SeeTrue
SeeTrue is an AI software company providing automated threat detection for security screening at airports, seaports, customs, mass transit, and urban venues. Its platform integrates with existing X-ray and CT scanners, processing 50M+ scans annually across 150+ lanes worldwide.
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SeeTrue does
SeeTrue is a privately held AI software company, founded in 2018 and headquartered in Tel Aviv, that develops automatic threat detection software for security screening operations. Its platform integrates with existing X-ray and CT baggage scanners from major OEMs (Smiths Detection, Analogic, Rapiscan, Leidos, IDSS) to detect prohibited items such as explosives, firearms, knives, liquids, and contraband in real time. The core product line consists of two platforms — SeeTrue for X-ray and SeeTrue for CT (APIDS) — underpinned by proprietary 3D algorithms, an Open Architecture design, and an IOAO (Image on Alarm Only) operational concept where the AI clears safe bags automatically and only escalates potential threats to human operators.
The company's primary customers are airports and aviation security operators, with secondary deployments in mass transit (Israel Railways), urban venues (Barclays Center), customs and parcel operations, and ports and borders. Key regulatory milestones include ECAC APIDS certification under the Common Evaluation Program (first and only AI solution to receive this for Analogic ConneCT and Rapiscan 920CT EDSCB machines), NCTV national approval in the Netherlands, an active TSA/DHS CRADA in the United States, and Safe Skies Alliance third-party evaluation at Seattle-Tacoma. SeeTrue reports 50M+ scans processed in 2025 alone, 6M+ bags scanned per month, and 150+ X-ray lanes operational globally across airports in Cyprus, the U.S., Israel, the U.K., the Netherlands, Mexico, Hong Kong, and Macau.
SeeTrue generates revenue primarily through enterprise software licensing, with channel and OEM distribution partnerships (K2 Security Screening Group, KeepZone AI, SU Group Holdings) extending its geographic reach. The company operates from offices in Tel Aviv, Long Island City NY, London, and Amsterdam, and is led by Co-Founder & CEO Assaf Frenkel, Co-Founder & CSO Avi Biran, and Founder & Executive Chairman Avihood Ben-Ari. Public funding history shows a single disclosed OurCrowd round in May 2021 with an undisclosed amount; no institutional investors or major later-stage rounds are identified in the source material.
SeeTrue firmographics
Firmographics- Name
- SeeTrue
- Legal name
- Seetrue Screening Ltd.
- Website
- https://seetrue.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SeeTrue is an AI software company providing automated threat detection for security screening at airports, seaports, customs, mass transit, and urban venues. Its platform integrates with existing X-ray and CT scanners, processing 50M+ scans annually across 150+ lanes worldwide.
- Ownership category
- akta.pro rank
SeeTrue industry classification
Industry- Product category
- Security Screening Software
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Object Detection & Tracking (HDAAAEAB)
Keywords
Where SeeTrue is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
SeeTrue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Security Screening Software Licensing: SeeTrue licenses its AI-powered threat detection software to airports, seaports, mass transit operators, customs agencies, and security venues. The software integrates with existing X-ray and CT scanner hardware, enabling automated detection. Revenue is derived from software licensing, subscription, and/or usage-based fees tied to scan volumes and lane deployments.
- Channel/Reseller Distribution: SeeTrue extends reach through reseller agreements (e.g., KeepZone AI in Mexico) and OEM integrations with scanner manufacturers (Smiths Detection, Analogic, Rapiscan, Leidos, IDSS), generating licensing or distribution revenue.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
SeeTrue product offering
Product offeringCore offering
SeeTrue provides an AI-based automatic threat detection software platform that integrates with existing X-ray and CT scanners used at airports, seaports, customs checkpoints, and urban security venues to detect prohibited items, explosives, narcotics, and contraband in real time. The company's two core offerings — SeeTrue For X-ray and SeeTrue For CT — use proprietary deep-learning models to deliver real-time detection, image-only-alarm-on workflows, and operational dashboards for screening operators, and are deployed as OEM-agnostic software that connects to certified scanner hardware from multiple manufacturers.
Product overview
SeeTrue is an AI software company offering a unified threat detection platform with two core products: SeeTrue For X-ray and SeeTrue For CT. The CT product encompasses certified integrations with multiple scanner manufacturers (Analogic ConneCT, Smiths Detection HI-SCAN 6040 CTiX, Leidos ClearScan, SureScan Detect 1000, Rapiscan 920CT). Key platform features include IOAO (Image on Alarm Only) technology, TSA CAP program support, and Aviation Worker Screening capabilities. The AI platform serves four vertical markets: Aviation, Urban Security, Customs and Parcels, and Ports and Borders. The company operates from Tel Aviv, London, New York, and Amsterdam with over 100 operational lanes and 50 million+ scans processed in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- SeeTrue For X-ray AI-based automatic threat detection software that integrates with existing 2D X-ray baggage scanners to detect prohibited items, explosives, narcotics, currency, and contraband in real time. Designed for airport, customs, port, border, and urban-security operators seeking to modernize screening without replacing existing certified X-ray hardware from supported OEMs.
- SeeTrue For CT AI-based automatic threat detection software purpose-built for CT baggage scanners, using advanced 3D algorithms and deep learning to detect prohibited items, explosives, and contraband in volumetric baggage imagery. Designed for high-volume aviation, customs, and port operators using CT-based screening hardware.
- Next-Generation AI X-ray Screening Platform A new generation of SeeTrue's AI-based X-ray screening platform, building on the company's proprietary AI engine for automatic prohibited-items detection at airports, customs, and other security checkpoints.
Quantifiable outcome
- 50M+ scans processed in 2025; 6M+ bags scanned per month; 100s of operational lanes worldwide
- +4 more outcomes
Companies that use SeeTrue
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SeeTrue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
SeeTrue partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered regional - key, core and key.
- SU Group Holdings Limitedregional - keySU Group Holdings Limited (Nasdaq: SUGP), a Hong Kong-based integrated security services company, partnered with SeeTrue to offer AI-powered X-ray screening solutions integrating SeeTrue's AI engine with SU Group's existing X-ray screening systems. Initial coverage is for Hong Kong and Macau territories. SU Group CEO Dave Chan stated the collaboration is expected to materially expand the company's addressable market.
- KeepZone AI (Jeffs' Brands Ltd subsidiary)regional - keyKeepZone AI entered a non-exclusive reseller agreement with SeeTrue to market AI-powered threat detection solutions in Mexico's critical infrastructure, urban security, and military/defense segments. The agreement identifies FIFA World Cup 2026 in Mexico City as a specific program opportunity. This represents Jeffs' Brands' strategic pivot into the global homeland security sector.
- K2 Security Screening GroupcoreK2 Security Screening Group partnered with SeeTrue to develop AI-powered aviation security solutions focused on passenger and worker screening. K2 is a national leader in airport security deployment and systems integration, having provided services at 92% of TSA-regulated U.S. airports. The collaboration combines K2's operational expertise with SeeTrue's automated threat-detection software to improve efficiency, detection accuracy, and employee experience at security checkpoints globally.
- AnalogiccoreSeeTrue and Analogic partnered to bring automation to the security screening market with a certified APIDS solution on Analogic's ConneCT advanced CT scanners. Following national certification from the Netherlands' NCTV, Analogic customers can further automate security screening using this certified APIDS solution, bringing consistent threat detection, improved operational efficiency, reduced costs, and increased passenger throughput. Analogic CEO Tom Ripp called it an example of their commitment to collaborative relationships.
- LeidoscoreSeeTrue and Leidos collaborated to advance AI-powered threat detection technology across market sectors. SeeTrue's software integrates with Leidos ClearScan CT scanners, enabling automated threat detection. This partnership extends SeeTrue's OEM integration strategy across multiple scanner manufacturers.
- RapiscancoreSeeTrue received ECAC APIDS certification for use with Rapiscan 920CT EDSCB machines, enabling deployment of SeeTrue's AI threat detection on Rapiscan's checkpoint CT systems under the ECAC Common Evaluation Program.
- Israel RailwayskeyIsrael Railways partnered with SeeTrue to integrate AI-powered threat detection into security screening checkpoints at railway stations throughout Israel, including the country's largest stations where 1,000+ bags require screening every hour. The system operates continuously around the clock, delivering faster and smoother passenger security with consistent threat detection. In one incident, SeeTrue identified a concealed 30-cm knife leading to an arrest.
- Smiths DetectioncoreSmiths Detection accelerated its partnership with SeeTrue, integrating SeeTrue's AI algorithms with Smiths Detection's HI-SCAN 6040 CTiX scanner. The partnership furthers open architecture strategy, enabling airports to deploy SeeTrue's AI on Smiths Detection CT scanners. This integration supports IOAO operations and is part of Smiths Detection's open architecture acceleration initiative.
- Department of Homeland Security (DHS) Science and Technology Directorate / Transportation Security Administration (TSA)coreSeeTrue signed a Cooperative Research & Development Agreement (CRADA) with DHS S&T's Transportation Security Laboratory (TSL) and TSA Innovation Task Force (ITF) in May 2023 to evaluate SeeTrue's AI Threat Detection Solution for implementation at security checkpoints across the USA. Following successful laboratory evaluations, the solution was demonstrated at Harry Reid International Airport (Las Vegas) and Nashville International Airport as field operational assessments.
- IDSS (Integrated Defense and Security Solutions)coreSeeTrue and IDSS completed integration of IDSS's Open Architecture DETECT 1000 Checkpoint CT scanner with SeeTrue's AI solution, bringing full automation screening to aviation security. The integration leveraged IDSS's Open Architecture DICOS interface for rapid development. First implementations were planned for summer 2022. IDSS CEO Jeffrey Hamel stated the integration validates IDSS's open architecture strategy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SeeTrue competitors and assessment
Company assessmentBroad incumbents
- L3Harris Technologies: Large defense and security technology provider with checkpoint screening, hold-baggage, and people-screening product lines. Competes for the same airport and government security budgets and pursues AI-driven detection roadmaps.
- Leidos: Diversified security and detection technology provider; ClearScan CT integrates with SeeTrue. Comparable as both a partner and as a broader security-screening incumbent pursuing AI-augmented screening.
- Smiths Detection: Global leader in X-ray and CT checkpoint scanners (HI-SCAN, CTiX) that partners with SeeTrue for AI threat detection. Highly comparable as the dominant OEM whose installed base SeeTrue's software rides on; also a potential competitor if it internalizes AI.
- Nuctech: Chinese-headquartered security inspection OEM with global airport, customs, and border deployments. Competes with SeeTrue on the same end-customers across aviation, customs, and ports, with a broader hardware portfolio.
- Astrophysics Inc. X-ray scanner manufacturer with strong presence in critical-infrastructure and customs screening. Comparable as a vendor of the underlying screening hardware and an integrator of AI/threat-detection workflows.
- Rapiscan Systems: Major checkpoint CT and X-ray OEM (920CT EDSCB) and ECAC-certified platform partner of SeeTrue. Overlaps directly with SeeTrue's airport customer base and represents the same procurement decision set.
- Analogic: Check-point CT OEM behind the ConneCT scanner, jointly ECAC-certified with SeeTrue for APIDS. Direct peer on the certified-APIDS solution and on the regulatory pathway for IOAO operations.
Regional players
- Gilardoni: Italian X-ray inspection equipment maker with strong presence in European security, customs, and border screening. Comparable in scanner-and-detection offering but primarily focused on European and adjacent regional markets.
Emerging players
- K2 Security Screening Group: U.S. aviation security deployment and systems integrator serving 92% of TSA-regulated airports and SeeTrue's implementation partner for worker screening. Comparable as a channel and operational-services peer in the same end-market.
- Integrated Defense and Security Solutions (IDSS): Open-architecture checkpoint CT OEM (DETECT 1000 / SureScan) that has integrated SeeTrue's AI. Closely comparable in size and product philosophy, with overlap in aviation customer set and certification pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
SeeTrue social profiles
Digital presenceSeeTrue compliance and trust
Trust signalCompliance3 records
SeeTrue financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeeTrue leadership team
Management profileNumber of profiles
Profiles13 records
SeeTrue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeeTrue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeeTrue
What does SeeTrue do?
SeeTrue provides an AI-based automatic threat detection software platform that integrates with existing X-ray and CT scanners used at airports, seaports, customs checkpoints, and urban security venues to detect prohibited items, explosives, narcotics, and contraband in real time. The company's two core offerings — SeeTrue For X-ray and SeeTrue For CT — use proprietary deep-learning models to deliver real-time detection, image-only-alarm-on workflows, and operational dashboards for screening operators, and are deployed as OEM-agnostic software that connects to certified scanner hardware from multiple manufacturers.
Is SeeTrue a public or private company?
SeeTrue is a private company. It is classified as venture growth investor backed and is currently operating.
When was SeeTrue founded?
SeeTrue was founded in 2018. It employs 51 to 100 people.
Where is SeeTrue based?
SeeTrue is headquartered in Tel Aviv, Israel, in the Middle East region.
How does SeeTrue make money?
Two revenue lines are on record. AI Security Screening Software Licensing is the primary driver. The others are channel/Reseller Distribution.
Who are SeeTrue's main competitors?
Broad incumbents on record are L3Harris Technologies, Leidos, Smiths Detection, Nuctech, Astrophysics Inc., Rapiscan Systems and Analogic. Gilardoni is listed as a regional player. Emerging players are K2 Security Screening Group and Integrated Defense and Security Solutions (IDSS).
Does SeeTrue have an API?
No public API is recorded for SeeTrue.
What industry is SeeTrue in?
SeeTrue's product category is Security Screening Software. Its primary akta.pro industry code is HDAAAEAB, Object Detection & Tracking. Its NAICS code is 334519 and its SIC code is 3812.