Allied Gaming & Entertainment
Allied Gaming & Entertainment (now AIFA) operates a global esports entertainment platform centered on the HyperX Esports Arena Las Vegas, mobile arena trucks, and content production, while undergoing a strategic pivot toward AI infrastructure including a planned Hainan supercomputing center and HyalRoute fiber-optic acquisition.
- Company typePublic
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Allied Gaming & Entertainment does
Allied Gaming & Entertainment Inc. (now operating as All In FutureTech Alliance Inc. under ticker AIFA on Nasdaq) is a publicly traded company undergoing a fundamental strategic transformation. The legacy business operates a global experiential entertainment platform centered on esports, with the HyperX Esports Arena Las Vegas as its flagship 30,000 sq ft venue, mobile gaming arena trucks, the Allied Esports Property Network affiliate program spanning four continents, and AE Studios content production facilities in Las Vegas and Hamburg. Proprietary tournament brands include Frags, Knockdown, Saturday Night Speedway, and Legend Series, supplemented by the World Mahjong Tour modeled after World Poker Tour.
The company monetizes through venue operations, event production, sponsorship of branded and co-branded tournaments, content production services, and tournament entry fees. Customer segments include esports players and community, brand sponsors, content creators and streamers, and educational institutions in Japan. Disclosed FY2025 revenue is $7.94 million with significant negative EBITDA, against a market capitalization of approximately $12.41 million and cash and liquid investments of approximately $50.8 million as of December 31, 2025.
In 2025-2026, the company pivoted toward AI-focused digital infrastructure under the AIFA brand, announcing a planned silicon photonics AI supercomputing center in Hainan, China (targeting 1.2 EFLOPS Phase I and 5,000-12,000 GPUs in Phase II), initiating acquisition arrangements for HyalRoute Communication Group (targeting 67-90% ownership of a Southeast Asian fiber-optic network), acquiring Saiju School in Tokyo for AI education, and launching a $300 million convertible notes financing process. New AI-sector leadership was installed with Li Shanglong as Chairman.
Allied Gaming & Entertainment firmographics
Firmographics- Name
- Allied Gaming & Entertainment
- Legal name
- Allied Gaming & Entertainment Inc.
- Website
- https://alliedgaming.gg
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Allied Gaming & Entertainment (now AIFA) operates a global esports entertainment platform centered on the HyperX Esports Arena Las Vegas, mobile arena trucks, and content production, while undergoing a strategic pivot toward AI infrastructure including a planned Hainan supercomputing center and HyalRoute fiber-optic acquisition.
- Ownership category
- akta.pro rank
Allied Gaming & Entertainment industry classification
Industry- Product category
- Esports Entertainment and Live Event Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Esports Arenas & Stadium Venues (Purpose-Built Competitive Venues) (MPAFALAB)
- akta.pro secondary industries
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE), Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ)
Keywords
Where Allied Gaming & Entertainment is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Allied Gaming & Entertainment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Venue Operations: Revenue from hosting esports tournaments, live events, and experiential entertainment at HyperX Esports Arena Las Vegas and mobile arena trucks. Includes ticket sales, venue rentals, and event production fees.
- Content Production Services: AE Studios produces original and white-label content for top brands in sports, entertainment, tech, pop culture, and gaming. Revenue from production services and content licensing.
- Tournament and Event Sponsorships: Branded tournaments, custom events (Trovo Titans), and co-branded programs like Simon Cup generating sponsorship revenue.
- World Mahjong Tour: Tournament entry fees, membership services model, proprietary mobile games, and content production for global Mahjong tournament series.
- Strategic Transformation Initiatives: Planned cryptocurrency (Allied Coin), AI infrastructure investments, and digital asset platforms as part of strategic pivot from gaming/entertainment.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Allied Gaming & Entertainment product offering
Product offeringCore offering
Allied Gaming & Entertainment operates a global esports entertainment platform built around its flagship HyperX Esports Arena Las Vegas, a network of mobile gaming arena trucks, and the Allied Esports Property Network affiliate program. The company produces and hosts competitive esports tournaments under proprietary brands (Frags, Knockdown, Saturday Night Speedway, Legend Series, Simon Cup, Trovo Titans) and the World Mahjong Tour global series, while AE Studios delivers original and white-label gaming, sports, and entertainment content. The company is also pivoting toward AI digital infrastructure, with a planned silicon photonics supercomputing center in Hainan and an education academy in Tokyo.
Product overview
Allied Gaming & Entertainment operates as a global experiential entertainment company offering multiple interconnected products and services. The core Allied Esports business unit encompasses HyperX Esports Arena Las Vegas (the global flagship venue), Allied Esports Trucks (mobile gaming arenas), and the Allied Esports Property Network (an international venue affiliate program). Supporting the venue operations is AE Studios, the original content development and production division with studios in Las Vegas and Hamburg. The company produces competitive community and professional esports events through proprietary tournament brands (Frags, Knockdown, Saturday Night Speedway, Legend Series), co-branded programs (Simon Cup), and custom tournaments (Trovo Titans). The World Mahjong Tour represents a global tournament series modeled after the World Poker Tour. As of 2025-2026, the company is undergoing a strategic transformation toward AI-focused digital infrastructure through AIFA (All In FutureTech Alliance), including plans for the Hainan Silicon Photonics AI Supercomputing Center and the Allied International Futuretech Academy education platform.
Differentiator
Problem solved
Functional benefit
Brands
- Allied Esports: Award-winning esports business unit featuring global properties, live events, production services, and venue operations including HyperX Esports Arena Las Vegas and the Allied Esports Trucks mobile gaming arenas.
- Allied Esports Property Network
- AE Studios
- World Mahjong Tour (WMT)
- Allied International Futuretech Academy (AIFA)
Products and services
- HyperX Esports Arena Las Vegas The company's 30,000 sq ft flagship esports venue on the Las Vegas Strip, hosting professional tournaments, community events, branded activations, and live-streamed productions for top brands, esports players, and content creators.
- Allied Esports Trucks (Mobile Esports Arena Trucks) The world's first 18-wheel mobile gaming arenas, enabling pop-up esports events at any location for brands, tournament organizers, and community events.
- Allied Esports Property Network The world's first esports venue affiliate program, providing member venues across North America, Europe, China, and Australia with global venue access and network reach for esports events.
- AE Studios Content Production Services Original content development and live-streamed production services for brands across sports, entertainment, technology, pop culture, and gaming, with production studios in Las Vegas and Hamburg, Germany.
- World Mahjong Tour (WMT) Global tournament series for Mahjong combining online qualification rounds with live event finals, proprietary mobile games, content production, and a membership services model, with the inaugural WMT Premier finale scheduled for Spring 2025 at HyperX Arena Las Vegas.
- World Bar Flair Championship Proprietary live bartending competition held at HyperX Arena Las Vegas with a $25,000 prize pool, leveraging the venue's event production capabilities.
- AIFA Silicon Photonics AI Supercomputing Center Planned AI supercomputing facility in Hainan Free Trade Port, China, designed to deliver silicon photonics-enabled compute capacity with Phase I targeting approximately 1.2 EFLOPS and Phase II scaling GPU deployment from 5,000 to 12,000 units, supported by approximately $300 million in convertible notes financing.
Quantifiable outcome
- World's most recognized esports facility
- +2 more outcomes
Companies that use Allied Gaming & Entertainment
Customer profileSegments4 records
Ideal customer profiles4 records
Allied Gaming & Entertainment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Allied Gaming & Entertainment partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- HyalRoute Communication Group LimitedflagshipSoutheast Asian fiber-optic infrastructure leader targeted for acquisition. Company initiating acquisition arrangements for remaining shares with preliminary intent covering nearly 10% of additional shares, targeting 67% to 90% of total HyalRoute shares. Represents core strategic asset for AI infrastructure transformation with $4.0 billion valuation referenced.
- Aivolution Venture FundcoreVenture fund being fully integrated into the AIFA public company platform as part of strategic implementation update.
- Co-Intelligence AcademycoreEducational/institutional partner being fully integrated into the AIFA public company platform as part of strategic implementation update.
- Saiju School (Tokyo, Japan)coreJapanese vocational high school acquired and undergoing transformation into Allied International Futuretech Academy (AIFA), focusing on technology, esport, AI, and digital media education.
- Global Mahjong AssociationcoreSupporting organization for World Mahjong Tour global tournament series, providing legitimacy and industry connections for the Mahjong tournament initiative.
- China Mahjong AssociationcoreSupporting organization for World Mahjong Tour global tournament series, providing legitimacy and industry connections for the Mahjong tournament initiative.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Allied Gaming & Entertainment competitors and assessment
Company assessmentDirect peers
- GameSquare Holdings: North American esports media, content, and event company (FaZe Clan, Complexity Gaming) with operations spanning content production and tournament organization. Comparable to Allied's combination of venue + content + community operations.
- PGL Esports: Romanian-headquartered esports tournament production company running major CS:GO and Dota 2 events with full broadcast and venue infrastructure. Comparable to Allied's AE Studios + live event production capability at HyperX Arena Las Vegas.
- ESL FACEIT Group: World's largest esports tournament and league operator (ESL Pro League, DreamHack, FACEIT), with owned venues and event production infrastructure. Directly comparable to Allied's Allied Esports Property Network + tournament IP portfolio (Frags, Knockdown, Legend Series).
- Nerd Street Gamers: US-based operator of a network of dedicated esports facilities and competitive gaming venues (Localhost network). Directly comparable to Allied Esports Property Network's affiliate venue model and mobile arena trucks.
- BLAST Premier: Global Counter-Strike tournament organizer producing large-scale arena esports events worldwide. Comparable to Allied's proprietary tournament brands (Frags, Knockdown, Legend Series) and Simon Cup co-branded event formats.
- OverActive Media Corp: Toronto-listed operator of dedicated esports venues (Toronto's Overwatch Arena-equivalent) and an esports franchise owner. Most directly comparable as a publicly-traded esports venue operator with similar flagship-arena + multi-region ambitions.
Emerging players
- FaZe Holdings: Public esports and gaming lifestyle organization competing across content, competitive teams, and brand partnerships. Adjacent comparator for Allied's tournament + content + brand sponsorship stack (Trovo Titans, Simon Cup).
- Applied Digital: US-listed AI/HPC data center operator building large-scale GPU compute facilities for AI and high-performance computing customers. Comparable to the planned AIFA Hainan Silicon Photonics AI Supercomputing Center as a peer in the new AI infrastructure direction of Allied/AIFA.
Broad incumbents
- Epic Games: Fortnite publisher and former Fortnite World Cup operator with massive prize pools and built-in competitive infrastructure. Broad incumbent comparable to Allied in operating large-scale, brand-driven esports tournament IP.
- Riot Games: Publisher of League of Legends and Valorant and operator of the global LoL/Valorant esports circuit including purpose-built LCS Studios. Broad incumbent operating its own venue-and-league stack that competes for the same tournament economics as Allied.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allied Gaming & Entertainment social profiles
Digital presenceAllied Gaming & Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Gaming & Entertainment leadership team
Management profileNumber of profiles
Profiles4 records
Allied Gaming & Entertainment subsidiaries and ownership
Company hierarchySubsidiaries3 records
Allied Gaming & Entertainment funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Gaming & Entertainment M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Gaming & Entertainment
What does Allied Gaming & Entertainment do?
Allied Gaming & Entertainment operates a global esports entertainment platform built around its flagship HyperX Esports Arena Las Vegas, a network of mobile gaming arena trucks, and the Allied Esports Property Network affiliate program. The company produces and hosts competitive esports tournaments under proprietary brands (Frags, Knockdown, Saturday Night Speedway, Legend Series, Simon Cup, Trovo Titans) and the World Mahjong Tour global series, while AE Studios delivers original and white-label gaming, sports, and entertainment content. The company is also pivoting toward AI digital infrastructure, with a planned silicon photonics supercomputing center in Hainan and an education academy in Tokyo.
Is Allied Gaming & Entertainment a public or private company?
Allied Gaming & Entertainment is a public company. It is classified as public and is currently operating.
When was Allied Gaming & Entertainment founded?
Allied Gaming & Entertainment was founded in 2017. It employs 51 to 100 people.
Where is Allied Gaming & Entertainment based?
Allied Gaming & Entertainment is headquartered in New York, United States, in the North America region.
How does Allied Gaming & Entertainment make money?
Five revenue lines are on record. Event Venue Operations are the primary driver. The others are content Production Services, tournament and Event Sponsorships, world Mahjong Tour and strategic Transformation Initiatives.
Who are Allied Gaming & Entertainment's main competitors?
Direct peers on record are GameSquare Holdings, PGL Esports, ESL FACEIT Group, Nerd Street Gamers, BLAST Premier and OverActive Media Corp. Emerging players are FaZe Holdings and Applied Digital. Broad incumbents are Epic Games and Riot Games.
Does Allied Gaming & Entertainment have an API?
No public API is recorded for Allied Gaming & Entertainment.
What industry is Allied Gaming & Entertainment in?
Allied Gaming & Entertainment's product category is Esports Entertainment and Live Event Services. Its primary akta.pro industry code is MPAFALAB, Esports Arenas & Stadium Venues (Purpose-Built Competitive Venues), with a secondary code of BPAMAKAH, Esports Platforms & Competitive Gaming Networks. Its NAICS code is 71131 and its SIC code is 7997.