What Azets does

Azets is an international accountancy and business advisory group headquartered in London that delivers regulatory-driven professional services to small and medium enterprises (SMEs). Core offerings span accounting and bookkeeping, tax services (personal, corporate, employment, and inheritance), audit and assurance, corporate finance and transaction advisory, restructuring and insolvency, and wealth management. The firm differentiates via specialist expertise in Making Tax Digital (MTD) compliance advisory — where it holds the position of UK's #1 adviser for MTD for Income Tax — and operates in eight countries (UK, Ireland, Finland, Norway, Sweden, Denmark, Romania) with sub-brands such as Blick Rothenberg retained within the group.

The business model is professional services fee-based, with bespoke quote-based pricing that varies by client size, service complexity, and engagement scope. Revenue derives from ongoing client relationships (compliance, payroll, annual accounts) supplemented by project-based engagements for corporate finance, restructuring, and specialized advisory work. Services are delivered through 60 UK office locations by approximately 4,000 local professionals, serving 80,000+ UK clients and 100,000+ clients globally. The go-to-motion combines organic local relationship management with an active roll-up acquisition strategy, having completed over 100 acquisitions to date.

Azets is a private limited company (Azets Holdings Ltd.) co-owned equally by private equity firms PAI Partners and Hg following PAI's June 2023 entry as co-investor. The firm is ISO 27001 certified for information security and is regulated by the Institute of Chartered Accountants in England & Wales. The technology stack combines specialist accounting software (notably Xero as official UK partner) with digital advisory tools, though no proprietary AI/ML platform is identified in available disclosures. Reported revenue stood at approximately £700 million as of 2023, with regional growth (Scotland +30% over two years) and continued senior hiring signaling an active expansion phase.

Name

Azets

Legal name

Azets Holdings Ltd.

Website

https://azets.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Azets is a UK-based accountancy and business advisory firm serving small and medium enterprises with accounting, tax, audit, corporate finance, restructuring, and wealth management services delivered through 60 UK offices by approximately 4,000 professionals to over 100,000 clients globally.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

akta.pro secondary industries

Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK), Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

Keywords

• Accountancy services
• Business advisory
• Tax compliance
• Audit assurance
• Corporate finance advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Accountancy and Advisory: Azets generates revenue through providing accounting, tax, audit, corporate finance, and business advisory services to SMEs. Revenue is derived from ongoing client relationships with professional fees, supplemented by project-based engagements for corporate finance, restructuring, and specialized advisory work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Azets provides accountancy and business advisory services to small and medium-sized enterprises (SMEs), including accounting and bookkeeping, tax compliance and planning, audit and assurance, corporate finance (M&A and due diligence), restructuring and insolvency, wealth management, and specialist Making Tax Digital (MTD) compliance advisory. Services are delivered locally through a 60-office UK network backed by international scale, supported by progressive technology and a strategic Xero partnership.

Product overview

Azets is an international accountancy and business advisory group that provides a comprehensive portfolio of professional services to SMEs. The offering is organized as a multi-service professional services firm rather than a software platform — combining accounting and bookkeeping, tax services (personal, corporate, and employment tax), audit and assurance, corporate finance (M&A and transaction advisory), restructuring and insolvency, and wealth management. The firm differentiates through specialist expertise in Making Tax Digital (MTD) compliance advisory and progressive technology adoption. Services are delivered through a network of 60+ UK offices by approximately 4,000 local experts backed by international scale across 8 countries, serving 100,000+ clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• Blick Rothenberg: A member of the Azets Group network

Products and services

• Accounting and Bookkeeping Services

Quantifiable outcome

• Supporting over 100,000 clients globally and 80,000+ UK clients
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• XerocoreTechnology or IntegrationXero is Azets' official UK partner and preferred MTD adviser. Azets works with Xero on the largest cohort of MTD pilot clients and has over 1,000 Xero advisers. The partnership enables provision of cloud accounting software and MTD compliance services to clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crowe UK: Crowe UK is the UK member of Crowe Global, a top-10 accounting network with strong mid-market focus. Directly comparable to Azets in serving SMEs and PE-backed companies with audit, tax, advisory, and corporate finance services.
• Grant Thornton UK: Grant Thornton UK is one of the leading mid-tier accounting and advisory firms in the UK serving SMEs, mid-market, and PE-backed clients. Directly comparable to Azets across audit, tax, advisory, corporate finance, and restructuring services with multi-office UK coverage.
• Moore Kingston Smith: Moore Kingston Smith is a UK top-20 accountancy and advisory firm serving SMEs, family businesses, and mid-market clients. Comparable to Azets in delivering accountancy, tax, audit, and advisory services with a regional UK office network.
• Forvis Mazars UK: Forvis Mazars is a major international mid-tier audit, tax, and advisory firm operating extensively in the UK. Directly comparable to Azets across the full mid-tier advisory stack including audit, tax, corporate finance, and consulting for SME and mid-market clients.
• Blick Rothenberg: Blick Rothenberg is already a sub-brand of Azets Group providing private client and SME tax, audit, and advisory services in London. Most directly comparable to Azets as a UK chartered accountancy serving high-net-worth individuals and owner-managed businesses.
• MHA (formerly MacIntyre Hudson): MHA is a UK top-10 accountancy group providing audit, tax, advisory, and consulting services to SMEs and mid-market clients. Comparable to Azets as a PE-backed (Bain Capital) mid-tier UK accountancy platform pursuing an active acquisition strategy.
• Saffery Champness: Saffery Champness is a UK top-20 chartered accountancy firm providing audit, tax, advisory, and corporate finance services to private clients, SMEs, and mid-market businesses. Comparable to Azets across the mid-tier UK accountancy market.
• PKF Smith Cooper: PKF Smith Cooper is a UK mid-tier accountancy and advisory firm providing audit, tax, corporate finance, and business advisory services. Comparable to Azets in targeting owner-managed businesses and SMEs across regional UK markets.
• RSM UK: RSM UK is the UK member of RSM International, a leading global mid-tier audit, tax, and consulting network. Closely comparable to Azets in targeting mid-market companies with audit, tax, corporate finance, and consulting services delivered through regional offices.
• BDO UK: BDO UK is the UK arm of BDO Global, the world's fifth-largest accounting network. Directly comparable to Azets as a mid-tier accountancy and business advisory firm serving SMEs and mid-market clients across audit, tax, corporate finance, and advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrefDxaItg-tsDtj8KSCTiQ
• LinkedInlinkedin.com/company/azets
• Instagraminstagram.com/azets_uk
• Xx.com/AzetsUK
• Facebookfacebook.com/AzetsUK

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azets