To'ak

What To'ak does

To'ak is a Quito, Ecuador-based luxury dark chocolate maker and direct-to-consumer retailer founded in 2021 and operating with 11-50 employees. The company produces and sells ultra-premium chocolate crafted exclusively from Ancient Nacional cacao, a 5,300-year-old heirloom variety certified by the Heirloom Cacao Preservation Fund. To'ak serves three primary customer groups: individual luxury food connoisseurs and gift buyers (purchasing for personal use, special occasions, and spirits-pairing experiences), B2B corporate gifting accounts, and food service/hospitality buyers seeking premium cacao supply. Distribution is exclusively direct, with no third-party retail; revenue is generated through the company's Shopify e-commerce storefront, dedicated corporate gifting, food service, wholesale/distribution, and co-branded/white-label programs, supplemented by ancillary streams including digital gift cards ($50-$500), fine art prints from collaborating Ecuadorian artists, virtual chocolate tastings, and on-location Quito chocolate tours.

The core product and technology asset is the company's exclusive access to Ancient Nacional cacao, sourced from farmers it pays up to 700% above local market price, processed using winemaking-style harvest-specific and cask-aging techniques (Rain Harvest vintages spanning 2018-2023, plus aging in Islay Whisky, Tasmanian Whisky, Oaxaqueño Mezcal, Utah Gin, Barbados Rum, Ecuadorian Rum, Palo Santo, and Andean Alder casks). The portfolio is tiered across six sub-brands — Masters Series (Grand Cru paired with limited-edition Ecuadorian art, capped at 500 units), Reserve Editions (aged Premier Cru vintages in wooden boxes), Signature Editions (harvest-specific and cask-aged), Alchemy Collection (infusions with Amazonian ants, Galápagos sea salt, Malva flowers, and regional botanicals), Essentials (cacao powder, drinking chocolate, husk tea), and To'ak ROCKS (unconched, untempered cacao bites) — with pricing spanning $8 (entry mini bars) to $490 (Masters Series with authenticated art prints).

The business model is asset-light DTC plus selective B2B: To'ak accepts Google Pay, PayPal, Apple Pay, and major card networks; ships globally via FedEx, USPS, and Servientrega with free shipping thresholds of $100 (US) or $250 (international); and operates a VIP rewards program, email/newsletter, and active social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok) for retention. The company has received coverage in BBC, National Geographic, CNBC, Wall Street Journal, and Daily Mail, and has secured Kosher certification, HCP Heirloom Cacao certification, and maintains non-certified organic farming relationships monitored personally. Founder and co-founder Jerry Toth anchors leadership, alongside a US-based customer support operation; the only disclosed capital event is a $565,000 seed round from Ground Up Investing LLC in August 2021.

Name

To'ak

Website

https://toakchocolate.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

To'ak is an Ecuador-based luxury chocolate maker and direct-to-consumer retailer that produces ultra-premium dark chocolate from Ancient Nacional cacao. Founded in 2021, the company sells via its own e-commerce platform globally, serving individual connoisseurs, gift buyers, and B2B corporate and hospitality clients.

Ownership category

akta.pro rank

Product category

Premium Specialty Chocolate

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Chocolate and Confectionery Manufacturing (31135)

akta.pro primary industry

Chocolate & Confectionery Shops (THAFAGAD)

Keywords

• Luxury dark chocolate
• Heirloom cacao bars
• Cask-aged chocolate
• Artisan Ecuadorian chocolate
• Corporate chocolate gifting

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Chocolate Sales: Primary revenue from direct-to-consumer sales of luxury chocolate products including chocolate bars, mini bars, chocolate sets, and cacao powder/drinking chocolate. Products are priced at premium levels ($8-$490) reflecting the rare Nacional cacao sourcing and artisanal production methods. The company operates exclusively through their e-commerce platform with no third-party retail distribution.
2. Corporate/B2B Gifting: Revenue from corporate gifting programs, food service partnerships, wholesale/distribution, and co-branded/white label opportunities targeting businesses seeking premium chocolate experiences.
3. Gift Cards: Digital gift cards sold in denominations of $50, $100, $250, and $500, providing flexible gifting options for recipients.
4. Fine Art Prints: Sale of fine art prints featuring artwork from Ecuadorian artists (Lenin López, Adriana González, Noemí Cevallos, Santiago Cordero, Mauricio Camacho, Ximena Jijón, Fiamma Samaniego, Pablo Hierrezuelo, Andrés Estrada, and others) that are paired with chocolate products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

To'ak manufactures and sells ultra-premium dark chocolate bars, mini bars, tasting sets, cacao powder and drinking chocolate made from Ancient Nacional cacao grown in Ecuador. The company sells exclusively through its own e-commerce site and dedicated B2B channels (corporate gifting, food service, wholesale, white-label), with products priced from $8 for mini bars up to $490 for limited Masters Series editions paired with Ecuadorian artwork.

Product overview

To'ak is a luxury Ecuadorian chocolate maker offering premium dark chocolate products across multiple collections. The portfolio is organized into tiers: the Masters Series represents the pinnacle as ultra-rare Grand Cru chocolate paired with limited-edition art (500 units per edition); the Reserve Editions feature Premier Cru and aged vintages in wooden boxes; the Signature Editions offer harvest-specific and cask-aged chocolate in minimalist packaging; and the Alchemy Collection showcases adventurous flavors infused with Ecuadorian biodiversity including Amazonian ants, Galápagos salt, and regional botanicals. Supporting products include Essentials (cacao powder, drinking chocolate, tea), To'ak ROCKS (snackable unconched cacao bites), and Fine Art Prints. The company also offers experiences (Chocolate Tours, Virtual Tastings), Corporate Gifting programs, Digital Gift Cards, and a VIP Rewards loyalty program. Products range from $8 mini-bars to $490 Masters Series editions, with most products priced between $25-$250.

Differentiator

Problem solved

Functional benefit

Brands

• Masters Series: Extremely limited quantities from Grand Cru chocolate sourced exclusively from old-growth Ancient Nacional cacao trees, representing the highest and rarest expression of the craft.
• Reserve Editions
• Signature Editions
• Alchemy
• Essentials
• To'ak ROCKS

Products and services

• Masters Series Ultra-premium flagship collection featuring Grand Cru chocolate sourced exclusively from old-growth Ancient Nacional cacao trees, paired with limited-edition original artwork by Ecuadorian artists. Limited to 500 numbered units per edition, presented as collectible chocolate-art pieces for connoisseurs and collectors.
• Reserve Editions Premier Cru and aged vintages chosen for their depth, rarity, and evolution over time. Includes older harvest years and cask-aged varieties presented in handcrafted wooden boxes for collectors and serious tasting enthusiasts.
• Signature Editions Harvest-specific and cask-aged Premier Cru chocolate editions showcasing terroir, time, and balance. Presented in minimalistic packaging as expressive interpretations of Nacional cacao for individual tasting and gifting.
• Alchemy Collection Adventurous dark chocolate bars infused with locally sourced Ecuadorian ingredients including Amazonian rainforest nuts, Galápagos sea salt, Andean mints, malva flowers, Amazonian ants, and regional chilies. Targeted at adventurous eaters and gift buyers.
• Essentials Everyday pantry staples including 100% full spectrum cacao powder, classic drinking chocolate, heirloom cacao husk tea, and cacao husk & malva flower tea made from heirloom Nacional cacao for at-home consumption.
• To'ak ROCKS Snackable cacao bites made from unconched, untempered, and deforestation-free cacao with only two ingredients. A novel product format for casual, at-home consumption.
• Mini Chocolate Bars Smaller tasting bars (single-serving size) allowing customers to explore different harvest years, aging styles, and adventurous ingredients at accessible price points ($8–$16).
• Chocolate Sets Curated collections and bundle packages including the Alchemy 8-Pack, Andes & Galápagos 4-Pack, Amazon & Pacific 4-Pack, and 2-Person Chocolate Tasting Kit for sampling multiple varieties or gifting.
• Fine Art Prints Limited-edition art prints by Ecuadorian artists (including Lenin López, Adriana González, Noemí Cevallos, Santiago Cordero, Mauricio Camacho, Ximena Jijón, Fiamma Samaniego, Pablo Hierrezuelo, and Andrés Estrada) featured on Alchemy packaging, available for separate purchase as standalone collectibles.
• Digital Gift Cards Digital gift cards available in $50, $100, $250, and $500 denominations, delivered via email with no processing fees, providing flexible gifting options.
• Virtual Chocolate Tasting Virtual tasting experience gift option allowing recipients to explore To'ak chocolate from home with a guided tasting.
• Quito Chocolate Tour In-person chocolate tasting tour experiences in Quito, Ecuador, including VIP experiences, allowing visitors to learn about cacao production and engage with the brand story.
• Corporate Gifting Program Dedicated B2B corporate gifting program offering premium To'ak chocolate for client gifts, employee appreciation, and corporate events, including co-branded and white-label options for businesses.

Quantifiable outcome

• Pays farmers 700% above local market price for wet cacao
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bonnat: Historic French chocolate maker producing single-origin bars from named cacao plantations, a similar vintage/provenance-driven approach to To'ak's Rain Harvest and Reserve Editions.
• Amedei: Italian luxury bean-to-bar chocolate maker recognized for sourcing rare cacao genetics and producing high-end single-origin bars. Comparable to To'ak in heritage cacao positioning and ultra-premium pricing across both consumer and professional channels.
• Domori: Italian chocolate maker specializing in rare Criollo cacao varieties with a heritage-vintage product approach. Direct peer to To'ak's single-appellation, terroir-driven positioning with Ancient Nacional cacao.
• Dandelion Chocolate: San Francisco-based bean-to-bar maker focused on single-origin cacao with direct-trade farmer relationships and prominent storytelling. Shares To'ak's bean-to-bar craft approach, direct-trade ethics, and consumer education emphasis.
• Mast Brothers: Pioneer American craft bean-to-bar chocolate brand emphasizing origin, ingredient sourcing, and brand storytelling. Direct peer in the craft bean-to-bar category with similar premium positioning and DTC distribution model.
• Askinosie Chocolate: American single-origin bean-to-bar maker with direct-trade relationships paying premium prices to farmers. Aligns with To'ak's farmer-first sourcing model and small-batch craft production.
• Michel Cluizel: Long-established French single-origin chocolate maker with plantation-specific Grand Cru ranges. Mirrors To'ak's vintage-style appellation approach and ultra-premium tier positioning.
• Vosges Haut-Chocolat: American luxury chocolate maker known for adventurous flavor infusions and premium positioning in gifting channels. Parallels To'ak's Alchemy collection philosophy of pairing chocolate with unusual, globally sourced ingredients.

Broad incumbents

• Valrhona: Major French premium chocolate maker with broad portfolio serving both pâtissiers and luxury retail. Comparable in premium chocolate positioning and B2B food-service channels, but operates at much larger scale across many cacao origins rather than specializing in a single heirloom variety.
• Lindt & Sprüngli: Global premium chocolate powerhouse with broad product range and worldwide retail distribution. Comparable as a premium-luxury chocolate brand but operating at mass-premium scale across many categories versus To'ak's narrow ultra-luxury focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ToakChocolateOfficial/videos
• Facebookfacebook.com/toakchocolate
• LinkedInlinkedin.com/company/toakchocolate
• Instagraminstagram.com/toakchocolate/?hl=en
• TikToktiktok.com/@toakchocolate?_r=1&_t=ZN-94nXf524zOo
• Xx.com/toakchocolate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about To'ak