University of Wisconsin-Superior

University of Wisconsin-Superior is a public regional university in Superior, Wisconsin, offering 50+ undergraduate majors, 13 graduate programs, and online degrees to a student base including first-generation, veteran, international, and working-professional learners.

Company typePublic
Founded1893
HeadquartersSuperior, United States
Headcount501–1,000
GTM typeB2C
OfferingServices

What University of Wisconsin-Superior does

University of Wisconsin-Superior is a public university founded in 1893 and located in Superior, Wisconsin, operating as one of 13 institutions within the Universities of Wisconsin system under the oversight of the University of Wisconsin Board of Regents. The institution delivers more than 50 undergraduate majors and concentrations across 12 academic departments, 13 graduate degree programs, 10 fully online undergraduate majors, and microcredentials and digital badges through its Center for Continuing Education. Its core technology platform comprises Canvas (learning management system), Okta-powered MyApps single sign-on, the E-Hive student information system, Microsoft 365 Outlook, and the Handshake career services platform. Specialized academic assets include the Lake Superior Research Institute and its custom-built hybrid-drive Sadie Ann research vessel, the Transportation and Logistics Research Center, and TRIO programs (Upward Bound, Yellowjacket Achievers, McNair Scholars) funded by the U.S. Department of Education.

The university's business model is anchored on tuition and fees from undergraduate and graduate enrollment, with Wisconsin residency tuition awards and reciprocity programs supporting affordability. Secondary revenue streams include donations managed by the Alumni & Friends Foundation (formed July 2024 via merger of the prior Alumni Association and Foundation), application fees ($56 graduate, $50 international; undergraduate free), and accelerated Summer College and J-Term course offerings. The institution applies a direct-to-consumer go-to-market motion through regional admissions counselors in the Twin Cities and Milwaukee, the centralized Universities of Wisconsin application portal, the Direct Admit Wisconsin guaranteed-admission pathway, and campus preview days and SOAR orientation events. Recent strategic moves include the 2024 Alumni Association–Foundation merger, the launch of an RN-to-BSN program and a cybersecurity concentration (both dated 2026-06), and the planned Fall 2027 launch of a Master of Social Work (MSW) program currently preparing for CSWE candidacy.

UW-Superior serves a hybrid customer base of first-year undergraduates, transfer students, international students, veteran and nontraditional learners, working-professional graduate students, online learners, and Wisconsin high school students admitted via Direct Admit Wisconsin. Roughly half of students are first-generation college students, supporting a TRIO-aligned mission. The institution reports a 14:1 student-to-instructor ratio, average class size of 18, 31% academic service-learning participation, a 94% workforce-or-continuing-education outcome within nine months of graduation, and 16 consecutive years as a Military Friendly School. The Alumni & Friends Foundation wholly owns and operates fundraising activities on behalf of the university, awarding more than $1 million in scholarships annually.

University of Wisconsin-Superior firmographics

Firmographics

Name: University of Wisconsin-Superior
Legal name: University of Wisconsin-Superior
Website: https://uwsuper.edu
Company type: Public
Founded year: 1893
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: University of Wisconsin-Superior is a public regional university in Superior, Wisconsin, offering 50+ undergraduate majors, 13 graduate programs, and online degrees to a student base including first-generation, veteran, international, and working-professional learners.
Ownership category
akta.pro rank

University of Wisconsin-Superior industry classification

Industry

Product category: Higher Education
NAICS: Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
akta.pro secondary industries: Public Research Universities with Engineering/Polytechnic Emphasis (EDAHAAAD), Technical Universities with Specialized Engineering Domains (EDAHAEAI)

Keywords

Higher education
Undergraduate programs
Graduate programs
Online education
Continuing education

Where University of Wisconsin-Superior is headquartered

Location

Headquarters

HQ city: Superior
HQ country: United States
HQ region: North America

Offices7 records

Markets served

University of Wisconsin-Superior business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Tuition and Fees: Revenue from undergraduate and graduate tuition, with special pricing for in-state Wisconsin residents through tuition award and reciprocity programs
Donations and Fundraising: The Alumni and Friends Foundation (merged July 1, 2024 from separate Alumni Association and Foundation) receives charitable contributions supporting scholarships, faculty development, and academic programs. More than $1 million awarded in scholarships annually
Application Fees: Undergraduate applications free; Graduate applications $56; International applications $50
Summer College and J-Term: Revenue from accelerated summer and J-Term course offerings

Pricing tiers

Model	Billing	Price
Subscription	Annual	Affordable in-state tuition with reciprocity options
One time/ perpetual license	Pay-as-you-go	Application fees
Subscription	Multi-year contract	Master of Social Work (Coming Fall 2027)

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

University of Wisconsin-Superior product offering

Product offering

Core offering

University of Wisconsin-Superior is a public university delivering higher education services through 50+ undergraduate majors and 13 graduate programs across 12 academic departments, offered via on-campus instruction in Superior, Wisconsin and fully online delivery. The institution also operates the Lake Superior Research Institute with the Sadie Ann research vessel, TRIO federal support programs, continuing education, and microcredentials to extend its educational offerings.

Product overview

University of Wisconsin-Superior is a public university offering a comprehensive educational platform centered on undergraduate and graduate degree programs. The institution provides over 50 undergraduate majors and 13 graduate programs, with significant online and hybrid delivery options. The portfolio includes a planned Master of Social Work (Fall 2027), microcredentials and digital badges through the Center for Continuing Education, and specialized programs like the Sadie Ann research vessel operated by the Lake Superior Research Institute. Academic support services include TRIO programs, academic advising, the Educational Success Center, Writing Center, and Career Services powered by Handshake. Technology infrastructure includes Canvas LMS, E-Hive student information system, and Okta single sign-on. The institution also engages in community outreach through youth programs, continuing education, and the Alumni and Friends Foundation.

Differentiator

Problem solved

Functional benefit

Brands

Yellowjackets: Athletic teams and mascot name for University of Wisconsin-Superior

Products and services

Undergraduate Programs Over 50 undergraduate majors and concentrations across 12 academic departments including associate degrees, majors, minors, certificates, and concentrations in Business, Education, Health Sciences, Liberal Arts, and STEM fields. Designed for recent high school graduates and transfer students pursuing bachelor's degrees.
Graduate Programs

Quantifiable outcome

94% of new alumni enter workforce or continue education within 9 months of graduating
+3 more outcomes

Companies that use University of Wisconsin-Superior

Customer profile

Named customers4 records

Segments7 records

Ideal customer profiles7 records

University of Wisconsin-Superior technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

University of Wisconsin-Superior partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

UW-Superior Alumni and Friends FoundationcoreOthers · 1 July 2024The Alumni Association and Foundation unified on July 1, 2024 into one organization (Alumni and Friends Foundation) to strengthen friend-raising and fundraising for the university. Led by Jeanne Thompson as Vice Chancellor for University Advancement and Executive Director.
Universities of WisconsincoreStrategic or Co-development PartnerPart of the Universities of Wisconsin system (formerly UW System) comprising 13 universities. Enables shared resources, cross-enrollment, Direct Admit Wisconsin program, and collaborative initiatives.
U.S. Department of Education (TRIO Programs)coreOthersFederal TRIO programs including Upward Bound, Student Support Services (Yellowjacket Achievers), and McNair Scholars Program providing support for disadvantaged students.
Participating Wisconsin High School Districts (Direct Admit Wisconsin)coreChannel Partner/ Reseller/ DistributorPartnership with Wisconsin high school districts to proactively offer admission to qualifying students using data provided by high schools. Removes traditional application process.
Freshwater Collaborative of WisconsinminorStrategic or Co-development PartnerCollaborative focused on maritime careers and workforce development. UW-Superior programs promote maritime careers through this partnership.
Louisiana Universities Marine Consortium (LUMCON)minorStrategic or Co-development PartnerSadie Ann vessel was built at Midship Marine boatyard in Harvey, Louisiana, with construction referenced through maritime industry coverage.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

University of Wisconsin-Superior competitors and assessment

Company assessment

Direct peers

Lake Superior State University: Small public university on Lake Superior in Michigan's Upper Peninsula with comparable size, mission, Great Lakes focus, and affordability. Closest analogue in scale and geography.
Michigan Technological University: Public research university in the Upper Peninsula focused on STEM, forestry, and Great Lakes research. Competes for STEM-bound students and shares Lake Superior research/maritime ecosystem with UW-Superior.
Minnesota State University Moorhead: Regional Minnesota State university with comparable program portfolio (business, education, health sciences, online graduate degrees). Competes head-to-head for working professional and adult learner segments.
Northern Michigan University: Public regional university of similar size in a comparable Great Lakes market, offering undergraduate/graduate programs, online degrees, and outdoor/environmental research. Comparable scale, mission, and rural-affordable positioning.
Bemidji State University: Minnesota State system regional public university with similar enrollment scale, program breadth, online offerings, and affordability. Competes for regional Minnesota/Wisconsin border students and online adult learners.
University of Wisconsin-Eau Claire: Public regional university within the same Universities of Wisconsin system, offering 50+ undergraduate majors, graduate programs, online degrees, and military-friendly programs. Direct head-to-head competitor for Wisconsin-resident students via Direct Admit Wisconsin and the Wisconsin Guarantee.
University of Wisconsin-Stevens Point: Public regional UW System university with comparable size, undergraduate/graduate portfolio, online programs, and affordability positioning. Direct competitor for Wisconsin-resident undergraduates and transfer students.
University of Wisconsin-Stout: Wisconsin polytechnic university in the same UW System emphasizing STEM, IT, cybersecurity, and industry-aligned programs. Competes directly for STEM-bound Wisconsin high school students and online graduate learners in technical fields where UW-Superior is launching cybersecurity.
University of Minnesota Duluth: Regional public research university on Lake Superior with comparable size, Lake Superior research capacity, and similar program mix. Most direct geographic peer competing for the same regional pool, including Twin Cities feeder students.
University of Wisconsin-La Crosse: Mid-size public regional UW System university with similar program breadth, small class sizes, and broad graduate offerings. Competes for the same Wisconsin resident pool and online professional learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

University of Wisconsin-Superior financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Wisconsin-Superior leadership team

Management profile

Number of profiles

Profiles8 records

University of Wisconsin-Superior subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

University of Wisconsin-Superior funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Wisconsin-Superior M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Wisconsin-Superior

What does University of Wisconsin-Superior do?

Is University of Wisconsin-Superior a public or private company?

University of Wisconsin-Superior is a public company. It is classified as state government owned and is currently operating.

When was University of Wisconsin-Superior founded?

University of Wisconsin-Superior was founded in 1893. It employs 501 to 1,000 people.

Where is University of Wisconsin-Superior based?

University of Wisconsin-Superior is headquartered in Superior, United States, in the North America region.

How does University of Wisconsin-Superior make money?

Four revenue lines are on record. Tuition and Fees are the primary driver. The others are donations and Fundraising, application Fees and summer College and J-Term.

Who are University of Wisconsin-Superior's main competitors?

Direct peers on record are Lake Superior State University, Michigan Technological University, Minnesota State University Moorhead, Northern Michigan University, Bemidji State University, University of Wisconsin-Eau Claire, University of Wisconsin-Stevens Point, University of Wisconsin-Stout, University of Minnesota Duluth and University of Wisconsin-La Crosse.

Does University of Wisconsin-Superior have an API?

No public API is recorded for University of Wisconsin-Superior.

What industry is University of Wisconsin-Superior in?

University of Wisconsin-Superior's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAF, Public Research Universities with Comprehensive Graduate & Professional Schools, with a secondary code of EDAHAAAD, Public Research Universities with Engineering/Polytechnic Emphasis. Its NAICS code is 6113 and its SIC code is 8200.