Golf Post

What Golf Post does

Golf Post AG operates a multi-country digital golf media and community platform headquartered in Köln, Germany. The company aggregates live tournament scoring, editorial news, official rankings (OWGR, Rolex Women's World, FedEx Cup, Race to Dubai, Korn Ferry, Challenge Tour/Road to Mallorca), an equipment catalog, a golf course/hotel/destination directory, and user-generated community content (blogs, reviews, tips with disclosed player handicaps). The underlying technology is a multi-tenant, multi-language web platform serving 15+ localized country editions — DACH (Germany, Austria, Switzerland), broader Europe (UK, Ireland, France, Spain, Italy, Sweden, Netherlands), North America (US, Canada EN/FR), Oceania (Australia), and Africa (South Africa) — from a single codebase that ingests tour-level player data feeds and image CDNs. Coverage spans eight professional tours (PGA Tour, DP World Tour, LPGA Tour, LET, LIV Golf, Korn Ferry Tour, Challenge Tour, Champions Tour) plus Majors and WGC events, with leaderboards auto-refreshing every 30 seconds.

Name

Golf Post

Legal name

Golf Post AG

Website

https://golfpost.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf Post AG operates a multi-country online golf media and community platform serving 15+ localized editions across DACH, Europe, North America, Oceania, and Africa. It aggregates live tournament scoring, news, rankings, equipment, golf travel, and user-generated content, monetizing via a €59/year Premium subscription, advertising, and affiliate commerce.

Ownership category

akta.pro rank

Product category

Online Golf Media and Community

NAICS

Spectator Sports (71121), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf live scores
• Golf news media
• Golf community platform
• Golf travel content
• Golf equipment directory

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Golf Post Premium subscription: Annual paid subscription (Premium, 59€/year) providing ad-free reading, exclusive content, premium deals, BMW ticket access, and 50% greenfee discount on 1,400+ courses plus partner vouchers. Recurring annual billing.
2. Display and native advertising: Programmatic and direct ad placements across the site (homepage, leaderboards, article pages) with dedicated Mediadaten offering and a separate B2B portal at business.golfpost.com. Includes promotional placements for event tickets (BMW International Open) and equipment launches.
3. Affiliate and partner commerce (travel, equipment, hotels): Revenue share with travel operators (TUI MAGIC LIFE, DoubleTree by Hilton La Torre, Costa Navarino, Falkensteiner, Dolomitengolf Suites, Thailand golf packages), equipment brands (Alphard E-trolleys, Cleveland wedges, Mizuno drivers), and golf clubs offering greenfee deals. Operates shop.golfpost.de storefront and dedicated Deals/Erlebnisse blocks.
4. Sponsored/featured editorial and event coverage: Sponsored native content pieces (e.g., "Dein Style fürs Green", BMW International Open ticket promotion, "Highlight Produkt" product placements) and tournament coverage amplified by tour/media partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Golf Post operates a multi-language online platform and community that aggregates live tournament scoring across 8 professional tours, editorial golf news, equipment catalogs, golf travel/destination content, course and hotel directories, and user-generated community publishing for golfers. Its core consumer product is a freemium Premium subscription (€59/year) that removes ads and unlocks partner benefits such as 50% greenfee discounts on 1,400+ courses, exclusive vouchers, and BMW ticket giveaways. Monetization is completed via display and native advertising sold through a dedicated Business Center and an affiliate-driven e-commerce shop at shop.golfpost.de.

Product overview

Golf Post is a single integrated online platform ("Die Online-Plattform & Community für Golfer") that combines content, live data, commerce, and community for golfers. Its architecture is platform-plus-modules: a core Live Scoring / Livescores engine powers per-tournament leaderboards across PGA Tour, DP World Tour, LPGA Tour, LET, LIV Golf, Korn Ferry Tour, Challenge Tour, and Champions Tour; this core feeds into complementary modules — News, Rankings (OWGR, FedEx Cup, Race to Dubai, Rolex Women's World), Turnierkalender, Equipment Finder, Golf & Reisen (travel), and the Community surface (Feed, Blogs, Reviews, Autoren). A paid Premium 2026 subscription (59€/year) layers ad-free reading, greenfee discounts on 1,400+ courses and partner vouchers on top, while monetization is completed by a dedicated e-commerce Shop (shop.golfpost.de) and a B2B Business Center (business.golfpost.com). The offering is delivered in German (DACH primary) plus EN/FR/ES/IT/SV/NL editions, with a quiz product (Quiz des Tages) and newsletter suite (Telegramm, Wochenblick, Equipment Update, Reise Update) as engagement extensions.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Post Premium: Paid subscription tier (€59/year) offering ad-free reading, 50% green fee discounts on 1,400+ courses, exclusive partner vouchers, and premium content.

Products and services

• Golf Post Premium Annual paid membership product (€59/year) for individual golfers, providing ad-free reading, 50% greenfee discount on 1,400+ courses, exclusive partner vouchers, contests, and BMW ticket giveaways.
• Golf Post Shop Standalone e-commerce storefront at shop.golfpost.de where golfers can purchase golf equipment, apparel, and accessories from brands such as Alphard, Cleveland, and Mizuno.
• Golf Post Business Center B2B-facing portal (business.golfpost.com) where brands, tour sponsors, travel operators, equipment companies, and golf resorts can purchase display and native advertising, sponsored content, ticket promotions, and product placements, supported by a Mediadaten media kit.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Today's Golfer: Today's Golfer is the UK's leading golf media brand offering news, course reviews, equipment reviews, and travel content. Closely comparable to Golf Post as a country-leading golf publisher combining editorial content, community reviews, and affiliate commerce, but focused on the UK rather than DACH.
• Golfshake: Golfshake is a UK golf community and review platform with course reviews, a handicap tracker, and travel content. Highly comparable to Golf Post's community-led course review and tip-sharing model, though with stronger UK course-review focus and a handicap-tracking utility layer.
• Golf Magic: Golf Magic is a UK-based digital golf publisher covering news, equipment, instruction, and course reviews with an engaged community. Directly comparable to Golf Post in structure (digital publisher + community + commerce) but operates in the UK market.
• myGolf.de: myGolf.de is a German golf media and community platform offering news, course directory, and travel content for German-speaking golfers. Most directly comparable regional peer to Golf Post given shared DACH target market and content/community model.

Regional players

• Leading Golf (Albrecht Golf): Leading Golf is a German/European network of premium golf courses and golf hotels offering greenfee benefits and travel packages to golfers. Comparable to Golf Post's golf club/hotel directory and Premium greenfee discount model, but as a course/hotel operator rather than publisher.

Emerging players

• Arccos Golf: Arccos is a golf stat-tracking platform with sensor-based shot tracking, AI-powered caddie recommendations, and an active community. Comparable to Golf Post in addressing golfers' desire for data-driven improvement and community engagement, though with a hardware/sensor-led proposition.
• 18Birdies: 18Birdies is a mobile golf app combining GPS rangefinder, score tracking, stats, social/community features, and rewards. Comparable to Golf Post as a digital golf platform serving community + utility needs, but with a mobile-first, GPS-led product rather than web-led editorial.
• Golf Europe / Golf Punk: Golf Punk is a digital-first golf lifestyle publisher covering news, equipment, fashion, and travel with a younger-skewing audience. Comparable to Golf Post as a digital golf editorial and commerce platform, though with a distinct fashion/lifestyle angle rather than DACH-localized tournament coverage.

Broad incumbents

• Golf Digest: Golf Digest is one of the most established global golf media brands covering instruction, equipment, travel, and professional tournaments. Comparable to Golf Post as a multi-module golf content destination with subscription, merchandise and affiliate commerce, but with much larger scale and US-led audience.
• Golf.com (PGA Tour): Golf.com is the official digital media arm of the PGA Tour, providing news, live scoring, instructional content, equipment reviews, and travel coverage. It is the most direct broad incumbent to Golf Post in golf digital media, but operates at US/global scale with significantly greater resources.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Golf_Post
• Facebookfacebook.com/GolfPost
• LinkedInlinkedin.com/company/golf-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Post