Visiting Nurse Association Health Group

What Visiting Nurse Association Health Group does

Visiting Nurse Association Health Group Inc. is a private nonprofit home health care provider founded in 1912 and headquartered in Holmdel, New Jersey, operating with 1,001-5,000 employees and generating approximately $47 million in annual revenue. The organization's core product is home-based health care services delivered primarily through a visiting-nurse model across New Jersey, with the bulk of revenue sourced from Medicare and Medicaid reimbursements subject to the federal Home Health Prospective Payment System Final Rule. Through its wholly-owned subsidiary, Children & Family Health Institute, VNA Health Group extends into behavioral and mental health services for children and families.

In June 2026, VNA Health Group expanded into virtual care delivery with the launch of MindCare Now, a no-cost mental health support program for uninsured and underinsured New Jersey residents across four counties. The program is funded by a $272,000 grant from the New Jersey Department of Health and is delivered through a partnership with Talkspace, providing access to licensed clinicians for at least 150 participants. Beyond patient-facing services, VNA Health Group maintains a federal advocacy posture, retaining Washington Strategic Consulting Inc. during Q1 2026 to lobby on Medicare reimbursement policy. Revenue streams are diversified across Medicare and Medicaid reimbursements (dominant), government grants, and a small lobbying/advocacy footprint, with the patient base concentrated on New Jersey residents facing access barriers such as provider shortages and transportation challenges.

Name

Visiting Nurse Association Health Group

Legal name

Visiting Nurse Association Health Group Inc.

Website

https://vnahg.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Visiting Nurse Association Health Group is a New Jersey-based nonprofit home health provider founded in 1912, generating approximately $47 million annually from Medicare and Medicaid reimbursements, serving NJ residents through visiting-nurse services and a new virtual mental health program (MindCare Now).

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (6216), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Home health care
• Visiting nurse services
• Behavioral health care
• Pediatric mental health
• Medicare medicaid services

Headquarters

HQ city

Holmdel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medicare and Medicaid Reimbursements: Primary revenue source accounting for the bulk of VNA Health Group's annual revenue, dependent on federal healthcare reimbursement policies and the Home Health Prospective Payment System Final Rule.
2. Government Grants: Grant funding from government entities, such as the $272,000 grant from the New Jersey Department of Health to support the MindCare Now mental health initiative.
3. Lobbying and Advocacy Services: Federal advocacy efforts through Washington Strategic Consulting Inc., with $5,000 in fees reported for Q1 2026.

Pricing tiers

Distribution channels1 record

Core offering

Visiting Nurse Association Health Group delivers home-based health care services across New Jersey, including skilled nursing, therapy, and behavioral health support. The organization operates through its Children & Family Health Institute subsidiary, which launched MindCare Now, a no-cost virtual mental health support program that connects uninsured and underinsured residents with licensed clinicians via the Talkspace platform.

Product overview

Visiting Nurse Association Health Group operates as a home-based healthcare provider offering multiple service programs. The organization provides home health services funded primarily through Medicare and Medicaid reimbursements, generating roughly $47 million in annual revenue. Its Children & Family Health Institute division launched MindCare Now, a virtual mental health support program. The organization serves New Jersey residents with a focus on behavioral health care access.

Differentiator

Problem solved

Functional benefit

Products and services

• VNA Health Group Home Health Services Home-based health care services including skilled nursing, therapy, and clinical care delivered to New Jersey residents in their residences, primarily reimbursed through Medicare and Medicaid.
• MindCare Now A no-cost virtual mental health support program providing access to licensed clinicians via the Talkspace platform, targeting uninsured and underinsured residents across four New Jersey counties.

Quantifiable outcome

• MindCare Now aims to serve at least 150 participants across four New Jersey counties

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• TalkspacecoreTechnology or IntegrationLicensed clinicians deliver virtual mental health support to MindCare Now participants through the Talkspace platform, enabling asynchronous and live therapy sessions for uninsured and underinsured New Jersey residents.
• Washington Strategic Consulting Inc.minorOthersLobbying relationship ended at the close of Q1 2026. The firm received $5,000 in fees for the quarter. VNA Health Group depended on this firm for federal advocacy regarding Medicare reimbursement policy and the 2026 Home Health Prospective Payment System Final Rule.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Hackensack Meridian Health: Large NJ-based health system that discharges patients into home health services and increasingly operates its own home- and community-based programs, competing with VNAHG for in-state referral volume.
• RWJBarnabas Health: Major NJ health system and home health partner across central and northern NJ; competes for the same patient discharge and Medicaid/Medicare home health relationships in VNAHG's core geography.
• Penn Medicine Home Health: Affiliated home health service of Penn Medicine serving the Greater Philadelphia region with similar hospital-discharge-driven home health economics, directly comparable in the Northeast mid-Atlantic market.

Direct peers

• Enhabit: Home health and hospice provider carved out from Encompass Health with concentrated Medicare-revenue exposure and a similar patient population, directly comparable in business model to VNA Health Group.
• Bayada Home Health Care: Large nonprofit home health and visiting nurse provider operating across multiple U.S. states with similar Medicare/Medicaid-funded service mix, making it the closest direct operating peer to VNA Health Group.

Broad incumbents

• CenterWell Home Health (Humana): Humana-owned home health primary care and home health platform pursuing integrated in-home care models; relevant as a scaled, well-capitalized incumbent operating in overlapping value-based care arrangements.
• Amedisys: National home health and hospice provider with strong Medicare reimbursement exposure; relevant as a much larger incumbent competing for the same payer and referral relationships in NJ.
• LHC Group: Large home health, hospice, and home- and community-based services operator owned by UnitedHealth/Optum; competes for similar referral and payer relationships as a scaled incumbent in the same reimbursement environment.
• BrightSpring Health Services: Public home- and community-based services platform with home health, behavioral health, and pharmacy services, overlapping with both VNAHG's core home health and its MindCare Now behavioral health line.

Emerging players

• Talkspace: Virtual mental health platform that powers VNAHG's MindCare Now program; comparable on virtual behavioral health delivery and a likely parallel competitor in payer-sponsored virtual mental care programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vnahealthgroup
• Facebookfacebook.com/VNAHealthGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Association Health Group