New Economics for Women

What New Economics for Women does

New Economics for Women (NEW) is a California-based 501(c)(3) nonprofit founded in 1985 as the first Latina-led and operated economic development organization. Headquartered in Los Angeles with 51-100 employees, NEW delivers a comprehensive continuum of economic mobility services targeting women, BIPOC, and immigrant communities across Southern California. Its service portfolio spans affordable housing (1,700 units across 15 developments), homeownership pathways, small business development (Women's Business Centers, BusinessSource Centers), family support services (FamilySource Centers), workforce development, financial education, and youth education programs, all delivered free of charge in English, Spanish, and Farsi.

The organization's revenue model is grant- and donation-dependent rather than fee-based, drawing from federal sources (SBA Women's Business Center designation), foundation grants (notably the 2025 Citi Foundation Community Progress Maker award), corporate sponsorships, individual donations, and program-related income from housing operations and lending through NEW Capital, LLC. In 2023, NEW reported facilitating $35,025,597 in increased income, resources, or capital to clients and reaching 35,553 people through economic mobility services, with 18,043 people directly served.

NEW operates through a distributed service network of multiple physical locations including centers in Reseda, Huntington Park, Canoga Park, Van Nuys, and East Los Angeles, plus 15 affordable housing developments. Its 11-member Board of Directors and executive leadership team (CEO Leticia Andueza, C-suite of four, plus program directors) oversee a service ecosystem that recently earned the 2026 SBA Women's Business Center of the Year award. The organization has formal relationships with government entities (LA Metro, CalHFA, SBA), financial institutions (Chase, Citibank, Wells Fargo, others), and a network of community partners, positioning it as a major community development anchor in the Greater Los Angeles region.

Name

New Economics for Women

Legal name

New Economics for Women

Website

https://neweconomicsforwomen.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

New Economics for Women is a Los Angeles-based 501(c)(3) nonprofit founded in 1985 that delivers free economic mobility services — affordable housing, small business development, workforce training, and financial education — to women, BIPOC, and immigrant communities across Southern California.

Ownership category

akta.pro rank

Product category

Community Economic Development Services

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Affordable housing development
• Small business development
• Workforce development services
• Financial education programs
• Community economic development

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Grants and Foundation Funding: Primary revenue from government grants (SBA Women's Business Center designation) and foundation support including Citi Foundation Community Progress Maker recognition and other philanthropic partnerships.
2. Program Services Revenue: Revenue from administering housing developments, homeownership programs, small business development services, and workforce development programs for women and families.
3. Donations and Charitable Contributions: Individual donations, corporate sponsorships, and the Belinda Barragan Fund for homeless women and children. Organization is a California-based 501(c)(3) nonprofit.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

New Economics for Women is a nonprofit organization that delivers community economic mobility services through affordable housing (1,700 units across 15 developments), small business development via SBA-designated Women's Business Centers and BusinessSource Centers, homeownership preparation and lending, workforce development, financial education, and youth education programs. All services are provided free of charge to women, BIPOC, and immigrant families in Southern California, delivered through physical centers, virtual programming, and community events.

Product overview

New Economics for Women (NEW) operates as a nonprofit organization offering a comprehensive suite of economic mobility services rather than a unified software product. The portfolio consists of distinct service programs including the NEW Women's Business Center and East Los Angeles BusinessSource Center (providing small business training and counseling), FamilySource Centers (offering family case management and housing assistance), NEW Community Investments (delivering lending and financial services to minorities), and an Affordable Housing Portfolio (comprising 1,700+ units across 15 developments). Additional services include homeownership programs, workforce development, youth education, and financial literacy initiatives. All programs are delivered through physical locations in the Los Angeles area rather than as a digital product.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Business Center (WBC): SBA-funded center providing business training, technical assistance, and resources for women entrepreneurs and small business owners. Serves over 7,000 small business owners annually through in-person and virtual programming.
• BusinessSource Center
• FamilySource Center
• NEW Capital

Products and services

• NEW Women's Business Center (NEW-WBC) SBA-recognized business center providing training, mentorship, and resources to women entrepreneurs and small business owners through in-person and virtual programming, serving over 7,000 small business owners annually.
• East Los Angeles BusinessSource Center Business support center offering free workshops, counseling, and technical assistance to entrepreneurs in the East Los Angeles area, including marketing, operations, and financing support.
• FamilySource Centers Family support centers providing comprehensive case management, housing assistance, youth education programs, and access to public benefits for individuals and families in Canoga Park and Van Nuys.
• NEW Community Investments Financial resources and small business lending programs serving minority communities in the Greater Los Angeles area, including homebuyer programs and business financing assistance.
• Affordable Housing Portfolio Over 1,700 units of affordable housing across 15 housing developments in Southern California serving low-to-moderate income families, seniors, and single mothers.
• Homeownership Programs Homebuyer workshops, foreclosure assistance, and homeownership training sessions helping families achieve financial independence and build generational wealth.
• Workforce Development & Employment Services Employment coaching, job training, outplacement services, and employee skills training helping individuals achieve economic mobility through workforce participation.
• Youth Education Programs Learning center programs (TK-5), summer camp, tutoring (grades 6-12), college preparation, Cash4College, and SAT prep classes supporting academic achievement for youth.
• Financial Education & Wealth Creation Financial education, coaching, credit repair, and wealth-building programs including Vita free tax preparation helping families improve financial literacy and stability.
• Small Business Lending Programs Loan qualification consultations, SBA loans, alternative financing, loan packaging assistance, business grants, and credit repair services for entrepreneurs.

Quantifiable outcome

• 35,553 people found economic mobility in 2023
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• U.S. Small Business Administration (SBA)coreGTM or Marketing Partner · 7 May 2026SBA designated NEW as a Women's Business Center, providing recognition, support, and partnership for delivering business development services to women entrepreneurs. NEW received 2026 Women's Business Center of the Year and Pacific Region 2026 Women's Business Center of Excellence awards.
• Councilmember Ysabel Jurado (City Council District 14)majorGTM or Marketing Partner · 5 May 2026Partnership for community events at Mariachi Plaza in East Los Angeles, celebrating culture and supporting local entrepreneurs and small businesses.
• Mi Casa es PueblaminorGTM or Marketing Partner · 5 May 2026Official representative of Puebla Government in Los Angeles, partnered for Cinco de Mayo celebration at Mariachi Plaza honoring Mexican history and local business community.
• Boyle Heights Chamber of CommerceminorGTM or Marketing Partner · 5 May 2026Community partner for Cinco de Mayo celebration and ongoing support for local small businesses in Boyle Heights.
• CalHFAmajorGTM or Marketing Partner · 18 April 2026California Housing Finance Agency partner for Homebuyer Resource Fair, providing information on homeownership programs and down payment assistance.
• Chase, Cathay Bank, Wells Fargo, Bank of America, Citibank, City National Bank, First Citizens Bank, US Bank, USC Credit UnionmajorGTM or Marketing Partner · 18 April 2026Lending partners participating in Homebuyer Resource Fair to connect families with mortgage options and homeownership pathways.
• Fair Housing FoundationminorGTM or Marketing Partner · 18 April 2026Community partner for Homebuyer Resource Fair providing fair housing information and resources.
• PACE Business Development CentercoreStrategic or Co-development Partner · 26 March 2026Partnership with Councilmember Eunisses Hernandez and PACE Business Development Center to launch a $400,000 Small Business Grant Program supporting independently owned businesses across Council District 1.
• McCormack Baron SalazarmajorStrategic or Co-development PartnerReal estate development partner for Taylor Yard Village, a 68-unit affordable housing development built in conjunction with LA Metropolitan Transportation Authority.
• Los Angeles Metropolitan Transportation AuthoritymajorStrategic or Co-development PartnerPartner in Taylor Yard Village development, providing land and transit-oriented development support for the 68-unit affordable housing project.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Local Initiatives Support Corporation (LISC): LISC is one of the largest community development financial institutions in the U.S., funding affordable housing, small business, and economic mobility programs in underserved communities — directly comparable to NEW's integrated CDC model, though operating nationally at far greater scale.
• Enterprise Community Partners: Enterprise is a national nonprofit that invests in affordable housing, community development, and economic opportunity, with deep expertise in housing development, capital deployment, and place-based initiatives — a strong comparator to NEW's housing-plus-economic-mobility model.
• Habitat for Humanity: Habitat is the most recognized affordable housing and homeownership nonprofit in the U.S., serving low-to-moderate income families through home building, repair, and financial education — overlapping with NEW's affordable housing and homeownership pathways.
• Women's Initiative for Self Employment: A Northern California-based nonprofit providing business training, mentorship, and capital access for women entrepreneurs — directly comparable to NEW's Women's Business Center services, though narrower in scope without housing programs.
• Grameen America: Grameen America provides microfinance and business development to women entrepreneurs in underserved communities across multiple U.S. cities — closely comparable to NEW's women-focused small business lending and training programs.
• Pacific Asian Consortium in Employment (PACE): PACE is a Los Angeles-based community development corporation providing business development, housing, and workforce services — a regional peer with overlapping service lines and even an active partnership with NEW on a small business grant program.
• MANA de San Diego: MANA de San Diego is a Latina-focused nonprofit providing leadership development, education, and economic empowerment programs — directly comparable to NEW's Latina-centered mission and community-based programming model.
• National Association for Latino Community Asset Builders (NALCAB): NALCAB is a national membership network of Latino-led nonprofits focused on asset building, economic mobility, and community development — comparable to NEW's integrated housing and economic mobility work in the Latino community.

Broad incumbents

• UnidosUS: UnidosUS is the largest Latino civil rights and advocacy organization in the U.S., with an affiliated network of community development and economic empowerment programs — a broader incumbent comparable to NEW's Latina-focused empowerment mission.

Emerging players

• Affordable Living for the Aging: Affordable Living for the Aging is a Los Angeles-based nonprofit providing affordable housing and supportive services for seniors — overlapping with NEW's Vista Monterey senior housing (48 units), though narrower in scope and demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newecon4women
• LinkedInlinkedin.com/company/new-economics-for-women
• Instagraminstagram.com/neweconomicsforwomen
• Xx.com/neweco4women

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Economics for Women