CRYO Holdings

What CRYO Holdings does

CRYO Holdings (legal entity °CRYO Holding Limited) is a Dubai-headquartered wellness and recovery company founded in 2013 that operates a vertically integrated cryotherapy platform spanning proprietary device manufacturing, owned/ franchised wellness centers, and B2B equipment sales. The company's technology core is a family of cryotherapy devices—°CRYO Arctic (whole-body chamber using breathable air technology to eliminate liquid-nitrogen asphyxiation risk, reaching -140°C), °CRYO e-Arctic (electric whole-body chamber), °CRYO Penguin (localized liquid-nitrogen vapor cooling at -160°C), and °CRYO Wave (targeted body treatment)—designed, engineered, and manufactured in-house by its °CRYO Science R&D division. The devices power an integrated service menu spanning whole-body and localized cryotherapy, facials (°CRYO Facial, HydraFacial, Doctor BABOR facials), body slimming and contouring, red light therapy (°CRYO THOR), physiotherapy, lymphatic drainage, infrared sauna, EMS body sculpting, IV nutrient therapy, microneedling, and bioresonance.

CRYO makes money across four streams: (1) treatment services and recurring °CRYO Points memberships sold directly to consumers across 18+ clinics in 42+ countries, with UAE anchored by locations at Emirates Towers, Dubai Hills Mall, Abu Dhabi Country Club, Mamsha Al Saadiyat, and Al Ain; (2) one-time session packages priced 199–1,399 AED with package/membership subscriptions starting at 780 AED; (3) franchise fees, royalties, and one-time equipment licensing to clinic operators and enterprise partners (1,400+ devices sold globally); and (4) B2B sports partnerships (Delhi Capitals, Rajasthan Royals IPL, Al Jazira FC) plus partner-branded services such as REVIV UAE IV drips and Doctor BABOR facials that broaden the menu. Customer mix is weighted to DTC consumers across athlete/recovery, beauty/anti-aging, weight management, and general-wellness segments, with 800K+ lifetime clients served. Geographic reach is concentrated in the Middle East (UAE anchor) with selective expansion into South-East Asia (Thailand, Hong Kong) and Oceania (Australia). Headcount is 51–100 employees; the company is private, founder-led (Benny Parihar and Piotr Pawłowicz among leadership), and last raised disclosed equity in 2017.

Name

CRYO Holdings

Legal name

°CRYO Holding Limited

Website

https://cryo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

CRYO Holdings is a Dubai-headquartered wellness company founded in 2013 that designs and manufactures proprietary cryotherapy devices and operates a franchise and direct-clinic network offering recovery, beauty, slimming, and longevity treatments to consumers in 42+ countries.

Ownership category

akta.pro rank

Product category

Cryotherapy and wellness services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cryotherapy Services (HSADAKAE)

akta.pro secondary industry

Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH)

Keywords

• Cryotherapy services
• Wellness treatments
• Recovery therapy
• Cryotherapy devices
• Wellness centers

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Treatment Services: Individual cryotherapy treatment sessions including whole-body cryotherapy, localized cryotherapy, facials, slimming treatments, and complementary therapies offered at clinic locations.
2. Package Memberships: Prepaid session packages and membership programs including the °CRYO Points system that provides value across multiple treatment types.
3. Retail Products: Sale of skincare products (Doctor BABOR, Hydrafacial), supplements, gift cards, and retail merchandise through on-site shops and e-commerce.
4. Franchise Fees: Franchise opportunities providing entrepreneurs access to the CRYO brand, proven operating model, device technology, and training protocols.
5. Sports Team Partnerships: Equipment provision and treatment services for professional sports teams as recovery partners.
6. IV Nutrient Therapy: IV drip and booster vitamin services through partnership with REVIV and The Elixir Clinic.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

CRYO Holdings operates a vertically integrated cryotherapy and wellness platform that designs, engineers, and manufactures its own line of whole-body and localized cryotherapy devices (°CRYO Arctic, °CRYO e-Arctic, °CRYO Penguin, °CRYO Wave) under its °CRYO Science division and delivers cryotherapy and complementary treatments (Whole Body Cryotherapy, Localized Cryotherapy, °CRYO Facial, °CRYO Slim, HydraFacial, Doctor BABOR Facials, Red Light Therapy, Infrared Sauna, IV Nutrient Therapy, Physiotherapy, Compression Therapy, Lymphatic Drainage, Bioresonance and more) through a global network of 18+ owned and franchised wellness centers, while also selling equipment and providing recovery partnerships to professional sports teams.

Product overview

CRYO Holdings offers a comprehensive wellness platform featuring cryotherapy devices and integrated treatment services. The core product portfolio includes the °CRYO Arctic and °CRYO e-Arctic whole body cryotherapy chambers, the °CRYO Penguin localized cryotherapy system, and the °CRYO Wave system. These are complemented by an extensive range of treatment services including °CRYO Facial, °CRYO Slim Body, Red Light Therapy (delivered via °CRYO THOR device), HydraFacial, Doctor BABOR Facials, Oxygen Therapy, Infrared Sauna, °CRYO Physiotherapy, Massage Therapy, EMS Body Sculpting, °CRYO Press compression therapy, IV Nutrient Therapy/VitaDrip, Lymphatic Drainage, Dry Cupping Therapy, Assisted Stretching, Microneedling, and Bioresonance Therapy. The company operates under a platform-plus-modules architecture, with cryotherapy devices serving as the core technology, augmented by partner-branded treatments (HydraFacial, Doctor BABOR, REVIV) and proprietary services to create a comprehensive wellness offering.

Differentiator

Problem solved

Functional benefit

Brands

• °CRYO Science: Technology and innovation division of °CRYO focused on cryotherapy technology development.

Products and services

• °CRYO Arctic Chamber Whole-body cryotherapy chamber that uses breathable-air technology instead of liquid nitrogen, reaching temperatures as low as -140°C while eliminating nitrogen-asphyxiation risks. Designed for B2B sale to clinics, sports teams, and franchisees and as the platform for the °CRYO Wellness Center 3-minute whole-body cryotherapy session.
• °CRYO e-Arctic Electric whole-body cryotherapy chamber that delivers head-to-toe cryotherapy in dry, comfortable conditions, typically in 3-minute sessions, providing consistent cold temperatures for optimal physiological benefits. Sold to clinics and enterprise partners and used in °CRYO Wellness Centers.
• °CRYO Penguin Localized cryotherapy system using liquid-nitrogen vapor cooling at verified temperatures of -160°C, designed for precise, everyday clinical use targeting specific body areas for accelerated recovery and relief. Sold to clinics and used in °CRYO Wellness Centers and professional-sports-team partnerships.
• °CRYO Wave Cryotherapy device for targeted body treatments, sold to clinics and used within the °CRYO ecosystem of recovery and slimming treatments.
• Whole Body Cryotherapy treatment 3-minute head-to-toe cryotherapy session offered at °CRYO Wellness Centers for whole-body recalibration, recovery, inflammation reduction, and metabolic boost (400–800 calories per session); combinable with Red Light Therapy, Oxygen Therapy, and Infrared Sauna.
• Localized Cryotherapy treatment Targeted cryotherapy treatment for specific body areas for accelerated recovery and pain relief, combinable with °CRYO Physiotherapy, °CRYO Facial, Massage Therapy, and Assisted Stretching.
• °CRYO Facial Precision cryotherapy facial treatment that uses cold therapy to rejuvenate and tighten facial skin, reducing wrinkles, increasing elasticity, and improving complexion; combinable with HydraFacial, Microneedling, and Face Yoga.
• °CRYO Slim Body treatment Hot-and-cold therapy treatment combining cryotherapy with complementary techniques to reduce cellulite, improve skin elasticity, stimulate collagen production, and target stubborn fat; combinable with °CRYO Slim Cellulite, EMS Body Sculpting, Lymphatic Drainage, and Massage Therapy.
• °CRYO THOR (whole-body Red Light Therapy device) Whole-body light therapy device using red and near-infrared light for skin rejuvenation, healing, and comprehensive therapeutic benefits, offered at °CRYO Wellness Centers as a complement to Whole Body Cryotherapy.
• °CRYO Franchise program Franchise opportunity that gives entrepreneurs access to the °CRYO brand, proven operating model, device technology, training protocols, and standard operating procedures to open and run a °CRYO wellness center in their market.
• IV Nutrient Therapy / VitaDrip (via REVIV UAE and The Elixir Clinic partnerships) Bespoke intravenous nutrient therapy and booster vitamin services delivered across all four °CRYO UAE locations through partnerships with REVIV UAE and The Elixir Clinic, offering direct bloodstream nutrient absorption for customized wellness goals.

Quantifiable outcome

• 3-minute whole-body cryotherapy sessions produce comparable results to 20+ minute ice bath treatments
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, secondary and flagship.

• REVIV UAEcoreStrategic or Co-development Partner · 15 May 2026Partnership to bring holistic wellness approach across all four UAE locations (Emirates Towers, Dubai Hills Mall, Abu Dhabi Country Club, Mamsha Al Saadiyat). REVIV provides bespoke IV nutrient therapy and VitaDrip infusions customized for individual wellness goals.
• Doctor BABORsecondaryGTM or Marketing Partner · 1 April 2026Exclusive launch of Doctor BABOR facials and skincare products at °CRYO clinics. First in market to offer BABOR's exclusive facials combining German precision skincare with °CRYO's -160°C cryotherapy treatments.
• Delhi Capitals (IPL)flagshipGTM or Marketing Partner · 1 January 2020Official recovery partner for IPL cricket team. Provided °CRYO Penguin cryotherapy device and whole-body cryotherapy chamber, trained physiotherapy team. Supports enhanced physical performance during IPL season.
• Rajasthan Royals (IPL)flagshipGTM or Marketing Partner · 1 January 2020Official recovery partner providing cryotherapy equipment and training for physiotherapy staff. Players report improved sleeping patterns and faster recovery from muscle strains.
• The Elixir CliniccoreStrategic or Co-development PartnerCollaboration offering bespoke collection of intravenous (IV) nutrient therapy and booster shots. Provides 100% nutrient absorption through direct bloodstream delivery, customized based on individual goals and consultations.
• Al Jazira Football ClubflagshipGTM or Marketing PartnerOfficial Recovery Partner for the UAE football club, bringing cryotherapy recovery technology to professional football athletes.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Restore Hyper Wellness: US-based chain of cryotherapy and recovery wellness centers offering whole-body cryotherapy, IV drip therapy, infrared sauna, and other modalities, directly comparable to °CRYO's multi-modality wellness center format.
• Cryo Innovations: Manufacturer and operator of whole-body cryotherapy chambers, including nitrogen-based WBC systems, overlapping directly with °CRYO's Arctic and Penguin device portfolio and franchise equipment supply.
• Impact Cryotherapy: US-based cryotherapy equipment manufacturer and operator offering whole-body and localized cryotherapy chambers and chambers-as-service, comparable to °CRYO's vertically integrated device-plus-clinic model.
• MECOTEC GmbH: German manufacturer of whole-body cryotherapy chambers (Arctyc, Cryo:on) for medical, sports, and wellness applications, directly competing with °CRYO Arctic/e-Arctic in the B2B device market.

Broad incumbents

• Zimmer MedizinSysteme: Established German medical device maker offering cryotherapy and cold-air therapy equipment (Cryo 6) for clinical/physiotherapy applications, a broader incumbent in therapeutic cooling devices.

Emerging players

• iCool International: Provider of localized and whole-body cryotherapy devices plus recovery solutions, an emerging niche player with partial overlap to °CRYO's localized Penguin system.
• Chill Cryotherapy: Operates cryotherapy studios and distributes cryotherapy equipment across multiple regions, an emerging multi-modality recovery studio player comparable to °CRYO's clinic model.
• Plunge: Cold-plunge brand offering cold-water immersion tubs and wellness products to direct consumers and gyms, broadly comparable as a category competitor in the cold-therapy/recovery space despite different modality.

Regional players

• REVIV Global: Global IV nutrient therapy and wellness brand partnered with °CRYO inside UAE clinics; comparable as an adjacent wellness-services peer for service-line cross-sell rather than direct cryotherapy.
• The Elixir Clinic: UK-rooted IV drip therapy and wellness clinic chain partnered with °CRYO; comparable as a regional wellness operator adjacent to °CRYO's diversified therapy offering (IV, boosters).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cryo/?hl=en
• Facebookfacebook.com/cryo.comhq
• LinkedInlinkedin.com/company/cryo-stay-young

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRYO Holdings