12301.cc

What 12301.cc does

12301.cc (票付通 / Piaofutong) is a Fujian-based cloud SaaS provider founded in 2014 by Su Wansheng that operates one of China's largest tourism distribution and ticketing platforms. The company serves more than 10,000 scenic spots, museums, theme parks, theaters, hot spring resorts, and travel agencies across 350+ Chinese cities, with a distribution network spanning 580,000+ channels including Ctrip, Meituan, Douyin, Fliggy, Alipay, and WeChat. Its full-stack platform integrates cloud-based ticketing, multi-level channel distribution, digital marketing tools (100+ tools), AI-powered smart gates and handheld verification terminals, big data analytics, and an S2B Resource Center marketplace connecting tourism suppliers with 360,000+ distributors.

The technology stack is built on a cloud-native SaaS architecture with cloud + edge coordination for uninterrupted operation during network disruptions. Core capabilities include face recognition verification (0.3-second speed), multimodal QR/ID/face verification, AI voice service robots, predictive visitor flow analytics, and integration with 580+ OTA and distribution channels. The platform serves 100M+ tourists annually and holds 70+ technical patents and software copyrights. It is designated as a National High-Tech Enterprise and in 2025 was approved by China's Ministry of Culture and Tourism as a Technology Innovation Center for cultural and tourism data elementization.

Revenue is generated through four primary streams: (1) annual SaaS subscriptions for cloud ticketing, distribution, and marketing platform access; (2) hardware sales of proprietary smart gates, handheld verification terminals, and self-service kiosks; (3) marketplace commissions from the Resource Center connecting suppliers with 360,000+ distributors across 80,000+ tourism products; and (4) upsell revenue from value-added marketing tools. Go-to-market combines direct enterprise sales for large scenic attractions and government tourism bureaus with a nationwide channel partner model featuring provincial-level service agents (with new-sign rebates up to 65% and renewal rebates up to 40%) and platform self-service via WeChat and Douyin mini-programs. Meituan holds a 10% strategic equity stake via Beijing Kuxun Hudong Technology.

Name

12301.cc

Legal name

福建票付通信息科技有限公司

Website

https://12301.cc

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

12301.cc (Piaofutong) is a Fujian-based tourism SaaS platform providing cloud ticketing, multi-channel distribution, AI-powered smart gates, and digital marketing tools to 10,000+ scenic spots and 580,000+ distributors across 350+ Chinese cities.

Ownership category

akta.pro rank

Product category

Tourism SaaS / Smart Tourism Software

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Cloud ticketing platform
• Tourism SaaS software
• Smart tourism systems
• Scenic area distribution
• Digital ticket management

Headquarters

HQ city

Foochow

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure

Revenue model

1. SaaS Subscription Fees: Annual subscription-based SaaS model charging scenic spots, travel agencies, and other tourism businesses for cloud ticket management, distribution, and marketing platform access. New sign-up rebates up to 65%, renewal rebates up to 40%.
2. Hardware Sales: Sale of intelligent gate machines (闸机), handheld verification terminals, self-service ticket machines, and cloud ticket terminals for physical ticket verification and access control.
3. Resource Center & Distribution Commission: Platform connecting tourism product suppliers with distributors; takes commission on transactions between 360,000+ distributors and 80,000+ tourism products.
4. Marketing Tools & Upsell Services: 100+ intelligent marketing tools (砍价, 拼团, 优惠券, 全民营销, etc.) and value-added features generating additional recurring revenue from existing customer base.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

12301.cc (Piaofutong) sells a cloud-based SaaS tourism platform that integrates ticket management, multi-channel distribution across 580+ OTA and social platforms, 100+ digital marketing tools, big-data analytics, and proprietary smart hardware (face-recognition gates, handheld and self-service verification terminals) for scenic attractions, travel agencies, theme parks, museums, theaters and government tourism authorities. The platform is sold primarily via annual SaaS subscriptions, supplemented by hardware sales, a B2B Resource Center marketplace taking commissions between tourism product suppliers and 360,000+ distributors, and value-added marketing-tool services.

Product overview

票付通 (12301.cc) operates as a comprehensive tourism SaaS (Software-as-a-Service) cloud platform with seven core product modules forming its '旅游云' (Tourism Cloud) architecture: 分销云 (Distribution Cloud), 营销云 (Marketing Cloud), 票务云 (Ticketing Cloud), 资源云 (Resource Cloud), 生态云 (Ecosystem Cloud), 数智云 (Data Intelligence Cloud), and 全域云 (Pan-Destination Tourism Cloud). The platform serves as a one-stop solution for scenic areas, travel agencies, theme parks, theaters, museums, hot spring resorts, ancient towns, and government tourism authorities, providing integrated ticket distribution across 400+ OTA and new media channels, 100+ digital marketing tools, cloud-based ticketing systems, proprietary smart hardware (face-recognition gates, self-service kiosks, handheld terminals), AI-powered service robots, big data analytics platforms, unified payment and cashier systems, and pan-destination tourism management platforms. The system is designed for tourism enterprises of all sizes, from individual attractions to large tourism groups and government-led destination management organizations.

Differentiator

Problem solved

Functional benefit

Brands

• 票付通旅游SaaS云平台: The company's core cloud-based SaaS platform integrating distribution, marketing, ticketing, and management services for the travel industry.
• 笛风云

Products and services

• Distribution Cloud (渠道分销) Cloud-based channel distribution module enabling scenic areas, travel agencies and tourism operators to integrate, distribute, sell to and manage hundreds of OTA platforms, travel agencies and local-life platforms through one backend.
• Marketing Cloud (数智营销) Digital marketing toolkit offering 100+ marketing tools covering the full customer lifecycle — new user acquisition, conversion, retention, repurchase and viral fission — including group-buying, flash sales, coupons, all-marketing and rebate management.
• Ticketing Cloud (票务上云) SaaS-based ticket management system supporting scenic spots, hot springs, performances, theme parks, hotels, restaurants and tourism annual cards, enabling online/offline unified ticket sales, real-time inventory and multi-terminal verification.
• Smart Hardware (智能设备) Proprietary hardware line including handheld verification terminals, cloud ticketing terminals, smart cloud gates with AI face recognition and self-service kiosks, supporting face, QR code, ID card and NFC-based entry verification.
• Innovation Applications (创新应用) AI-powered innovative features including AI photography, AI travel assistant (Jinglv Zongheng), NFC tap-to-enter entry and ID-free convenient entry for designated visitor groups.
• Pan-Destination Tourism Cloud (全域旅游) Integrated platform for managing pan-destination tourism covering multiple attractions, services and administrative regions — including emergency command center, cloud data center, operations platform and N application scenarios for management, service and marketing.
• Data Elements Innovation Application (数据要素创新应用) Data-driven products and services applying data element assetization to cultural and tourism operations, forming the company's '123' Huitu Big Data product strategy with six major data products.
• Three-Code Integration (三码合一) with Alipay Integration of health code, travel code and venue code with Alipay enabling single-verification entry for visitors during pandemic control, linking national epidemic prevention, big-data and payment platforms.
• Douyin Group-Buying Integration (抖音团购接入) Integration that enables scenic spots and travel businesses to sell tickets through Douyin's POI and live-stream group-buying ecosystem with on-platform ticket redemption.
• Wanju Mini-Program Center (玩聚小程序中心) Official scenic-area management platform delivered as a mini-program across WeChat, Douyin, Alipay, QQ and Baidu, integrating membership management, marketing tools and operations into one private-traffic management hub.
• Time-Slot Reservation (分时预约) Reservation system letting scenic areas set time slots and capacity limits so visitors select visit date/time when purchasing tickets, enabling crowd management and pandemic-era capacity control.

Quantifiable outcome

• 核销效率提升60% at partnered 5A scenic spots (e.g., 三百山景区)
• +8 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core, supporting and major.

• 抖音/字节跳动 (Douyin/ByteDance)coreTechnology or Integration · 31 July 2021票付通于2021年7月31日与抖音团购达成深度战略合作，成为首家正式接入抖音团购的旅游SaaS企业。通过打通接口，用户可实现'边看边买'，商家可在抖音上挂载景区POI并进行核销。
• 福建工程学院 (Fujian University of Technology)supportingStrategic or Co-development Partner · 18 June 2021票付通与福建工程学院互联网经贸学院共建产学研合作基地，在人才、教育、科研等方面深化合作，培养旅游科技复合型人才。
• 支付宝 (Alipay)coreTechnology or Integration票付通与支付宝合作推出'三码合一'功能，打通国家疫情防控平台、大数据平台、支付服务平台与旅游票务系统全链路。游客可凭任意凭证或刷脸完成测温核销过闸。此外，'玩聚小程序'已接入支付宝生态。
• 微信 (WeChat)coreTechnology or Integration微信生态深度整合：公众号微商城购票、微信支付、玩聚小程序中心、小程序核销、社交裂变营销工具全面支持微信平台。
• 携程 (Ctrip)majorChannel Partner/ Reseller/ Distributor携程作为票付通的核心OTA分销渠道合作伙伴，支持景区门票在携程平台分销。票付通平台可一键将门票产品同步至携程等多个OTA渠道。
• 飞猪 (Fliggy/Alibaba)majorChannel Partner/ Reseller/ Distributor飞猪平台作为票付通分销网络的重要组成，支持票付通平台产品一键分发至飞猪渠道，扩大景区产品的市场覆盖面。
• 快手、小红书 (Kuaishou, Xiaohongshu)supportingChannel Partner/ Reseller/ Distributor票付通与快手、小红书等新媒体平台建立合作关系，支持景区产品在新渠道的分发和营销推广。
• 京东、银联云闪付 (JD.com, UnionPay)supportingChannel Partner/ Reseller/ Distributor票付通持续拓宽渠道资源，已接入京东、银联云闪付等渠道，帮助商家扩大互联网全平台覆盖。
• 中国产业海外发展协会 (China Overseas Development Association)supportingStrategic or Co-development Partner中海协与票付通建立合作关系，共同推动中外旅游产业合作交流。哈萨克斯坦B2B Caravan平台与票付通进行了深入交流，探索在旅游产品、资源、体验等方面的合作机会。
• 高德地图 (AutoNavi/Amap)supportingTechnology or Integration票付通与高德地图合作重构旅游'人货场'，共同打造商业新生态。

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Meituan (美团): Operates one of China's largest ticketing and local-life platforms and is also a 10% strategic shareholder of 12301.cc. Comparable because it is both a major distribution channel and an indirect competitor shaping ticketing SaaS expectations in China.
• Ctrip / Trip.com Group (携程): China's largest OTA and a primary distribution partner for 12301.cc's attraction clients. Comparable because it operates large-scale ticket inventory, merchant tools, and content/marketing surfaces that overlap with 12301.cc's SaaS scope.
• Tongcheng Travel (同程旅行): Major Chinese OTA with a strong lower-tier city ticketing presence. Comparable because it competes for the same attraction-merchant relationships and increasingly offers merchant SaaS tooling alongside ticketing distribution.
• Fliggy (飞猪): Alibaba-affiliated travel platform integrated with 12301.cc. Comparable because it offers both consumer ticket distribution and merchant-side tools, and shapes SaaS expectations for Alibaba-ecosystem attractions.
• FareHarbor (Booking Holdings): Attractions and tours SaaS owned by Booking Holdings, serving thousands of operators worldwide. Comparable as a category-defining full-stack SaaS for attractions that competes for the same operator wallet as 12301.cc.

Direct peers

• Bokun (Tripadvisor): Global SaaS for tours, attractions, and experiences including booking engine, channel manager, and payment processing. Comparable to 12301.cc's Ticketing Cloud and Distribution Cloud modules for SMB and mid-market attractions worldwide.
• Rezdy: Tours and attractions SaaS platform offering booking, distribution, and reseller management. Comparable to 12301.cc's reservation system and channel distribution modules for tour operators and attractions.
• Peek Pro: Software platform for tours, attractions, and rentals providing booking, POS, and channel management. Comparable in product architecture and target customer (experiences operators) to 12301.cc's ticketing and distribution cloud.
• Ventrata: Booking and distribution platform for tours, attractions, and transfer operators with strong OTA channel manager capabilities. Comparable to 12301.cc's channel distribution product for attractions seeking global reach.

Regional players

• Damai (大麦网, Alibaba): Alibaba-owned ticketing platform focused on performances, theater, concerts, and live events in China. Comparable to 12301.cc's theater/performing arts ticketing solution and a likely competitor for venue customers in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12301.cc