Farmlink
Farmlink is an India-based B2B e-commerce marketplace, operated by Districo India Private Limited under Innoterra Private Limited, connecting retailers and resellers with farmers, farmer collectives, and product sellers for the procurement of fresh produce, fruits, food products, and spices.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Farmlink does
Farmlink is a B2B e-commerce marketplace, operated by Districo India Private Limited and owned by Innoterra Private Limited (formerly Milklane Dairy Services Private Limited), that connects Indian retailers and resellers with farmers, farmer collectives, and agricultural product sellers for the procurement of fresh produce, fruits, food products, spices, and other horticulture-related goods. The platform, accessible via farmlink.in and a mobile application, functions strictly as an intermediary facilitating bipartite transactions between listed sellers and buyers who purchase solely for onward sale; it neither controls nor is a party to the underlying transactions. Order placement is open daily from 07:00 AM to 23:59 PM, and registration requires business KYC documentation including GST and FSSAI licenses.
The underlying technology is a standard B2B e-commerce marketplace with online listings, buyer/seller registration, and order tracking capabilities, supported by four regional fulfillment centers in Bengaluru, Chandigarh, Delhi, and Lucknow that handle order processing and delivery, supplemented by third-party logistics providers. The platform holds a registered Farmlink® brand trademark assigned to Innoterra. There is no evidence of proprietary AI, ML, or advanced analytics capability; the platform is fundamentally a digital intermediary over traditional fresh-produce commerce. Multi-region physical distribution is the most differentiated operational asset.
Farmlink's business model is a marketplace commission structure, generating revenue through delivery and shipping fees charged in addition to product prices, plus implicit take rate on transactions. Pricing is set by individual sellers and is not publicly disclosed, with cash-on-delivery as the only payment mode and all settlements in INR. The customer base is bifurcated: retailers and resellers as buyers (primary), and farmers, farmer collectives, and product sellers as supply side (primary for farmers, secondary for other sellers). The platform's geographic scope is restricted to India, currently serving five states: Maharashtra, Karnataka, Punjab, Delhi, and Uttar Pradesh. The company has been operating since 2014 with a headcount of 11-50 employees and one disclosed funding round of $3M from Pioneering Ventures and Syngenta in November 2017.
Farmlink firmographics
Firmographics- Name
- Farmlink
- Legal name
- Farmlink
- Website
- https://farmlink.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farmlink is an India-based B2B e-commerce marketplace, operated by Districo India Private Limited under Innoterra Private Limited, connecting retailers and resellers with farmers, farmer collectives, and product sellers for the procurement of fresh produce, fruits, food products, and spices.
- Ownership category
- akta.pro rank
Farmlink industry classification
Industry- Product category
- B2B Agricultural Marketplace
- NAICS
- Farm Supplies Merchant Wholesalers (42491)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where Farmlink is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Farmlink business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Marketplace Commission: Farmlink operates as a B2B marketplace intermediary facilitating transactions between sellers (farmers, farmer collectives, food product sellers) and buyers (retailers, resellers). The platform charges delivery/shipping fees in addition to product prices. Cash on delivery is the only payment mode, with all payments made in INR.
- Shipping/Delivery Charges: Delivery charges are displayed on the platform and charged in addition to product prices. The Company or seller may deliver products through third-party logistics providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Product pricing varies by seller and product |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Farmlink product offering
Product offeringCore offering
Farmlink is a B2B e-commerce marketplace platform operated by Innoterra Private Limited that digitally connects retailers and resellers in India with farmers, farmer collectives, and sellers of fresh farm produce, fruits, food products, spices, and other agriculture/horticulture products. The platform acts as an intermediary facilitating transparent, bipartite transactions between sellers and buyers purchasing solely for onward sale, with order placement available daily from 07:00 AM to 23:59 PM and fulfilment through four regional centres.
Product overview
Farmlink operates as a single unified B2B e-commerce platform that connects Indian retailers and buyers with farmers, farmer collectives, and sellers. The platform facilitates transparent transactions for fresh farm produce, fruits, food products, spices, and other agriculture/horticulture products. The marketplace operates across multiple geographic centers including Farmlink Bengaluru, Farmlink Chandigarh, Farmlink Delhi, and Farmlink Lucknow. As an intermediary platform, Farmlink enables bipartite transactions between sellers and buyers solely for onward sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmlink B2B E-commerce Marketplace Platform
Companies that use Farmlink
Customer profileSegments3 records
Ideal customer profiles3 records
Farmlink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Farmlink partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Farmlink competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Farmlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmlink leadership team
Management profileNumber of profiles
Profiles5 records
Farmlink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmlink
What does Farmlink do?
Farmlink is a B2B e-commerce marketplace platform operated by Innoterra Private Limited that digitally connects retailers and resellers in India with farmers, farmer collectives, and sellers of fresh farm produce, fruits, food products, spices, and other agriculture/horticulture products. The platform acts as an intermediary facilitating transparent, bipartite transactions between sellers and buyers purchasing solely for onward sale, with order placement available daily from 07:00 AM to 23:59 PM and fulfilment through four regional centres.
Is Farmlink a public or private company?
Farmlink is a private company. It is classified as corporate owned and is currently operating.
When was Farmlink founded?
Farmlink was founded in 2014. It employs 11 to 50 people.
Where is Farmlink based?
Farmlink is headquartered in Mumbai, India, in the Asia region.
How does Farmlink make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are shipping/Delivery Charges.
Does Farmlink have an API?
No public API is recorded for Farmlink.
What industry is Farmlink in?
Farmlink's product category is B2B Agricultural Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 42491 and its SIC code is 5150.