Orkla

Branded Consumer Goodsorkla.com

Orkla ASA is a publicly listed Norwegian industrial investment company that owns and actively manages ten branded consumer goods businesses across food, ingredients, health, home care, and paints and coatings, serving retail and B2B customers in more than 100 markets led by the Nordics, Central Europe, India and the United States.

Company typePublic
Founded1904
HeadquartersOslo, Norway
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Orkla does

Orkla ASA is a publicly listed Norwegian industrial investment company headquartered in Oslo that owns and actively manages a portfolio of ten market-leading branded consumer goods companies across food and ingredients, health and home care, and paints and coatings. The portfolio spans Jotun (42.7% owned, marine, decorative and industrial coatings), Orkla Foods, Orkla Food Ingredients, Orkla Snacks (including the viral Bubs candy brand), Orkla Health, Orkla India (MTR and Eastern brands, listed separately in November 2025), The European Pizza Company, Orkla Home & Personal Care, Orkla House Care, and the Health and Sports Nutrition Group. Operations reach more than 100 markets with primary concentrations in the Nordics, Baltics, Central Europe, India and the United States.

The business generates revenue through three mechanics: branded consumer goods sold wholesale and direct-to-retail across grocery, impulse, health and home categories; B2B specialty food ingredients (ice cream ingredients, margarine, sauces, specialty fats, bakery dough) sold to food manufacturers, bakeries and foodservice operators; and Jotun's paints and coatings sold to professional and consumer channels. Monetization is volume-based with shelf-pricing and B2B contracts; Orkla does not publish rate cards. Orkla runs an active-ownership model that combines organic reinvestment with a continuous bolt-on M&A program, exemplified by Denali Ingredients ($200 million, 2022), Hadecoup (2022), Khell-Food (2023), Bubs Godis (2023), and the 2026 announced acquisitions of Senna and TC Brød. Quarterly revenue is reported in NOK (NOK 17.4 billion in Q1 2026, NOK 18.66 billion in Q4 2025), with organic growth of 4.9% and 4.5% respectively and 12 consecutive quarters of underlying EBIT growth.

Orkla firmographics

Firmographics

Name: Orkla
Legal name: Orkla ASA
Website: https://orkla.com
Company type: Public
Founded year: 1904
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Orkla ASA is a publicly listed Norwegian industrial investment company that owns and actively manages ten branded consumer goods businesses across food, ingredients, health, home care, and paints and coatings, serving retail and B2B customers in more than 100 markets led by the Nordics, Central Europe, India and the United States.
Ownership category
akta.pro rank

Where Orkla is headquartered

Location

Headquarters

HQ city: Oslo
HQ country: Norway
HQ region: Europe

Offices1 record

Markets served

Orkla business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

Branded Consumer Goods: Revenue generated from Orkla's portfolio of branded consumer goods companies including Orkla Foods, Orkla Snacks, Orkla Health, Orkla India, Orkla Home & Personal Care, Orkla House Care, and Health and Sports Nutrition Group, serving retail and professional markets across Europe, India, and beyond.
Hydroelectric Power: Orkla operates hydroelectric power assets that contribute to the company's revenue stream.
Food Ingredients B2B: Orkla Food Ingredients supplies ice cream ingredients, margarine, sauces, and dressings to food industry customers, bakeries, and food service operators across Europe.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Orkla product offering

Product offering

Core offering

Orkla ASA is a leading Norwegian industrial investment company that owns and manages a portfolio of ten market-leading branded consumer goods companies across food and ingredients, health and home care, and paints and coatings. The portfolio includes Jotun (paints/coatings), Orkla Foods, Orkla Food Ingredients, Orkla Snacks, Orkla Health, Orkla India (MTR, Eastern), The European Pizza Company, Orkla Home & Personal Care, Orkla House Care, and Health and Sports Nutrition Group, serving both private and professional markets across Europe, India, and beyond.

Product overview

Orkla is a leading industrial investment company with a portfolio of ten market-leading companies operating across food and ingredients, health and home care, and paints and coatings sectors. The portfolio includes Jotun (paints and coatings), Orkla Foods (food products), Orkla Food Ingredients (ingredients), Orkla Snacks (snacks including Bubs candy), Orkla Health (health products), Orkla India (MTR and Eastern brands), The European Pizza Company, Orkla Home & Personal Care, Orkla House Care, and Health and Sports Nutrition Group. These companies serve both private and professional markets across Europe and beyond, with significant presence in Nordic, Baltic, Central European and Indian markets.

Differentiator

Problem solved

Functional benefit

Brands

Jotun: Paints and coatings for marine, decorative, and industrial applications
Orkla Foods
Orkla Food Ingredients
Orkla Snacks
Orkla Health
Orkla India
The European Pizza Company
Orkla Home & Personal Care
Orkla House Care
Health and Sports Nutrition Group
Bubs
Felix
Jordan
Møllers
OLW
Felix
MTR
Eastern
Panda
Taffel
Grandiosa
Felix
Bodymax
Mollers
Da Grasso

Products and services

Jotun
Orkla Foods
Orkla Food Ingredients
Orkla Snacks
Orkla Health
Orkla India
The European Pizza Company
Orkla Home & Personal Care
Orkla House Care
Health and Sports Nutrition Group

Quantifiable outcome

Q4 2025 marked the 12th consecutive quarter of underlying EBIT adjusted growth
+4 more outcomes

Companies that use Orkla

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Orkla technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Orkla partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Mount Franklin FoodscoreChannel Partner/ Reseller/ Distributor · 1 August 2025Orkla Snacks' Swedish candy brand Bubs launched in the United States through an exclusive partnership with Texas-based Mount Franklin Foods, which holds rights to manufacture, distribute, and manage retail sales of Bubs products in the U.S. The brand made its official U.S. debut at the Sweets & Snacks Expo in May before launching retail sales in August, aiming for nationwide reach through major U.S. retailers.
Burson (Communications Agency)minorGTM or Marketing Partner · 1 August 2025Burson, a global communications agency, was appointed as the U.S. agency of record for BUBS following a competitive pitch, executing a comprehensive campaign to introduce BUBS to the U.S. market with retail launch in August 2025.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Orkla competitors and assessment

Company assessment

Direct peers

Cloetta: Swedish confectionery company with leading Nordic candy brands. Most direct public-market competitor to Orkla's Bubs brand in Nordic sweet-shop and impulse-snack channels.
Mondelez International: Global snacks and confectionery major. Directly comparable to Orkla Snacks and specifically Bubs, Panda, Taffel, and OLW candy and snack brands across European markets.
Fazer Group: Nordic food and confectionery group with bakery and candy operations across the Nordics and Baltics. Comparable regional peer across branded bakery, snacks, and confectionery categories.
Unilever: Global branded consumer goods company with food, home care, and personal care divisions. Comparable to Orkla's structure of diverse branded consumer businesses across multiple geographies with active portfolio management.
Premier Foods: UK-branded packaged food manufacturer with portfolio of category-leading grocery brands. Comparable in operating model of multi-brand packaged foods retail across European markets.
AAK (AarhusKarlshamn): Swedish-Danish specialty oils and fats supplier to the food industry. Directly comparable to Orkla Food Ingredients' margarine, specialty fats, and oils segment, including the pending Senna acquisition.

Regional players

Tine SA: Norwegian dairy cooperative with leading Nordic dairy brands. Adjacent Norwegian peer sharing the same home-market consumer base, distribution, and retail relationships as Orkla Foods.

Broad incumbents

Associated British Foods: Diversified family-controlled conglomerate with grocery, sugar, ingredients, and retail arms. Closely mirrors Orkla's structure of branded food, ingredients, and home-and-personal-care operating companies.
Lindt & Sprüngli: Premium global chocolate confectionery group. Relevant as a comparable in branded premium confectionery positioning, sharing shelf with Orkla-owned European chocolate and candy brands.
General Mills: Large branded packaged food manufacturer with global reach and branded cereal, snacks, and meals portfolio. Comparable as a scale branded-food operator with retail and foodservice exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Orkla financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Orkla leadership team

Management profile

Number of profiles

Profiles2 records

Orkla subsidiaries and ownership

Company hierarchy

Subsidiaries17 records

Orkla funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Orkla M&A and investment

M&A and investment

M&A13 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orkla

What does Orkla do?

Is Orkla a public or private company?

Orkla is a public company. It is classified as public and is currently operating.

When was Orkla founded?

Orkla was founded in 1904. It employs 5,001 to 10,000 people.

Where is Orkla based?

Orkla is headquartered in Oslo, Norway, in the Europe region.

How does Orkla make money?

Three revenue lines are on record. Branded Consumer Goods are the primary driver. The others are hydroelectric Power and food Ingredients B2B.

Who are Orkla's main competitors?

Direct peers on record are Cloetta, Mondelez International, Fazer Group, Unilever, Premier Foods and AAK (AarhusKarlshamn). Tine SA is listed as a regional player. Broad incumbents are Associated British Foods, Lindt & Sprüngli and General Mills.

Does Orkla have an API?

No public API is recorded for Orkla.