Haboo money

What Haboo money does

Haboo Money is a UK-based fintech technology provider, headquartered in London, that operates an "Adaptive Engagement Layer" for consumer credit. Founded in 2023, the company sits between lenders and borrowers to dynamically adjust loan repayment schedules to real-world income patterns rather than rigid fixed-date direct debits. Its primary B2B customers are UK consumer credit providers — credit unions, digital lenders, and other FCA-regulated lenders — that need better tools to serve borrowers with unpredictable incomes (freelancers, gig workers, variable-wage earners) and to meet Consumer Duty obligations. Haboo itself is not a lender, is not FCA-regulated, and does not provide debt advice; it sells technology infrastructure. The company also offers a consumer-facing mobile app on iOS and Android that is free to use and distributed both through lending partner invitations and direct app store downloads with a waitlist for borrowers whose lenders are not yet partners.

The platform is built on Open Banking infrastructure using Variable Recurring Payments (VRP) and combines an embedded digital wallet (Haboo Wallet, provided by PRA/FCA-authorised Griffin Bank with FSCS protection up to £120,000) with payment processing through FCA-registered Moneyhub. Core technical components include an adaptive engagement engine that dynamically schedules repayments (weekly, fortnightly, or monthly) aligned to the borrower's payday, a predictive analytics layer that uses transaction and engagement data to score default risk before it occurs, and a PartialPay feature that automatically transfers available wallet balance to the creditor on the repayment date to prevent full missed payments. The platform is designed to enable thin-file borrower risk scoring, improve cure rates, and reduce bad-debt provisions for lender clients.

Haboo's business model is B2B2C and currently free for both consumers and lenders; the Terms and Conditions reserve the right to introduce fees in the future, implying a future SaaS or performance-based pricing model for lender clients. The company is in pre-launch / early-launch state with one publicly announced flagship lending partner, Transave Credit Union (30,000+ members, partnership announced 2026-03-31). The company is backed by Techstars and SIE Ventures, with a disclosed $20,000 funding event from Techstars in September 2025 — consistent with a pre-seed accelerator stage. The team of 1–10 is founder-led by CEO Hannah Baynham, CCO Rob Tyrrell, and Founding Engineer Will Castle.

Name

Haboo money

Legal name

Haboo Money Limited

Website

https://haboomoney.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Haboo Money is a UK-based fintech technology provider offering an adaptive engagement layer for consumer credit, using Open Banking and Variable Recurring Payments to help lenders offer flexible loan repayment schedules aligned to borrowers' real-world income patterns.

Ownership category

akta.pro rank

Product category

Consumer Credit Servicing Software

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Recurring Payments & Variable Recurring Payments (VRP) Enablement (FSAGACAJ)

akta.pro secondary industries

Variable Recurring Payments (VRP) & Sweeping (FSAMAFAD), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Consumer credit servicing
• Flexible repayment solutions
• Open banking infrastructure
• Embedded lending platform
• Variable recurring payments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B Platform / SaaS fees from lenders: Haboo Money is a technology provider offering its adaptive engagement platform to lenders (credit unions, digital lenders). The primary revenue stream appears to be licensing or subscription fees from lenders who embed Haboo's repayment infrastructure into their collections operations. The Terms and Conditions state 'Our services are currently free to use for consumers' while the B2B lender-facing side is implied to be monetised. The whitepaper references enabling 'responsible growth in new segments' and 'improve collections performance' for lenders, suggesting a SaaS/platform fee model.
2. Potential future consumer fees: Haboo explicitly states that its services are currently free for consumers. The whitepaper discusses the £2 billion uncaptured demand for loans, implying volume-based or performance-based pricing to lenders may be a future revenue mechanism. No definitive consumer-facing fee model is disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Haboo Money provides an Adaptive Engagement Layer for consumer credit that uses Open Banking and Variable Recurring Payments (VRP) to enable personalised, flexible repayment experiences for borrowers with unpredictable incomes. The platform is sold to UK lenders (credit unions, digital lenders) as embedded infrastructure, and is delivered to borrowers through a white-labelled mobile app with a Griffin Bank-powered digital wallet and PartialPay automation.

Product overview

Haboo Money offers a unified adaptive engagement platform for consumer credit, consisting of a core Adaptive Engagement Layer that integrates with lender systems, paired with consumer-facing products including a Flexible Repayment Plans system, a Variable Recurring Payments (VRP) mechanism, a Haboo Digital Wallet (powered by Griffin Bank), and a PartialPay feature. These products work together to enable lenders to serve borrowers with unpredictable incomes by dynamically adapting repayment schedules to real-world income patterns, using open banking data to predict risk before default, and automating flexible payments via the VRP system.

Differentiator

Problem solved

Functional benefit

Products and services

• Haboo Adaptive Engagement Layer The core B2B platform for lenders (credit unions, digital lenders) that dynamically adapts repayment schedules to borrower income patterns, uses open banking and engagement data to predict risk before default, and powers improved lending decisioning for underserved segments with unpredictable incomes.
• Haboo Digital Wallet An embedded bank account powered by Griffin Bank that allows borrowers to set aside money flexibly toward loan repayments and build a buffer for unexpected expenses. Eligible deposits are protected by FSCS up to £120,000.
• Haboo Flexible Repayment Plans Personalised repayment plans allowing borrowers to pay weekly, fortnightly or monthly on schedules aligned to their payday, with the ability to change plans at any time.
• Variable Recurring Payments (VRP) Open Banking-powered payment mechanism that enables flexible, proactive engagement by allowing variable payment amounts and timing aligned to borrowers' paydays, preventing default through automated flexible repayments.

Quantifiable outcome

• £2 billion in uncaptured commercial demand for loans from flexible workforce consumers in the UK
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Transave Credit UnioncoreStrategic or Co-development Partner · 31 March 2026Transave Credit Union, a UK-based credit union founded in 1996 with over 30,000 members primarily in transport, police, and health sectors, partnered with Haboo Money to offer a digital lending system with flexible repayments aligned to members' real-world income patterns. The partnership enables Transave to move beyond traditional digital servicing toward a more adaptive engagement model. Both companies state the initiative aims to help members stay on track with repayments, recover from arrears, and build long-term financial resilience. This is Haboo's first publicly announced lending partner and is a flagship reference customer.
• Griffin Bank LtdcoreTechnology or IntegrationGriffin Bank Ltd provides Haboo's embedded bank account (the 'Haboo Wallet') and is a critical infrastructure partner. Griffin is authorised by the PRA and regulated by the PRA and FCA (reference no. 970920). Griffin provides eligible deposits covered by FSCS up to £120,000. Haboo works directly with Griffin to provide the wallet functionality for borrowers. Griffin also hosts operational accounts for Haboo Money Limited.
• Moneyhub Financial TechnologycoreTechnology or IntegrationMoneyhub handles payment processing for Haboo, specifically moving money in and out of borrowers' personal bank accounts. Moneyhub is registered in England and Wales (company number 06909772) and is registered with the FCA (reference no. 809360). Haboo works with Moneyhub to facilitate Variable Recurring Payments (VRP) and open banking connections that power the flexible repayment functionality.
• IniciominorStrategic or Co-development PartnerInicio is shown as a logo on Haboo Money's homepage in the 'Trusted by' section, indicating a commercial relationship. The nature of the relationship is not explicitly detailed beyond the logo placement, suggesting either a lending partner or integration partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wagestream: UK-based earned-wage-access and flexible-income platform serving the same 'unpredictable income' borrower segment Haboo targets. Both build products around variable pay cycles and partner with employers/lenders to deliver income-aligned financial services.
• Salary Finance: UK employer-linked salary-deduction lending and repayment platform for flexible-income workers. Operates in the same consumer-credit / flexible-workforce segment and serves borrowers via B2B2C partnerships, closely paralleling Haboo's go-to-market.
• Moneyhub Financial Technology: Open Banking aggregation and personal finance management platform, and Haboo's actual payment/VRP infrastructure partner. Overlaps on open-banking-driven financial wellness, data-driven insights, and consumer budgeting for UK borrowers.
• Zilch: UK consumer-credit fintech offering flexible repayment/pay-later products directly to borrowers. Operates in the same UK consumer-credit space, with comparable product-market focus on flexible repayment mechanics for everyday consumers.
• Cleo: AI-powered personal finance app using open banking data to help users budget, save, and manage repayments. Overlaps with Haboo on the borrower-facing budgeting/repayment-flexibility use case and the open-banking data-driven engagement model.

Broad incumbents

• TrueLayer: UK-based Open Banking infrastructure provider powering account-to-account payments and data connectivity for fintechs. Haboo's VRP and open-banking functionality sits conceptually adjacent to TrueLayer's payment rails, making it a relevant incumbent in the underlying technology layer.
• Credit Karma: Consumer credit-monitoring and financial-product-recommendation platform operating in the UK. A relevant incumbent in the broader credit-management category Haboo serves, though its capabilities are portfolio-wide rather than collections-specific.
• Atom Bank: UK digital challenger bank offering consumer lending and savings products. Represents an incumbent UK lender that could either be a Haboo customer or a competitor building similar flexible-repayment functionality in-house.

Regional players

• StepChange Debt Charity: UK-focused debt-advice and debt-management-plan (DMP) provider helping borrowers restructure repayments with creditors. Addresses the same underlying borrower pain (missed/rigid repayments) through a non-digital, advice-led model — representing an alternative channel for the same end-customer.

Emerging players

• Loqbox: UK credit-building fintech targeting thin-file and underserved borrowers. Operates in the same credit-inclusion category Haboo addresses, with overlapping focus on helping economically active but credit-invisible consumers access mainstream financial products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haboo-money

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haboo money