Green Bay Packers

What Green Bay Packers does

The Green Bay Packers is an American professional football franchise competing in the National Football League, founded in 1919 by Curly Lambeau and George Calhoun and headquartered at Lambeau Field (1265 Lombardi Avenue, Green Bay, Wisconsin). The franchise operates a core NFL football product (NFC North division competition) and a surrounding portfolio of owned revenue and engagement lines: stadium-hosted events at Lambeau Field (weddings, corporate events, tours), official merchandise retail through the Packers Pro Shop (physical and online), interactive fan engagement via the Packers Predict game, weekly podcast content produced through the Packers Podcast Studio (Packers Unscripted, Packers POV, Alumni Spotlight), and community programs including the Junior Power Pack Kids Clinic and Family Night training camp events. Its technology footprint consists of the Packers.com owned web platform, official iOS and Android mobile applications, digital ticketing via Ticketmaster, and broad social distribution across Facebook, Instagram, YouTube, TikTok, Snapchat, LinkedIn, X, and Spotify/Apple Podcasts.

The franchise's revenue model combines league-collective broadcasting revenue shared equally across all 32 NFL teams under the 1961 Sports Broadcasting Act, plus direct ticket sales (with one of the longest season ticket waiting lists in professional sports), merchandise sales, and a growing portfolio of stadium and digital sponsorships including the 2026 multi-year Potawatomi Sportsbook Official Sportsbook Partner deal and renewed Oneida Casino Hotel integration. The team is privately held under an unprecedented non-profit, fan-owned corporate structure — Green Bay Packers, Inc. — with approximately 5.2 million shares held by nearly 539,000 shareholders who receive no dividends and cannot trade shares on any exchange, making this the only community-owned franchise in the NFL. Governed through an annual shareholders meeting (with nominations for three new directors filed for the July 27 meeting) and led by Chairman/President/CEO Ed Policy, General Manager Brian Gutekunst, and Head Coach Matt LaFleur, the organization holds 13 NFL championships (the most in league history) and is currently navigating front-office restructuring under a new defensive coordinator (Jonathan Gannon) while publicly contesting federal regulatory scrutiny of its broadcasting revenue model.

Name

Green Bay Packers

Legal name

Green Bay Packers, Inc.

Website

https://packers.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Green Bay Packers is an American professional football franchise competing in the NFL, serving fans primarily in Wisconsin and the Upper Midwest and operating from Lambeau Field in Green Bay. Uniquely community-owned by approximately 539,000 shareholders, it generates revenue from league-shared broadcasting rights, tickets, merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAB

American Football Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAGAMAB

Team Sports Matches (Club & National)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Professional football team
• NFL franchise operations
• Sports entertainment
• Stadium event hosting
• Official team merchandise

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

The Green Bay Packers operate as a professional NFL football franchise delivering live game entertainment at Lambeau Field, official merchandise through the Packers Pro Shop, multimedia content via podcasts and video, stadium event hosting for private and corporate functions, and interactive fan engagement programs such as Packers Predict. They compete in the NFC North division and are the third-oldest franchise in the NFL, with operations centered on gameday experiences and ancillary revenue generated from ticketing, merchandising, sponsorships, and broadcast participation.

Product overview

Green Bay Packers operates as an NFL football franchise offering a unified sports entertainment product centered on professional football games at Lambeau Field. The organization provides related services including event hosting, official merchandise sales through the Pro Shop, interactive fan engagement through the Packers Predict game, and multimedia content via podcasts and video. The product ecosystem is built around the core football operations team and extends to ancillary experiences like stadium tours, training camp attendance, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL Football Operations Professional NFL football team competing in the NFC North division, offering game attendance, broadcast viewing, and fan engagement experiences for fans and spectators.
• Lambeau Field Stadium Events Event hosting services at Lambeau Field including weddings, corporate events, and stadium tours, available to external customers seeking unique venue experiences.
• Packers Pro Shop Official merchandise retail store selling team apparel, memorabilia, and collectibles at the Lambeau Field location and online store.
• Packers Predict Game Interactive fan prediction game offered through the official website as part of the Potawatomi Sportsbook partnership, allowing fans to make game predictions for fan engagement.
• Training Camp Experiences Training camp practices open to fans, including Family Night events and public practice sessions providing fans with access to team preparation activities.
• Packers Pro Shop E-commerce Online retail storefront for official Packers merchandise, apparel, and memorabilia available globally at PackersProShop.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• UW Health KidsminorGTM or Marketing Partner · 4 June 2026Sponsor of the annual Family Night training camp practice event at Lambeau Field.
• Potawatomi SportsbookcoreGTM or Marketing Partner · 2 June 2026Multi-year partnership making Potawatomi Sportsbook the Official Sportsbook Partner of the Green Bay Packers. Partnership includes stadium branding with Lambeau Field's south gate renamed Potawatomi Sportsbook Gate, premium hospitality sponsorship (Champions Club title sponsorship), podcast studio naming rights, and presenting sponsorship of Packers Predict interactive fan prediction game. Potawatomi Sportsbook is operated by Forest County Potawatomi Community and is positioned as the number one retail sportsbook in the Midwest and the country.
• Oneida Casino HotelminorGTM or Marketing Partner · 2 June 2026Renewed partnership with Oneida Casino Hotel expanding its presence at games. Includes sponsorship of game day attendance tracker and Packers Fan Cam, and Oneida Nation Gate. Oneida Nation operates Oneida Casino Hotel as a existing partner.
• TicketmastercoreTechnology or Integration · 2 June 2026Partnership with Ticketmaster for gameday attendance tracking and fan engagement technology, part of the Oneida Nation partnership announcement.
• Certor SportsminorGTM or Marketing Partner · 2 June 2026Partnership with Certor Sports for helmet donation program (Packers Helmet Give Back Program) supporting Wisconsin high school football programs with equipment donations.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Buffalo Bills: Small-market NFL club with an intensely loyal regional fan base and constrained local media market; among the closest comparables to the Packers on demographic and structural economics.
• Indianapolis Colts: Mid-market privately controlled NFL franchise under the Irsay family with comparable constraints on local TV market size and reliance on national media revenue equalization.
• Kansas City Chiefs: Mid-market NFL franchise that has demonstrated how a small-market team can scale brand, merchandise, and sponsorship revenue through sustained on-field success; direct strategic comparable on small-market monetization.
• Minnesota Vikings: NFC North division rival sharing revenue equalization, scheduling, and overlapping Upper Midwest regional sponsorships; key on-field and commercial comparable.
• Tennessee Titans: Small-market privately controlled NFL franchise that has invested in stadium-adjacent mixed-use development similar to the Packers' Titletown strategy; comparable on small-market off-field monetization.
• Pittsburgh Steelers: The Rooney family's privately controlled NFL franchise; closely comparable to the Packers in small-to-mid market profile, multi-generational family/private ownership, deep championship heritage, and fiercely loyal regional fan base.
• Baltimore Ravens: Privately held NFL franchise with strong operational management reputation and stadium economics focus; relevant comparable on disciplined front-office execution and premium seating monetization.
• New England Patriots: Privately held NFL franchise with the most sustained modern championship pedigree; useful comparable on how private ownership converts on-field success into enterprise value and sponsorship leverage.
• Chicago Bears: NFC North division rival and historically flagship small-market-by-American standards franchise with similarly storied tradition; comparable on league economics and divisional sponsorship overlap.
• Detroit Lions: NFC North division rival operating from a mid-sized industrial market with similar economic structure, season-ticket-driven demand, and shared divisional revenue inputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/packers
• YouTubeyoutube.com/c/packers
• Facebookfacebook.com/packers
• LinkedInlinkedin.com/company/green-bay-packers
• Instagraminstagram.com/packers
• TikToktiktok.com/@packers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Packers