both center on actual transaction prices, apartment search/filtering, and agent matching for buyers and renters, making them head-to-head competitors in the same Korean apartment research workflow.
- Dabang (다방): Dabang is a Naver-owned apartment listing and rental app widely used by Korean apartment hunters. It competes directly with HogangNono for the same individual buyer/renter persona searching Korean apartment transaction data, and serves as a comparator for mobile-first distribution and agent matching.
- Budongsan114 (부동산114): Budongsan114 is a long-standing Korean real estate information portal that aggregates transaction prices, market indicators, and apartment analytics. It serves the same consumer-investor segment as HogangNono with overlapping data products, positioning it as a direct information-platform peer.
Broad incumbents
- KB부동산 (KB Land): KB부동산 is KB Financial Group's real estate platform combining listings, transaction data, and mortgage origination. As a vertically integrated incumbent with brokerage-adjacent financing, it represents the broader scaled incumbent that HogangNono must defend against while building lead-routing economics.
- Naver Real Estate (네이버 부동산): Naver Real Estate is the search-giant-owned apartment data and listing portal that dominates Korean real estate search traffic. It overlaps with HogangNono on transaction-price display and basic filtering, but within a much broader portal/walled-garden context.
Emerging players
- Zillow: Zillow is the US category leader in residential transaction data, agent matching, and marketplace monetization. Though geographically separate, its Premier Agent and Zillow Offers trajectories are the closest analogue to where HogangNono's AI-agent matching could evolve at scale.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HogangNono social profiles
Digital presenceHogangNono financial estimates
Financial estimateRevenue estimate
Valuation estimate
HogangNono leadership team
Management profileNumber of profiles
Profiles1 record
HogangNono funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HogangNono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HogangNono
What does HogangNono do?
HogangNono operates a mobile-first real estate information platform that aggregates and surfaces actual (not listed) apartment transaction prices for the South Korean market. The app enables consumers to search, filter, and analyze apartment complexes across dozens of criteria — including price, size, gap price, jeonse ratio, monthly rent yield, lease business rate, and various market intelligence indicators — and pairs the data with an AI-powered real estate agent matching service (AI 중개사). The platform is positioned as the #1 apartment transaction price app in Korea, used by 2 million members.
Is HogangNono a public or private company?
HogangNono is a private company. It is classified as venture growth investor backed and is currently operating.
When was HogangNono founded?
HogangNono was founded in 2015. It employs 11 to 50 people.
Where is HogangNono based?
HogangNono is headquartered in Seongnam, South Korea, in the Asia region.
How does HogangNono make money?
One revenue line is on record: app-based platform monetization.
Who are HogangNono's main competitors?
Direct peers on record are Zigbang (직방), Dabang (다방) and Budongsan114 (부동산114). Broad incumbents are KB부동산 (KB Land) and Naver Real Estate (네이버 부동산). Zillow is listed as an emerging player.
Does HogangNono have an API?
No public API is recorded for HogangNono.
What industry is HogangNono in?
HogangNono's product category is Real Estate Data & Analytics. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5312 and its SIC code is 6531.