Name

Pravoved.ru

Legal name

Pravoved.Ru Lab Ltd.

Website

https://pravoved.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Lead Generation for Law Firms: Approximately 65% of revenue is derived from B2B lead generation — generating qualified client referrals for law firms and independent legal practitioners. Lawyers pay for access to potential clients through the platform.
2. Paid Online Consultations: Users pay for premium question answers, priority placement, private questions hidden from public, and direct chat consultations with lawyers. Minimum paid service starts at 89 rubles; average consultation cost around 600 rubles.
3. Document Preparation Services: Users order preparation of legal documents (contracts, lawsuits, claims) and pay the selected lawyer directly for the service.
4. Advertising Revenue: The platform sells advertising placements to third-party businesses targeting the site's 2.5 million monthly visitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pravoved.ru operates Russia's largest online legal services marketplace, connecting individuals and businesses with more than 47,000 verified lawyers for free and paid Q&A consultations, real-time chat advice, and document preparation services. The platform monetizes primarily through B2B lead generation for law firms (approximately 65% of revenue) and through transaction fees on premium consultations and document orders. Its proprietary AI Robot Lawyer (Fedor.ai) provides automated consumer rights legal consultations without human lawyer involvement.

Product overview

Pravoved.ru operates as an online legal services marketplace — the largest in Russia — comprising multiple integrated service modules. The core platform (Pravoved.ru) connects users with over 47,000 lawyers for Q&A consultations (free and paid), document preparation, and real-time chat. On top of the core marketplace, the company offers an AI-powered Robot Lawyer (Робот-юрист) that autonomously provides legal consultations without human lawyer participation, built on neural network technology. A document ordering sub-service lets users commission legal documents (contracts, lawsuits, complaints) from verified lawyers. The founder also operates a separate HR ecosystem product called Jinn, which consolidates performance reviews, OKR/KPI tracking, and employee analytics. The platform supports 24/7 operations via web, mobile app (Android), and Telegram.

Differentiator

Problem solved

Functional benefit

Products and services

• Pravoved.ru Online Legal Marketplace Online marketplace connecting individuals and businesses across Russia with 47,000+ verified lawyers for free and paid Q&A legal consultations, real-time chat advice, and document preparation across 45+ practice areas.
• Robot Lawyer (Fedor.ai) — Робот-юрист AI-powered autonomous legal consultation engine that independently answers client questions in consumer rights and other legal topics without any human lawyer involvement, built on neural network technology.
• Document Preparation Service (Подготовка документов) Marketplace module where users order legal documents (contracts, lawsuits, complaints, claims) by submitting a free request; verified lawyers submit proposals with pricing and timelines, and the user selects the best offer. Starting from 1,000 rubles per document.

Quantifiable outcome

• 4–7 million monthly visitors
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Yandex.TaxicoreStrategic or Co-development PartnerJoint project for free legal support to driver-partners of Yandex.Taxi. Pravoved.ru provides legal consultations to the ride-hailing platform's driver ecosystem.
• Tinkoff BankcoreStrategic or Co-development PartnerJoint project for paid legal consultations embedded in the Tinkoff Bank for Business personal account. Pravoved.ru lawyers provide legal services to Tinkoff's business customers.
• VETA GroupminorStrategic or Co-development PartnerPartnership for legal conferences on topics such as recovery of court costs. VETA Group provides expert training content and co-organizes events with Pravoved.ru.
• FeedotminorChannel Partner/ Reseller/ DistributorAffiliate program partner. Feedot operates the affiliate program for Pravoved.ru, driving user acquisition through a partner network.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Yurist-Online (Юрист-Онлайн): Russian online legal advice service providing remote consultations with lawyers. Competes in the same Russian consumer legal-services space with overlapping target audience and service categories.
• 911advisor.ru: Russian online legal consultation platform connecting users with lawyers. Direct domestic competitor in the same Russian market, with similar online Q&A and consultation service offering.

Broad incumbents

• LegalZoom: Large US legal-tech platform offering document preparation, attorney consultations, and business formation services. Comparable document-preparation marketplace mechanics and consumer/SMB focus, but much broader and more mature.
• LexisNexis: Global legal information and analytics provider serving legal professionals with research databases and AI tools. Comparable content-corpus moat for legal knowledge and AI training, though it serves lawyers rather than consumers directly.

Direct peers

• Rocket Lawyer: Online legal services platform offering attorney consultations, document creation, and subscription-based legal advice. Closely matches Pravoved's paid Q&A and document-preparation model targeting individuals and SMBs.
• Avvo: US online legal services marketplace connecting consumers with attorneys via Q&A, profiles, and reviews. Highly comparable two-sided model and freemium + paid consultation mechanics to Pravoved.ru.
• LegalMatch: US legal marketplace that matches clients with attorneys across practice areas via a lead-generation model. Directly comparable B2B lead-gen revenue mechanic, which represents ~65% of Pravoved's revenue.

Emerging players

• DoNotPay: AI-driven consumer legal-tech platform offering automated legal services across multiple categories. Comparable AI-first approach to legal advice — directly relevant to Pravoved's Fedor.ai Robot Lawyer positioning.
• LawAdvisor: Online legal marketplace and consultation platform connecting clients with lawyers. Comparable two-sided marketplace model and digital legal consultation offering.
• Casetext: US legal AI platform providing AI-powered legal research and document analysis. Comparable AI/legal-tech focus and use of proprietary corpora for AI training, though oriented toward attorneys rather than consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pravoved_ru
• Facebookfacebook.com/pravoved.ru
• LinkedInlinkedin.com/company/pravoved-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pravoved.ru