Name

Zaozuo

Legal name

深圳造作家居科技有限公司

Website

https://zaozuo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Zaozuo (造作新家) is a privately-held Chinese direct-to-consumer designer furniture and home furnishings brand, selling sofas, beds, dining, cabinets, lighting, and accessories via zaozuo.com, a mobile app, and nationwide retail showrooms across China. It targets middle-to-upper-middle-class urban consumers seeking contemporary, space-efficient furniture.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Product Sales: One-time purchase model for designer furniture and home furnishings including sofas, beds, tables, storage units, and home accessories. Products are sold at various price points with starting prices ranging from ¥1800 to ¥21600.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Zaozuo designs, manufactures, and retails its own brand of contemporary designer home furnishings directly to Chinese consumers. Its portfolio spans fabric sofas, leather sofas, beds and mattresses, dining tables and chairs, side and coffee tables, cabinetry, lighting, and home accessories, organized into branded series such as Art Museum (Nordic style), Zhuque (master-designed cabinets), and Liufang (imported solid wood). Products are sold through the proprietary zaozuo.com e-commerce platform and nationwide physical retail stores, with starting prices ranging from ¥240 to ¥21,600.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabric Sofa Series (布艺沙发系列) A collection of fabric-upholstered designer sofas sold direct-to-consumer via zaozuo.com and physical stores, targeted at Chinese consumers furnishing living rooms with modern, space-conscious seating.
• Leather Sofa Series (真皮沙发系列) Premium genuine leather and electric leather sofas marketed under the "Leather Art" (真皮艺术) category, for higher-end living room seating.
• Bed & Mattress Series (床具系列) Solid wood, upholstered, velvet, electric and floating beds across multiple price tiers, paired with branded mattresses, for primary bedrooms in urban homes.
• Zhuque Series Cabinets (朱雀系列柜体) A premium master-designed storage and dining cabinet collection, including side cabinets, wardrobes, entryway cabinets, TV cabinets, and a wide-leaf dining table, marketed as a comprehensive whole-home solution.
• Art Museum Series (美术馆系列) A light Nordic-style furniture series under the 美术馆™ (Art Museum) trademark, providing TV cabinets, display cabinets, sideboards, chests of drawers, side tables, dressing tables, and coat racks for compact urban interiors.
• Liufang Series Cabinets (流方系列柜体) A premium solid-wood furniture series using pure imported solid wood (纯进口实木), marketed as durable, finely crafted pieces for whole-home furnishing.
• Dining Series (餐桌椅系列) A complete dining furniture line combining solid wood tables (including trademarked Freeform Table® and Waquel Long Table®) and trademarked ergonomic chairs such as the 8-Point Solid Wood Soft Chair® and Los Angeles Soft Chair®, targeted at family dining spaces.
• Side Table & Coffee Table Series (茶几及边桌系列) A range of solid wood and design-driven side tables and coffee tables for living rooms, including the Burgundy Side Table, Wide Leaf Coffee Table, Baoshi Solid Wood Coffee Table, Art Museum Coffee Table, and Flying Bird Solid Wood Coffee Table.
• Mattress & Bedroom Accessories (床垫及卧室配具) Branded mattresses, bedside tables, and trademarked bedding sets and pillows (New Brocade Color™ high-count 4-piece bedding set, New Spruce™ Tencel 4-piece set, Hidden Pillow Core) completing the bedroom assortment.
• Lighting Series (灯具系列) Designer pendant lighting including the Olive, Mist, and Lily of the Valley pendant lights for ambient home illumination.
• Home Accessories (家居小物) Small-scale home lifestyle accessories such as the trademarked Zaozuo Tea Flower Bowl Set™, intended to complement the furniture collections.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Broad incumbents

• KUKA Home (顾家家居): KUKA Home is one of China's largest furniture manufacturers and retailers, offering sofas, beds, and home furnishings at scale. It competes broadly with Zaozuo but with mass-market positioning and a much wider store footprint.
• Quanyou Home (全友家居): Quanyou Home is a major mass-market Chinese furniture brand with deep retail penetration. It competes with Zaozuo for residential furniture spend but targets a lower price tier.
• Easyhome (居然之家): Easyhome is a leading Chinese offline home-furnishings retail platform with nationwide mall-style store locations. It competes with Zaozuo for in-store furniture discovery but is a marketplace model rather than a DTC brand.
• Red Star Macalline (红星美凯龙): Red Star Macalline is China's largest offline home-furnishings retail platform, hosting hundreds of furniture brands. It overlaps with Zaozuo's physical retail ambitions at the mall-format level.
• IKEA China: IKEA operates large-format stores and e-commerce across China, competing for share of urban furniture spend. Its flat-pack self-service model is structurally different from Zaozuo's designer brand and installation-led approach.

Direct peers

• QuMei Home (曲美家居): QuMei Home is a Chinese furniture retailer with designer-positioned, custom, and modular lines that closely parallel Zaozuo's positioning and modern design-led assortment.
• Lin'S Home (林氏家居): Lin'S Home is a leading Chinese DTC furniture and home furnishings brand with strong e-commerce and nationwide physical retail. It directly competes with Zaozuo using a comparable omnichannel model, though with a broader mass-market price point.
• Sleemon (喜临门 / Mlily): Sleemon is a major Chinese mattress and bedroom-furniture brand competing in the same premium home category as Zaozuo, with comparable e-commerce and physical-store distribution.
• De Rucci / Mousse (慕思): De Rucci (Mousse) is a premium Chinese mattress and sleep-product brand that competes with Zaozuo for middle-to-upper-middle-class Chinese consumers seeking quality designer home goods.
• MUJI China (无印良品): MUJI China sells minimalist home furnishings, storage, lighting, and small furniture, directly overlapping with Zaozuo on Nordic-inspired aesthetics and aspirational mid-market positioning.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaozuo