What Awesome Merchandise does

Awesome Merchandise, operating commercially as Print.Inc, is a UK-based custom print and merchandise manufacturer founded in 2005 and headquartered at Park House, Clayton Wood Close, Leeds. The company runs a fully in-house production operation using B3 digital presses, 64-inch wide-format printers, screen printing, and foil printing equipment, producing custom clothing, drinkware, stickers, art prints, notebooks, packaging, and promotional merchandise from a single Leeds factory. All materials are positioned as carbon-captured, providing a sustainability-led differentiator across the product range.

The company serves a diversified base of customer segments including bands and the music industry, festivals and events, businesses needing branded merchandise, artists and creatives, breweries and cafes, venues, weddings, workwear buyers, universities and schools, and record labels. Distribution operates through two channels: a self-serve direct-to-consumer e-commerce storefront (print.inc) with pay-as-you-go unit pricing ranging from £5 individual products to £695 apparel bundles, and a B2B Trade Programme offering white-label shipping and trade discounts to creative professionals and print partners across Europe, covering over 1,000 custom print and packaging SKUs.

Revenue is generated entirely through one-time purchase transactions on custom-printed goods, with volume bundle pricing and trade discounts serving as the primary commercial levers. The legal entity is Involution Limited (UK Company Number 03833379), independently owned with no disclosed external investment beyond a 2018 funding round of approximately $865,020. The company employs 101-250 staff and is led by co-founder and CEO Luke Hodson and co-founder and commercial director Charlotte Scroggins.

Name

Awesome Merchandise

Legal name

Involution Limited

Website

https://awesomemerchandise.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Custom Printed Merchandise

NAICS

Printing and Related Support Activities (3231), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (45912)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Miscellaneous Publishing (2741)

akta.pro primary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

akta.pro secondary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Custom printing services
• Printed merchandise
• Promotional products
• Custom apparel
• Trade printing

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Printed Merchandise Sales: One-time purchase model for customized printed products including clothing, drinkware, stickers, print materials, and eco products. Customers pay per unit based on quantity and product type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Awesome Merchandise, trading as Print.Inc (legal entity Involution Limited), is a Leeds-based custom printing and merchandise manufacturer founded in 2005. The company produces personalised clothing, drinkware, stickers, art prints, notebooks, and other printed goods for individual consumers, businesses, and creative professionals via its Trade Programme. It operates an in-house production facility equipped with B3 digital presses and a 64-inch wide format printer, enabling short-run, on-demand customisation with carbon-captured sustainable materials.

Product overview

Print.Inc is a custom printing and merchandise company operated by Involution Limited, offering a comprehensive range of personalised products. The core offering spans multiple product categories: personalised clothing (T-shirts, hoodies, sweatshirts, workwear, headwear, bags), print products (art prints, notebooks, business cards, posters, flyers, greetings cards), drinkware (mugs, coasters, water bottles, tumblers), stickers (vinyl, paper, custom shaped, neon), and promotional merchandise (badges, patches, banners, koozies). The company operates B3 digital presses and 64-inch wide format printers, providing in-house production with a focus on creative, sustainable materials. Products are carbon captured and printed in Leeds, UK. They offer both individual consumer products and a trade programme for creatives and print professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Prints
• Custom Shaped Vinyl Stickers
• A5 Custom Saddle Stitched Notebooks
• Organic T-Shirts (Screen Printed)
• Tote Bags
• Foiled Art Prints
• Custom Printed Mugs
• Embroidered Beanies
• Round Badge Packs
• Coasters
• Insulated Tumbler
• Foiled Greetings Cards
• Trade Programme

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Trade Programme PartnerscoreChannel Partner/ Reseller/ DistributorTrade Programme offers white label shipping and trade discounts for creative professionals and print partners across Europe. Partners can access over 1000 custom print and packaging products with preferential pricing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CustomInk: CustomInk is a US-based leader in custom-printed apparel and accessories for groups, teams, and businesses. Directly comparable as a customer-facing custom print platform with self-serve design tools and bulk-order model, though primarily serving North America.
• Printful: Printful is a print-on-demand fulfillment platform for custom apparel, accessories, and home goods, integrated with e-commerce stores. Comparable as a custom merch production and drop-ship platform, though Printful's asset-light model differs from Print.Inc's in-house factory approach.
• Printify: Printify is a print-on-demand marketplace connecting merchants to a global network of print providers. Comparable as a custom merchandise platform targeting SMBs and creators, though Printify is a marketplace/aggregator versus Print.Inc's in-house production model.
• Spreadshirt: Spreadshirt is a European custom apparel and merchandise platform serving individuals, creators, and businesses. Directly comparable as a custom print and merch retailer operating across Europe with similar SMB and creator customer base.
• Instantprint: Instantprint is a UK-based online printer offering custom business cards, flyers, posters, stickers, and printed merchandise. Directly comparable as a UK-headquartered, in-house digital printing operation serving SMBs and individuals with similar product breadth.
• Solopress: Solopress is a UK-based online commercial printer offering custom business stationery, marketing materials, and large-format printing. Comparable as a UK in-house digital printer serving SMBs with self-serve e-commerce and same-day/next-day turnaround.
• MOO: MOO is a UK/US-based design-led custom print company known for business cards, postcards, and branded merchandise. Comparable as a premium custom print brand serving SMBs and creatives with self-serve customization and distinctive design-led positioning.

Broad incumbents

• Cimpress (Vistaprint): Cimpress is the parent of Vistaprint and multiple mass-customization printing businesses globally. Comparable as a much larger incumbent in the custom print and merchandise space, competing in small business marketing materials, apparel, and signage.

Emerging players

• Redbubble: Redbubble is a global online marketplace connecting independent artists with consumers for print-on-demand apparel, stickers, and home decor. Comparable in custom merchandise and artist/creator customer overlap, though operating as a marketplace rather than an in-house producer.
• Gelato: Gelato is a global print-on-demand platform connecting e-commerce merchants to a distributed production network. Comparable in serving SMBs and creators needing custom print fulfillment, though using an asset-light networked model versus Print.Inc's in-house manufacturing.

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareprint.inc
• Instagraminstagram.com/weareprint.inc
• Xx.com/AwesomeMerch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awesome Merchandise