Finoptim

What Finoptim does

Finoptim SAS is a French designer and manufacturer of premium wood-burning heating and outdoor cooking appliances, founded in 2013 and based in Fontaine near Grenoble. The company sells four core product lines: a patented open fireplace insert that retrofits existing open hearths (lifting efficiency from roughly 10-12% to 45% and cutting pollution emissions by ~80%); the Flama contemporary fireplace family (Flamaquartz, Flamanova, Flamalpes) with 80%+ efficiency and multiple finish options; the Strato modular wood stove; and an outdoor brasero/plancha range (Faro, Plancha Origine, Duo outdoor kitchen). All products are designed and produced in a single French Alpine workshop and are protected by three granted patents plus Origine France Garantie, Flamme Verte 7 étoiles, and EcoDesign 2022 certifications. Finoptim generates revenue through one-time hardware sales of units (€1,448 to over €9,000) and accessories, supplemented by optional fumisterie and installation services (€1,000-3,000 and €1,500-3,000 respectively) delivered via vetted RGE-certified installers.

The business operates a hybrid go-to-market combining direct e-commerce (finoptim.eu shipping to the EU, Switzerland, and Monaco), a flagship showroom in Fontaine, a 50+ authorized reseller/installer network across France, Belgium, Switzerland, Portugal, and Italy, and installation partners such as C CHEZ VOUS. Marketing emphasizes French craftsmanship and design through content (Le Journal des Flammes), SEO, social, and industry events, supported by a 2025-2026 referral program offering 150€ vouchers. The customer base is fragmented B2C, primarily residential homeowners seeking to upgrade inefficient open fireplaces or install contemporary wood heating, plus outdoor living enthusiasts; professional restaurateurs are an emerging secondary segment. Awards include the German Design Award 2025, Concours Lépine gold (2017) and silver (2015), and multiple Observeur du Design labels. Finoptim is founder-owned, has received one disclosed funding round of approximately €1.38M from KREAXI in 2017, and is part of the Les étoiles du Feu collective with three other French wood heating manufacturers.

Name

Finoptim

Legal name

Finoptim SAS

Website

https://finoptim.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wood Heating Appliances & Fireplace Manufacturing

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

Keywords

• Wood-burning fireplaces
• Fireplace inserts
• Outdoor braziers
• Contemporary wood stoves
• Wood-fired cooking equipment

Headquarters

HQ city

Fontaine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Main Units: Direct sales of manufactured wood-burning appliances including open inserts, Flama fireplaces, Strato wood stoves, and Brasero/Faro outdoor products. Products sold through e-commerce, showroom, and authorized dealer network.
2. Accessories and Spare Parts: Sales of complementary accessories including cooking grids, protective covers, ash shovels, leather aprons, stainless steel utensils, and paint for maintenance.
3. Installation and Fumisterie Services: Optional turnkey installation services for Flama fireplaces through professional RGE-certified installers. Fumisterie (chimney work) services typically 1,000-3,000€ HT. Full installation 1,500-3,000€ HT.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Finoptim designs and manufactures 100% French-made wood-burning heating and outdoor cooking appliances. Its portfolio includes patented open hearth fireplace inserts that retrofit existing chimneys, the Flama line of contemporary wood fireplaces (Flamalpes, Flamanova, Flamaquartz), the modular Strato wood stove, and outdoor braseros and planchas (Faro, Plancha Origine, Duo outdoor kitchen). Products are sold directly via the company's e-commerce site, a Fontaine showroom, and an authorized dealer network across Europe.

Product overview

Finoptim offers a portfolio of 100% French-manufactured wood-burning heating and outdoor cooking products. The core offering includes the patented Open Insert for retrofitting existing fireplaces, the Flama contemporary fireplace collection (Flamalpes, Flamanova, Flamaquartz), the Strato design wood stove, and the outdoor brazier line (Faro ambiance brazier, Plancha Origine with integrated cooking surface, and Duo outdoor kitchen). Accessories include cooking grids, protective covers, and outdoor furniture. All products feature patented technologies including double combustion systems and are certified with French manufacturing guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• Les étoiles du Feu: A collective of four French manufacturers of exceptional wood heating products: Finoptim, Fondis, Hoben, and Poêles Mélèze. They share a vision of authentic French craftsmanship and offer a complementary range of products including wood or pellet stoves, masonry heaters, and contemporary fireplaces.

Products and services

• Insert Ouvert (Open Insert) Patented fireplace insert that retrofits into existing open hearths to transform traditional open fireplaces into more efficient, low-emission heating systems, providing 4x more heat output and 80% pollution reduction (efficiency rises from 10-12% to 45%). Targeted at residential homeowners.
• Cheminée Flamalpes Contemporary closed wood fireplace inspired by mountain aesthetics, offering a natural, cocooning ambiance with 5 finish options. Designed for residential interiors and awarded for design excellence.
• Cheminée Flamanova
• Cheminée Flamaquartz Suspended contemporary wood fireplace with elegant, sophisticated design featuring flames visible at 180°, 9 finish options (including marble, wood and custom colors), and 80% efficiency. Winner of the German Design Award 2025. Designed for refined residential interiors.
• Poêle Strato Modular design wood stove with a stacked-layer sculptural structure, made with a steel structure, refractory concrete core and brushed stainless steel accents. Offers customizable finishes, materials, and configurations. Uses patented tube technology for high efficiency and reduced fine particle emissions.
• Brasero Faro Outdoor ambiance brazier providing 360° heat diffusion up to 10 meters radius, with a mirror that diffuses light and heat for outdoor evening use. Targeted at residential consumers wanting to extend their outdoor living season.
• Brasero Plancha Origine Patented outdoor brazier with integrated stainless steel plancha cooking surface, a near-closed central firebox for smoke-free cooking, and a lateral tube recharging system for continuous safe log refueling. Available in black steel or Corten steel finishes. Aimed at homeowners seeking healthy wood-fired cooking outdoors.
• Duo Cuisine d'Extérieur Complete outdoor kitchen unit combining the Plancha Origine brazier with a serving station, including integrated workspace and storage for wood and utensils. Available in 2 models and 2 finishes (Black or Corten steel). Designed for premium outdoor cooking and entertaining.
• Desserte Extérieure Outdoor serving table with a large stainless steel workspace, a wood storage compartment, and under-counter storage for utensils, ingredients, and spices. Designed to complement Finoptim brasero and outdoor kitchen setups.
• Professional Installation and Fumisterie Services Optional turnkey installation services for Flama fireplaces, delivered by RGE-certified professional installers and partners such as C CHEZ VOUS for open insert retrofits. Includes fumisterie (chimney work) typically priced 1,000-3,000€ HT, with full installation 1,500-3,000€ HT. Targeted at residential and small commercial customers purchasing fireplaces.

Quantifiable outcome

• Open insert improves heat output by 4x and reduces polluting emissions by 80%
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Hase: German manufacturer of design-led wood stoves and fireplaces with strong DACH distribution. Comparable on premium positioning and design awards, but operates primarily in German-speaking markets.
• Morsø: Danish heritage manufacturer of cast-iron wood-burning stoves and fireplaces. Comparable combustion technology and premium positioning, but primarily serves Nordic and Northern European markets.
• Rüegg: Swiss premium fireplace and chimney manufacturer with comparable positioning in the DACH market. Comparable technology focus and premium segment, but limited geographic overlap with Finoptim's current footprint.

Direct peers

• Invicta: Largest French wood stove manufacturer, producing cast-iron stoves and inserts. Comparable product range and French market position, though operating at significantly greater scale.
• Seguin Duteriez: French manufacturer of wood stoves, fireplace inserts, and contemporary fireplaces. Comparable on product range, French manufacturing heritage, and dealer-led distribution model.
• Hoben: French wood and pellet stove manufacturer, member of Les étoiles du Feu collective. Comparable on premium positioning, French craftsmanship, and wood-combustion technology overlap with Finoptim's Strato line.
• Fondis: French manufacturer of masonry heaters and contemporary fireplaces, and member of Les étoiles du Feu collective with Finoptim. Directly comparable on French design heritage and heating technology.
• Stuv: Belgian manufacturer of premium fireplace inserts and contemporary wood-burning fireplaces. Closely comparable to Finoptim in product category (open inserts, closed fireplaces), European premium positioning, and design-led brand.
• Spartherm: German manufacturer of high-end fireplace inserts and wood stoves with strong European dealer networks. Directly comparable to Finoptim on combustion technology, premium positioning, and multi-country distribution.
• JC Bordelet: French manufacturer of design-led contemporary suspended and central fireplaces. Highly comparable on design-forward positioning, premium pricing, and the Flama/Strato collection overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finoptim

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finoptim