East Forged
East Forged is an Australian premium cold brew nitro tea company producing three canned SKUs (Black Tea & Yuzu, Green Tea & Pitaya, White Tea & Calamansi) sold via DTC e-commerce, a subscription model, and 200+ Australian stockists including David Jones, serving health-conscious and low/no-alcohol consumers.
- Company typePrivate
- Founded2020
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What East Forged does
East Forged Pty Ltd is an Australian cold brew nitro tea company founded in 2020 by World Tea Brewing Champion Tania Stacey and tea specialist Kym Cooper, headquartered in Robina, Queensland with a 1-10 person team. The company produces three premium 250ml canned SKUs — Australian Black Tea & Yuzu, Australian Green Tea & Pitaya, and White Tea & Calamansi — using a proprietary three-day cold brew process on whole-leaf tea combined with nitrogen infusion technology adapted from craft brewing to deliver a creamy, cascading-pour beverage containing approximately 0.3g sugar and 2-4 calories per can.
The business operates a hybrid go-to-market model combining a Shopify-powered direct-to-consumer e-commerce site (eastforged.com) with subscription bundles (6, 15, and 30-can packs; A$37–A$99) and a retail distribution network of over 200 Australian stockists, anchored by David Jones and independent grocery chains (Friendly Grocer, IGA, Cellars). Marketing is multi-channel across content (tea education blog 'Spills'), Instagram, Facebook, TikTok, YouTube, Pinterest, X, email, and an affiliate program, supported by an in-person workshops offering conducted by the founder-champions.
East Forged generates revenue through one-time DTC purchases, recurring subscriptions, and wholesale to specialty retailers, targeting two primary segments: health-conscious consumers seeking low-sugar functional beverages and the growing 'NoLo' (low/no alcohol) consumer cohort using nitro tea as a sophisticated non-alcoholic social alternative. The company has raised approximately A$1.5M from Vietnam's TTC AgriS via its venture arm GMAA (September 2024) plus A$225K from the Australian Government (November 2025), and has signalled expansion into Japan and South Korea. The business carries no AI/ML capability footprint — its technology moat is in food science and process IP rather than software.
East Forged firmographics
Firmographics- Name
- East Forged
- Legal name
- East Forged Pty Ltd
- Website
- https://eastforged.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- East Forged is an Australian premium cold brew nitro tea company producing three canned SKUs (Black Tea & Yuzu, Green Tea & Pitaya, White Tea & Calamansi) sold via DTC e-commerce, a subscription model, and 200+ Australian stockists including David Jones, serving health-conscious and low/no-alcohol consumers.
- Ownership category
- akta.pro rank
East Forged industry classification
Industry- Product category
- Cold Brew Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Tea Manufacturing (AFAFADAI)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Tea (CRADAHAD), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Tea Blending & Flavoring (AFAFADAG)
Keywords
Where East Forged is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
East Forged business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through eastforged.com with multiple bundle sizes (6-pack, 15-can, 30-can cartons). Free shipping in Australia with subscription option for recurring purchases.
- Retail Distribution: Sales through specialty retail partners including David Jones, Friendly Grocer, IGA, and Cellars across Australia. Over 200 stockists nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6 Can Gift Pack - Illustrated |
| Unit Pricing | Pay-as-you-go | 15 Can All Flavour Combo |
| Unit Pricing | Pay-as-you-go | 30 Can All Flavour Combo |
| Unit Pricing | Pay-as-you-go | Single Flavour 30 Cans |
| Unit Pricing | Pay-as-you-go | East Forged Branded Glass Set |
| Subscription | Monthly | Subscription Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
East Forged product offering
Product offeringCore offering
East Forged manufactures and sells nitro-infused cold brew tea in 250ml cans across three signature flavors: Australian Black Tea & Yuzu, Australian Green Tea & Pitaya, and Australian White Tea & Calamansi. Products are packaged in 6-can, 15-can, and 30-can configurations, with or without flavor combinations, and are sold direct-to-consumer online, through subscriptions, and via retail channels.
Product overview
East Forged is an Australian cold brew nitro tea company founded in 2020 by World Tea Brewing Champion Tania Stacey and tea specialist Kym Cooper. The core product line consists of three nitro cold brew tea flavors: Australian Black Tea & Yuzu, Australian Green Tea & Pitaya, and Australian White Tea & Calamansi, all packaged in 250ml cans featuring nitrogen infusion for a creamy, beer-like texture. Products are sold through multiple packaging options including individual 15-can and 30-can cartons, mixed variety packs (Gift Pack, All Flavour Combos), and the award-winning Low & No Masters collection. The company also offers branded glassware and tea education workshops. East Forged differentiates through premium Australian-grown tea leaves, a three-day cold brew process, nitrogen infusion technology, and no added sugar or sweeteners. The product portfolio positions the brand in the premium non-alcoholic (NoLo) beverage segment as an alternative to beer and sugary drinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Australian Black Tea & Yuzu
Quantifiable outcome
- 140% year-on-year production growth reported in 2026
- +3 more outcomes
Companies that use East Forged
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
East Forged technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
East Forged partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
East Forged competitors and assessment
Company assessmentBroad incumbents
- Arizona Iced Tea: Mass-market canned RTD tea incumbent with significant global distribution; represents the category baseline and the price/value competitor that East Forged must differentiate against.
- Ito En: Global RTD tea incumbent and owner of the Oi Ocha brand; a direct product category competitor that illustrates the scale East Forged would need to match in Japan and South Korea.
- Lipton (Unilever): Global mass-market RTD tea incumbent that defines the mainstream category shelf; relevant as the dominant competitor East Forged explicitly positions itself against in the value proposition.
Direct peers
- T2 Tea: Australian premium tea brand offering loose-leaf, bagged, and ready-to-drink tea products; directly comparable as a domestic specialty tea house extending into RTD formats with a similar premium positioning.
- StrangeLove Beverage Co. Australian premium mixer and functional beverage brand positioned for the NoLo and cocktail occasion; comparable as a domestic premium canned beverage brand targeting sophisticated alcohol-alternative occasions.
- Tealeaves: Premium specialty tea company offering whole-leaf teas, RTD formats, and a B2B hospitality program; comparable on craft sourcing, direct farmer relationships, and premium positioning.
- Up Tea: Specialist RTD tea brand with low/no sugar formulations and natural caffeine positioning; comparable as a direct product category competitor in premium chilled tea.
- Remedy Drinks: Australian premium functional and NoLo beverage brand using kombucha, switchel, and low-sugar formulations; directly comparable as a domestic premium non-alcoholic beverage brand with retail distribution and a health-conscious value proposition.
Emerging players
- Chamellia: Premium bottled/RTD cold tea brand with a similar low-sugar, clean-label proposition; directly comparable as a small-scale craft cold tea brand competing for the same premium chilled tea occasion.
Regional players
- Pressed Juices: Australian premium cold-pressed juice and functional beverage brand with national retail and DTC presence; comparable as a domestic premium cold-processed beverage peer competing for the same health-conscious shopper.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
East Forged social profiles
Digital presenceEast Forged compliance and trust
Trust signalCompliance1 record
East Forged financial estimates
Financial estimateRevenue estimate
Valuation estimate
East Forged leadership team
Management profileNumber of profiles
Profiles2 records
East Forged funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East Forged M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East Forged
What does East Forged do?
East Forged manufactures and sells nitro-infused cold brew tea in 250ml cans across three signature flavors: Australian Black Tea & Yuzu, Australian Green Tea & Pitaya, and Australian White Tea & Calamansi. Products are packaged in 6-can, 15-can, and 30-can configurations, with or without flavor combinations, and are sold direct-to-consumer online, through subscriptions, and via retail channels.
Is East Forged a public or private company?
East Forged is a private company. It is classified as venture growth investor backed and is currently operating.
When was East Forged founded?
East Forged was founded in 2020. It employs 1 to 10 people.
Where is East Forged based?
East Forged is headquartered in Brisbane, Australia, in the Oceania region.
How does East Forged make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are East Forged's main competitors?
Broad incumbents on record are Arizona Iced Tea, Ito En and Lipton (Unilever). Direct peers are T2 Tea, StrangeLove Beverage Co., Tealeaves, Up Tea and Remedy Drinks. Chamellia is listed as an emerging player. Pressed Juices is listed as a regional player.
Does East Forged have an API?
No public API is recorded for East Forged.
What industry is East Forged in?
East Forged's product category is Cold Brew Tea. Its primary akta.pro industry code is AFAFADAI, Ready-to-Drink (RTD) Tea Manufacturing, with a secondary code of CRADAHAD, Ready-to-Drink (RTD) Tea. Its NAICS code is 311920 and its SIC code is 2080.