Miraka
Miraka is a New Zealand Māori-owned dairy processor operating the world's first geothermal-powered dairy plant at Mokai, exporting premium UHT milk, milk powders, frozen cream, and frozen milk concentrate to over 17 countries for international food manufacturers and private-label brands.
- Company typePrivate
- Founded2010
- HeadquartersTaupo, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Miraka does
Miraka Ltd is a New Zealand-based, Māori-owned dairy processing company headquartered in Taupo with its flagship manufacturing plant at Mokai, 30 kilometres northwest of Taupo. Founded in 2010 and in production since 1 August 2011, Miraka operates a single integrated processing facility described as the world's first dairy processor to use renewable geothermal energy for process heat, drawing steam from Tūropaki Power Station and emitting 92% less manufacturing CO2 than coal-fired factories. The company processes more than 300 million litres of milk per year from approximately 100 farmer suppliers within a 100-kilometre radius, paying farmgate milk prices tied to the 2024/25 forecast of NZD $9.60/kg MS mid-point and offering up to NZD $0.20/kg MS additional premium under the Te Ara Miraka on-farm excellence programme launched in 2015.
Miraka's product portfolio comprises UHT 250ml milk, UHT and ESL bag-in-a-box milk drinks, frozen milk concentrate, whole/skim/A2 milk powders (including instantised, vitaminised and fortified variants) and frozen cream, exported to more than 17 countries via direct international B2B sales and contract or private-label manufacturing. Multilingual product catalogues (English, Korean, Mandarin) and channel partners support food manufacturer, food service, hospitality, retail, and out-of-home consumption customers. Supporting assets include the My Miraka authenticated farmer supplier portal and the Aorangi green hydrogen dual-fuel milk collection tanker (NZ's first, launched 4 September 2024 with Central Transport Ltd and Halcyon Power), which cuts milk collection CO2 emissions by approximately 35% per vehicle.
Revenue is generated through volume-based sale of dairy ingredients and consumer products, with customisation premiums for A2 beta casein, low-fat, high-protein, vitaminised and grass-fed variants. The business model is anchored in low-carbon geothermal processing, Māori values-based ESG positioning (B Corp certified March 2024, Toitū CarbonReduce certified 2023, FSSC-22000), and a long-term farmer supplier relationship under Te Ara Miraka (more than NZD $25 million paid in premiums since 2015). On 1 September 2025, Miraka announced an agreement under which Open Country Dairy would acquire 100% of the company, integrating Miraka into a larger NZ-owned dairy network while Miraka retains its name and brand and routes sales enquiries through [email protected].
Miraka firmographics
Firmographics- Name
- Miraka
- Legal name
- Miraka Ltd
- Website
- https://miraka.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Miraka is a New Zealand Māori-owned dairy processor operating the world's first geothermal-powered dairy plant at Mokai, exporting premium UHT milk, milk powders, frozen cream, and frozen milk concentrate to over 17 countries for international food manufacturers and private-label brands.
- Ownership category
- akta.pro rank
Where Miraka is headquartered
LocationHeadquarters
- HQ city
- Taupo
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Miraka business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Bulk dairy ingredient and consumer product export sales: Miraka manufactures and exports a portfolio of premium dairy products — whole milk powder, skim milk powder, A2 milk powder, UHT 250ml milk, frozen cream, frozen milk concentrate, and bag-in-a-box — to more than 17 countries. Revenue is generated through volume-based sale of these manufactured dairy products to international food manufacturers, private-label brands, food service, hospitality, and retail customers. Sales are now routed through [email protected] post-acquisition.
- Contract / private-label manufacture: Miraka offers customised contract manufacturing including private label UHT & ESL milk drinks, bag-in-a-box, frozen milk concentrate, and customised milk powders. Customers specify attributes such as low fat / full fat, A2 beta casein protein, high protein, or vitaminised formulations, with low-carbon processing and 12-24 month ambient or chilled shelf life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | 2024/25 season milk price (base) - $8.25/kg MS plus up to $0.20/kg MS Te Ara Miraka premium (total $8.42/kg MS at full premium). |
| Unit Pricing | Annual | 2024/25 season updated milk price forecast - $9.17/kg MS (October 2024). |
| Unit Pricing | Annual | 2024/25 season updated milk price mid-point - $9.60/kg MS (range $9.10-$10.10), overall forecast $9.77/kg MS including incentives (December 2024). |
| Unit Pricing | Annual | 2025/26 season opening forecast - $9.85/kg MS mid-point (range $8.85-$10.85), $10.02/kg MS including average Te Ara Miraka premium. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Miraka product offering
Product offeringCore offering
Miraka manufactures and exports premium dairy products — UHT 250ml milk, UHT & ESL Bag-in-a-Box milk drinks, frozen milk concentrate, whole/skim/A2 milk powders, and frozen cream — from its geothermal-powered Mokai plant to food manufacturers, private-label brands, food service, hospitality, and retail customers in more than 17 countries. The company also offers customised contract and private-label dairy manufacturing built around its low-carbon processing base, and operates the Te Ara Miraka on-farm excellence programme and My Miraka Suppliers Portal supporting its ~100 NZ farmer suppliers.
Product overview
Miraka operates a single integrated low-carbon dairy processing business rather than a multi-product SaaS platform. Its offering centres on the Mokai dairy plant (30 km north-west of Taupō, New Zealand) — the world's first dairy processor powered by renewable geothermal energy, emitting 92% less manufacturing CO2 than coal-fired plants. Miraka's product portfolio consists of five physical dairy product lines: UHT 250ml milk, UHT & ESL Bag-in-a-Box milk drinks, Frozen Milk Concentrate, Milk Powders (Whole, Skim and A2), and Frozen Cream — exported to more than 17 countries, plus a Contract Manufacture service built around the same low-carbon processing base. Supporting the dairy operations, the My Miraka Suppliers Portal is the authenticated digital platform serving ~100 farmer suppliers, while Te Ara Miraka is the company's on-farm excellence programme that ties farmer premium payments (up to NZD $0.20/kg MS) to sustainability, animal welfare, people development, and milk quality performance. Miraka also operates the Aorangi green hydrogen dual-fuel milk collection tanker (NZ's first) in partnership with Central Transport Ltd and Halcyon Power as part of its Rural Hydrogen Hub, and targets 100% renewable energy by 2030. As of September 2025, Miraka agreed to be acquired by Open Country Dairy while continuing to operate under its own brand.
Differentiator
Problem solved
Functional benefit
Products and services
- UHT 250ml Milk
Quantifiable outcome
- 92% fewer manufacturing CO2 emissions than coal-fired factories (equivalent to removing ~5,000-7,000 cars from NZ roads annually).
- +6 more outcomes
Companies that use Miraka
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Miraka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Miraka partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Open Country DairyflagshipOn 1 September 2025, Miraka announced that Open Country Dairy would acquire 100% of the company (described in news as a fire sale by Open Country Doni). The acquisition combines Miraka's high-quality NZ milk, established supplier base and customer relationships with Open Country Dairy's scale, network and global market reach. Miraka continues to operate under its own name and brand.
- Central Transport Ltd (CTL)coreExclusive milk tanker transport supplier to Miraka with an 80-truck fleet. Joint partner with Miraka and Halcyon Power in the Rural Hydrogen Hub (established 2023) and deployment of NZ's first green hydrogen dual-fuel milk collection tanker launched 4 September 2024.
- Halcyon Power / Tūaropaki TrustcoreHalcyon Power is a joint venture of Japan's Obayashi Corporation and Tūaropaki Trust operating NZ's first commercial-scale green hydrogen plant, supplying green hydrogen to Miraka's dual-fuel milk tanker from a facility adjacent to the Miraka dairy plant. Tūaropaki Trust is also a cornerstone founding shareholder of Miraka and provides geothermal steam via Mokai Power Station.
- Farmlands Co-operativecoreFarmlands and Miraka partnered to provide Miraka farmer-supplier shareholders with special Miraka pricing on Farmlands accounts, access to Technical Field Officers, agronomy and nutrition specialists, digital farmer portal, Card Partner discounts across 7,000+ locations, and discounted fuel. Launched at Taupō and Rotorua Farmlands stores.
- B Lab Australia & Aotearoa New ZealandflagshipB Corp certification partner that independently verified Miraka against high environmental and social standards in March 2024; joined a community of 150 NZ Certified B Corps and 8,000+ global B Corps. B Lab CEO Andrew Davies spoke publicly about the alignment between Te ao Māori and B Corp values.
- Global Dairy NetworkcoreTrading partner and founding shareholder of Miraka; co-founded by the late Colin Jones ONZM (NZ dairy leader who passed 1 January 2025). Co-founder and Executive Director of Global Dairy Network contributed significantly to NZ dairy trade development.
- Wairarapa Moana IncorporationcoreCornerstone founding shareholder of Miraka with multiple farm suppliers (WMI 301, 303, 304, 307, 311) that achieved Te Ara Miraka excellence and grade-free status. Champions riparian planting to protect water quality and is a finalist for the prestigious Ahuwhenua Trophy.
- Smear your Mea TrustminorMiraka is the key sponsor of the 2023 Smear your Mea cervical and prostate cancer screening awareness campaign. Miraka organised community events in Taupō and Tokoroa in February 2023 during the Wellington-to-Auckland cycle supporting Te Matatini 2023.
- Employers and Manufacturers Association (EMA) and ACC (Project Whakahaumaru)minorMiraka collaborates with EMA and other manufacturers on Project Whakahaumaru, a nationwide industry-led action plan to reduce workplace harm, supported by ACC. Miraka staff featured in a video survey to gather sector feedback.
- Kids Greening Taupō and Tūaropaki Native Plant NurseryminorCollaboration on the Mokai Community Planting Day (May 2024) at Mokai, with tamariki from Whakamaru and Tirohanga schools planting 1,400 native shrubs along the banks of a local stream.
- Mataura Valley Milk / a2 Milk Company (predecessor acquisition context)minorNZ Herald (Sept 2025) notes that Open Country Dairy's acquisition of Miraka followed a recent acquisition of Mataura Valley Milk from The a2 Milk Company by the same buyer.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Miraka competitors and assessment
Company assessmentDirect peers
- Open Country Dairy: Miraka's parent company and acquirer as of 1 September 2025. Open Country Dairy is a major NZ dairy processor and exporter, sharing the same low-carbon B2B export model, powder/UHT/frozen cream product portfolio, and global private-label customer base — direct competitor pre-deal and now parent.
- Synlait Milk: NZ-based dairy processor of similar size and product mix (UHT, milk powders including A2, cream, infant formula contract manufacturing) competing for premium international B2B and private-label customers. Comparable in scale, B2B GTM motion, and focus on differentiated/specialty milk products.
- Tatua Dairy Co-operative: NZ specialty dairy processor focused on value-added dairy ingredients (caseinates, whey proteins, specialty milk powders) for global B2B customers. Comparable in product differentiation strategy, premium B2B positioning, and NZ-based export operations.
- Westland Milk Products: South Island NZ dairy processor (now owned by Yili) producing milk powders, UHT, butter, and specialty ingredients for global B2B markets. Directly comparable in product mix, scale, and export orientation, with a different ownership/strategic context.
- Mataura Valley Milk: NZ specialty dairy processor (formerly a2 Milk Company subsidiary) also recently acquired by Open Country Dairy. Closely comparable to Miraka in size, product portfolio (milk powders, UHT), B2B GTM, and now the same corporate parent — providing a parallel acquisition precedent.
Broad incumbents
- Fonterra Co-operative Group: NZ's largest dairy cooperative and the world's largest dairy exporter. Fonterra operates the full dairy ingredient and consumer products portfolio (milk powders, UHT, cream, cheese) across 100+ markets, with growing low-carbon processing investments — the dominant incumbent competing for the same B2B and private-label export customers as Miraka.
- Lactalis: World's largest dairy company, with extensive global UHT, milk powder, cream and ingredient operations. Overlaps with Miraka across private-label UHT and milk powder categories, and competes for large international B2B tenders.
- Arla Foods:
Emerging players
- The a2 Milk Company: NZ-founded A2 beta casein dairy company with a global premium brand and Asia-led distribution. A2 Milk is a downstream customer/competitor in A2 ingredients that overlap directly with Miraka's A2 milk powder and UHT capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Miraka social profiles
Digital presenceMiraka compliance and trust
Trust signalCompliance3 records
Miraka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miraka leadership team
Management profileNumber of profiles
Profiles8 records
Miraka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miraka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miraka
What does Miraka do?
Miraka manufactures and exports premium dairy products — UHT 250ml milk, UHT & ESL Bag-in-a-Box milk drinks, frozen milk concentrate, whole/skim/A2 milk powders, and frozen cream — from its geothermal-powered Mokai plant to food manufacturers, private-label brands, food service, hospitality, and retail customers in more than 17 countries. The company also offers customised contract and private-label dairy manufacturing built around its low-carbon processing base, and operates the Te Ara Miraka on-farm excellence programme and My Miraka Suppliers Portal supporting its ~100 NZ farmer suppliers.
Is Miraka a public or private company?
Miraka is a private company. It is classified as corporate owned and is currently acquired.
When was Miraka founded?
Miraka was founded in 2010. It employs 51 to 100 people.
Where is Miraka based?
Miraka is headquartered in Taupo, New Zealand, in the Oceania region.
How does Miraka make money?
Two revenue lines are on record. Bulk dairy ingredient and consumer product export sales are the primary driver. The others are contract / private-label manufacture.
Who are Miraka's main competitors?
Direct peers on record are Open Country Dairy, Synlait Milk, Tatua Dairy Co-operative, Westland Milk Products and Mataura Valley Milk. Broad incumbents are Fonterra Co-operative Group, Lactalis and Arla Foods. The a2 Milk Company is listed as an emerging player.
Does Miraka have an API?
No public API is recorded for Miraka.